We conducted a local survey targeting 300 Filipino consumers and analyzed them through multi-regression to help with the sales strategy of Korean agricultural products in the Philippine market. First, the Korean Wave image and K-food image were statistically significantly related to the intention to purchase Korean agricultural products. A significant positive (+) effect was found, and when Korean Wave stars were used as variables, the intention to purchase Korean agricultural products was strengthened. Therefore, the results of this study are believed to provide practical implications.

본 논문은 ‘박생광의 회화: 한국적 이미지의 추구’로 인문학적 관점에서 실 증자료를 토대로 성찰하고자 한다. 그 동안 박생광에 관한 연구는 우리 민족 의 미가 표출된 2)그림이라는 틀 안에서 서술되었다. 구체적으로 살펴보면 작 품의 형식적인 부분에 있어 소재, 색채 등에 집중한 논문과 내용적인 부분에 서 민속, 무속, 민화 등 전통적인 요소를 중심으로 연구한 논문들이 다수를 차지한다. 이들의 연구는 전통의 재해석이란 측면에서 박생광이 우리의 민속 적, 종교적인 요소들을 과감한 색채의 사용을 통해 승화시켰다는 점에 주목하 여 서술되었다. 이는 한국의 미의 재발견, 우리 채색화의 복권이라는 측면을 강조하여 그 의미를 찾고자 했으나, 박생광의 작품이 담고 있는 근원적 바탕 을 해석하기에는 부족하였다고 판단된다. 그가 어떠한 이유로 말년에 무(巫)에 주목했고, 작품을 통해 나타내고자 했 던 것은 무엇인가에 관한 고찰 없이는 그의 작품이 갖는 진정한 의의를 분석 하기 어렵다. 그렇기 때문에 무(巫)의 본질에 대한 해석이 우선시 되어야 하며, 작품만을 두고 단편적으로 분석하는 우는 범하지 말아야 할 것이다.박생 광 작품의 특색은 기존의 세계관에서 탈피하여 다른 사람들이 관심을 두지 않 았던 무(巫)를 소재로 하여 우리 민족의 기층문화를 복권시켰다는 것에 있다. 조선 시대에는 지배층에 의해 멸시받았고, 일제 강점기에는 민중의 종교로 박 해받았으며 해방 이후에는 서구식 가치관에 의해 비합리적인 미신으로 천대받 았으나, 현재까지 끈질긴 생명력으로 이어지고 있는 것이 무(巫)이다. 이러한 연 유로 본 논문에서는 우선적으로 무(巫)에 관한 탐구를 통해, 그가 추구했던 한 국적 이미지의 본질을 파악하고 그간의 논의들을 확장시키고자 한다.

This study was undertaken to examine body image distortion among female adolescents and identify related factors. Raw data from the 14th Korean Youth Health Behavior Survey were used. The proportion of participants exhibiting body image distortion was 39.5%, with the ratio being higher among female students of normal weight as compared to underweight female students. Logistic regression revealed that the risk of having a distorted body image was higher among high school females than in middle school females having lower subjective academic performance and household economic status. In addition, the risk of having a distorted body image was higher for students who drank alcohol when compared to students who did not drink, for the group engaging vigorously in physical activity (exercise) more than three times per week as opposed to the group exercising less than three times per week, and for the group consuming less than one serving of fruit per day as compared to the group consuming more than one serving of fruit per day. Taken together, the results of this study indicate that continuous nutrition education needs to be provided so that adolescents can correctly perceive their body images and form desirable eating habits.

