Pay-What-You-Want (PWYW) is an innovative participative pricing strategy in which consumers determine the price they want to pay for a product or service. Past research mainly focuses on individual variables as antecedents of consumers’ willingness to pay under PWYW pricing and ignores the role of situational factors. We address this gap by investigating the effects of three situational factors, perceived crowding, involvement level and time pressure, on consumers’ PWYW pricing decisions. Pay-what-you-want (PWYW) is an innovative pricing mechanism that gives consumers maximum control over the price setting process, and thus allows buyers to entirely determine the price for their desired product or service (Schmidt, Spann & Zeithammer, 2014). The buyer has the authority to choose any price to pay for the offered product or service and there is no minimum price to protect the seller (Kahsay & Samahita, 2015). Such increased perceived control on the final price induces consumers to greater purchase intentions (Chandran & Morwitz, 2005). Hence, a growing number of firms in different industries such as music, museums, software, and charity sales are using PWYW pricing (Schmidt, Spann & Zeithammer, 2014). Internal reference price (IRP) is defined as a price in the buyers' memories that serves as a basis for judging or comparing actual prices (Monroe, 1973; Monroe, Grewal, & Compeau, 1991). In the context of PWYW involvement has a negative effect on prices paid. Involvement is the level of personal relevance consumers possess regarding a product or a purchase decision (Zaichkowsky, 1985). Involvement is conceptualized as both, an individual difference variable representing an “enduring interest” in a given product (Roy, 2015; Bloch & Richins, 1983). It is also posited that the negative effect of involvement on IRP will be further moderated by perceived crowding. Perceived crowding is often described in negative terms as a confined, constrained, and restricted physical setting; and it has two distinct dimensions, spatial crowding and human crowding (Machleit et al., 2000; Byunn & Mann, 2011). A crowded shopping environment is also incompatible with the consumers’ shopping desires and goals; hence consumers exhibit unfavorable shopping behavior such as spend less time in the store (Machleit et al., 2000; Li, Kim & Lee, 2009). Perceived crowding should therefore negatively influence consumers’ involvement and IRP, thereby affecting the money they are willing to pay in PWYW situation.

