This paper explores the relationships of various cognitive, attitudinal, and behavioural responses of e-discount sales promotion technique preferences consumers have when making purchases through online food delivery services (OFDS). This paper highlights new findings towards expanding e-discount and sales promotion literature and thus provide relevant implications.

Compared to the prevalence of advertising targeted at teens, our understanding of their vulnerability to advertising has been limited due to the cognitive/developmental view adopted by most previous research. However, cognitive development is not the most significant aspect that differentiates adolescents from adults. Adolescence is when teenagers start to take on more responsibility in defining themselves and become more skilled at using consumption to construct and signal their identity. On one hand, teens have a growing desire to express their unique identity as autonomous and distinctive individuals, separate from their family and differentiated from others. On the other hand, they are nearly obsessed with what others think about them, striving to belong to a group and feeling devastated by signs of disapproval from peers. This conflict between the need for assimilation and the need for differentiation is especially pronounced during adolescence when teenagers increasingly seek the approval of their peers while expressing their uniqueness. As a result, their sense of self is in a constant state of flux. This "shaky" self-identity has been shown in previous research to coincide with low self-esteem, which is associated with a high level of materialism.

In the new digital age, the emergence of user-generated content enables consumers to enjoy greater freedom and control over their behavior on the internet and assume more active roles in sharing brand-related information with others. This research examines the role of brand engagement on consumer psychological ownership, purchase intention, electronic word of mouth (eWOM), and consumers’ willingness to defend the brand on social media. The findings provide evidence of consumer psychological process to demonstrate that companies can use social media to engage with consumers, so consumers are likely to spread positive WOM and be protective of the brand. It is important for marketing managers to assess the level of brand engagement on social media sites and develop tools and techniques to increase consumers’ participation such as using subliminal priming on brand image, with an aim to create a close consumer brand relationship.

도서관은 문화 공간으로서 누구나 이용할 수 있고 다양한 분야의 지식과 정보를 제공하여 삶의 질을 높이는 중요한 사회기반 시설 중 하나이다. 현재 한국의 도서관 수는 수요에 비해 공급이 부족한 상황이며, 이를 해결하기 위해 일부 지자체는 차량을 수단으로 이동형 도서 서비스를 제공하는 분관 형태의 이동 도서관을 운영하고 있다. 주로 도서관을 이용하기 어려운 사람들을 대상으로 순회하며 도서관 서비스를 제공하지만, 비효율적인 운행 노선과 균일하지 않은 서비스로 실질적인 효과를 발휘하지 못하고 있다. 따라서 본 연구에서는 성남시 새마을 이동 도서관을 대상으로 순회 경로 현황을 파악하고, 최소 이동 거리로 개선된 이동 도서관 노선을 제시하고자 한다. 더욱 효율적인 운영을 위해 서비스 권역을 나누고, 시간 제약을 결합한 차량경로설정 문제를 사용하여 도서 서비스의 이용 격차를 줄인 새로운 운행 노선을 구축하였다. 본 연구는 이동 도서관의 효과적인 노선 운영에 대한 기초적인 자료로 활용될 수 있다는 점에서 의의가 있다. 향후 이동 도서관 뿐만 아니라 이동형 공공 서비스를 위한 유용하고 현실적인 가이드라인으로 활용될 수 있을 것이다.

We investigate the construct of privacy concern and its dimensions, together with its expected counterbalance, trust in the information collector, on willingness to disclose different information types to a digital seller in a multicountry study. This issue is critical, given the evolution of technologies that now allow for the collection and analysis of a huge amount of data. We conceptualise consumers’ privacy concerns as the extent to which a consumer is concerned about (Milberg, et al., 2000; Rose, 2006): (1) the general collection of personal information (data collection), (2) unauthorised secondary use (data secondary usage), (3) improper access (data access) and (4) errors (data accuracy). The first contribution of our research is that we will verify the validity of the four dimensions of information privacy concern in a multiple-country study. We then develop a model by testing the impacts of privacy concern and trust on the willingness to disclose sensitive and non-sensitive information. First, our results validate the privacy concern scale based on the four dimensions (data collection, data secondary usage, data access and data accuracy) in eight countries and show that information disclosure can contain an inner trap based on customer training to disclose information that may transform information disclosure in an habit that increases willingness to share that may overcome the effects of privacy concern and trust on customers’ intended behaviours, opening possibilities of potential harmful behaviours on the part of companies to get data from their prospects that should be carefully monitored and managed.

