This study explores the effect of moral identity on attitude toward and purchase intention of upcycled fashion products by comparing purchasers and non-purchasers. Data from 127 purchasers and 307 non-purchasers collected through a survey was analyzed using descriptive statistics, confirmatory factor analysis, model invariance check, and multiple-group comparison tests using Amos 23.0. Results indicate consumers with purchase experiences of upcycled fashion products showed a higher level of moral identity (internalization and symbolization), positive attitude toward upcycled fashion products, and purchase intention than did consumers with no purchase experience. In model tests, internalization affected attitude toward purchasing upcycled fashion products, whereas symbolization affected purchase intention, regardless of purchase experience. The effect of symbolization on purchase intention was consistent with prior studies focusing on charity behaviors that are highly visible to others. These findings demonstrate that fashion products are visible and symbolic, so it should be carefully considered in ethical consumption studies. From these results, researchers may obtain insights on the process of how consumers apply moral identity to their purchase intention regarding upcycled fashion products. Likewise, marketers may enhance satisfaction of consumers with a high level of symbolization by putting special tags and logos that clearly highlight the products’ upcycled nature.

Currently, dramatic change had led to the growth of the distribution environment and the retailer’s distribution channel. This change had shifted the ‘single channel’ to ‘multi channel’, and from ‘cross channel’ to ‘omni channel’. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers’ perceived risk as well as consumers’ perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel’s instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel’s instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

본 연구에서는 4명의 ADHD 아동을 대상으로 동화 게임 읽기를 5주간 시행하고, 이야기 감정이 아동의 읽기 태도에 미치는 영향에 대해 살펴보았다. 본 연구에 활용된 동화 게임은 아라비안나이트의 <어부와 지니>를 인터랙티브 동화로 개발한 것으로, 모션센싱 디바이스로써 마이크로 소프트(Microsoft)사의 키넥트(Kinect)와 BCI(Brain Computer Inface)로써 뉴로스카이(NeuroSky)사의 마인드웨이브(MindWave)를 Unity 3D 게임엔진과 연결하여 사용자가 읽기, 행동, 집중력을 사용하여 플레이하도록 디자인된 것이다. 본 연구에서는 <어부와 지니> 게임 동화를 읽는 동안 아동이 감정적인 텍스트를 읽을 때 보인 집중도를 추적하고, 보호자의 아동의 읽기 태도 변화에 대한 인터뷰와 비교하였다. 그 결과 상위 75%의 집중도를 보인 텍스트 중 다양한 이야기 감정 텍스트를 포함하고 있는 아동이 그렇지 않은 아동에 비해 읽기 태도에서 긍정적인 변화를 보였다는 점을 확인할 수 있었다.

Liang, Bin. 2018. “A Study on the Language Attitude through the Use of Head Copies in Yanbian Area”. The Sociolinguistic Journal of Korea 26(1). 135~158. The purpose of this article is to study the language attitudes toward Yanbian, Korean, and Chinese through the use of head - copy language in the Yanbian area. The Yanbian bilingual speaker mixes the dialects of North Hamgyong, Korean, and Chinese. In order to analyze the use of language in the Yanbian area, it is necessary to accurately understand the language attitudes of Yanbian, Korean, and Chinese. ‘Language attitude’ is not only the evaluation and response of a speaker to a specific language, but a concrete action. The research on the language use patterns of the bilingual speakers in the Yanbian area can analyze the language attitudes for each language. Advertising language includes not only the function of information transmission but also cultural awareness of society. The attitude of language, which is one of the human consciousness forms, is also included in the advertising language and the attitude of language can be analyzed through the use of advertising language. In this paper, I will proceed with the SPSS chi-square test based on the usage of the head copy in the Yanbian area. If there is statistical significance, I will describe what kind of language attitude is displayed for each language.

Guo, JunHua. 2018. “A Study on Test-takers' Awareness and Attitude about TOPIK Writing”. The Sociolinguistic Journal of Korea 26(1). 61~81. The purposes of this study are to investigate how TOPIK students perceive the writing area and analyze it from the point of critical assessment, and to suggest improvement directions of TOPIK writing assessment and Korean writing education. For this, 80 test-takers were conducted a questionnaire survey, and 20 of them were interviewed to elicit their thoughts, attitudes, perceptions about the TOPIK writing. As a result of analysis, the power of high - stakes testings such as TOPIK has a great influence on learners. TOPIK test-takers had difficulty and great anxiety about writing. They thought that to study for TOPIK writing is only for the sake of examination and that extra study was needed to improve their actual writing ability. Although the test-takers showed a willingness to write well in Korean, they had a negative attitude about studying writing. To solve this problem, it is necessary to solve problems of difficulty level in writing assessment such as ambiguous assessment criteria. In addition, it is also need to pay attention to the phenomenon of ‘test-oriented learning’ in Korean writing education, and to study the motivation of interest which attracts Korean learners' attention and let them have a positive attitude about writing.