Background and Purpose of Study: Social commerce refers to a form of electronic commerce based on Social Networking Service (SNS) and has grown substantially since the advent of Groupon in 2008. The growth of social commerce was accelerated with the increased popularity of SNS, where consumers share product information and reviews and the information is spread to others through SNS in real time (KB financial group, 2015). Social commerce can be divided into three types: (1) online group buying, (2) online shopping linked with the SNS, and (3) online shopping in SNS. The first type of social commerce is the most common type in Korea and the current study conducted an experiment based on the online group buying format. In the group buying social commerce, consumers gather together to purchase a product with a cheaper price. Placing a large order facilitates price promotion, (Yuan, & Lin, 2004) and buyers benefit from the cheaper price through the group buying (Zeng, Huang, & Dou, 2009). Group buying websites provides consumers with two types of information: time left for the promotion (time pressure) and the number of product sold (product popularity), and the overall purpose of this study is to examine the effects of time pressure, product popularity and website reputation on purchase intention. Hypotheses Development: Consumers make a purchase on social commerce websites because they can get a product with a cheaper price through group buying. Thus, this study is based on the assumption that all products are under price promotion. According to prospect theory, consumers are more likely to be sensitive to losses than gains. Consumers initially perceive a price promotion as a potential gain, but as the expiration approaches, they are more likely to perceive the promotion as a potential loss, which consequently increase purchase intention (Inman & McAlister, 1994). Also, a statement indicating product popularity, such as ‘the best-selling item’ increases purchase intention (Jeong & Kwon, 2012). Signaling theory provides a useful insight into understanding the effects of website reputation. Since consumers use a website reputation as an indicator of quality (Kirmani & Rao, 2000), they generally respond more positively to well-known websites than unknown websites (Shamdasani, Stanaland, & Tan, 2001). Therefore, based on the literature review, the following hypotheses are developed.H1: High time pressure has a greater impact on purchase intention than low time pressure. H2: High product popularity has a greater impact on purchase intention than low product popularity. H3: Well-known website has a greater impact on purchase intention than unknown website. H4: The effect of time pressure on purchase intention differs as a function of product popularity. H5: The effect of time pressure on purchase intention differs as a function of website reputation. H6: The effect of product popularity on purchase intention differs as a function of website reputation. Method: This study’s design is a 2 (time pressure: high vs. low) x 2 (popularity: high vs. low) x 2 (website reputation: well-known vs. unknown) between-subjects factorial design. This study includes three pretests: (1) to select high versus low time pressure, (2) to select the number of product purchased (product popularity), and (3) to select well-known and unknown social commerce websites. Based on the results of the pretests, eight mock websites simulating social commerce websites were developed for the main experiment. The data were collected via a research company. Invitation emails with a URL were sent to potential participants, and they were guided to shop the website and answer the questionnaire. The measure of purchase intention was adopted from the existing literature with adequate reliabilities (Cronbach’s alpha >.70), and the scale items used a 7-point scale. Manipulation checks showed that manipulations of time pressure, product popularity, and website reputation were successful. Results: A total of 453 female online shoppers participated in the online experiment. An exploratory factor analysis revealed one factor of purchase intention, and the reliability.93, indicating adequate internal consistency of the scale. Hypotheses were tested using analysis of variance (ANOVA). The results showed main effects for product popularity [F (1, 445) = 10.34, p < .05] and website reputation [F (1, 445) = 72.03, p < .05] on purchase intention, supporting H2 and H3. With regard to H4 to H6 predicting interaction effects, ANOVAs showed significant interaction effects of time pressure by product popularity [F (1, 445) = 5.53, p < .05], time pressure and website reputation [F (1, 445) = 4.59, p < .05], and product popularity and website reputation [F (1, 445) = 9.15, p < .05] on purchase intention. Thus, H4 to H6 were supported. Conclusions and Discussion: The study offers academic and managerial implications. The findings of the study provide empirical support for the signaling theory and prospect theory. The results suggest that high popularity and high reputation are significant factors influencing purchase intention. When consumers perceive a product as being popular on a social commerce website, they have greater purchase intention than when they do not perceive the product popularity. Also, when consumers shop on a well-known social commerce website, they have greater purchase intention than when they shop on an unknown website. When the product popularity is high, high time pressure is an important factor enhancing purchase intention. When a website is well-known, high time pressure increased purchase intention. However, when a website is unknown, high product popularity increased purchase intention. These findings of the study contribute to the literature in social commerce. Based on the website reputation, social commerce websites need to incorporate appropriate marketing tactics, such as time pressure and product popularity to increase consumers’ purchase intention.

This essay presents an anthropological approach to embodied skills in brand rituals. In an ethnographic account of an everyday domestic practice of men’s shaving, this essay argues that men who apply skill to ritualized shaving practices evoke particular sensorial dimensions that elicit certain memories and ideals that situate time and place differently for them. Rather than evaluate ritual semiotically for its signs and symbols, this study “brings into being” (Ingold 2013) skilled human activity with branded material in ritual as it explores sensory awareness and environmental-temporal consumer perceptions of time and place. As such, this essay examines the less obvious and less frequently addressed issue of time and place as they occur in embodied practices of everyday consumption. The human body is suggested as a particular consumption site for applying skillful embodiment and a new conception of ritual.

Although piglets have been delivered by embryo transfer (ET) with in vitro produced (IVP) embryos and blastocysts, a success rate has still remained lower level. Unlike mouse, human, and bovine, it is difficult to a production of piglets by in vitro fertilization (IVF) because of an inappropriate in vitro culture (IVC) system in pig. Therefore, the present study was conducted to investigate whether minimized exposure time in IVC can improve the pregnancy and delivery rates of piglets. Immediately after IVM, the oocytes were denuded and co-incubated with freshly ejaculated boar semen for 3.5 to 4 hours at 38.5 ˚C under 5% CO2 in air. To avoid long-term exposure to in vitro state, we emitted IVC step after IVF. After that the presumptive zygotes were transferred into both oviducts of the surrogate on the same day or 1 day after the onset of estrus. Pregnancy was diagnosed on day 28 after ET and then was checked regularly every month by ultrasound examination. The 3 out of 4 surrogates were determined as pregnant (75%) and a total of 5 piglets (2 females and 3 males) were delivered at 118.3 ± 2.5 days of pregnancy period. In conclusion, a short-term exposure time may be an important factor in the production of IVP-derived piglets. It can be apply to the in vitro production system of transgenic pig by IVF, cloning, and pronuclear microinjection methods.

