Although country-of-origin has been a controversial topic in literature, there has been little research effort to explain the nature linkage between country-of-origin and perceived quality from consumers in emerging markets. Drawing on the notion of country-of-origin, this study proposes the concept of product-country-image which is operationalized with the three components of cognitive, affective and conative. Structural equation modeling is employed to explore the relationship between the product-country-image and perceived quality. The findings indicate that only ‘affective components’ are positively related to ‘conative components’ among three pairs. What is more, structural equitation modeling demonstrated that the influence of product-country image on perceived quality is simultaneously regardless of the level of consumers’ familiarity with a foreign country’s product. Using data collected from 348 Vietnamese consumers, this study generates new insights for academics and practitioners.

This study was performed to evaluate physicochemical properties of model sausages with various levels of pressed cherry fruit extracts alone or in combination with tomato powders as a partial replacement of sodium nitrite. In study 1, physicochemical properties of model sausages were not affected by the addition of pressed cherry fruit extracts(p>0.05), except for Hunter L(lightness) and Hunter a(redness). Model sausages containing pressed cherry fruit extract(T1, 0.5% and T2, 1.0%) decreased lightness, whereas redness of REF(156 ppm sodium nitrite) was not different from T2(p>0.05). However, those with cherry fruit extract at 1% were proper to improve the hunter color values, especially redness values. In study 2, physicochemical properties of model sausages were not affected by the addition of pressed cherry fruit extract and tomato powders in selected nitrite contents, except for color and cooking loss(p>0.05). In color values, REF was the highest level, and T2, T4, and T5 was significantly low level in lightness (Hunter L). T2 was the highest value in cooking loss(%) among other treatments. The redness values(Hunter a) of T5(75ppm, nitrite, 1% pressed cherry fruit extract and 0.5% tomato powder) were not different from REF which had highest redness values(P<0.05). In conclusion, the combination of pressed cherry fruit and tomato powder might be considered as an alternative method to partially replace with sodium nitrite in pork model sausages.

본 연구는 홀스타인 거세육우(총 18두, 생후 4개월령, 체중 160kg)의 성장단계별 농산부산물 TMR 사 료의 에너지 수준(T1, TDN 75~84%; T2, TDN 77~85%)과 출하월령(18, 20 및 22개월)별로 배치하여 각 출하월령별 등심과 우둔육의 육질 및 관능특성을 조사하였다. 등심육의 경우 근내지방함량은 처리구 1은 22개월령 그룹이, 처리구 2는 20개월 및 22개월령 그룹이 유의적으로 가장 높았다(P<0.05). 우둔 육의 경우 처리구 1과 2가 모두 22개월령 그룹이 근내지방 함량이 가장 높았다(P<0.05). 처리구 2는 18개월령 그룹이 단백질 및 수분함량이 유의적으로 가장 높았다(P<0.05). 콜라겐 함량은 처리구 모두 출하월령간에 유의적인 차이가 없었다(P>0.05). 육질특성에서 등심육은 처리구 1의 경우 보수력, 전단 력, 가열감량, 육색에 있어서 급여기간 그룹간 유의적인 차이가 없었다(P>0.05). 처리구 2에서는 보수 력만 18개월과 20개월령 그룹이 가장 높았다(P>0.05). 우둔육은 처리구 1의 경우 보수력, 전단력, 가열 감량, 육색의 백색도에 있어서 급여기간 그룹간 유의적인 차이가 없었으며 단지 육색에서 적색도와 황 색도만 22개월령이 가장 높았다(P>0.05). 처리구 2의 경우 18개월령 그룹이 보수력이 가장 높았고 전 단력은 가장 낮았으며 가열감량은 18개월과 20개월령 그룹이 낮았다(P<0.05). 관능특성에 있어서 등심 육의 경우 처리구 1은 18개월과 20개월령이 연도점수가 높았고 20개월령 처리구가 향미 및 전반적인 기호도 점수가 유의적으로 높았다(P<0.05). 처리구 2는 연도, 다즙성, 향미 및 전반적인 기호도 점수 모두 20개월과 22개월령이 유의적으로 높았다(P<0.05). 우둔육의 경우 처리구 1은 연도가 18개월과 20 개월령이 유의적으로 높았고 전반적인 기호도는 20개월령이 유의적으로 높았다. 처리구 2는 18개월령 이 연도만 유의적으로 높았다(P<0.05). 결론적으로 홀스타인 거세육우는 농산부산물 TMR 사료를 22개 월령까지 급여한 그룹이 근내지방도는 높았으나 육질 및 관능특성은 18개월령 또는 20개월령이 더 우 수하였으므로 이러한 점을 고려하여 출하하는 것이 바람직할 것으로 생각된다.