미디어의 구성 요소 중 하나인 사운드는 인간의 청각은 물론 인지와 지각을 자극하여 사용자가 상황이나 공간에 대해 보다 쉽게 이해할 수 있도록 하고 미디어가 전하고자 하는 정보를 효과적으로 전달하는 역할을 한다. 그러한 측면에서, 게임에서의 효과음은 콘텐츠를 전달하는데 중요한 역할을 한다. 게임이 플레이되는 동안 연출되는 다양한 효과음은 사용자에게 밝은 분위기를 조성하고 게임 진행의 긴장감을 놓치지 않게 하며 사용자가 자연스럽게 게임에 집중하게 만든다. 특히 게임에서의 자연스러운 효과음은 게임의 배경음악과 더불어 사용자의 몰입과 사실성을 증대시킨다. 본 연구는 게임 효과음의 사실성 정도에 따른 공간적 실재감, 몰입, 정서적 자기조절, 공격적 태도 및 공격 행동을 측정하기 위해 플레이테스트 실험 방법론을 수행하였다. 실험에 사용된 FPS 게임은 'Left 4 Dead 2'이며, 무기 효과음을 다르게 처치하여 남녀 각각 40명씩 총 80명을 대상으 로 실험을 수행하였다. 연구결과, 공간적실재감, 몰입, 그리고 정서적 자기조절은 실재음을 사용한 게임에서 더 높은 수준을 보였다. 또한 공격적 태도 역시 사실적인 무기 효과음을 사용한 게임에서 더 높은 수준을 나타냈다. 본 연구는 게임 효과음의 사실성이 사용자의 게임 경험과 감정, 그리고 공격성에 영향을 미칠 수 있다는 점에서 향후 게임 효과음 디자인에 대한 이론적 함의를 제공한다.

With the advent of mobile technology, teaching and learning have been more effective with the help of smartphone education applications. This study investigates the effects of vocabulary learning using the smartphone education applications on Korean elementary school learners’ English vocabulary learning and attitudes. A total of fifty-seven elementary school students in the 5th grade participated in the study and were randomly divided into an experimental and a control group. The results of the study manifested that both the experimental and control group showed an increase in the comprehension and production score from pre- to post-tests. The effects of the long-term vocabulary learning, however, were not found to be statistically significant. The average score in the delayed test for both groups slightly increased, which indicated that the treatment was beneficial for learners’ long-term memory enhancement. In the affective domain, interests and confidence ratings were significant for the upper-level experimental and lower-level control group. The results of the survey questionnaire showed that the vocabulary learning using direct examples and pictures for both groups was helpful to improve learners’ lexical competence.

The purpose of this study is to identify the guideline’s contents for dietitians’ knowledge, attitudes, and practices (KAP) for the sustainability management at school foodservice. The contents for the guideline were determined by the Delphi technique of two rounds. The Delphi panels of experts were consisted of sixteen school dietitians and fourteen professors of food and nutrition with more than 10 years of experiences by convenience sampling method. Based on the literature, knowledge, attitudes, and practices required for dieticians were classified into menu management, procurement, food production, facility and energy management, waste management, personnel management, and nutrition education. Data were analyzed using SPSS for Windows version 24 and EXCEL to calculate descriptive statistics, content validity ratio, degree of agreement, and degree of convergence. As a result of the second round, the validity scores of ‘knows eco-friendly certification standards and labeling systems (4.53 point)’ in the knowledge category, and ‘tries to purchase local agricultural products (4.87 point)’ in the attitude category were the highest. From that round in the practice category, the validity scores of ‘plan menus for students' health’, ‘purchases eco-friendly food’, and ‘conserves energy in pre-processing and cooking process’ were the highest with 4.73 point. Applying the criteria for securing the validity of the contents, the contents of 25 knowledge items, 20 attitude items and 30 practice items were confirmed. The findings of the study can be used to develop the guideline for dietitians required for the sustainability management.