于堅의 시는 지배 이데올로기의 詩化에 대한 반대를 기점으로 한다. 그로 인해 그의 시는 몽롱파의 문혁 비판에 동조하지 않고, 일상의 진실에 근거한 디테일의 추구로 나아가는 모습 을 보여준다. 중심부로부터 멀리 떨어진 昆明에서 지루한 시간, 무료한 일상, 의미 없음의 집 적을 겪고 있었던 그는 雲南의 시공에 대한 天人合一이라는 자기 시의 특별한 분위기 속에서 개혁개방으로 인한 균열을 체험하게 된다. 시장화의 속도는 익숙한 모든 것들을 소멸시키거 나 오염시키게 되고, 그 속에서 디테일의 진실을 추구하던 于堅은 자신의 사회적인 의미를 깨달아 가면서 현실비판의 안전지대를 확대해 가게 된다.

본 논문은 히스토그램과 그레이레벨 프로파일의 VS(valley size)를 이용한 문턱치 기반의 대두 선별알고리즘 을 제안한다. 대두의 변형은 크게 표면 변색 및 외형 변형으로 나눌 수 있다. 본 연구에서는 대두 개체를 건전립, 부 분변색립, 전면변색립, 표면변형립으로 구분하고 히스토그램 기반 문턱치와 VS기반 선별알고리즘을 이용하여 표면의 변색 및 변형에 따른 불량 대두와 건전립을 선별하였다. 제안한 방법은 대두와 같이 개체수가 많은 농작물의 실시간 선별을 목적으로 하여, 정수덧셈 연산기반의 선별 알고리즘으로 구현 되었다. 제안한 방법을 실제 선별에 적용한 결 과 선별의 정확도는 94.5%이며 기존의 문턱치 기반 대두 선별 알고리즘에 비교할 때 상대적으로 적은 연산량에서 동 등한 수준의 정확도를 나타내는 것을 확인하였다.

In this paper, we present a new way to derive the mean cycle time of the G/G/m failure prone queue when the loading of the system approaches to zero. The loading is the relative ratio of the arrival rate to the service rate multiplied by the number of servers. The system with low loading means the busy fraction of the system is low. The queueing system with low loading can be found in the semiconductor manufacturing process. Cluster tools in semiconductor manufacturing need a setup whenever the types of two successive lots are different. To setup a cluster tool, all wafers of preceding lot should be removed. Then, the waiting time of the next lot is zero excluding the setup time. This kind of situation can be regarded as the system with low loading. By employing absorbing Markov chain model and renewal theory, we propose a new way to derive the exact mean cycle time. In addition, using the proposed method, we present the cycle times of other types of queueing systems. For a queueing model with phase type service time distribution, we can obtain a two dimensional Markov chain model, which leads us to calculate the exact cycle time. The results also can be applied to a queueing model with batch arrivals. Our results can be employed to test the accuracy of existing or newly developed approximation methods. Furthermore, we provide intuitive interpretations to the results regarding the expected waiting time. The intuitive interpretations can be used to understand logically the characteristics of systems with low loading.

The effect of roasting intensity and extraction time of coffee bean on the antioxidant activity of roasted ground coffee extract was investigated. Coffee was roasted at 185oC using a rotating fluidized bed roaster for 5.17 (medium roasting) and 6.00 (dark roasting) min, respectively. Both roasted coffees were extracted in 90oC hot water according to the increased extraction time. Until 20 min, an increase in extraction time significantly increased soluble solute, caffeine, brown color, and phenolic compound. The soluble solid and caffeine contents showed no significant difference among medium- and dark-roasted coffee extracts. The brown color intensity and free radical scavenging activity of dark-roasted coffee extract were higher than those of medium-roasted coffee. On the contrary, the total phenolic content of dark-roasted coffee extract was lower than that of medium-roasted coffee. The free radical scavenging activity of coffee extracts showed a positive correlation with brown color intensity, as well as total phenolic content.

The effect of heat treatment on the microstructure and mechanical properties of cast Ti-6%Al-4%V alloy was investigated. Heat treatment of cast Ti-6Al-4V alloy was conducted by solution treatment at 950 oC for 30 min; this was followed by water quenching and then aging at 550 oC for 1 to 1440 min. The highest hardness of the heat-treated specimens was obtained by solution treatment and subsequent aging for 5 min due to precipitates of fine α that formed from retained β phase. The tensile strength of this alloy increased without dramatic decrease of the ductility due to microstructural refinement resulting from the decomposition of α' martensite into fine α and β phases, and also due to the fine α phase formed from the retained β phase by aging treatment for 5 min. In addition, this strengthening might be caused by the transformation induced plasticity (TRIP) effect, which is a strain-induced martensite transformation from the retained β phase during deformation, and which occurs even after aging treatment at 550 oC for 5 min.

