In this research, we investigate the dynamics of one market cycle of Indian art through its various phases of development from early growth to peak and then through a decline. Using the entire online market data for Modern Indian art, we examine how the internal dynamics of the price formation process during auctions changed during the course of this market’s evolution. Our results show that the structure of the price formation process varies systematically over the course of the cycle and the impact of the brand (artist), the product (painting), market information (pre-auction estimates), demand (competition), and consumer (bidder) characteristics changed across the stages of market evolution. Specifically, the revenue, price per square inch, and the number of lots sold (items) from established artists closely followed the overall trend in the market. On the other hand, the number of lots and revenue from emerging artists had a minimal increase during the growth phase of the market. However, these artists maintained their value even when the market was declining. Furthermore, 80% of the lots by established artists beat the preauction estimates during the growth period, compared to only 40% for emerging artists. In contrast, during the decline stage, more lots from emerging artists (8%) beat the preauction estimates than lots from established artists (2%). We also find that bidders entered the auction much earlier during the growth phase of the market than during the maturity and decline stages. These findings have implications for multiple stakeholders in the online art auction market including, sellers, buyers, artists, and auction houses.

Digital and social media has become an indispensable channel of promotion and marketing to the enterprises. For example, compared to other means of promotional channels, such as television advertising, newspapers, social network services (SNS) are more competitive, more convenient, and lower-cost. Because individuals compose or share those posts anytime, anywhere, information spreads fast and wide on social media. SNS posts can affect people's perception, thus affecting their purchase intention and behavior. A large number of researchers investigated academic issues involved SNS, such as the influence of eWOM in social media on consumers' purchase intentions (Erkan & Evans, 2016). According to Lin and Lu’s research (2011), which suggests that gender difference also exists in social media. In addition, a study identified attributes of social media messaging activities and examined the relationships among those perceived activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through a structural equation model (Kim & Ko, 2012). In this study, we focus on the motivational antecedents of digital buzz on digital and social media. Among many performance metrics of digital marketing, the most important one that really matters to advertisers is click-through. Click-through is believed to reflect viewers’ interest in the product contents that are being shown on screen, and based on that assumption, it opens a new navigation tab, such as the advertiser’s web site that can provide information about products and services of an advertising company. However, there is a caveat here. Since advertisements in digital and social media are often placed on top of the contents that the viewers have already been reading, viewers can accidentally click on the internet advertisements in which they have no interests. Viewers are only annoyed by intrusive re-routing during their digital activities. Hence, it is important that the digital media marketer to be able to distinguish between the click-throughs, knowing the difference between the clicks that are genuinely reflective of a viewer’s interest, or the rest of clicks that are not. For this purpose, we propose consumer curiosity and anticipation as drivers of click-through that are meaningful to digital markers. Consumer curiosity is an important variable that results in click-through behavior, digital propagation or buzz, and further stimulates consumers' consumption activities. In recent years, there are many studies to verify this theory. Online atmospherics have an impact on customer emotions, and perceptual curiosity has a moderating effect existed in the two variables (Koo & Ju, 2010). However, the research about curiosity’s mediation effect on purchase intention aroused by SNS contents is still limited. In addition, the neural research in this field is still limited. The research seeks to understand how the SNS contents affect customer’s curiosity toward the product which the content mentioned. Furthermore, to find the relationship between curiosity and the purchase intention by using neuromarketing methodology. Our goal is to discover the neural signatures of consumers’ motivational state that leads to click-through, exploration of contents, and finally digital buzz behavior. EEG and fMRI are commonly research approaches used in the neuroscience field. EEG detect electric activities in the brain waves and fMRI measures hemodynamic events to discover individuals’ cognitive and motivational states. After content-analyzing top 10 most shared posts in the fashion brands Facebook official account which included luxury brands such as GUCCI, Luis Vuitton, and Hermès), we extract the attractive posts’ content attributes to be the level of accuracy, graphic quality, and information value. Then, we create two different simulations of social media activities that instigates viewer curiosity at differing levels. By designing an online experiment that examines how different arrays of information can create different levels viewer curiosity in user posts, and by measuring viewers’ intention to propagate the posts, we are able to discover neural signatures of digital buzz. Potential implications to digital marketing of this research in establishing meaningful performance metrics for digital marketing are discussed.