The purpose of this study was to assess the correlation between attitude of Patient Safety Management(PSM) and practice of PSM and clinical practice satisfaction of nursing students, also identified how these factors attitude and practice of PSM influence on clinical practice satisfaction, eventually aimed to develop education programs to strengthen practice of PSM in nursing students. A descriptive design was used in the study. The multiple regression was used for the study to prove the factors how the attitude and practice of PSM were affected to the clinical practice satisfaction. The study subjects were 226 nursing students. The results show that attitude of PSM mean was 3.71, practice of PSM mean 3.97, the clinical practice satisfaction mean 3.31. Among the general characteristics, clinical practice satisfaction showed significant differences in satisfaction of major(F=5.10, p=.001), the existence of role model(t=2.64, p=.009). Significant positive correlation was found between attitude of PSM, practice of PSM and the clinical practice satisfaction. Practice of PSM(β=.39) was shown as the most important factor to affect on the Satisfaction on clinical practice, also the explanation power of value for this study was found 41.1%. Consequently, this study indicates to develop the education program to strengthen practice of PSM. Also process the additional study for the nursing students in other areas.

본 연구는 어린이집에 재원중인 영유아 자녀를 둔 어머니 145명을 대상으로, 원가족 건강성이 어머니 의 자아존중감, 자녀양육태도 간의 관계를 밝히고 이들 사이의 상대적 영향 관계를 알아보는데 그 목적이 있다. 각 변수의 일반적인 경향, 변인간의 매개효과를 통계적으로 검증하기 위하여, 첫째 요인분석을 실 시해서 잠재변수의 타당성과 신뢰도를 검증하고, 상관관계를 분석하였다. 둘째, 단순회귀분석과 위계적 회귀분석을 실시하여 원가족 건강성이 자녀양육태도에 미치는 영향관계에서 자아존중감의 매개효과를 검 증하였다. 본 연구에서 검증된 가설을 바탕으로 하여, 다음의 결론을 도출하였다. 첫째, 어머니의 원가족 건강성은 자녀양육태도 및 어머니의 자아존중감에 유의미한 영향을 미치는 것을 확인하였다. 어머니의 자아존중감도 자녀양육태도에 유의한 영향을 미치는 것으로 확인되었다. 본 연구결과는 영유 아 발달의 주요환경인 어머니의 변인이 어머니의 자녀양육태도에 영향을 미치는 것으로 나탔다는 점에서 부모양육태도의 중요성과 부모교육에서 부모의 자녀양육에 대한 부분이 강조되어야 한다.

본 연구의 목적은 학교 밖 청소년이 지각한 부모양육태도가 사회적응력에 어떠한 영향을 미치는지를 파악하고 학교 밖 청소년이 지각한 부모양육태도가 사회적응력에 영향을 미치는 과정에서 의사소통이 어 떠한 매개효과가 있는지를 구명하는데 있다. 이와 같이 실천적인 의의를 도출하기 위하여 연구의 대상을 대전시에 거주하는 만 12세에서 만 18세 사이의 청소년으로서 대전 청소년상담복지센터를 이용하는 학교 밖 청소년을 대상으로 설문을 진행하였으며, 측정문항과 대상자에 대한 기술통계분석 및 가설검증을 위하 여 사회과학 조사프로그램인 SPSS 22.0(ver.)을 이용하여 통계처리를 하였다. 본 연구를 통하여 밝혀지는 연구결과는 가설 1의 부모양육태도는 사회적응력이 과보호일 때는 부적 상 관관계를, 돌봄일 때는 정적 상관관계를 나타내었고 통계적으로는 유의미하게 나타났다. 가설 2의 부모양 육태도는 의사소통이 과보호일 때는 부적 상관관계를, 돌봄일 때는 정적 상관관계를 나타내었고 통계적으 로는 유의미하게 나타났다. 이것은 적절한 돌봄이 높을수록 사회적응력과 의사소통이 높다는 것을 의미한 다. 가설 3의 의사소통은 사회적응력에 정적 상관관계를 나타내었고 이것은 의사소통이 잘되는 청소년은 사회적응력이 높다는 것을 의미한다. 가설 4의 부모양육태도가 사회적응력에 영향을 미칠 때 의사소통은 매개효과로 정적 상관관계를 나타내었고 통계적으로는 유의미하게 나타났다. 이것은 어릴 때 과보호로 양 육되어 졌더라도 의사소통이 잘되는 청소년은 사회적응력이 높다는 것을 의미한다. 학교 밖 청소년이 인 지하고 있는 부모의 양육태도가 사회적응력에영향력을 주지만 가족 간이나 대인관계 속에서 타인과의 의 사소통이 향상 되었을 때 좀 더 사회적응력이 높아진다. 그러므로 학교 밖 청소년이 양질의 사회생활을 하도록 하는데 기여할 수 있는 의사소통 기술이나 사회적응력훈련 프로그램 등의 개발이 요구된다.