Despite the recent promising findings on the influence of social media engagement on brand performance outcomes (e.g., De Vries & Carlson, 2014), researchers suggest that consumer engagement in social media sites requires a deeper understanding (Islam & Rahman, 2016). To respond to this call, we conducted this research to examine an important, yet under-researched, question on the underlying mechanism by which consumer engagement on social media drive improved brand performance. In this research, we develop and empirically test a conceptual model to investigate the relationships among consumer engagement, psychological brand ownership, brand loyalty, brand performance, and consumer’s word of mouth (WOM) in the context of social media. The findings suggest that consumer engagement influences brand outcomes through its indirect impact on consumers’ psychological ownership of the brand. When consumers engage themselves with the brand at social media sites, they tend to form bonds with the brand and develop a sense of community, of which they feel they are a part. Feelings of ownership motivate consumers to care for and nurture the growth of the brand, which manifests itself in terms of brand loyalty, positive word of mouth, and improved brand performance. The focus of consumer engagement in social media communities provides convincing evidence to support the benefits of using social media to connect with consumers. This research offers promising insights on how relationship with a brand can help create sense of community and feelings of ownership among consumers, which in turn drives better brand performance.

We adopt the PASTEL catalog combined with SIMBAD radial velocities as a testing standard to validate the stellar parameters (effective temperature Teff , surface gravity log g, metallicity [Fe=H] and radial velocity Vr) from the first data release (DR1) of The Large Sky Area Multi-Object Fiber Spectroscopic Telescope (LAMOST) survey. After applying data reduction and temperature constraints to the sample obtained by cross-identification, we compare the stellar parameters from DR1 and PASTEL. The results show that the DR1 results are reliable under certain conditions. We derive a dispersion of 110 K, 0.19 dex, 0.11 dex and 4.91 kms-1 in specified effective temperature ranges, for Teff , log g, [Fe=H] and Vr respectively. Systematic errors are negligible except for those of Vr. In addition, for stars with PASTEL [Fe=H] < —1.5, the metallicities in DR1 are systematically higher than those in PASTEL.

Hot water soluble extract was prepared from Hericium erinaceus and its neuritogenic activity on PC12h cells was analyzed, which is a clone originating from a rat pheochromocytomon. The moisture content of freeze dried hot water extract was 12.08%. The extract was mainly composed of carbohydrate (51.24%) followed by crude protein (24.04%), crude fat (0.26%), dietary fiber (5.09), and ash (12.18%). Fatty acids, glucan and inorganic constituents were found as minor components. The neuritogenic activity of hot water extract was evaluated under microscopic observation of neurite outgrowth in PC12h cells and by measuring the neurite length of induvidual cell. The extract exhibited strong effect of neurite outgrowth in a dose-dependent manner from 0.01 mg/mL to 1 mg/mL, in which longer neurite outgrowth was observed as the treatment dose increased.

Roll milled- and nano-powders were prepared from the freeze dried fruiting bodies of Hericium erinaceum and their hydration properties such as water solubility index, swelling capacity, water holding capacity, and water sorption isotherm were compared. Water content in freeze dried Nano-powder of Hericium erinaceum fruiting body was 8.17%. Nano-powder has higher water solubility index compared to roll mill powder by 58.41% and 39.06%, respectively. In the same way, swelling capacity of nano-powder was 10.21ml/g where as roll mill powder has only 4.42ml/g. In contrast, water holding capacity of nano-powder (3.87g/g) is lower than that of roll mill powder (6.81g/g). Water sorption isotherm of these powders was compared and the result shows no big difference at low relative humidity (below75%). However, a high relative humidity above 75%, these two kinds of powder showed comparable difference. At 84.34% relative humidity, roll mill powder has 30.41% of moisture content compared with 47.64% of nano-powder, and at the relative humidity of 97.3%, the moisture content of roll mill and nano-powder are 37.64% and 91.06% respectively.

Microthermal fluctuations are introduced by atmospheric turbulence very near the ground. In order to detect microthermal fluctuations at Fuxian Solar Observatory (FSO), a microthermal instrument has been developed. The microthermal instrument consists of a microthermal sensor, which is based on a Wheatstone bridge circuit and uses fine tungsten filaments as resistance temperature detectors, an associated signal processing unit, and a data collection, & communication subsystem. In this paper, after a brief introduction to surface layer seeing, we discuss the instrumentation behind the microthermal detector we have developed and then present the results obtained. The results of the evaluation indicate that the effect of the turbulent surface boundary layer to astronomical seeing would become sufficiently small when installing a telescope at a height of 16m or higher from the ground at FSO.