In the U.S. restaurant industry where businesses struggle for survival, differentiation is considered key for success. However, there is limited research on measuring how unique or exotic a specific restaurant cuisine is perceived, since such perceptions vary by markets. In this paper, authors utilize digital geolocation history from social media records of restaurant visits across 40 types of restaurants in Chicago and San Francisco, and a two parameter Item Response Theory model to identify a) restaurants that are unique and considered more or less “difficult” to get to, and b) visitors who have more or less diverse palates. Further, palate diversity is explained by user demographics, restaurant selection criterion and behavior. Managerial implications and limitations are discussed.

The ride quality (i.e. smoothness) is a key factor for evaluating the construction quality of expressway asphalt pavement. Conventionally, three paving devices are widely used to control the surface layer thickness: leveling sensor (i.e. LS), short-range-surfacing-contact-ski (i.e. SSCS) and long-range-surfacing-contact-ski (i.e. LSCS). However, each of these levelling tools presents one major drawback. In the case of LS, if the original sub-layer evenness is poor, the final asphalt pavement surface and its smoothness will be negatively affected. The SSCS cannot assure satisfactory smoothness when relatively long paving section (in the order of 10 km) are paved. While the LSCS would reduce the drawback of the SSCS, its weight on the one hand and its length on the other discourage its use in the paving site especially for curved sections. In this paper, a next generation pavement smoothness leveling equipment, known as non-contact-digital-ski (i.e. NCDS) was implemented, evaluated and compared to the conventional equipment leveling device. The international Roughness Index (IRI m/km) was measured on sections paved with and without NCDS and the results visually and statistically compared. In addition, for the same sections, the modulus of the pavement layers was computed and compared by means of Falling Weight Deflectometer (i.e. FWD). It was observed that when NCDS is used for asphalt pavement overlay of existing concrete pavement, significant improvement in IRI (i.e. IRI<1.0m/km) and consistently uniform elastic modulus could be achieved compared to the conventional levelling and paving method.

목적: 본 연구는 프리즘이 가해짐에 따라 변화된 눈의 영상을 디지털 카메라를 사용하여 분석하고, 융합 예비량을 타각적으로 측정하는 방법을 조사하여 기존 자각식 측정법과의 유의성을 평가하고자 하였다. 방법: 20세 이상 교정시력 1.0 이상인 남녀 30명(평균연령 23.77±1.52세)을 대상으로 원거리(3m) 및 근 거리(40cm)에서 프리즘 바를 이용한 스텝버전스법으로 음성융합버전스와 양성융합버전스를 각각 3회 측정 하였다. 그리고 캐논 6D DSLR 카메라와 100mm macro 렌즈를 사용하여 융합예비량 측정 시 프리즘 단계 별로 촬영하였으며, 동시에 자각적으로 분리점, 회복점을 보고 받아 기록하였다. 마지막으로 프리즘 단계별 사진의 동공 간 거리를 측정하여 그래프로 나타내고 자각적 측정값의 보고 지점과 대조하여 유의성을 확인 하였다. 결과: 사진으로 촬영 후 측정한 동공 간 거리 변화 그래프가 음성융합버전스 측정의 경우 동공 간 거리가 일정하게 증가 또는 감소 하다가 분리점과 회복점으로 보고한 지점에서 그래프 기울기 변화가 나타났고, 양 성융합버전스 측정의 경우 동공 간 거리가 일정하게 감소 또는 증가 하다가 분리점과 회복점으로 보고한 지 점에서 그래프 기울기 변화가 나타났다. 기울기의 변화가 나타난 지점을 타각적 측정값으로 결정하고 자각 적 측정 지점과 비교한 결과, 측정값 평균은 원거리 음성융합버전스 분리점의 경우 타각식 12.63±5.48⊿, 자각식 11.41±3.88⊿, 회복점은 타각식 9.15±4.12⊿, 자각식 8.11±3.47⊿, 근거리 음성융합버전스 분리점의 경우 타각식 16.74±4.01⊿, 자각식 15.93±4.66⊿, 회복점은 타각식 12.55±3.43⊿, 자각식 11.91±3.90⊿ 이었다. 원거리 양성융합버전스 분리점은 타각식 18.52±4.84⊿, 자각식 18.58±5.73⊿, 회복점은 타각식 13.36±3.89⊿, 자각식 13.17±4.34⊿, 근거리 양성융합버전스 분리점은 타각식 22.85±6.33⊿, 자각식 22.96±6.21⊿, 회복점은 타각식 17.13±4.61⊿, 자각식 17.48±5.37⊿이었으며, 통계적으로 유의한 차이가 없었다(p > 0.05). 결론: 디지털 카메라를 이용하여 측정한 타각적 측정값과 프리즘 바를 이용한 자각적 측정값이 통계적으 로 유의한 차이가 없는 것으로 보아 디지털 카메라를 이용한 타각적 측정법이 자각식으로 검사를 할 수 없는 유아나 장애인의 융합예비량 측정에 유용할 것으로 생각된다.