이 연구의 목적은 지역 특화 주제형 과학동아리 활동이 학생들의 과학적 태도에 어떠한 영향을 미치는지 알아 보기 위한 것이다. 연구 대상은 우리나라 남부에 있는 소도시 소재 2개의 인문계 고등학교에 재학생 중인 92명이었다. 연구를 위해 지역 특화 주제를 정하여 운영하는 2개의 과학동아리 46명을 실험집단, 지역 특화 주제를 정하지 않고 일 반적인 수업을 운영하는 2개의 과학동아리 46명을 통제집단으로 선정하였다. 조사 내용은 과학에 대한 정의적 영역 중 과학적 태도와 관련된 검사지를 이용하여 대응표본 t-검증과 독립집단 t-검증을 실시하였다. 연구 결과, 첫째, 지역 특화 주제형 과학동아리 활동은 학생들의 과학적 태도에 긍정적인 효과를 나타냈다. 실험집단과 통제집단 모두 과학적 태도 의 평균점수가 동아리를 운영하기 전보다 향상되었지만 지역 특화 주제를 운영한 실험집단의 상승 폭이 통제집단의 상 승 폭보다 더 컸으며, 통계적으로도 유의미한 차이가 있었다. 둘째, 지역 특화 주제형 과학동아리 활동이 일상생활의 문제를 해결하는 학교, 가정, 사회 상황에서의 과학적 태도에 미치는 영향을 알아보기 위해 동아리 운영 전후에 실시한 검사 결과 통제집단에서는 유의한 차이가 없었지만, 지역 특화 주제를 운영한 실험집단에서는 가정과 학교 상황에서 통 계학적으로 유의한 차이가 있었다. 따라서 지역 특화 주제형 과학동아리 활동이 학생들의 과학적 태도에 많은 긍정적 영향을 끼치므로, 현장에서 과학동아리를 운영하는데 있어 하나의 프로그램으로 고려될 수 있다는 시사점을 도출할 수 있었다.

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach’s alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.

The aim of this paper is to find which types of pop-up store positively influence consumers and to analyze the factors that affect brand attitude and behavioral intention across different fashion pop-up store formats. The data was collected from 217 respondents in their 20s and 30s and then subjected to descriptive statistical analysis, oneway ANOVA and regression analysis using SPSS Statistics. The results of the oneway ANOVA test indicated that the 'Pop-up store of alliance with different kinds of industries' is the most effective type for increasing brand preference and brand recognition amongst consumers. Some further insights can be made from the regression analysis results. There are differences between pop-up store formats in terms of the cognitive factors influencing brand attitude and behavioral intention. Moreover, there are differences between pop-up store formats in terms of brand attitude factors influencing behavioral intention. Through the results of this study, fashion companies can determine the best type of pop-up store to open depending on their aims. In conclusion, this study provides valuable insights to fashion marketers, helping them to determine the appropriate factors to consider when planning fashion pop-up stores. Academically, this paper contributes to expanding the range of research on fashion pop-up retail by studying consumer experiences of different pop-up store types.

When purchasing products or services, consumers tend to purchase multiple value attributes through the acquisition of a product rather than physical characteristics. This study empirically analyzed the relations between consumption value, brand attitude, and purchase intention of customers purchasing fair-trade coffee, by dividing consumption values that would have significant effects on consumers’ actual purchase behavior into five levels. Among the consumption value factors of customers purchasing fair-trade coffee, the functional value, social value, emotional value, and rare value all had significant effects on brand attitude and purchase intention while the influence of situational value on brand attitude and purchase intention was not verified. These finding are partially concordant with those of preceding studies, and the consumption value of consumers purchasing fair-trade coffee has positive effects on purchase behavior; therefore, it would be necessary for companies selling fair-trade products to understand consumers’ specific values. Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade coffee revealed that purchase intention increased when brand attitude was higher. These finding indicate that it is necessary to identify measures to increase purchase intention by targeting consumer groups with high brand attitude with intensive promotions.

Choi, Jin-sook. 2017. “International Students' Attitude Changes towards English as per their Korean skills”. The Sociolinguistics of Korea Journal 25(3). 327~349. This study aims at identifying the international students' attitudes towards English change as per their Korean skills after learning English over one semester. Sixty international students, who consisted of three groups as per their Korean skills, participated in the questionnaire survey at the beginning stage of the class. After one semester, the same questionnaire was given to the participants. Two questionnaire surveys showed similar results: the participants with a higher level of Korean skills demonstrated more favorable attitudes towards English and were less fearful in learning English, compared to those with a lower level of Korean skills. The attitude changes were also different as per the Korean skills: when compared to the attitudes at the beginning, while the participants with a higher level of Korean skills changed more favorably towards learning English, the participants with a lower level of Korean skills showed no attitude changes or picked up less favorable attitudes, and their fear about learning English rather increased. This study implies that English learning may improve English skills for the international students with a higher level of Korean skills but does not affect those with a lower level of Korean skills.