The antioxidant activities of the methanol extract from Naematoloma sublateritium ,and its subfractions were assessed: ABTS+-radical-cation scavenging, 1,1-diphenyl-2-picrylhydrazyl (DPPH)-radical scavenging, ferric reducing- and nitrite scavenging activity. The chloroform subfraction exhibited the strongest antioxidant activity except nitrite scavenging activity in which water subfraction showed the highest activity (50% scavenging at 48 mg/ml). The trolox equivalent antioxidant capacity (TEAC) of the chloroform subfraction was 649.40 μ mol/g of sample. This fraction also scavenged DPPH radical by 50% at 406.59 μg/ml. The highest ferric reducing activity was found in same subfraction (299.24 μmol FeSO4• 7H2O/g). Chloroform and ethylacetate fractions exhibited the highest contents of total phenolic compounds, with ferulic acid equivalents of 31.66 and 48.57 mg/g, respectively. The amount of flavonoid was at maximum in chloroform subfraction (18.66mg/g). The level of phenolic compounds may be correlated with the antioxidant activities of the subfractions. Therefore, the phenolic compounds in the subfractions were further identified by mass spectrometry using LC-MS/MS.

Antimicrobial stability of grape seed extract (ActiVinTM), pine bark extract (Pycnogenol®), and oleoresin rosemary (Herbalox®) on the growth of Aeromonas hydrophila was investigated in cooked ground beef. When compared to the control, the populations of A. hydrophila were most effectively reduced by 4.06 log CFU/g for 1% Pycnogenol® added after cooking at 10 days of refrigerated storage, followed by 3.06 log CFU/g for 1% Pycnogenol® added before cooking and 1.36 log CFU/g for ActiVinTM. Bacteriostatic and bactericidal activities were observed for Pycnogenol® added before and after cooking, respectively. Pycnogenol® consists of heat-labile and heat-stable compounds. ActiVinTM and Pycnogenol® could be considered for use as multifunctional preservatives in meat and meat products.

Arthrobacter sp. L-3이 생성하는 glucose isomerase를 DEAE-cellulose column chromatography법으로 2단계 NaCl농도 구배로 용출함으로서 순수분리하였다. 이것이 SDS-acrylamide gel electrophoresis상에서 단일띠를 보임으로서 매우 잘 분리되었음을 알 수 있었다. Glucose isomerase의 K_m값과 V_max값이 각각 0.175M, 0.29(㎎/㎖/min)로 얻어졌다. 한편, SDS-acrylamide gel electrophoresis와 Sephadex-G100-50에 의한 gel filtration으로부터 분자량이 각각 42, 000과 180, 000으로 얻어져, 이 효소는 분자량이 42, 500인 4개의 subunit로 구성되었음을 알 수 있었다.

We investigated genetic diversity among and within the populations of cultivated ginseng (Panax ginseng C. A. Meyer ) using SRAP profiles. A total of 24 ginseng plants were sampled from the three populations (two from China, one from Korea). Since all these populations are previously shown closely related to each other assister groups, we used Panax quinquefolium L. and wild ginseng as a reference species, which is not "within the sister group". All individuals from the three populations were screened with a total of 36 primer pairs with 26 primers generated from 328 SRAP bands of DNA gels. The mean gene diversity (HE) was estimated to be 0.057 within populations (range 0.032-0.067), and 0.086 at the species level. The genetic differentiation (Gst=0.31) indicates that genetic variation apportioned 30% among populations and 70% within populations. Generally, the result of this study indicates that ginseng contains high molecular variation in its populations.

버섯유래 생리활성물질을 탐색하고자, 젖버섯아재비 자실체로부터 각종 컬럼크로마토그래피 및 HPLC 등 기법에 의하여 4종의 azulene계 화합물을 순수히 분리정제 하였다. 분리된 화합물은 각종 물리화학적 특성 및 분광학적 분석자료에 의하여 1-formyl-4-methyl-7-isopropyl azulene (1), lactaroviolin (2), 4-methyl-7-isopropyl-azulene-1-carboxylic acid (3) 및 1-formyl-4-methyl-7-(1-hydroxy-1-methylethyl) azulene (4)로 동정되었다. 이들 화합물의 인터페론 감마 생성에 미치는 영향을 조사하였다. 화합물 1과 4는 자연살해세포주(NK92 cell)에서 인터페론 감마 생성을 농도 의존적으로 억제하였으며, 400 μM농도에서 각각 101.3 %와 92.7 %, 100 μM농도에서 각각 11.9 %와 24.1 %의 높은 저해활성을 보였으며, 화합물 2와 3은 400 μM농도에서 45.9 %와 18.0 %의 다소 낮은 저해활성을 나타내었다.