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

A prerequisite for improving the quality of a product is to enhance the quality of its parts supplied from outsourced enterprises. An enterprise certified by ISO 9001 Quality Management System is expected to develop their effective quality assurance system and maintain it through continuous control and improvement, thereby ensuring the good quality of products that they produce. However, it is reported that small and medium–sized enterprises certified by ISO 9001 have difficulty establishing an effective quality assurance system. This study aims to propose a new method of improving a quality assurance system that can be more effective in small and medium–sized enterprises. This study collectively considered requirements specified in several international standards on quality system and the results of expert group brainstorming to identify evaluation areas and items for assessing a quality assurance system. Based on these evaluation areas and items, a set of checklists for diagnosing and improving a quality assurance system was developed. In order to demonstrate the usefulness of the proposed method, this study applied it to ten small and medium-sized enterprises and could identify four approaches for improving their current quality assurance system. The presented improvement method, which consists of establishment of quality goals and quality innovation plan, defective products corrective activities, 4M and design change process, improvement of customer quality information management, is expected to be utilized as a useful tool for the enhancement of the quality assurance system of small and medium-sized enterprises.

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts the purchase behavior of green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust, and perceived quality. Marketers should be putting more emphasis in this relatively new approach of green marketing strategies to induce purchase and adoption of green products by creating competitive advantages for the company.

우리 해군은 함정 제품모델(Naval Ship Product Model, NSPM)을 중심으로 하는 협업 제품개발 환경 구축을 통해 설계 데이터의 재사용성과 M&S의 활용도를 높이고 있다. 그 결과 설계결과의 신뢰성이 높아지고 있으며, 이를 활용한 운영, 건조 시뮬레이션을 통해 소요군의 요구사항이 면밀히 반영되도록 하는 연구도 진행 중에 있다. 이에 따라 설계 데이터의 DB 구축 및 그 품질에 대한 중요성이 부각되고 있으나, 그와 관련된 연구는 초기상태에 머물러 있는 실정이다. 본 연구에서는 저자들의 선행연구 결과인 함정 제품모델의 품질검증 방법론에 기초하여 함정 제품모델을 구성하고 있는 형상요소의 구체적인 품질검증 방안과 이를 자동화하기 위한 연구를 수행하였다. 함정 제품모델 데이터 중 상대적으로 중요하며, 검증과정에 많은 시간이 소요되고 있는 선각모델을 사례연구 대상으로 정의하였으며, 자동차산업에서 사용되고 있는 제품데이터품질(Product Data Quality, PDQ)을 형상검증 기준으로 활용하였다. 최종적으로 선각모델의 형상 품질검증을 위한 기준과 알고리즘을 제안하였으며 이에 기반 한 초기 시스템을 개발하였다.

The physical properties of jellified soybean curd residue (Biji) with the addition of various gums were investigated to optimize the direct availability of a by-product of the tofu production process. The lightness (L value) of the jellified Biji prepared with various gums was approximately 77~80, regardless of the concentration of gum used. Especially at the concentration of 0.1% and 0.3%, a pectin showed a significantly higher value compared with other gelling agents (carrageenan and agar). The strength of samples prepared on the basis of carrageenan showed the value of 335~569 g/㎠ and 234~335 g/㎠ according to the addition of locust bean gum and xanthan gum, respectively. On the other hand, the samples made with pectin and agar were 134~272 g/㎠ and 50~215 g/㎠, respectively. Where locust bean gum was used as a viscous agent, the adhesiveness of sample prepared by adding carrageenan was greater than those made with pectin or agar. The values were －6.0~－11.0 g, －2.7~－10.2 g and －3.7~－7.0 g, respectively. Overall, the strength and adhesiveness of samples according to increase of the added amount of Biji showed constantly increasing trend regardless of the type of gelling agent used. In the sample containing carrageenan this trend was most noticeable.

Recently the market of the food waste disposer has increased. Therefore, many companies in the development of food garbage disposer has been increasing interest. In this study, we used QFD (Quality Function Development) to find out the quality factors for the development of the food waste disposer reflecting the consumer needs. HOQ (House Of Quality) showing the correlation between consumer characteristic and engineering characteristic was written by investigating the consumer needs based on the consumer complaints and survey. In addition, we generated the CTQ (Critical To Quality) reflecting the weighting of the importance of the parts. As the research result, the important quality factors for the food garbage disposer were the grinding capability, drying, and odor emission features. The crushing motor associated with grinding and dehydration appeared as the most important quality factors among the parts. Second thing was the fan motor associated with odor. The findings will be able to contribute to the development of the food waste disposer reflecting the consumer needs.

