Purpose: The purpose of this study is, in the situation where rapid response to the rapidly changing environment is required due to the development of the fourth industrial revolution such as artificial intelligence, virtual reality, and the internet of things, robotics, big data, additive manufacturing, bio-health, sharing economy and in the organizational culture aspiring toward the innovation of a major company, small business and a public institution, to analyze what influence a job-engagement and stress make, and what influence individual‟s self-efficacy as a moderator mediator makes, and to offer basic data for improving job-engagement and lowering job-stress. Research design, data, and methodology: For doing this, the literature and the empirical studies were combined. Deriving innovationoriented organizational culture as factors affecting the job engagement and job stress through the literature, and have established hypotheses to verify them. We have collected data of 281 from ex,ecutives and staff-members working in areas including major company, small business and officials (the central government, a local public service, the prosecution, the police, and school). And these data were analyzed by SPSS 23 version. Results: Based on these data, the results of analysis were as follows; First, the innovationoriented organizational culture which was recognized by organizational members had effect on job-stress. Second, the innovationoriented organizational culture which was recognized by organizational members influenced job-stress. Third, in the relationship between the innovation-oriented organizational culture and job-engagement, self-efficacy did not influenced job-engagement. Finally, in the relationship between the innovation-oriented organizational culture and job-stress, self-efficacy influenced job-stress. Conclusions: Innovation-oriented organizational culture places importance on the organization's adaptability and flexibility in the external environment, so companies need to establish an innovation-oriented organizational culture favorable to achieving survival and successful innovation, and to develop and disseminate programs of positive and continuous organizations to improve task enthusiasm, reduce task stress, and enhance organizational performance. In the future, it will be necessary to verify the effectiveness of various organizational culture types through comparative analysis with companies that actively maintain an innovation-oriented organizational culture (Google, Kakao, etc.) and companies that prefer hierarchy-oriented organizational culture, relationship-oriented organizational culture, and market-oriented organizational culture.

Purpose – This study examined the relationship between individual creativity and its related variables to observe how individual creativity contributes to organizational performance. In addition, this study strived to explore how to maximize the utilization of individual creativity and innovate the structure of the organization itself so that teams and organizations can respond more effectively to new rising trends. this study aimed to examine whether the value congruence between individuals and organizations (propensity congruence, goal congruence has a significant impact on knowledge sharing and innovation behavior as dependent variables by exerting individual creativity and synergy as independent variables. Research design, data and methodology – SPSS 24.0 program were used to analyze the data. Descriptive Statistics and correlation analysis were performed, and the reliability factor (Cronbach's ⍺) was calculated. Afterwards, we analyzed the moderating effects of structural equation model analysis and hierarchical regression analysis. The number of samples used in the study were 309 copies. Results – First, Individual creativity had a positive effect on knowledge sharing and innovative behavior. In other words, it was confirmed that decision-making processes fused with individual creativity could create an atmosphere of knowledge sharing and transform the organization. Second, value congruence adjusted the influence of individual creativity on knowledge sharing and innovation behavior. Conclusions – First, it is important for managers to recognize the value and secure the pool of creative talents who will be a potential future basic source of organizational success and competitive advantage. Second, managers should be able to identify those with creative talents and expertise, and use them to increase their knowledge sharing performance, while also developing emotional and motivational creativity. Third, in order improve knowledge sharing performance, managers should pay attention to the emotional aspect of creativity. Fourth, managers should strive to create an environment that is beneficial for the reinforcement of individual self-management capabilities. Fifth, managers should be able to develop decision-making processes to develop potential creativity and encourage creative thinking, opinions, or solutions. Sixth, managers should promote the dissemination and integration of new knowledge based on the creative views and attitudes of team members.