Tis study was an attempt to systematically analyze the characteristics of modern Korean food styling using the menu image photos of the Michelin Guide Seoul 2020 restaurants. The first sampling was conducted on the 27th of March 2020 and the second on the 27th of October 2020. A collection of images on the web and 442 photographic cases obtained by a search through theoretical background literature and research papers were studied by a qualitative analysis method. First, the food styling contents were analyzed and based on that, the food styling characteristics of the menus of 11 restaurants in Korea including the contemporary restaurants were considered. The analysis revealed several aspects of Korean food styling. First, food styling appeared to have three major characteristics: color, shape, and container styling. Color styling was further subdivided into single color/similar color, color contrast, source type, and accent color type. The shape/formative styling was classified into figure type, shape type, accessory type, and garnish type, and container styling was categorized as container color type, container shape type, and container material type. Second, the modern Korean food color styling characteristics of Michelin restaurants were categorized in the order of monochromatic/similar type, sauce type, accent color type, and color contrast. In the formative styling category, it was categorized in the order of shape type, small piece type, garnish/garnish type, and figure type. In container styling, container material type and formative type accounted for the major portion of the category. The food styling characteristics of the modern Korean menu were systematized and image examples were presented visually. Please use it as food styling educational material or personal food styling skill.

본 연구는 5·4운동 이후 1910년대부터 개혁개방 이후인 1980년대에 이르기까지 이 기간에 베이징을 묘사한 시를 큰 범주로 분류하여 분석했다. 분석 대상 작가들은 중국, 타이완, 한국 작가들을 대상으로 했는데, 이들 작품에 표출된 베이징 이미지와 이들의 표상이 시대가 흐를 수록 어떻게 변해가는지 그 변모 과정을 도출했다. 베이징 현대시를 베이징 성, 천안문(天安門) 광장, 전문역(前門驛), 호동(胡同), 공원과 신·구 베이징 사람들로 범주화하여 베이징의 빛과 그림자를 중국 현대시를 통해 살펴보았다. 이를 통해 베이징에 산재한 인문·자연·조형 경 관에 대한 표상과 이미지가 어떻게 생성되고 전파되며 유통되는지 살펴볼 수 있을 것이다.

2017년 말 기준으로 우리나라 취업 선원은 약3만5천명이며, 한국 선원은 매년 조금씩 감소하는 반면에 외국인 선원은 증가하고 있다. 우리나라 선원은 해방기 이후 외화가득의 주역이며 비상시 군수물자를 운송할 수 있는 사회경제적으로 가치 있는 직업이다. 그러나 최근 선원 직업의 사회적 인식이 다소 부정적이고, 예전처럼 젊은 선원의 유입비율의 증가가 높지 않으므로 우수한 선원의 확보는 국내·국제적으로 중요 이슈이다. 본 연구는 20대에서 50대 사이의 일반 대중을 대상으로 Q 방법론을 활용, 선원 직업을 어떻게 인식하는지 이미지 인식의 유형과 특성을 분석하였다. PQ Method 프로그램을 활용하였고, Q 요인분석에 의한 선원 직업 이미지 인식은 3개 유형으로 분류되었다. 제1유형은 ‘High Risk, High Workload and High Stress’ 직업으로 선박의 사고 위험 가능성을 높게 인식하며 동시에 선원의 업무가 고부하로 피로와 스트레스를 받을 것으로 인식하였다. 제2유형은 ‘Dangerous, Dirty and Difficult’ 직업으로 선박이 사고 위험성에 노출되어 있음을 인식하는 반면에 어선이라는 특정 선종에 한정하여 선원이 존재한다고 인식하였다. 제3유형은 ‘Low Social Recognition’ 직업으로 선원과 선원 직업이 사회적 위치와 위상이 낮다고 인식하였다. 이러한 연구 결과를 바탕으로 해운산업의 핵심 인적자원인 선원을 안정적으로 확보하고, 선원 또한 해양산업종사자들의 직업적 만족도와 취업률을 높이기 위해서는 대중들이 인식한 선원의 부정적 직업 이미지를 전환할 수 있는 다양한 방안을 마련해야 할 것이다.

This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having “a good reputation” and a high possibility for “globalization” were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in “because it is ‘colorful’, ‘prepared sincerely’, ‘plated neatly’, ‘fresh’ and ‘comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

This paper analyzes the formative elements of the Korean image and presents the means of development for modern fashion culture products that use the Korean image. The concept, type, and real state of modern fashion culture products were examined, with a focus on academic journals, advanced research, and internet sites. Fashion culture products can promote the Korean image to the world by securing national identity and enhanced image.