인터넷 사용 미술은 현대미술에서 개방적 공동체를 구현할 수 있는 잠재력을 지닌다. 그것 은 네트워크의 개인과 공동체를 공존 가능하게 하는 매체적 특성에 따른 것으로 열린 공동체는 장-뤽 낭시의 무위의 공동체 개념으로 고찰될 수 있다. 이는 네트워크를 통한 열린 공동체가 무 위의 공동체와 열린 형태로 유사하기 때문이다. 락스 미디어 컬렉티브의 <오퍼스>는 디지털 공 유지를 통해 열린 공동체를 추구한다. <오퍼스>는 참여를 원하는 이들이 가능한 참여할 수 있게 하는 온라인 공공 창작 플랫폼으로 이를 위해 자유소프트웨어의 공유와 협업의 방법을 이용한 다. 그러나 <오퍼스>는 미디어 기술지식 등의 문제로 인해 열린 디지털 공유지가 되는데 한계를 가진다. 그럼에도 <오퍼스>는 열린 공동체에의 가능성을 통해 공존, 개방, 포용을 보여준다.

With the advent of the fourth industrial revolution, the digital transformation craze has intensified in diverse industries, such as finance, automotive, health care and agriculture. However, relative to industry demand, there is only few domestic research on digital transformation of small traders and no one has implemented empirical study on this field at all. Thus, the study conducted an empirical study to measure the digital transformation intention of domestic small traders. In the early days of domestic business start-ups, we searched for factors affecting the digital conversion intention of small business owners and designed an integrated framework to explain the causal relationship between factors. This study not only expanded and refined the scope of related research but also suggested the direction of another research that was not presented in previous research. However, there are limitations in many ways as much as the initial stage of a specific field of small business owners. There are limitations in explaining the overall perception of Korean small business owners. Therefore, in future studies, it is necessary to study more deeply by presenting more specific and various variables. In addition, although the number of respondents was sufficient in the process of empirical analysis, it is considered that the respondents are not enough to universalize the research result as a traditional small business person who did not convert all digital. It is necessary to carry out a comparative analysis by dividing the two groups in more detail and more specifically in the future study. The result of this study can suggest the direction for accelerating small traders’ digital transformation intention in terms of practical view, and provide useful references which can support the theoretical foundation for researchers who will perform future related research in terms of academic view.

Media contents on historical sources rising in popularity make the people have an interest in the historically themed video games. Historically themed video games are studied from practical point of view, just like edutainment, but studies as an entertainment aren't enough. Historically themed video games have lots of advantage, historical fact telling, fictitious entertainment and easy accessibility. There is a need for broad vision to merit of historically themed video games. In this study, we present new analysis tool which is consisted with three axis, time, connection and reality for historical simulation video game. Example games are investigated on entertainment, development, education side with this tool.

