본 연구는 대학생의 불확실성에 대한 인내력 부족과 진로관여행동의 관계에서 경험회피와 계획된 우연기술의 매개역할을 검증하고자 하였다. 온라인 설문조사를 통해 총 230명의 데이터가 수집되었고, spss 29.0을 활용하여 기술통계와 상관분석을 실시하였다. 매개효과 검증을 위해 spss process macro에서 부트스트랩을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 불확실성에 대한 인내력 부족이 경험회피, 경험회피 와 계획된 우연, 계획된 우연과 진로관여행동 간의 관계에서 유의한 상 관이 나타났다. 둘째, 불확실성에 대한 인내력 부족은 경험회피와 계획 된 우연기술을 거쳐 진로관여행동으로 가는 경로가 유의한 것으로 나 타났다. 본 연구는 대학생의 불확실성에 대한 인내력 부족과 진로관여 행동 간의 관계에서 나타나는 경험회피와 계획된 우연기술의 역할을 검증한 것에 그 의의가 있다.

This study investigates the effects of experiential marketing by categorizing fashion pop-up store experiences according to the strategic experiential modules (SEMs): sensory, emotional, cognitive, behavioral, and relational. It analyzes how these experiential factors influence shopping flow, impulse buying, and word-of-mouth intentions. A survey was conducted with 400 participants, equally distributed by gender and age group (20 and 30-year-old). Valid responses from 320 participants were analyzed using factor analysis, reliability testing, correlation analysis, and regression analysis in SPSS. Findings revealed four key elements of experiential marketing: sensory/emotional, relational, cognitive, and behavioral. Sensory/emotional, relational, and cognitive factors positively affected shopping flow, which enhanced impulse buying and word-of-mouth intentions. However, behavioral factors did not have a significant effect. These results underscore the impact of experiential marketing on pop-up store customer behavior and highlight the understudied area of word-of-mouth marketing. The study specifically targeted consumers most likely to visit pop-up stores, ensuring practical significance by providing data to develop strategies for increasing experiential marketing efficiency. Additionally, the results identify the critical elements of experiential marketing in pop-up stores and examine how they interact with shopping flow and impulse buying. This research contributes valuable insights into optimizing consumer engagement in pop-up retail environments, emphasizing the importance of sensory and relational experiences in driving consumer behavior and addressing gaps in existing marketing literature.

Studies regarding the relationship between purchases and happiness have consistently found an experiential advantage: people are happier when purchasing experiential products (e.g., vacations and concerts) than material products (e.g., clothes and electronics) (Caprariello & Reis, 2013; Carter & Gilovich, 2010, 2012; Pchelin & Howell, 2014; van Boven and Gilovich, 2003). This phenomenon (i.e., experiential advantage) may make marketing efforts of service firms or any companies selling experiences relatively more effective and productive in that consumers will derive a great amount of purchase happiness. On the other hand, the same phenomenon may indicate innate challenges and hurdles for firms selling products carrying materialistic features. Considering the material-experiential spectrum, approximately 50% of the industries are seeming faced with this issue. In this research, we propose a solution with which mainly material-focused products can loom more experiential, thereby benefiting from the experiential advantage. In other words, we investigate how material goods can be perceived as experiential and they can offer greater purchase satisfaction compared to when they remain as merely materialistic. Specifically, noting that reasons for experiential advantages are originated from social aspects of experiential goods (e.g., self-presentation to other people, conversational values, reputation-building, etc.), the current study shows that posting on social media can imbue social aspects, which is a key drive of the experiential advantage.

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users’ satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

Streetwear can be thought of as a lifestyle, which in turn is a choice of how one facilitates money and time in the process and pattern of consumption of products. The user’s affinity with like-minded individuals or groupings and how they spend their disposable or available income creates groupings. These similar minded individuals fall into groups or lifestyle segments and their consumption patterns mirror their lifestyle choices. Group identities focus around expressive symbolism, following similar consumption patterns and change over time as the group preferences move onto the next desire or trend (Solomon, 2007).