Background: In the stroke patients with the characteristics of hemiplegic gait, turning direction of the affected and unaffected side influences turning time. Therefore, it is important to investigate the walking response to turning directions in stroke patients. Objects: This study aimed to measure the walking time while turning direction in hemiplegic patients depending on balance ability measured by Berg Balance Scale. Methods: A group of forty-five subjects with stroke (Berg Balance Scale score≥46 were twenty-eight, Berg Balance Scale score≤45 were seventeen) were enrolled in this study. Subjects were asked to perform the Timed Up and Go test. Testing indications included two directions for turning in each subject. These indications were for turning toward the affected and unaffected side in stroke patients. The duration of total analysis duration, sit to stand phase, stand to sit phase, mid-turning phase, and end turning phase were recorded. The obtained data were analyzed by using paired t-test and Wilcoxon signed rank test in the group that are below and above 45 points of Berg Balance Scale score. The significance level was set at ɑ=.05. Results: There were significant increase time in the analysis duration and end turning phase duration while subjects were turned the unaffected side in stroke patients that presented a Berg Balance Scale score≤45 (p<.05). However, the comparison between the affected side and the unaffected side in the stroke patients with Berg Balance Scale score≥46, revealed no significant differences of the measured parameters. Conclusion: This finding should be suggested in the specific definition of turning direction for evaluation with Timed Up and Go test in the Berg Balance Scale score≤45, and other intervention for hemiplegic patients need to be suggested the direction of turning during walking training program.

Y2O3–H3BO3:Eu3+ powders are synthesized using a mechanical alloying method, and their photoluminescence (PL) properties are investigated through luminescence spectrophotometry. For samples milled for 300 min, some Y2O3 peaks ([222], [440], and [622]) and amorphous formations are observed. The 300-min-milled mixture annealed at 800°C for 1 h with Eu = 8 mol% has the strongest PL intensity at every temperature increase of 100°C (increasing from 700 to 1200°C in 100°C increments). PL peaks of the powder mixture, as excited by a xenon discharge lamp (20 kW) at 240 nm, are detected at approximately 592 nm (orange light, 5Do → 7F1), 613 nm, 628 nm (red light, 5Do → 7F2), and 650 nm. The PL intensity of powder mixtures milled for 120 min is generally lower than that of powder mixtures milled for 300 min under the same conditions. PL peaks due to YBO3 and Y2O3 are observed for 300-min-milled Y2O3–H3BO3 with Eu = 8 mol% after annealing at 800°C for 1 h.

숲 공간의 영향에 대한 많은 연구들이 있는 반면 시간요인에 대한 연구들은 부족하다. 공간과 시간은 동시적으로 상호간에 영향을 미치기 때문에 공간요인에 의한 영향들은 시간에 의해 변화할 수 있다. 본 연구는 숲에서 보낸 시간의 4가지 요인들(체험, 몰입, 건강지각과 심리내적 인식)에 대한 영향에 초점을 두었으며, 2014년 4월부터 10월까지 설문을 통해 이루어졌다. 설문지는 체험 (LE), 몰입(FL), 건강지각(HP)과 심리내적인식(IPP)으로 구성되었다. 대상자들은 충청남도 이북지역에서 살고 있으며 생태 숲해설 과정이나 생태교육과정에 있는 사람들로 40-70세였다. 이들은 또한 1년에서 20년에 이르는 숲관련 경력을 가지거나 일을 하고 있는 사람들이었다. 체험, 몰입, 건강지각과 심리내적 과같은 요인들은 숲에서 보낸 시간의 영향을 받는 것으로 나타났으며, 이 요인들은 통계적으로 유의한 수준에서 숲에서 보낸 시간에 따라 증가하는 것으로 밝혀졌다. 이 연구는 산림치유프로그램을 기획하는 사람들뿐만 아니라 산림치유를 공부하는 사람들에게도 유용할 것이다. 숲에서 보낸 시간이 체험, 몰입, 건강지각과 심리내적 인식에 영향을 주기 때문에 이 점을 산림치유프로그램에서 고려해야 한다.