Han, Song-Hwa. 2015. “The Language usage and Sociocultural image of Korea in 1960’s Korean language textbooks for foreign learners”. The Sociolinguistic Journal of Korea 23(1). 201~238. The purpose of this study is to describe the sociocultural reflection and language usage in 1960’s Korean textbooks for Korean learners as a foreign language. 1960’s is period of starting for modern Korean language education formally. The Korean textbooks in 1960’s based on audio-lingual method and focused on drills and repetitive practices. Their conversation consisted on vocabularies and grammar which are required in everyday situation. Therefore sociocultural image of those days are shown on vocabularies and conversations explicitly or implicitly. For exploring 1960’s Korean image in textbooks, I composed the corpus and investigated the frequency of use. Many vocabularies correlated with situations of those days that differed from recent Korean language textbooks. And many vocabularies underwent a change semantically. Lastly, Korean’s perception of West and Korea, the growth of Korean cities, economic difficulties and confucian thinking were shown on conversations in 1960’s Korean textbooks.

All aspects of individual consumer as well as situational affecting on decisions are influenced by the social and cultural structure in which the consumer is embedded. Recently, there has been a growing worldwide phenomenon whereby tourists visit an attraction or destination as a result of that place being portrayed or represented in the popular cultural forms of the media that are not directly related with tourism promotion or marketing. A number of studies have suggested that such portrayals and features of mass media can act as powerful forces that stimulate tourism demand (Beeton, 2001). Representations and images of tourist destinations constructed by popular cultural forms of media such as films, television and literature play a significant role in influencing people’s holiday decision-making process (Iwashita, 2006). Where trade in images, expectations, dreams, and fantasies are made in tourism (Selwyn, 1996), those media representations and images of tourist destinations play a significant role in influencing people’s decision-making process. The tourism industry also is increasing appliance of images that are drawn from popular culture associated with places to promote tourist destinations and to distinguish themselves from each other. While these researches contribute to the understanding of the influence of pop culture on tourism phenomena, only few studies have investigated on the actual linkage between the pop culture and tourism perceptions/behaviors. The reason why pop culture involvement can be related to the actual intention to visit is due to the fandom created relating to the pop culture. The notion of fandom has been put forward in order to understand the link in between the pop culture and the mass audience in diverse realms (Couldry, 2007). Fandom in recent years have been understood to dismiss the negative view of pathological and the stem for alienating qualities of modern society, and accepted as a phenomena widely spread in post-industrial societies (Jenson, 1992). It is then when transitional moment takes place, in the head and heart of the fan or tourist, that the fascination begins which provides the motivation to visit the locations (Reijnders, 2011). With such cultural industries in modern society constantly produce countless contents that can be utilized as objects of fandom, resulting in actual visit to a place associated with a specific destination serving as an effective strategy for building popular cultural capital in modern society. It was therefore decided to investigate this phenomenon in more depth through empirical research to investigate how and to what extent popular cultural forms of the media (those not directly associated with tourism and destination marketing) have an effect on international tourism, and future, to identify what roles they play in influencing tourists from emerging market in terms of their travel destination image and their perception about places to visit within the chosen destination. The phenomenon in this study focuses on the Korean wave, so called Hallyu, as it is one of the pop culture phenomenon that has gained much recognition across not only within Asian countries but also recently in Western countries via pop songs, soap operas, movies, and other forms of mass media entertainment. In this study, diffusion model suggested by Rogers (1995) was used. The diffusion of Rogers’s innovation framework is proving flexible enough to conceptualize many kinds of social change, including change through processes of public dialogue and civic participation, change within organizations, as well as change through public agenda setting and media effects. Many studies have incorporated diffusion theory to explain such cultural phenomenon to gain more enrich result, however, no other studies have looked into the degree of diffusion stage in a macro level according to the regions. However, to obtain the overall view of the diffusion of such pop culture, it is needed to see the diffusion process proceeding globally as even the same fandom may differ in characteristics based on not only the diffusion stage but also its distinctive characteristics of social system. As a result, according to the diffusion stage of Hallyu, it is expected to differ in formation and perception on destination image. Previous studies identify destination image into cognition and affect which are two conceptually different, yet highly correlated components (Lee, 2008). The cognitive component leading to some internally accepted attributes, a more or less derived from factual information. On the other hand, the affective component relates to a diffusive feeling, which can become important when a decision to travel is actually considered (Russel, 1980). Such image constructed by