In this study, text mining was conducted on the product names of skirts, pants, shirts/ blouses, and dresses to analyze the characteristics of keywords appearing in online shopping product names. As a result of frequency analysis, the number of keywords that appeared 0.5% or more for each item was around 30, and the number of keywords that appeared 0.1% or more was around 150. The cumulative distribution rate of 150 terms was around 80%. Accordingly, information on 150 key terms was analyzed, from which item, clothing composition, and material information were the found to be the most important types of information (ranking in the top five of all items). In addition, fit and style information for skirts and pants and length information for skirts and dresses were also considered important information. Keywords representing clothing composition information were: banding, high waist, and split for skirts and pants; and V-neck, tie, long sleeves, and puff for shirts/blouses and dresses. It was possible to identify the current design characteristics preferred by consumers from this information. However, there were also problems with terminology that hindered the connection between sellers and consumers. The most common problems were the use of various terms with the same meaning and irregular use of Korean and English terms. However, as a result of using co-appearance frequency analysis, it can be interpreted that there is little intention for product exposure, so it is recommended to avoid it.
The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.
본 연구에서는 민어과 수산물의 표준시료 DNA 염기서열을 분석한 후 DNA barcode 염기서열을 확정하고 검증한 후 시중 유통 중인 민어과 수산가공식품의 위변조 현황을 조사하였다. 표준시료의 미토콘드리아 cytochrome coxidase subunit I유전자를 증폭한 후 증폭된 PCR 산물의 염기서열을 분석하였다. 분석결과 종 판별에 특이적인 655 bp를 선정하여 DNA barcode 염기서열로 하였다. DNA barcode information과 primer set을 이용한 진위판별 정확성을 확인한 결과 PCR 증폭은 모두 확인되었다. NCBI에 등록된 각각 어류의 유전자 염기서열과 비교하였을 때 참조기 100%, 부세 100%, 보구치 100%, 민어 100%의 상동성을 나타내어 실험에 사용된 DNA barcode information 과 primer set의 정확성을 확인하였다. DNA barcode 시험 법을 이용해 시중 유통되는 민어과 수산가공품 32건에 대 해 조사한 결과 위변조 사례는 나타나지 않았다. 그러나 식품공전에 등재된 보구치 대신 백조기라는 일반명이 사용되고 있어 소비자에게 혼란을 야기하고 있었다. 따라서 수산가공품 원재료 표시에 일반명과 더불어 표준명 또는 학명을 표시하여야 할 것으로 판단되었다.
본 연구에서는 기존에 제안되었던 공정 중심 모델링 방법을 개선하여 조선소의 다양한 생산 정보와 제약조건을 효과적으 로 표현할 수 있도록 개선된 공정 중심 시뮬레이션 모델링 방법을 제안하였다. 그리고 이를 이용하여 시뮬레이션 모델을 구축할 수 있도록 다이어그램 구성 요소와 모델링 방법을 상세히 기술하였다. 이 모델링 방법에서는 복수의 제품과 설비가 공정에 투입되었을 때 우선순위를 지정할 수 있으며, 계층 구조를 가진 시뮬레이션 모델을 표현할 수 있도록 레이어 개념이 적용되어 있다. 그리고 조선 소 생산 계획 정보를 바탕으로 절단 공정부터 대조립 블록 조립 공정까지를 본 논문에서 제안하는 방법으로 모델링하다. 이를 통하여 본 논문에서 제안하는 방법이 단일 설비가 여러 용도로 사용되는 경우에 기존의 모델링 방법에 비하여 유리한 것을 확인하였다. 결과 적으로, 개선된 공정 중심 시뮬레이션 모델링 방법은 기존의 공정 중심 시뮬레이션 모델링 방법에서 표현하기 힘들었던 제약 조건과 흐름을 효과적으로 표현할 수 있으며, 계층 구조를 가진 조선소 생산 계획 검증 시뮬레이션 모델을 체계적으로 구축하는데 활용할 수 있다.
Reverberation is a cue to manipulate psychological distance and an acoustic parameter often used in the sound design of commercials. Prior research has demonstrated that psychological distance increases the relative weight people place on decontextualized, and aggregate (statistics) versus individualized, context-specific (testimony) information. In the present study we investigated whether reverberation that is added to an announcer’s voice can affect consumers‘ information processing. Participants (N = 97) were randomly assigned to listen to product information about a sleeping pill with or without added reverberation. As hypothesized, participants increasingly relied on statistical product information as compared to testimonial product information when reverberation was added to the announcer’s voice. This effect influenced product evaluation, willingness to pay, and product choice. The results suggest that reverberation can affect consumer’s cognition and extend its functionality beyond mere aesthetics.
Beverages can vary in their appropriateness depending on the context of their different uses; therefore, an intention to consume a beverage is likely dependent on the context of its use. This study associated the consumer acceptability of commercial beverage products examined in a previous study (Kim and others, 2013) with its appropriateness under different use contexts. Consumers (n=360) were divided into two conditions: blind and brand. Consumers rated appropriateness for 13 use contexts for each beverage product. The results indicated that the contextual appropriateness were significantly different among the beverage samples and seemed to be positively influenced by the acceptability of beverages. The beverages with higher liking scores were more appropriate in a greater number of contexts, including "when tired", "refreshing", and "rest". However, there were inappropriate contexts (e.g., "while weight watching", "after exercise", "with a meal", and "health care") regardless of degree of acceptability. In the brand condition, some differences in contextual appropriateness were observed when comparing results from the blind condition (e.g., "with a meal", "health care").