In th process of the way music service changing from download to streaming with the improvement of internet technology, digital sound transmission was regulated as a sub-concept of public transmission that is separated with transmission and broadcasting through copyright law revision in 2006. While the scale of digital sound transmission copyrights collecting is steadliy increasing the rate of its settlement distribution is not, as it is applied to the field of bankground music in shop service way of internet streaming. The purpose of this thesis is to examine the reason why the rate of digital sound transmission settlement distribution is not increasing in the same league as the increasing rate of its copyrights collecting and to propose an improvement for the rate of increasing its settlement distribution.

Ceramic ink-jet printing has become a widespread technology in ceramic tile and ceramicware industries, due to its capability of manufacturing products on demand with various designs. Generally, thermally stable ceramic inks of digital primary colors(cyan, magenta, yellow, black) are required for ink-jet printing of full color image on ceramic tile. Here, we synthesized an aqueous glass-ceramic ink, which is free of Volatile organic compound(VOC) evolution, and investigated its inkjet printability. CoAl2O4 inorganic pigment and glass frit were dispersed in aqueous solution, and rheological behavior was optimized. The formulated glass-ceramic ink was suitably jetted as single sphere-shaped droplets without satellite drops. After ink-jet printing and firing processes, the printed glass-ceramic ink pattern on glazed ceramic tile was stably maintained without ink spreading phenomena and showed an improved scratch resistance.

Fashion and apparel industry is facing difficult challenges due to several factors such as technology development, environmental changes, inherent characteristics of fashion industry itself, fast changing demands, supply chain, and consumer’s expectation of seamless purchase process. Consumers have the power in that fashion retailers need to provide variety and new products, to build brand loyalty, to provide corporate responsibility and sustainability, and to develop inventory intelligence (Beswick 2016). That said, enhanced efficiencies in those will grant fashion retailers and firms with sustainable competitive advantages. Such efficiencies are often based on digital technology development, creating a new trend. In this study, we examine and compare three big trends in the fashion industry along with an advance of technology in digital marketing. First, Ritzer (1993) observed a process by which the four principles of the fast-food restaurant began to increasingly dominate several aspects of American society. The four principles are efficiency, calculability, predictability, and control, based on the observation of McDonald’s daily operation. He labeled this process and phenomenon as McDonaldization. In other words, any society or subsectors of society can be very successful with the four principles of McDonaldization, including the fashion industry. Second, in addition to McDonaldization, Netflix added one more, yet an extremely important aspect of such operation, that is personalized suggestions. Personalization becomes essential for most services and even for lots of products (personalized T-shirts, bags, etc.). Based on customers’ history of what they had watched, Netflix provides personalized suggestions of next movies, dramas, or episodes. More importantly, instead of physical DVD, Netflix provides online streaming services with personalized suggestions. Thus, an online order system with personalized suggestions for clothes would be an important aspect of fashion industry and retailers, which can be called as Netflixization. Lastly, from the case of Stitch Fix, we’d like to propose a new concept, that is, Netflix of fashion. Stitch Fix is an interesting firm in the fashion industry. The firm uses customized stylists for each customer based on the responses from style quiz. Thus, it focuses on personalization of what customers really want and need in terms of occasions and preferences. Second, it delivers, by mail, five clothes to customers so that customers can choose one or more from the five clothes or choose nothing. By doing this, the firm provides not only convenience, but also choice options for customers. Third, the firm guarantees customer satisfaction with an easy return policy. A more important thing is the fact that the firm can accumulate intelligence based on the customers’ feedbacks of why customers did not like the suggest clothes and decided to return. Thus, the firm can build a “Big data” for better understanding of customer’s needs and wants. In other words, the firm develops a new concept of “your fix.” I would label the whole process of Stitch Fix as Stitchfixization. In sum, any fashion industry and retailer that adopts the concept of Stitchfixization of efficiency, calculability, predictability, control, personalization, feedback, convenience, and intelligence building, would be well accepted by current tough customers throughout the world.