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

Purpose - This study is to verify the mediating effect of voluntariness in retirement and the moderating effects of leisure life to examine which parts of later life preparations have influence on the retired life. Research design, data, and methodology - In this study, the 6th Korean Retirement and Income Study was conducted on 5,254 members of households with householders over the age of 50. To examine the relationship between later life preparation and retired life, this study used personal data based on the serial number of the household members. Results - First, physical preparation for later life had a positive influence on retired life satisfaction among retirement satisfaction. People showed higher retired life satisfaction. Secondly, physical preparation for later life had a positive influence on satisfaction over relationship after retirement among retirement satisfaction. People showed higher satisfaction over relationship after retirement when they were more physically prepared for later life. Conclusions – In particular, leisure life had a mediating effect for the influence of physical preparation for later life on the retired life. Also, leisure life and physical preparation for later life showed a close influencing relationship. People showed active leisure life and higher retired life satisfaction when they were more physically prepared for later life.

Purpose - Unlike in the past, individualistic thought is more dominant than groupism where members prioritize organizations. Such changes run counter to the direction of the survival of the companies, which calls for companies to explore strategies to address thems. As one of the solutions, many people highlights social capital. However, since most studies have been conducted on the definition and characteristics of social capital, there is not enough prior factor research on the formation of social capital. So the current situation require researches on the formation of social capital. Research design, data, and methodology - To achieve the purpose, the literature and the empirical studies were combined. Deriving workplace democracy and servant leadership as factors affecting the formation of social capital through the literature, and this factors have modeled assumptions about the impact on social capital, and have established hypotheses to verify them. The survey which is conducted to verify the hypothesis and questionnaires are derived base on the variables used in the previous studies. The survey was conducted 447 respondents in Korea. Results - As a result, we found that the workplace democracy is positively functioning with the formation of social capital. It means that the democracy functions as a universal element to enhance the quality of social capital at the workplace. The evidence also shows that the positive impacts of the servant leadership on the formation of social capital. And the survey shows that groups with high level servant leadership had a higher impact on the formation of social capital than those with low levels leadership. Conclusions – At present, the social capital has become an important factor for the companies pursuing high performance workplaces. We found that the workplace democracy and the servant leadership affect the formation of social capital. It means that to increase the employees’ sense of community and solidarity, it is need to form democratic environment with the servant leadership. Therefore, based on the results of this study, the workplace democracy and the servant leadership can present strategic implications that can increase the social capital.

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer’s prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

Personality factors and ethical values are considered as vital element in social and professional life. This present research aims to explore the relationship between Personality and Job Satisfaction. Further, we tried to test the moderating effect of Islamic work ethics (IWE) in the relationship of Personality traits with Job satisfaction. Convenience sampling was used in defining sample as in Pakistan there is no data base which provides information regarding number of employees. Due to moderating variable the data has been collected from respondents who identify themselves as Muslim. To collect data from respondents Self-administered, close-ended questionnaires and e-questionnaire were used in this study and respondents were targeted in the normal working environment. Correlation and regression analysis was used to analyze the data statistically. The results of study indicated that neuroticism exhibits significant negative effect on job satisfaction. Also, openness to experience, agreeableness and conscientiousness showed positive effect on job satisfaction. Whereas, extraversion exhibits no effect on job satisfaction and IWE has a negative effect on job satisfaction. However, the output indicates that IWE do not act as moderator in the relation of agreeableness and conscientiousness with job satisfaction moderation effect of IWE is observed between the relationship of neuroticism, extraversion and openness to experience with job satisfaction.