It is well known that internet shoppers are very sensitive to sale prices. They visit the various shopping malls and collect the product information including purchase conditions for goods purchase decision-making. Recently the necessity of information su
It is well known that a goods buyer who uses the internet shopping mall is sensitive to a sale price. The buyer visits the various shopping malls and collects the product information including purchase conditions for goods purchase decision-making. Recently the necessity of information support is increasing because of increase of information which is necessary and complexity of goods purchase decision-making process. The comparison shopping agent systems have provided price comparison information which is collected from various shopping malls to satisfy buyer's information craving. But the frequent price change caused by keen price competition is becoming the primary reason of information quality decline among price comparison sites. RSS which is a family of web feed formats used to publish frequently updated is applied even in on-line shopping malls. This paper develops a product information collection system which can provide up-to-date product information of real-time using RSS. To achieve this goal RSS crawling system for searching shopping mall RSS links automatically, RSS reader to collect product information from several shopping malls and a product DB where the application characteristic is high are suggested.
Recently, according to the total quality management environment, the necessity of the systematic administration about the quality information is gradually enlarged as to vehicle related company. Accordingly, related companies require the operation of the information management system matched with the quality administration task level. And through the storage and share of the efficient quality information, they try to solve the customer claim about the quality and prevent the quality problem recurrence of product. This research suggests the standard business process of the auto part supplier for the efficient management of the quality information and the quick correspondence of the quality problem. In addition, by building and managing the quality information management system will be able to expect the more efficient quality management and the product reliability insurance.
감성디자인 접근방법은 다양한 방법이 연구되어 소개되고 있지만 어떠한 진행방법이 정확한지에 대한 기준은 없다. 본 연구에서는 이러한 다양한 감성디자인에 대한 연구방법 중 새로운 접근방법으로서 감성에 대한 구조 모델화 프로세스를 제시하였다. 실험에서는 수량화 3류(Quantification theory type 3) 분석을 통해 속성의 의미를 해석하여 푸드용품에 대한 감성모델을 실험하였다. 실험결과 푸드용품 디자인을 위한 감성요인으로는 조형성, 분위기, 기능성, 정보 등의 4가지 요인의 항목이 감성디자인과 관계가 깊은 것을 알 수 있다. 추출된 4가지 항목에 대해 감성적 의미를 정리해보면 다음과 같이 정의할 수 있다. (1. 요리를 하기에 편리한 기능이 있는가? 2. 요리에 사용하는 용기는 조형적인가? 3. 요리할 때 분위기를 연출할 수 있는가? 4. 요리에 관한 정보를 얼마만큼 얻을 수 있는가?)의 정의된 내용을 중심으로 각각의 세부항목에 대해 설계요건 항목을 분류하여 감성모델을 구축하였다.
최근 XML(Extensible Markup Language)이 인터넷 표준으로 자리 잡아가고 있는 가운데 원격 서
비스를 지원하는 XML 기반 SOAP 프로토콜은 개발자들에게 급속도로 인기를 얻고 있다. SOAP(Single Object Access Protocol) 통신은 방화벽에 제약을 받지 않지만 SOAP 기반 웹 서비스를 안전하게 구현하기 위한 표준 정보보호 모델은 아직 없는 상태이다. 따라서 인터넷 분산 환경에서 기업간 제품정보 공유 및 교환 할 때에 제품 정보보호를 위해서는 사용자 인증, 데이터 무결성 및 기밀성 보장, 송수신에 대한 부인 봉쇄, 접근제어 등 다양한 보안 기능이 필요하다. 본 논문에서는 인터넷상에서 XML을 기반으로 하는 협업적 제품거래의 안전한 제품정보 공유/교환을 위하여 XML 전자서명, XML 암호화 기술, XACL(Extensible Access Control Language) 기술을 이용하여 웹 서비스 정보보호 서비스 모델을 제안한다. 제안한 웹 서비스 정보보호 서비스 모델은 인터넷 분산 환경에서 기업간 제품정보(부품정보)를 서로 공유/교환함에 있어서 안전한 정보보호 서비스를 목적으로 한다.
As various types of information technology systems are becoming more pervasive than ever, many studies have evaluated the systems from the user perspective. Some of them have used surveys to measure consumers’ cognitive responses to the target technology. However, this method may cause problems if the survey participants do not have a useful frame of reference for evaluating an unfamiliar system. To examine this issue, the current study empirically tested the effect of personal product knowledge on the predictability of a behavioral model, such as Technology Acceptance Model. A series of measurement invariance tests as well as multi-group comparison tests were conducted for rigorous examination of the data. Our analysis showed that the variance of attitude that is explained by the two believes (perceived usefulness and ease of use) was relatively small when the survey respondents had lower amount of product knowledge. Moreover, the group had weaker causal relationship between attitude and intention to use the technology, hindering the predictability of the research model. The results indicated that respondents should have a certain amount of knowledge of the target system in order to form accurate beliefs and behavioral decisions. The findings of this study provide important implications on sampling strategies for researchers with new technology.
The paper deals with the impact of the product distribution and information technology sectors on energy resource use, carbon emissions and economic growth by examining the long-run equilibrium relationships and Granger causal relationships among these variables in South Korea. The quarterly time series data from the first quarter of 1970 to the third quarter of 2010 (163 observations) are collected and retrieved from the Bank of Korea database. The paper examines the long-run equilibrium relationships using cointegration techniques and Granger causality using vector error correction models. Test results indicate a long-run equilibrium relationship exists among these variables. In testing directional causality, both the product distribution and the information technology sectors show direct effects on economic growth but only marginal effects on carbon emissions.