Recently, the increasing power of distributors has given them the opportunity of introducing private brand (PB) products. Based on the game theory, this study analyzes the decision making of a distributor regarding the optimal pricing and quality strategi

Recently, according to the total quality management environment, the necessity of the systematic administration about the quality information is gradually enlarged as to vehicle related company. Accordingly, related companies require the operation of the information management system matched with the quality administration task level. And through the storage and share of the efficient quality information, they try to solve the customer claim about the quality and prevent the quality problem recurrence of product. This research suggests the standard business process of the auto part supplier for the efficient management of the quality information and the quick correspondence of the quality problem. In addition, by building and managing the quality information management system will be able to expect the more efficient quality management and the product reliability insurance.

This paper analyzes the difference between theoretical cost of quality and real world cost. Examined are the theoretical cost structure of quality, it’s measurement styles, a process based improvement strategy of quality cost, and possible adaptation of d

This paper analyzes the difference between theoretical cost of quality and real world cost. Examined are the theoretical cost structure of quality, it's measurement styles, a process based improvement strategy of quality cost, and possible adaptation of decision making concepts in enhancing the cost structure. This study will contribute to the literature in delineating an improvement process of quality cost by adjusting service policy.

본 연구는 음식물처리기 제품품질을 구성하는 차원 및 속성을 VOC(voice of customer)분석을 통해서 도출하고 소비자의 특성에 따라 음식물 처리기 제품품질 속성의 중요도 차이에 대한 분석과 고객만족에 영향을 미치는 품질속성에 대하여 분석하였다. 그 결과 소비자의 특성에 따라 음식물 처리기 제품품질 속성의 중요도의 차이와 고객만족에 영향을 미치는 품질속성을 도출하였으며, 본 연구 결과는 향후 음식물 처리기 제품개발에 고객의 니즈를 반영하는데 도움이 될 것으로 기대된다.

Quality design methodologies have received constituent attention from a number of researchers and practitioners for more than twenty years. Specially, the quality design for drug products must be carefully considered because of the hazards involved in the

As the service quality measurement has been developed, various fields of service quality measurement have evolved. Especially the development of the mobile communication service and its status has been watched with keen interest. The growth of mobile communications has not developed alone. It evolved with the growth of the mobile communications company and the device manufacturer. This research investigates the mutual relation sand influence between the service quality and the device quality. This is a distinguished phenomenon within the existing research. Currently in Korea mobile devices can be purchased independently of network provider; however, there are also arrangements whereby the manufacturer supplies devices through only selected service providers. The model of service quality measurement is not a simple fragment model for the service quality anymore. It is required to establish the ultimate model for the service quality to determine if the customer differentiates between the device and service quality. Knowing if a customer differentiates between device and service can aid strong brands when deciding which partners to select for collaborative strategies. The aim of this research is to determine the significant difference between the models of service quality measurement based on differing levels of brand awareness.

Upon the basis at the end of March 2005, we have the 38.91 million cellular phone subscribers over the country and the total diffusion rate of the cellular phone is reached up to 76.1%. At this moment, it can be said the most people use it since the demand is still going on. Turning to the operation company, this is serviced by the SK Telecom, LG Telecom, and KTF, and there are at least 6 manufactures producing it including Samsung, LG, KTF ever, Motorola an d SKY. Most users periodically change the service vendor to the others for buying new model or changing the service vendor. It is understood the customer's action occurred by the differences of the brand cognition. In this study, along with some parameters including the difference of the vendor's difference of satisfaction (mobile telecommunication, product), and the possibility to buy the product again, I am going to find out the relationship between the satisfaction of the provider's service.

  절삭가공에서 가공조건은 가공비용의 감소와 제품 품질의 향상에 영향을 주는 주요 요인 중의 하나이다. 본 논문에서는 밀링작업을 대상으로 가공조건을 보다 효율적으로 수정하고 이를 지속적으로 향상시킬 수 있는 방법론과 이를 기반으로 개발된 작업설계시스템을 소개한다. 개발된 시스템은 (1) 표준 가공조건을 세부 공정별 요구 사항이 만족되도록 수정하고, (2) 퍼지아트맵 신경회로망 모델을 이용하여, 생성된 가공조건을 온라인(incremental) 학습한 후,