As a contemporary, postmodern marketing strategy, digital storytelling is the virtual means by which a story can be organized. Less traditional than a conventional beginning, middle, and end narrative, the genre suggests that individuals connect the dots of a story by comparing their reading with others. This research examines Christian Dior’s Secret Garden IV campaign film as it is broadcasted on YouTube for six weeks and diffused through Instagram. Through a grounded theory approach we measure and analyze audience engagement and key themes expressed through user-generated content on YouTube and Instagram. Manual coding and three computer-aided text analysis programs are used to analyze the data and triangulate results. This research contributes to the literature on consumer engagement in digital storytelling, online brand communities, and celebrity endorsement. Introduction Digital technologies have improved the aesthetics of content creation, enabling brands to develop deeper levels of engagement with consumers through social channels (Merrilees, 2016). Every day hundreds of millions of hours of video are consumed on YouTube and the number of high performing channels has been increasing by 50% per year (YouTube, 2017). Instagram’s monthly active users have grown from 300 million in December 2014 to 600 million in December 2016 (Statista, 2017). Within the social media sphere, commercial and individual users connect through multiple platforms and devices to share ideas and information without the constraint of time and space (Gruzd & Wellman, 2014). The digitization of visual culture provides users with so much content that it may even result in information overload (Babin et al., 2017). This research focuses on the fashion sector and social media platforms that cater specifically to visual imagery and video content. The logic is twofold: the fashion industry is inherently visual and research on a study of eighty-three fashion brands indicates a shift from traditional advertising to video products, especially on social media (L2 Inc., 2016). We examine elements of French luxury goods company, Christian Dior’s Secret Garden omni-channel marketing campaign. As a collection of short films shown on YouTube and in other media, the campaign had four annual installments beginning in 2012. The Secret Garden series explores the brand’s past and present within the context of the 21st century Palace of Versailles. Our focus is on Secret Garden IV, launched in May 2015, featuring singer/songwriter Rihanna as the protagonist. Dior’s portrayal of Versailles throughout the Secret Garden series reflects undertones of its monarchial heritage and its high fashion prestige. In Secret Garden IV, there is a juxtaposition to this theme when Rihanna’s subculture persona and celebrity status (Fleetwood, 2012) presents a misalignment between luxury ideals and Rihanna’s position in popular culture. Table 1 provides an overview of the history of the campaign. This research measures and analyzes audience engagement and key themes expressed through users’ comments on YouTube and Instagram for the pre-launch and launch of the Secret Garden IV campaign. Through a grounded theory approach we identify, analyze, and validate keywords and group them into themes utilizing both manual coding and computer-aided text analysis (Lai & To, 2015). We utilize three software programs (Tableau, NVivo 11, and Leximancer) to triangulate results. The scholarly literature on fashion luxury goods is scant and this methodological approach is sound (Neuendorf, 2017). Five recent scholarly articles on luxury fashion goods and social media were identified. One relates to storytelling and is visually-focused (Megehee & Spake, 2012); three develop models (Kim & Ko, 2010; Kim & Ko, 2012; Brogi et al., 2013); and one uses the case study approach (Phan et al., 2011). This research fills both a theoretical and a methodological gap. We examine a digital storytelling campaign across social media platforms with the prospect of new theoretical insights. According to Snelson (2016) there is scant social media research on YouTube and Instagram and social media research using a grounded theory approach is also limited. Theoretical background Digital Storytelling Digital storytelling uses technology as an extension of oral and written stories “…to solidify our cultures and share knowledge for the future” (Irwin, 2014, p. 40), placing engagement with digital media as an extension of the self. People naturally think in narratives and stories, rather than arguments and paradigms (Megehee & Spake, 2012) and may use digital storytelling to order otherwise disconnected experiences into interrelated, meaningful episodes (Vannini, 2012). By connecting the dots of a story on social media users have the opportunity to formulate meanings of their own and build interpretations by comparing their “reading” with that of others. Social media has empowered the consumer by enabling communication that is multi-way, multi-directional, and led by the consumer (Tuten & Solomon, 2015). The fashion film on the internet has been viewed as “a genre that is not is not simply a tool to stimulate consumption, but is something that is set to change our notion of fashion as a moment in time” (Khan, 2012, p. 236). In her review, “100 Years of the Fashion Film,” Marketa Uhlirova posits that contemporary technologies aimed at a film’s “potential to promote fashion” turned into “the medium’s ability to recast consumption as seductive visual entertainment,” devaluing a fashion film’s potential for not only entertainment and visual pleasure, but also for experimentation and innovation (Uhlirova, 2013, p. 140; p. 153). Online Brand Communities As a hub of value creation in the consumer marketplace, brand communities are an enthusiastic, passionate group of customers who express similar commitment towards a brand or product and may not be geographically bound (Muniz Jr. & O’Guinn, 2001; McAlexander et al., 2002). In brand communities created by marketers, organizations may stimulate engagement, brand loyalty and the expression of positive emotions and trust (Bagozzi & Dholakia, 2006; Jung et al., 2014). Customer engagement behaviour pertains to a variety of online and offline behaviours (e.g. word of mouth, blogging, customer reviews) that are not transactional, but can be measured (Verhoef et al., 2010). Although positive word of mouth and brand advocacy are not guaranteed, an organization’s most engaged social customers have the potential to communicate messages that are perceived as more credible than those generated by the organization (Kozinets et al., 2010). A high level of engagement may be described as delight or joy. Engagement requires strong emotional and relational bonds (commitment and trust), and may transform customers into loyal “fans” or co-creators of value (Hawkins & Davis, 2012). A study of customer engagement behaviour in a social media environment is complex because engagement behaviour in different channels may vary considerably, with a different effect on value creation or purchase intent. For example, if a customer tweets on a mobile device his/her engagement and purchase intent may differ from engagement and purchase intent as a result of interaction with a video or blog (Libai et al., 2010). Celebrity Endorsement A celebrity endorsement is defined as “an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of promoting the entity” (Bergkvist & Zhou, 2016). Celebrity endorsements previously were associated primarily with consumer goods and services advertised through traditional media, such as print and television. More recently, these endorsements encompass any mode of communication as well as business-to-business goods and services. This update is significant considering the addition of advertising on the Internet, in social media, “stealth marketing” on TV talk shows (Kaikati & Kaikati, 2004) and red carpet appearances (Carroll, 2009). Theories related to celebrity persuasion that have application to the fashion industry have examined the way consumers process information from marketing communications and relate it to their self-concept (Carroll, 2009). To the consumer, the celebrity represents a meaning, based on the recognition s/he has received in the symbolic environment and his/her persona. This meaning is transferred to the product when the celebrity is seen in the marketing communication. In the final stage, the meaning moves from the product to the consumer, who transfers the meaning into his/her notion of the self-concept (Carroll, 2009). This transference effect benefits the brand (Tuten & Solomon, 2015) and the consumer who may use products to reveal their self-concept to others (Babin, et al., 2017), especially in high involvement consumption situations (Ahuvia, 2005). Method Sample Instagram and YouTube data were collected using Netlytic (Gruzd, 2016) for the period May 14 – June 24, 2015 for the purpose of capturing data before and after the official release of the film (May 18, 2015). A total of 8,986 records (uncleansed) are in the Instagram (#SecretGarden4 and @Dior) database and 426 records (uncleansed) in the YouTube database. Multiple URLs were used for YouTube because there were four previews, and short and long versions of the film. Procedures The data was cleansed (236 YouTube posts; 6,763 Instagram posts). To measure sentiment and engagement, a text analysis was performed using an adaptation of Dann’s Twitter (2010) classification. Through a grounded theory approach (Lai & To, 2015) key words, concepts and themes were identified and triangulated using Tableau, NVivo 11, and Leximancer software programs. Concluding Remarks As a multi-year campaign, Dior’s Secret Garden was meticulously crafted to project an understanding of Dior’s brand image and to create an air of anticipation for consumers. Within the context of digital storytelling we delve deeply into how the last installment of this campaign resonated with consumers who watched the film on social media and responded to Dior’s Instagram initiatives. Through our mixed methods research approach, we develop theoretical and methodological contributions that benefit academics and fashion marketers.