tourists contains an individual or group perception of a particular place (Fakeye and Crompton 1991). It is expected that the image construction will vary according to the stage of the diffusion. This study incorporates diffusion theory to develop a better understanding of the diffusion process and the current situation of the Korean Wave globally to see whether such diffusion process varies according to region. Then, the effect of such difference in diffusion stages on the intention to visit the destination country was investigated. Thus, preliminary research was conducted first to see the Korean Wave phenomenon globally. In order to analyze the diffusion stage thoroughly, three regions of Asia, America, and Europe were selected. According to the diffusion degree of the Korean wave, seven representative countries were elected regarded to the regions. Along with literatures, in-depth interviews were conducted. The semi-structured form with an interview guide method was presented with reflexive interviewing techniques in order to ensure comprehensiveness (Athos & Gabarro, 1978). Then, a survey was conducted to examine the effect of pop culture involvement on formation and perception of destination image in China and Russia. Choice of countries is not only resulting from recognition as the potential future powerhouse in industry, but because it is the two countries take place as one of the highest increase in the number of tourists visiting Korea recently (KCTI, 2013). In addition, most importantly, China represents to be in the highest stage of diffusion of Korean pop culture, and Russia as one of the lowest. Additionally, the moderating effect of travel intention and travel behavior was preceded. From this, it aims to provide deeper understanding implications for targeting tourists. The hypotheses were tested with a data set developed from field survey using only online survey. Of the 265 samples collected, 8 were returned incomplete. An additional 18 samples were deleted for further analysis, as the answers were unusable. In total 239 samples – 120 and 119 samples from China and Russia respectively – were subjected for final analysis. The result in Study 1 revealed some commonalities and differences among regions. Overall, uniqueness was what made people first be interested. It was mostly pursued by young women yet those who are sometimes extremist. Thus, being open-minded to other cultures was found to be important when accepting other cultures. Moreover, it revealed that it impacts on national image to be more positive as it replaces the negative image related to war and North Korea. However, despite some commonalities, distinctive differences were disclosed among regions, especially between Asian countries and Western countries. In terms of Asia, it was found that cultural similarities have influenced the early acceptance of Korean pop culture. It has been spread since 1997, through television mostly with sensuous contents that were unique in other countries. The contents were mostly appealing to women as the characters shown in soap opera were different to others. This is very different to Europe of America where the diffusion starting in the mid 2000 through the Internet. Uniqueness captured consumers, yet in a different way from Asian countries. The easy going and entertaining aspect was the appealing factor, with word of mouth and human power was what influenced in introduction of Korean pop culture. In addition, those who were into Japanese culture were easily approached to Korean pop culture. The diffusion stage was considered to be less than 10%, with very young women interested with comparison with Asia where it was about 70%. Moreover, it was found that Asian consumers are interested in Korean brand products, such as cosmetics and clothing, and Western consumers are more interested in culture and food. Then, on the survey proceeded where China and Russia was chosen based on the preliminary qualitative research as a two different stage of diffusion according regions/countries, t-test provided evidence to support the claim that depending the diffusion stage of pop culture, the effect on formation and perception of destination image differs. A significant differences were obtained in pop culture involvement, destination image (cognitive and affective), and on visit intention. Based on the t-test statistics for Korean pop culture involvement (t = 8.491, p < .000), the cognitive image (t = -3.341, p < .001), the affective image (t = 2.050, p < .05), and visit intention (t = 2.072, p < .05) were significant. Thus, when highly involved in Korean pop culture, rather than cognitive image, consumers are more likely to be involved with affective image which relates to the actual visit intention. The results corroborated several hypothesized relationships, popular culture involvement in accordance to nation affect the destination image and perception. When more highly involved, more positively it relates to affective image and the visitation intention. The findings reported in this study have managerial implications. One is that as the relation differs according to the diffusion stage, spreading pop culture may not yield visible output instantly, yet as it relates to the actual visitation intention, international pop culture activities should be supported. Second, as shown from the diffusion process globally, distinctive characteristics of each culture should be considered more when spreading such sub-culture. Lastly, therefore, it can be suggested, that according to the countries, different approach should be made in order to induce tourist from other countries. However, this study focuses more on the macro level of the phenomenon. Therefore, future research is needed to provide more evidence on the micro level and more in-depth research. In addition, this study precedes empirical study only in China and Russia. Therefore, more diverse countries should be explored and compared.

