In this study, the displacement dependence, strength, and energy dissipation capacity of the steel rod damper were evaluated. The test variables are the number of steel rod dampers and the lateral deformation prevention details. From test results, it was evaluated that the displacement dependence conditions in the structural design code were satisfied. The maximum strength and energy dissipation capacity increased linearly as the number of steel rod increased. In addition, the maximum strength and energy dissipation capacity were evaluated by more than 20 times increased by using of the lateral deformation prevention details.

Fall armyworm Spodoptera frugiperda (Lepidoptera: Noctuidae) is a polyphagous agricultural pest that damages about 80 species of plants. It mainly damages Poaceae and plants used as food resources for humans. Its original habitat is the American continent, but it unintentionally settled in tropical and subtropical Asia, including Africa, India, and Sri Lanka. It occurs every year even in southern China, which is geographically adjacent to the Korean Peninsula, causing damage to crops. In Korea, it was first discovered on Jeju Island in June 2019 and is being discovered every year in Jeju and some inland areas. In 2023, there were a total of 13 discoveries, including those in the Jeju and Jeonbuk regions. Quarantine agency identified the maternal genotypes of all currently discovered individuals using COI and identified differences in genetic traits between individuals using the sex-related Z-chromosome. For comparison with the information on the individuals that invaded the country, 15 individuals from Guangxi and Guangdong provinces in China were collected and secured. Through the analysis of overseas samples, a database has been added to compare genetic information with domestic invasive species, and the reliability of the analysis is expected to increase.

Generation Z is reported to have a precocious positive attitude to luxury while, in contrast to previous generations, caring less about status and more about ethics. Therefore, we study the predictors of luxury brand perceptions (the BLI dimensions and brand ethicality) and brand attitude as a consequence of it. We test our model based on survey data on perceptions of three luxury car brands by a sample of 218 Gen Z consumers in Germany. Our findings show that only three of the six proposed antecedents significantly predict luxury brand perceptions. Further, they show that to appeal to Gen Z consumers, luxury brands should focus on conspicuousness, hedonism, quality and ethicality. Overall, our findings call for more research on the evolving nature of luxury perceptions with younger generations.

Environmental concern has escalated as the climate crisis is an increasingly prevalent issue for the global society. Further catalysed by the onset of the Covid-19 pandemic, consumer behaviours are shifting, materialising in greener purchasing behaviour and heightened expectations of environmental brand practices. This phenomenon is affecting consumer attitudes and behaviour towards fashion brands. As such, credible environmental marketing strategies are increasingly central to brand success, influencing brand credibility perception.

Metaverse is a virtual world where users can engage in various activities, and its market is expected to grow rapidly in the coming years (Hwang, 2021). Generation Z, also known as digital natives, are heavily involved in social media and often share selfies, making them more sensitive to body image concerns (Ameen, 2022). In the metaverse, users can create customized avatars, allowing them to experience an ideal body image. This study applies the “extraordinary self” theory to avatar creation, a concept that explains how people create an ideal, fantastic, or transcendent self by consuming experiences that set them apart from their mundane real self (Procter, 2021). Based on the theory, this study examines how dissatisfaction with body image of Generation Z can lead to the creation of avatars that manifest an ideal body image, which in turn, can influence self-congruence with the avatar and self-esteem in the metaverse. This study also looks into the possible effects of enhanced self-esteem on user’s intention to purchase virtual products and their loyalty to a specific metaverse platform. Therefore, the following hypotheses are developed.

Over the past decade, the global apparel industry has witnessed an exponential growth of rental business. As consumers are increasingly aware of the environmental impact of over-consumption and garment waste, there is a new demand for apparel rental service as it helps reduce discarded garments to the landfill while satisfy consumers’ fashion needs This study examines the motivational factors that influence Generation Z consumers' attitudes and purchase intentions towards fashion rentals in China. Based on the theory of reasoned action, a survey was conducted with Generation Z consumers in mainland China. The findings suggested that economic benefits, ego defence, fashion orientation, experience value and sustainable value affect Chinese youngsters’ purchase intention to rent fashion-clothing. This empirical study contributes to a better understanding of the changing consumption attitudes and patterns of Generation Z consumers in China.

Numerous studies suggested that Generation Z (Gen Z) is an age group that seeks individuality more than other generations. Their aesthetics, identity, and belief must represent their self-value. The consumption of fashion was selected as a focus of this study. Our consumption of fashion represents our value, and we construct and present our identity with physically what we wear when we face society daily. Looking at the fashion styles of Generation Z, this study aims to examine whether Generation Z in Hong Kong practice individuality or conformity in the course of their fashion consumption behaviour by a preliminary study. Generation Z perceives their fashion consumption behaviour to reflect their individualism and values. However, the findings suggest that there is a high degree of conformity among Generation Z's fashion consumption behaviour. This conformity is observed in the creation of a distinctive fashion style, which is influenced by the cultural aesthetics, values, and preferences of Generation Z, resulting in a unifying effect that goes unnoticed by the individuals. This complex formation of Generation Z fashion consumption behaviour has a complex implication to fashion marketing, where both the sense of exclusivity and conformity must both be exhibited to satisfy the consumption needs of Generation Z.

Gastro-tourism extends beyond what to eat, but also the attractiveness and the environment. It encompasses a tourist experience journey starting from pre, during, until post-travel. Gastro tourism in the new normal engages with traditional vs novel value of experiences. This study aims to answer how Gen Z experiences gastro tourism and the impact of digital technologies using surveys on Tiktok Ads followed by an experiment with an immersive culinary adventure using 3D visual technology.

The current paper aims to understand green behavior from the perspective of Gen Z, the emerging consumers of a new tech-savvy world, driven by social media. We offer a novel definition of green behavior via the lens of consumer activism in the context of social media, the basis for purchase decision-making by Gen Z. Undertaking a review of extant literature, we also identify a conceptual model for green behavior as a form of consumer activism in social media. We identify perceived environmental transgression as a precursor to green behavior. We also study the less-studied moderators of green stigma and green skepticism, which are important both in the context of Gen Z as well as social media.