본 연구는 충북지역의 대표 관광목적지인 청남대의 방문동기와 만족도 간 영향관계에 있어 지역주민과 관광객 집단 간 차이를 분석하는데 목적이 있다. 문헌연구를 통해 구성한 설문지를 바탕으로 청남대를 방문한 경험이 있는 충북권 지역주민 200부, 충북 외 지역에 거주하고 있는 관광객 200부의 유효표본을 확보하여 분석에 활용하였다. 분석결과, 동기와 만족도 간 영향관계는 전체표본, 지역주민, 관광객 집단에 따라 차이가 있는 것으로 나타났으며, 모든 집단에서 공통적으로 자연휴식성 과 편리성 요인이 만족도에 긍정적으로 크게 영향을 미치는 것으로 나타났다. 동기와 만족도 간 영향관계에 있어 지역주민은 자연휴식성, 편리성, 역사성, 관계성 등 4개 동기요인, 관광객은 자연휴식성, 편리성 등 2개 동기요인이 만족도에 유의한 영향을 미치는 것으로 나타나 집단 간 차이가 있음을 보여주었다. 연구결과를 바탕으로 이론적･실무적 시사점을 제시하였으며, 후속 연구과제를 제안하였다.

The purpose of this study is to find methods of enhancing arboretum’s competitiveness and suggest efficient ways in making other arboretum afterwards by grasping decision factors that make people visit an arboretum operating in Korea. For this study it was conducted monova and discriminant analysis, multiple regression analysis. I researched the relationship between satisfaction and visitor’s characteristic, and then found there are some differences only in revisitors, though other factors had nothing to do with results. The satisfaction of facility and tour effect is higher in revisitors compared with first visitors. In the gender aspect, women were satisfied with the distinctive things more highly than men among five lower factors of satisfaction. Also, in the age group aspect, the overall satisfaction and satisfaction in the scenary were ranked higher from 20 to 30 than from 40 to 50. The findings will provide imformation on the satisfaction of the arboretum visitors and enhance arboretum’s competitiveness.

The objective of study was to find the relationship in hilly pasture landscape expectancy and tourist’s satisfaction on grassland facility. It was followed by literature reviews and visitors’ survey in Daegwallyeong Yangtte Farm on 31, July, 2014. 367 respondents were analyzed by F-test, t-test, Chi-square and Fisher’s Exact Test at 0.05 level after data screening process. Computing factors were sex, marital status, age, academic career and occupation. The results was as followed; First, major respondents group of survey were in oder of woman, forty years old group, married office worker, and university graduate. Second, the expectancy for grassland was significant difference in age, but pasture color expectancy was not significant difference in gender, age, educational background, marital status, and there was significant difference in favorite grassland type with age, marital status. Third, favorite fence type was not significant difference along with all group of participants. However, color and material of fence was significant difference in marital status. Fourth, preferred ranch road was significant difference with occupation and marital status. There was significant difference in favorite grassland type near ranch road along with age and occupation type. Fifth, the mean satisfaction was 3.6 point in 5.0. Therefore, all respondents were generally satisfaction in visited. Tourists were more interested in ranch landscape than experience or contacts to animal.

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

본 연구는 축제만족도 및 이용행태를 분석함으로써 향후 허브축제의 계획 및 프로그램 구상을 위한 기초자료를 제공하기 위하여 2010년 허브축제 방문객을 대상으로 진행되었다.2010년 남원허브축제는 운봉읍 용산리 일원에서 개최되었으며 허브홍보, 판매, 전시관 및 체험프로그램이 운영되었으며인근의 경관농업지구와 연계하여 다양한 볼거리를 제공하였다.지인을 통한 홍보효과가 높게 나타났으며 연령별로 축제개최 인지방법이 달랐다. 방문객의 절반가량이 축제를 목적으로방문하였으며 바래봉 철쭉 감상을 목적으로 방문한 경우도 상당한 비율을 차지하였다.방문객은 축제 전반에 대하여 보통보다 약간 높은 만족도로 평가하였다. 행사내용, 서비스, 안내팜플렛, 볼거리,체험거리, 안내시설을 독립변수로 하는 다중회귀분석을 실시하여 방문객의 만족도에 영향을 미치는 효과적인

The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors’ satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors’ satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors’ satisfaction.

As a part of research to improve the recreation and tourism of Mt. Keumwon, this study undertook a visitor survey and investigated a structure model analysis to evaluate visitors’satisfaction of sightseeing. In socio-demographic background, the 60 percent of visitors was male, the 71.3% was 40s age and over, and the 80.7% was resident in Gyeongsang-do. A theoretical model with measurement was designed to explore and deduce a structural equation model (SEM), which was developed with hypotheses and data from 150 questionnaires collected in 2013. The results supported that display quality has a significant and positive influence on satisfaction more strongly compared to the influence of convenient use, convenient use has a significant and positive influence on satisfaction, and also display quality has a very significant and positive influence on convenient use. The visitors tend to evaluate convenient use to be better as display quality increases.