본 연구는 교정시설에 수감되어 있는 남성 마약사용자들의 교정시설 체험에 대한 현상학적 연구이다. 마약사용으로 수감 중인 연구 참여자의 교정시설 체험에 대한 의미와 본질의 구조 등을 밝히고 이에 근거한 마약사용자들의 재활정책과 실천방안을 제시하고자하는 연구 목적을 지니고 있다. 본 연구에는 교정시설에 수감 중인 9명의 마약사용자들을 대상으로 심층면접을 수행하여 자료를 구성하였다. 원 자료는 Colaizzi가 제시한 체험적 현상학적 연구방법으로 분석하였다. 자료 분석 결과 53개의 주제가 구성되었고 이를 12개의 주제로 결집하였다. 12개 주제는 새로운 마약세계의 학습, 도구적 우정으로 서로 묶임, 분리처우에 대한 반발, 낙인의 지속적 강화, 인위적인 마약단절의 장, 자기 속죄의 기회, 사회적 관계기술의 학습, 종교와의 조우, 자립의지의 지속적 강화, 마약에 대한 인식오류의 극복, 가족으로 귀환하는 화해의 다리확보, 서로가 지지하는 비공식적 치료공동체로 타났다. 연구자들은 이를 순기능과 역기능 그리고 결과에 재배치하였고 이에 대한 공통의 경험을 기술하였다. 그리고 12개 주제를 Corbin과 Strauss(2014)가 제시한 패러다임 모델에 배열하여 참여자들의 교정시설 체험에 구조와 관계를 분석하여 기술하였다. 연구 자들은 자기낙인, 가족의 지지, 교정시설의 치료공동체화에 대한 논의를 하였고 이에 대한 교정정책 차원에서의 제언을 했다.

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children’s wear. This has led toddler and children’s wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate consumers’ emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children’s wear. The study examines the status of the Korean toddler and children’s fashion market between 2009 and 2018. The domestic brands of toddler and children’s wear were analyzed with the application of Bernd H. Schmitt’s five experiential modules. The analysis results first showed that of the five modules, ‘feel’ held the highest proportion, followed by ‘think’ and ‘act’, and lastly ‘sense’ and ‘relate’. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study’s results have confirmed that toddler and children’s wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

This study explores how experiential knowledge (EK) and received knowledge (RK) are integrated in pre-service language teachers’ written reflections to solve pedagogical problems, adopting constantcomparative analysis method outside of Grounded Theory. For this end, forty-one entries of reflective journals, written for problem solving by seven pre-service English teachers in Korea, were collected in a course entitled ‘English Language Teaching Theory into Practice’. One month after the course ended, each entry was re-reflected by the participants to identify whether it inclucded their EK and RK. All the statements in each entry, which had been reported to include EK or RK explicitly or implicitly, were repeatedly read until themes related to problem solution emerged. The results show that EK and RK can be significant resources in the practice of reflection for problem solving. However, the results also indicate the difference: EK is more applicable for the statements of a basis of problem determination or of a cause of a problem while RK is more employed to state a solution to a problem. Implications of this study were presented and discussed.