본 연구는 국내 4년제 대학교에 재학 중인 외국인 유학생을 대상으로 이들이 경험하는 문화적응 스트레스가 우울에 영향을 미치는지 알아보고, 이중문화역량이 문화적응 스트레스와 우울의 관계를 조절하는지 알아보았다. 이를 위해 서울 및 경기도 소재 4년제 대학교에 재학 중인 외국인 유학생 144명의 설문지 자료를 분석에 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, 문화적응 스트레스는 우울과 유의미한 정적상관을, 이중문화역량과 부적상관을 나타냈고, 이중문화역량은 우울과 유의미한 부적상관을 나타냈다. 둘째, 국내 외국인 유학생들이 지각하는 문화적응 스트레스는 이들의 우울을 유의미하게 증가시켰다. 즉, 이들이 경험하는 문화적응 스트레스는 우울에 부정적인 영향을 미치는 것을 알 수 있다. 셋째, 국내 외국인 유학생들이 지각하는 문화적응 스트레스와 우울의 관계에서 이중문화역량은 조절변인 역할을 하는 것으로 나타났다. 즉, 이들이 경험하는 문화적응 스트레스가 크더라도 높은 수준의 이중문화역량을 지니고 있으면 이들이 경험하는 우울의 수준은 그리 크지 않은 것으로 나타났다. 이러한 연구결과를 토대로 이론적 논의와 제한점 및 제언을 논의하였다.

Researchers have confirmed the relationship between ambidexterity learning and innovation performance, but according to the resourcebased theory, the relationship between ambidexterity learning and innovation performance is also affected by the internal resources of the organization. Internal resources are an important factor affecting the transformation of learning outcomes into performance. In addition, few scholars have pointed out whether different types of learning have different effects on different types of innovation performance. This study collects data from 170 High-tech enterprises in Shandong, china, and discusses the effects of exploitative learning and explorative learning on management innovation performance and technological innovation performance .This study further examines the moderating role of slack resource on the relationship between ambidexterity learning and innovation performance. Results show that ambidexterity learning has positive effect on innovation performance. Compared with exploitative learning, explorative learning has a greater impact on management innovation performance; compared with explorative learning, exploitative learning has a greater impact on technological innovation performances. Slack resource has positive moderating role between the relationship of exploitative learning, explorative learning and technology innovation performance. But Slack resource has no moderating role between the relationship of exploitative learning, explorative learning and management innovation performance.

Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

본 연구는 개표방송 정보 디자인을 영화·드라마 패러디형과 인물수치형으로 분류하여 수용자 태도에 차이점이 있는지 알아보고, 정치효능감에 의해 조절효과가 있는지 분석하였다. 또한 수용자 태도가 정치참여의도에 어떠한 영향을 미치는 살펴보았다. 연구결과 영화·드라마 패러디형이 인물수치형보다 수용자 태도가 높게 나타났다. 정치효능감의 조절효과를 분석한 결과 정치효능감이 낮은 집단은 인물수치형 보다 영화·드라마 패러디형을 선호하는 것으로 나타났으며, 정치효능감이 높은 집단에서는 영화·드라마 패러디형과 인물수치형에 차이가 없는 것으로 나타났다. 이러한 수용자 태도는 정치참여의도에 긍정적인 영향을 미치는 것으로 나타났다. 즉, 수용자 태도가 높으면 정치참여의도가 높아진다는 것이다 이와 같이 개표방송 정보디자인은 정치효능감에 따라 수용자 태도가 다르게 나타난다는 점과 수용자 태도가 정치참여의도에 긍정적인 영향을 미친다는 결과들은 이론과 실무에 유용한 지침을 제공할 것이다.

Purpose - This paper aims to obtain a theoretical understanding for the relationship among the elderly's leisure activity, social support, life satisfaction and mental loneliness in their life. This paper has the purpose to draw policy implications by the course of research and study as well as to find alternatives in enhancing the elderly’s psychological well-being in a practical dimension. Research design, data, and methodology - Data has been collected from 380 elderly persons participating in leisure activities in 10 senior welfare service centers located in the Seoul area. A structured questionnaire sheet was used, and as the main analysis method for hypothesis verification, the hierarchical regression method was used. Results - Social support is moderating factor for the relationships among the productive leisure activity, life satisfaction and mental loneliness, but does not play the moderating role in the relationships such as consumptive leisure activity, life satisfaction and mental loneliness. Conclusions - It is necessary to make efforts to provide policies for promoting and expanding the elderly's participation especially in productive leisure activity. And also, an institutional support should be provided for maintaining and expanding a stable social relationship network for the elderly’s participation.