This study was carried out to analyze the visitors’ program satisfaction, and to propose the direction of improvement in Korea Agriculture Exposition. The survey was conducted among 593 visitors during the exposition period from October 18 until October 27. Among visitors, female visitors were 19.4% more than male, the rate of 40s and 50s was high to 53.5%, farmers was most frequent to 26.5%, and residents in Gwangju and Jeonnam were the majority with 84%. The visitors with family as companion form were most frequent to 44.2%, the rate of first visiting was highest to 37.9% in number of visiting, and exposition held information was obtained most frequently to 49.9% by word of mouth. In survey of program contents, visitors preferred the subtropical garden the most among exhibition hall, and 65.9% of visitors were satisfied about guide. The rate of satisfaction was 71.6%, and 32.7% of visitors responded that it did not participate in experience program because there was no guide. In survey of satisfaction in agricultural products purchase, 73.9% of visitors purchased agricultural products, and 86.3% of purchaser were satisfied. The 65.1% of purchaser responded that they bought because of belief about agricultural products, and purchase amount between 10000 and 20000 won was the highest with 33.6%. On the other hand, 41.3% of visitors did not purchase because they do not need. The visitors’ overall satisfaction of in Korea Agriculture Exposition was high to 82.6%, and the most unsatisfactory part appeared to drinking water facilities and parking lot. In survey of development possibility of agriculture through Korea Agriculture Exposition, 86.2% of visitors were positive, and the rate of revisiting intention highly appeared to 80.4%.

본 연구는 최근 관광 및 학술적으로 중요성과 가치를 인정받고 있는 천연기념물 제374호 제주 평대리 비자나무 숲을 대상으로 방문객 인식, 숲의 자원과 시설 수준에 대한 기대도, 만족도, 기대일치도를 조사하여 개선방안을 마련하고자 하였다. 첫째, 비자나무 숲 방문객은 남성(39.8%)보다 여성(60.2%), 30대 이상의 중장년층(85%), 대졸이상의 고학력자(58.7%), 주부(21.8%)와 회사원(28.2%), 수도권지역 거주민(47.9%), 자동차(74.8%)를 타고 오는 방문객이 많은 비중을 차지하였으며, 가족과 함께 자연경관 감상(46.6%), 가족과 여가(21.4%), 휴식을 위해(19.9%), 처음 방문하는 경우(69.4%)가 많았다. 둘째, 비자나무 숲의 천연기념물 지정사실(67.0%), 관련 전설 및 유래(68.9%), 비자나무 열매 효능 등을 모르는 경우(52.0%)가 많았으나, 방문 후 천연기념물로서의 가치를 인식하고 있었으며 비자나무 숲 방문으로 정신적, 신체적 피로가 회복되었다(99%)고 응답하였다. 셋째, 전체적으로 비자나무 숲에 대해 높은 만족을 보이고 있었다. 경관적요소, 식물적요소, 편의시설, 유지관리는 기대보다 만족도가 높은 요소였으며 대체적으로 기대감이 낮은 것을 확인 할 수 있었다. 넷째, 경관적요소와 식물적요소에 대한 기대일치도(각3.88)가 가장 높게 나타났으며, 이 두 요소는 기대도와 만족도가 모두 높았다. 또 편의시설의 기대일치도(3.36)는 낮게 나타났다. 다섯째, 식물적 요소에 대한 기대일치가 높을수록(상관계수 0.196) 전체만족도가 높아지는 것으로 평가되었다. 따라서 천연기념물로서의 가치를 잃지 않도록 지속적으로 비자나무의 생육상태를 체크하고 원시림의 상태로 비자나무 숲을 보존하는 것이 가장 중요하겠다.

본 연구는 제3회 신안튤립축제의 방문객 만족도와 행사 내용을 평가하기 위해 실시되었다. 축제기간인 2010년 4월 16일부터 25일까지 축제장을 방문한 전라남도 거주자 219명과 타지역 거주자 71명 등 총290명의 방문객을 대상으로 설문방식으로 조사하였다. 축제장까지의 교통 편리성에 대해 방문객들은 가장 만족했다고 평가해주었다. 풍차, 튤립공원, 튤립포장 등 축제시설에 있어서도 두 번째로 만족해했고. 안내원의 서비스도 대체적으로 만족도가 높았다. 휴게시설이나 화장실과 같은 편의시설에 대한 만족도는 각각 6.68과 6.36점으로 낮았으며, 축제상품의 다양성, 가격, 품질에 대한 평가에서도 각각 6.27, 6.19, 6.35점으로 나타나 만족도가 낮은 것으로 분석되었다. 특히. 축제음식의 다양성, 가격, 맛은 조사항목 23개 중 가장 낮은 접수를 받아 방문객틀이 가장 불만족해 하는 요인으로조사되었다. 방문객의 만족도를 높이고 재방문을 위해서는 새로운 양질의 축제 관련 음식을 개발하고, 지역 음식을 판매하는 부스를 설치할 필요가 있고, 다양한 축제 프로그램과 새로운 우수 품질의 축제 상품들을 개발하는 것이 요구되었다.