This study was performed to investigate the eating habit, body image, and weight control behavior by BMI in Korean female high school students. Data on the 16, 574 subjects was obtained from the sixth Korea Youth Risk Behavior Web-based Survey (2010). Only 52.2% of the subjects had regular breakfast. The rate of skipping breakfast was higher in the underweight group than in the obese group, but the rate of skipping dinner was on the contrary to this. Underweight students had a higher intake frequency of fruits, fast food, instant noodle, and snacks than the obese groups. 3.5% of underweight students considered themselves to be overweight or obese. 53.4% of obese students considered themselves to be overweight. The experience of weight control increased according to BMI, but underweight students considered weight control as an effort to be slimmer. Meal restriction was used more frequently to control weight. The perceived stress level was higher in obese student, especially due to appearance. Therefore, an appropriate, integrated and personalized high school nutrition program should be established for proper body image perception and to develop the self-esteem of female high school students.

The memory of the Korean War is about the time period when people lived toughly during evacuation, due to being exposed to the natural climate such as intense cold or heat without any protection, leaving their comfortable home and living in temporary built shelters which were barely enough to avoid the wind. ‘Death is concealed and only the figures of evacuation for survival were expressed, just as how the government ordered. Since the experience of the battlefield is personal and fragmentary, that is broken into pieces, it does not have compatibility. As war is a distorted experience that cannot be placed in a big picture, it is not possible to take a view of the war’s big picture. Having this individualized experience as a common collective memory is an issue and it is the will that people tries to pursue. The reason why the evacuees from north to south, and as well as from the south to further south were all able to be adopted as the theme of artworks due to the military action that emptied the occupied territories of the North Korean Army under the forced removal command. In such situations, the natural state of the ‘snow’ was like a symbol of the 1.4 Recession. The group of people who were thrown into the intense cold displaced the war damage of loosing their base livelihood, and symbolized the obedient citizens who faithfully follow their government’s command. The figure of advocating anti-communism is projected as a figure of a refugee during cold winter-time and it contains ones past which he or she obeyed its own country’s commands. Evacuation, especially the evacuation during the winter is a visual device that can confirm these kinds of country’s command. The consequences were same for the artists as well. Therefore, the situation being communal could be found due to the individual experiences during war are ideological. The image of the refuge shown in the picture played the role of strengthening the consciousness of defecting to South Korea into the meaning of the ‘Finding Freedom.’ I would like to express that the reason of them leave their home during the harsh winter is in order to avoid the oppression of the Communist Party. The evacuation that people went through was not to ‘Finding Freedom’, but ‘To Survive’. Later, this evacuation has been imprinted as a behavior of choosing free Republic of Korea, which was an ideological issue. Anti-communism was the rule of survival in South Korea society, and people have the tendency to remember what they want to remember. As it is not the people who possesses an incident, but the memory that possesses ones, people cover their memory with disguised plots in order to forget the violence and to live a different prologue. They share the incident of violence as a hurtful memory. The tragedy of the Korean War was the result of Ideology and being in between the powerful nations’ rights, but the violence during the war has been depicted as a natural disaster, which was the evacuation in heavy snow.