Purpose - Pleasing ambient colors, music, scent, layout and salespeople are hypothesized to positively impact shoppers’ perceptions about the atmosphere of a store. Few studies on the interactive effect of these atmospheric factors have earlier been undertaken. This paper looks at the interactive effect of color on the other predictor variables. Research design, data, and methodology - This study is from field locations in the shopping malls located in Delhi NCR. A descriptive study was undertaken to decipher the interactive effect of color with music, scent, layout and salespeople. Moderation of color on music, scent, layout and salespeople is regressed on store atmospherics. The authors investigate the effects of color, light, music, scent, layout and salespeople on store atmospherics in a retail context. They also study the interactive effect of color with predictor variables which significantly influence the perception of store atmospherics. Results - The paper reveals that music, scent, layout and salespeople influence customer’s perception about store atmospherics. The interactive effect of color with scent, layout and sales people influence customer’s perception about store atmospherics significantly. It does not moderate with layout and music. Conclusions - Store color is important in predicting store atmospherics. Care is needed to ensure that the effects of different environmental stimuli match.

이 연구에서는 다문화가정 청소년의 문화적응 스트레스와 심리사회적 적응이 어떤 관계 가 있는지 탐색하고, 그 관계를 자아정체감의 매개효과와 지각된 사회적 지지의 조절효과 를 통해 검증하였다. 빈도분석, Pearson의 적률상관분석, 중다회귀분석 결과, 다문화가정 청 소년의 문화적응 스트레스와 자아정체감, 지각된 사회적 지지는 유의한 부적 상관을 보였 고, 문화적응 스트레스와 심리사회적 적응은 유의한 정적 상관이 있었다. 문화적응 스트레 스는 각 변인에 영향력이 있는 변인으로 나타났다. Baron과 Kenny(1986)의 위계적 회귀분석 에 따른 매개효과 검증 결과, 문화적응 스트레스가 심리사회적 적응에 미치는 영향에서 자 아정체감이 부분매개를 하는 것으로 나타났다. Aiken과 West(1991)의 절차에 따른 조절효과 검증 결과, 지각된 사회적 지지가 조절효과를 나타내지 않았다. 즉, 다문화가정 청소년의 문화적응 스트레스는 심리사회적 적응과 긴밀한 관계가 있었고, 문화적응 스트레스와 심리 사회적 적응의 관계에서 자아정체감의 매개효과를 확인하였으며, 따라서 심리사회적 적응 문제를 줄이기 위해서는 다문화가정 청소년의 건강한 자아정체감 형성을 위한 노력이 필요 하다고 보았다

Purpose - Pleasing ambient colors, music, scent, layout and salespeople are hypothesized to positively impact shoppers’ perceptions about the atmosphere of a store. Few studies on the interactive effect of these atmospheric factors have earlier been undertaken. This paper looks at the interactive effect of color on the other predictor variables. Research design, data, and methodology - This study is from field locations in the shopping malls located in Delhi NCR. A descriptive study was undertaken to decipher the interactive effect of color with music, scent, layout and salespeople. Moderation of color on music, scent, layout and salespeople is regressed on store atmospherics. The authors investigate the effects of color, light, music, scent, layout and salespeople on store atmospherics in a retail context. They also study the interactive effect of color with predictor variables which significantly influence the perception of store atmospherics. Results - The paper reveals that music, scent, layout and salespeople influence customer’s perception about store atmospherics. The interactive effect of color with scent, layout and sales people influence customer’s perception about store atmospherics significantly. It does not moderate with layout and music. Conclusions - Store color is important in predicting store atmospherics. Care is needed to ensure that the effects of different environmental stimuli match.

