Global warming and changes in ecosystems are either causing a rapid decline in insect diversity on earth or, on the other hand, are increasing the likelihood of unexpected insect pests emerging. This study summarizes and reports the followings: Introduction to the Insects of Red Data Book of Korea and Nationally Protected species, the establishment of monitoring strategy for exotic insects by the investigation of species distribution range through field surveys and others, the dispersal of exotic insects, and with the expansion of exotic insects and development of ecosystem impact prediction model.

Recently, as the possibility of unexpected outbreaks of alien insects has increased due to climate change such as global warming, the importance of early control through rapid and accurate spread of exotic forest pest and change prediction diagnosis is required. This study summarizes and reports the followings: the establishment of monitoring strategy for exotic insects by the investigation of species distribution range through field surveys and others, the development of new diagnostic technique through microstructures and life-cycle, the dispersal of exotic insects, and ecological impact assessment using ecological methods and with the expansion of exotic insects and development of ecosystem impact prediction model.

This study is intended to provide marketing practitioners with an overview of web analytics to explore the issue of how to define and measure the effectiveness of social media through analyzing the various activities of current/potential consumers as well as provide a comprehensive analysis of the effectiveness of digital content marketing using social media. These analytics answer broad questions about which types of social media metrics are best at referring traffic, about conversations at the organization’s website, and about comparing different social media channels, such as Facebook and Twitter in this study. The major goal of this study is to demonstrate the value of businesses’ efforts and to optimize their digital/social marketing strategy using web analytics. Based on this goal three research questions were identified: (1) can the model identify social media performance variables that are related to audience response which can be represented by website traffic?; (2) which social media sties are driving traffic to a firm’s website, specifically in B2B environment?; and (3) can the model provide insight into the importance of those variables? These analytics employ time series analysis to specifically address activities in SNSs that effectively drive traffic to a website and accomplish business goals. This study is one of the first empirical investigations in the marketing communication field related to measuring social media’s effectiveness.

The authors of this research show that gender plays a role in whether public star ratings of branded content films (e.g., ratings on Rotten Tomatoes) and increased awareness of surroundings differentially affect movie viewers’ willingness to spread word-of-mouth about films. For men, no matter whether they have high or low awareness of surroundings, a higher versus lower star rating uniformly enhances the likelihood they will recommend the film to others. In contrast, for women, momentarily heightened awareness of their surroundings enhances (diminishes) the likelihood of recommending the higher (lower) star-rated film. If women have low awareness of their surroundings, however, the differences do not emerge.

The purpose of this study is to observe the effect of elasticity of taping on ankle muscles’activity and endurance after plyometric training that easily causes ankle injury, and provide baseline data for physical therapy intervention methods. The study subjects are 24 male students in their 20s who attend N University in Choongnam. They were divided into three groups; 8 subjects in the elastic taping group, 8 in the non-elastic taping group, and 8 in the non-taping group(control group). They had plyometric training for 6 weeks. After the training, this study measured their maximum voluntary isometric contraction(MVIC) and muscle endurance of the muscles around ankle joint. The experiment result is as follows. After the training, all three groups showed improvement in muscle strength and endurance. The elastic taping group showed insignificant improvement in muscle strength but significant increase in muscle endurance in plantarflexion. In dorsiflexion, both muscle strength and endurance increased significantly. The non-elastic taping group showed insignificant improvement in muscle strength but significant increase in muscle endurance in plantarflexion. Taping during plyometric training had a little or insignificant effect on muscle endurance and strength compared to the non-taping group.

This study was conducted to investigate the altitudinal distribution of the ground beetle community in a mountain area during 2007 to 2009, and to examine what habitat characters are most relevant to the distribution of mountain ground beetle species, and finally to identify potential biological indicators for monitoring in forest. The study area was Mt. Sobaeksan National Park (1439 m elevation), in Punggi-up, Gyeongsangbuk-do, Korea. Ground beetles were collected by pitfall traps, which were installed along the altitudinal gradient 437, 757, 1100 and 1420 m. In total, 3,259 individuals were identified as 32 species in 18 genera. The dominant species were Synuchus cycloderus (29.4%), Eucarabus sternbergi sobaeksanensis (15.4%) and Pterostichus orientalis (9.7%) in order. Overall, the ground beetle community structure was different along the altitude (similarity 65.2%) by NMDS ordination, but also were clustered into 2 groups, 437 and 757 m, and 1100 and 1420 m (similarity 57.9%). Therefore, the ground beetle assemblage could provide basic information for forest management. In this study, some ground beetle species were suggested to potential biological indicators along altitudinal gradient.

A new sprout-soybean cultivar, “Wonhwang” was developed at the Honam Agricultural Research Institute (HARI) in 2005. Wonhwang was selected from a cross between Camp and Myeongjunamulkong. The preliminary, advanced, and regional yield trials for evaluation and selection of Iksan45 were carried out from 2001 to 2005. This cultivar has a determinate growth habit with purple flower, grayish brown pubescence, grayish brow hilum, lanceolate leaflet shape and small seed size (10.0 grams per 100 seeds). The maturity date of Wonhwang is 7 days earlier than that of the check variety, Pungsan. It has good seed quality for soybean-sprout, and resistance to lodging. It has also been identified to have resistance to soybean mosaic virus (SMV) and necrotic symptom(SMV-N). The average yield of “Wonhwang” was 2.80MT/ha, which was higher by 4% than “Pungsannamulkong” at the regional yield trials.

To find out the relationship between pod development and cytokinin contents during reproductive stage of peanut, the cytokinin contents, trans-zeatin ribo-side (t-ZR) and dihydrozeatin riboside (diZR), were investigated at 0, 7, 14, 21 and 28 days after flowering (DAF). The amounts of t-ZR and diZR in cotyledon and first branch among primary branches were 3, 448 pmol/g (FW) and 4, 824 p/g (FW), respectively, which were higher than those of other branches. The t-ZR and diZR contents of lower parts on the branch from cotyledon node at 7 DAF were 579 pmol/g (FW) and 2, 028 pmol/g (FW), respectively, which were higher than those of upper parts. The cytokinin contents of reproductive organs as flowering progressed were increased at 0 and 14 DAF on branch and position of node. The cytokinin contents of upper part with pruning the lower part on the branch from cotyledon node were high 112-337% at 7 DAF and 14 DAF compared with those of the control. In case of remove the upper part of the first internode on main axis, t-ZR contents was 4.7 times higher than diZR contents at 7 DAF. The pod setting rate of flower and position on the branch from cotyledon node was closely related to the cytokinin contents during floral reproductive stage.