Introduction The retail environment, which is offering special experience to consumers based on customized consumer lifestyle, creates customer value from voluntary customer engagement. In recent study, it is shown that customer engagement is becoming an important factor which determines the characteristics of customer behavior in the retail and hospitality industries. However, the study of customer engagement has mainly focused on its performance in marketing field ( Hapsari, Clemes, and Dean, 2017; Kumar and Pansari, 2016) and most researches have handled the concept of customer engagement from the perspective of online environment(Shin and Byun, 2016; Jeon, 2016). Theoretical Development This study aims to investigate the psychological motivation for customer engagement and to examine the underlying factors of customer behavior in offline retail environment based on experience economy theory and Self-Determination Theory(SDT). First, this study investigates the relationship between perceived psychological benefits (autonomy, competence, and relatedness) and intrinsic motivation. Also, this study tried to analyze the relationship between intrinsic motivation and customer engagement (conscious participation, enthusiasm, and social interaction). Second, we tried to examine the relationship between customer engagement and customer creation value (functional value, hedonic value, and social value). Thirdly, we suggested the effect of customer creation value on customer purchasing behavior (shopping memories, customer satisfaction, word-of-mouth, and revisit intention). In addition, we attempted to find the mediating effect of the hedonic value between customer engagement and shopping memories; customer engagement and customer satisfaction. Futhermore, we investigated the mediating effect of shopping experience between hedonic value and customer satisfaction. Finally, We discussed the managerial implication for differentiated competitive advantage in the experience-based retail environment. Research Design and Model Testing To test the research hypotheses and our research model, we conducted questionnaire survey from the respondents who have ever been to the major experience-based shopping malls within 6 months. Through the confirmatory factor analysis, reliability and validity of the study constructs were verified. By using the structural equation model, research hypotheses were tested and most research hypotheses were statistically significant and accepted. The final research model also showed the statistical significance with the goodness-of-fit indices. Result and Conclusion As shown in the results of this study, the experience-based retail environment leads to higher customer engagement and increase the customer’s hedonic value and reinforce positive shopping memories. Specifically, the experience-based retail environment is offering psychological benefits and customers enjoy experience itself. During the shopping experience, the customers are motivated for customer engagement. The managerial implications of the study results for the corporate managers in the retail and/or hospitality industries were also discussed.

Background In this research, we want to explore the role of experiential marketing in improving patients’ satisfaction through valuable hospitality management in hospital experiences. The impact of three experiential marketing dimensions on overall Satisfaction is assessed: Physical Environment, Empowerment & Dignity and Patient-Doctor Relationship. Methods 259 structured interviews were performed with patients in private and public hospitals across Italy. The research methodology is based in testing mediation and moderation effects of the selected variables. Results The study shows that: • perceived quality of Physical Environment has a positive impact on patient’s overall Satisfaction; • perceived quality of Empowerment & Dignity and perceived quality of Patient-Doctor Relationship partially mediate this relationship; • educational level is the only relevant moderator in the relationship between perceived quality of Patient-Doctor Relationship and overall Satisfaction. Conclusions: Physical Environment items are enablers of both Empowerment & Dignity and Patient – Doctor Relationship and play a significant role in offering a strong value proposition to patients. Designing a hospital, beyond technical requirements that modern medicine demands and functional relationships between different medical departments means dealing with issues like the anxiety of the patient, the stressful working environment for the hospital staff and the need to build a sustainable and healing building.

Modern luxury research draws upon the concept of conspicuous consumption, the act of publicly displaying luxury goods as a means of showing-off one’s wealth (Veblen, 1899). Millennials are considered to be the next generation of luxury consumers. Instagram being a highly visual social media platform creates an environment that is fit for setting the scene by displaying wealth. This study explores millennials’ display of experiential luxury through personal branding strategies on visual social media, looking at the case of ‘Millionaires’ of Instagram. We collected data through an anonymously curated platform on Instagram called “Rich Kids of Instagram”. We carried out a visual content analysis and a netnography. Findings revealed two main aspects of the personal branding strategies (Peters, 1997) adopted by wealthy micro-celebrities. First, the restrained use and lack of display of conspicuous luxury branded products. Second, an emphasis on experiential luxury through the use of geo-tags. These findings carry theoretical implications. Contrary to more ‘traditional’ luxury consumption theories (Veblen 1899), findings showed that wealthy millennials put an emphasis on more unconventional and immaterial - rather than material - aspects of their luxury consumption. The experiential nature of luxury consumption was exemplified by the almost systematic use of geo-tags. Followers seemed to be especially motivated by this aspect of the luxury consumption experience, which can be seen as a truer, more authentic, form of consumption experience. This study also contributes to the understanding of how millennials conceive luxury consumption in a broader sense. Experiential luxury, rather than luxury products (Hemetsberger, von Wallpach, and Bauer 2012), appears to be the main focus of luxury consumption for this new generation of luxury consumers.

The dual processes of cognition and affect impact consumers’ choice of sharing economy-based experiential tourism. Prior knowledge of sharing economy technologies and favourable attitude toward sharing economy impact consumers’ intention to adopt a peer-to-peer experiential tourist service. Data from 150 respondents and OLS and OLogit analyses supported the hypothesis.