Purpose – Research shows that increased workload and psychological pressure produces tensions in organizations. Such tensions can increase employee aggressive workplace behavior. This study attempted to discover the relationship among verbal aggression, job involvement, and turnover intention. Research design, data, and methodology – A survey of administrative workers in colleges was done between May 20 and May 26, 2015. Result – The findings were as follows. First, verbal aggression directly increased employee turnover intention. Second, stress recognition also created turnover intention among employees, which was detected in the interviews conducted after the survey. Third, both the survey and the interviews showed that stress recognition did not have a significant effect on job involvement. Fourth, both the findings and the interviews after the survey showed that stress increased turnover intention. Last, the finding on the role of self-esteem showed that self-esteem had a positive moderating effect on the relationship between the influence of verbal aggression and stress recognition. Conclusion – Having strong talent at work should lower turnover intention and turnover rates and develop the organization continuously.

본 연구는 향기요법의 중재변인별 메타분석을 실시하여 향후 향 기요법에 있어 더 효과적이며 과학적인 연구를 수행하기 위한 기초 자료를 제시하고자 수행되었다. 메타분석 선정기준에 의거하여 총 29편의 논문을 선정하였으며, CMA프로그램으로 효과크기를 산출하였다. 연구결과, 전체효과크기는 ES =0.678로 중간 이상의 효 과를 나타내었다. 중재변인별로 효과크기를 산출한 결과, 대상별 로는 일반인 집단(ES =0.751)이 효과적이었다. 따라서 향기요법 은 일반인과 환자에 따라 효과가 다르게 나타날 수 있으며, 향후에 는 일반인집단과 환자집단별로 적절한 중재방법을 제시하는 연구 가 필요할 것이라 판단된다. 적용방법별은 건식흡입법(ES=0.684) 이 확산흡입법(ES=0.643)보다 효과적이었지만 모두 중간이상의 효과크기를 나타냈기 때문에 어떤 방법을 적용하더라도 효과적이 라 할 수 있다. 따라서 연구설계 시 사용자 편의에 따라 선택이 가능 하다고 판단된다. 또한, 향기요법 실험기간별 효과크기는 21-30일 이 효과적이었으며(ES =0.905) 실험횟수별 효과크기는 11-15회 (ES=1.095), 실험 1회당 시간별 효과크기는 2분(ES=1.333)이 효 과적이었다. 이는 한 달이라는 기간 동안 주 3회에 1회당 2분이 향 기요법에 가장 효과적인 연구방법이라 판단된다. 향기요법 종속변 인별 효과크기는 심리(ES=0.768)가 효과적이었다. 이는 향기요 법이 심신 이완이 증진되어 심리적 효과와 불안과 우울이 감소된다 는 이론과 일치되는 결과로 볼 수 있다(Hansen et al., 2006). 따라 서 향기요법이 심리적인 문제 개선에 매우 유용한 요법이므로 극도 의 심리적 불안정을 가진 정신질환자(우울증, 공황장애, 피해망상 증, 불안장애 등)에게 적극적으로 활용하고 연구할 필요가 있다. 본 연구는향기요법의 각 중재변인별 효과크기를 산출하여 향기 요법의 효과를 다각적으로 분석하였고 향기요법에 대한 후속연구 의 토대를 마련하였다는 점에서 의미가 있다. 그러나 향기요법의 구체적이고 세밀한 중재변인을 분석하는데 한계가 있었다. 예를 들 어 향기요법의 재료는 한 가지를 사용하는 것이 아니라 3가지를 혼 합하여 사용하기 때문에 메타분석으로 효과크기를 산출하기 어려 웠다. 추후연구에서는 이 같은 한계를 극복할 수 있는 연구가 필요 하다.