The virtual reality market is already creating new added value across the industry and it is expected to change the way we live and work. Currently, virtual reality marketing is actively applied to the game industry and marketing methods are diversifying. Moreover, this marketing it will be widely applied in various fields such as medical care, defense, and entertainment in the future. In this paper, we analyze the marketing strategy of virtual reality industry which is expected to grow in the future combined with existing 4P analysis and 4C analysis.

When digital media and images are combined, their significant sociocultural impacts can be exercised. Therefore, this study analyzes digital images shown in such trends of digital media compared to the digital fashion from an aesthetic perspective. Research and empirical studies are focused upon to analyze the aesthetic characteristics of digital fashion. Digital Fashion comprehensively refers to fashion design using computers and software, and is considered as “Fashion Design utilizing Digital Technologies” including computer software and hardware perspectives, so that it may be renamed “Digital Fashion.” The esthetic characteristics shown in the Digital Fashion defined above are analyzed according to how media philosophers conceptualize the digital image. First, from the perspective of creation, Digital Fashion Images are technical images produced by computers. Uncanny characteristics expressed through virtual images look more realistic than the actual ones used in experimental works of fashion designers. Such virtuality dynamically expresses various colors and fabric patterns through lights using digital technologies that do not yet exist in cloth form, rather in a non-material form of dynamic virtual imagery. Digital fashion images on monitors express digital fashion designs by shaping virtual images through 3D printing. Second, Digital Fashion Images from the perspective of acceptance are created through deconstruction, while fashion has only been previous viewed visually, Digital Fashion delivers immersions of visual touches as if directly experienced for accepters. Digital Fashion will continuously develop and become more influential as it converges with digital media.

Ink-jet printing techniques with ceramic ink, which contains ceramic pigments as colorant, are in increasingly use in the ceramic industry. Generally, ceramic pigments that are produced by conventional method show diameters of several micrometers; these micrometer sized particles in the ink-jet printing process can cause undesirable behavior such as print head nozzle clogging. To prevent this problem, a particle size reduction process is required. In this study, CMYK (cyan, magenta, yellow, black) pigments were synthesized via solid state method. Each pigment particle was milled to submicron size by an attrition mill. The effects of micronizing on the morphology, mechanical property, crystal structure and color property of the CMYK ceramic pigments were investigated by field emission scanning electron microscopy (FE-SEM), particle size analysis (PSA), X-ray diffraction (XRD) and CIE L*a*b*.

Red sorrel (Rumex acetosella L.), as one of exotic weeds in Korea, was dominated in grassland and reduced the quality of forage. Improving current pasture productivity by precision management requires practical tools to collect site-specific pasture weed data. Recent development in unmanned aerial vehicle (UAV) technology has offered cost effective and real time applications for site-specific data collection. To map red sorrel on a hill pasture, we tested the potential use of an UAV system with digital cameras (visible and near-infrared (NIR) camera). Field measurements were conducted on grazing hill pasture at Hanwoo Improvement Office, Seosan City, Chungcheongnam-do Province, Korea on May 17, 2014. Plant samples were obtained at 20 sites. An UAV system was used to obtain aerial photos from a height of approximately 50 m (approximately 30 cm spatial resolution). Normalized digital number values of Red, Green, Blue, and NIR channels were extracted from aerial photos. Multiple linear regression analysis results showed that the correlation coefficient between Rumex content and 4 bands of UAV image was 0.96 with root mean square error of 9.3. Therefore, UAV monitoring system can be a quick and cost effective tool to obtain spatial distribution of red sorrel data for precision management of hilly grazing pasture