본 연구는 다문화가정 아동의 문화적응과 안녕감의 관계를 탐색하기 위한 목적으로 수행되었다. 서울과 경기도에 거주하고 있는 초등학교 3-6학년과 중학교 1-3학년에 재학 중인 다문화가정의 자녀들을 대상으로 하여 2012년 5월 12일에서 8월 말까지 약 4개월간 설문조사를 실시하였으며, 총 583부의 설문지를 수집하여 불성실 응답을 제외하고 518부를 최종적으로 분석에 사용하였다. 본 연구 결과 안녕감에 영향을 미치는 요인은 문화적응, 자아탄력성, 교사지지, 가족지지의 순으로 나타났으며, 문화적응에 영향을 미치는 요인은 친구지지, 가족지지, 자아탄력성의 순으로 조사되었다. 또한 사회적 지지와 자아탄력성은 문화적응과 안녕감 간에 조절효과가 있는 것으로 나타났다. 즉, 다문화가정 아동의 안녕감을 높이기 위해서는 친구지지, 가족지지, 자아탄력성의 제고를 통해 문화적응을 향상시키는 접근이 필요함을 제언한다.

본 연구의 목적은 학교 상담자의 직무스트레스(역할, 대인관계, 환경), 정서지능이 심리적 소진에 미치는 영향에 대해 알아보고, 직무스트레스와 심리적 소진의 관계에서 정서지능이 조절 역할을 하는지 알아보는 것이다. 본 연구를 위해 전국의 학교 상담자 223명을 대상으로 직무스트레스(역할, 대인관계, 환경), 정서지능, 심리적 소진을 측정하고 중다회귀분석과 위계적 회귀분석을 실시하였다. 그 결과, 직무스트레스의 3요인 중 역할 스트레스 하위요인인 역할갈등, 역할 모호성, 업무과다와 대인관계스트레스 하위요인 중 상급자와의 관계, 그리고 환경스트레스 하위 요인 중 근무환경 요인이 심리적 소진에 영향을 미친다는 것이 확인되었다. 이러한 결과는 학교 상담자의 심리적 소진에 영향을 미치는 직무스트레스 요인 중 역할 스트레스가 가장 많은 영향을 미친다는 것을 의미한다. 또한, 학교 상담자의 직무스트레스 3요인 중 역할 스트레스, 환경 스트레스와 심리적 소진 사이에서 정서지능의 조절효과가 나타났다. 이는 역할 스트레스와 환경 스트레스 수준이 높은 학교 상담자이더라도 정서지능이 높으면 심리적 소진이 완화된다는 것을 의미한다. 본 연구는 학교 상담자가 경험하는 직무스트레스와 심리적 소진 사이의 관계, 그리고 보호요인으로 정서지능의 역할을 확인하였다는 점에서 의의가 있다. 이를 통해 앞으로 학교 상담자를 위한 교육 연수 내용 및 지원이 어떠한 방향으로 이루어져야 하는지 시사점을 제시하고 논의하였다.

Purpose – This study examines the relationship between organizational justice and employee job satisfaction and the extent of its moderation by perceived alternative job opportunities. Research design, data, and methodology – This is a cross-sectional study utilizing survey questionnaire data from 220 bank employees, which included scales measuring organizational justice, job satisfaction, and perceived alternative job opportunities. Results – The data is analyzed using correlation and hierarchical regression. Results demonstrated that organizational justice has a direct positive impact on employee job satisfaction further, distributive justice explains more variance in job satisfaction, followed by procedural justice and interactive justice. Perceived alternative job opportunities moderate the relationship between organizational justice and job satisfaction. Conclusions – Generally, organizational justice increases bank employees’ job satisfaction; however, when they perceived more job opportunities, their job dissatisfaction increased notwithstanding fairness. Therefore, perceived job opportunities moderate the relationship between organizational justice and job satisfaction. Retaining skilled employees has become difficult, especially when there is market demand for skilled workers. Human resource (HR) managers should consider market situations before formulating policies; otherwise, they may lose the competitive advantage of skilled employees and workers.