묘비명은 예이츠의 죽음에 대한 시와 죽음에 대한 인식을 이해하는데 중심적인 역할을 한다. 죽음에 대한 그의 태도는 언뜻 모순되어 보인다. 그는 「유령들」과 「인간과 메아리」에서 죽음을 무나 부재 혹은 미지의 존재로 그리는가하면 「죽음」 에서는 위대한 인간을 죽음의 두려움과 희망을 초월하는 영웅으로 칭송한다. 한편 예이츠는 자신의 시적 삶이 죽음에서 영감을 얻는다는 것을 인정함으로써 죽음을 존재의 부재보다는 시적 창조와 관련짓는다. 그는 묘비명을 통해 무로서의 죽음과 시적 영감으로서의 죽음을 매개하고 연결한다. 망자를 시인의 마음과 텍스트에 위치시키고 망자에게 목소리를 부여함으로써, 예이츠의 묘비명은 텍스트에서 죽음의 현존을 표시하고 죽음을 향하는 시인의 자기 추구 과정을 보여준다.
The purpose of this paper is to reconstruct the original floor plan and wall design of Seokbulsa Grotto in Kyungju; commonly known as ‘Seokguram’. The paper presents an array of dimensional studies of the existing Seokguram to examine its architectural form, and infers the original floor plan and wall design of Seokbulsa Grotto. Seokbulsa Grotto is designed as a system of 'coherent modules' and was constructed using the dry stone method, which interlocks large stone modules into a whole that becomes the load-bearing structure itself. The design principles governing Seokbulsa Grotto are the spatial axis of symmetry, modular coordination, and the layout grid of a quarter Tang-Ruler(TR: 唐尺). Dimensional studies were conducted with these governing principles in mind and concludes the following about the original floor plan design. In the main chamber, Ansang-stone’s radius is 12 TR, and Flagstone’s radius is 121/4 TR. In the front chamber, the width between the two Ansang-stones facing each other is 22 TR and the longitudinal space depth is 12 TR, while the width between the two Flagstones facing each other is 221/2 TR and Flagstone’s depth is 12 TR. In the passageway, the width between the two Ansang-stones facing each other is 111/2 TR and longitudinal space depth is 9 TR, while the width between the two Flagstones facing each other is 12 TR and Flagstone’s depth is 73/4 TR. The distance from the center to the entrance line of the main chamber is 101/2 TR. Therefore, the total longitudinal length of the Grotto is 431/2 TR at the level of the Ansang-stones, and 44 TR at the level of the Flagstones.
This research examines Kang et al. (2016)’s proposal that corporate social responsibility (CSR) reputation, which was operationalized in this paper via consumers’ CSR beliefs about a brand (Du et al., 2007), could moderate the negative effect of corporate social irresponsibility (CSI) crisis on firm performance when it is used as a preventive, insurance-like measure. According to Kang et al. most companies unsuccessfully used CSR as penance mechanism to undo negative effects of a prior CSI crisis they caused by their irresponsible behavior. However, using CSR as an insurance tool before any CSI event has happened, in order to mitigate the potential negative future effect, has not been observed yet in practice. The results of this paper show that a completely CSR positioned brand has a competitive advantage over a non-CSR positioned brand. Regardless of crisis severity, the consumers’ stronger CSR beliefs triggered by the CSR brand positioning works like a preventive, insurance-like mechanism, which protects the brand in times of both non-severe and severe CSI crisis. The CSR positioned brand also suffers a damage measured in brand attitude change and negative word-of-mouth, but much less than a brand, which did not care at all about CSR positioning or engaging in any CSR activities. However, the results only hold true for consumers, who regard CSR as important. Most managers still do not even know the effects a reputation in CSR can have in face of a CSI crisis (Lenz et al., 2017). This research sheds new light on this ambiguity.
Do Corporate Social Responsibility (CSR) activities really influence firm value, and if so, what is the mechanism that is at work? In this study, we especially focused on publicizing CSR (PCSR) and tried to examine the effect of PCSR on firm value. We merged the data from different archival sources and obtained balanced panel data consisting of 385 firmyear observation across 77 firms for 5 years. The data contained several variables such as Publicizing CSR, WOM, Tobin's q, Advertising intensity, Contribution to sales ratio, ROE, Sales increase, Asset, GDP, and other financial indicators. This study provides several implications for marketing theory and practice. First, it simultaneously reveals the preceding and following factors of word of mouth. Second, our evidence suggests that marketing managers could obtain benefits if they concentrate not only on finding good CSR activities but also on publicizing them well, and that PCSR could be a great help for companies that want to improve the public awareness and interest. The purpose of this study is to clarify the relationship between publicizing CSR (PCSR) and firm value, and the mechanism by which the influence is conveyed. Our findings are as below. First, the higher the PCSR, the greater the firm value even though the ratio of contribution to sales is added. Because the contribution is known as a representative proxy for corporate socially responsible investment, this result implies that PCSR is significant even though the effect of CSR itself is controlled. Second, WOM mediates the relationship between PCSR and firm value. This suggests that publicizing CSR could attract people's attention and then contribute positively to firm value. Finally, this study found that the effects of PCSR on firm value are mediated through positive WOM in the context of controlling negative WOM. This result implies that PCSR increases the amount of positive WOM, rather than negative WOM, which helps improve corporate value.
본 연구의 목적은 연기 지도 과정에서 자주 사용되는 ‘말을 하라.’는 코멘트의 의미를 고찰하고 상황에 따라 변화하는 실질적 의미를 찾아 ‘말을 하라’를 대체할 수 있는 구체적인 지도 용어를 탐색하는 것에 있다. 연기 교육이나 공연 연습 현장에서 ‘말을 하라.’는 코멘트를 쉽게 들을 수 있다. 그러나 그 의미의 모호함으로 인해 교육자, 피교육자 간의 소통이 효과적으로 이루어지지 않게 되고, 그 결과 교육을 통한 수정이나 발전이 제한적으로 이루어지는 경우가 있다. 다양한 연극 양식 중 일상어의 비중이 높은 리얼리즘 계열의 작품에서 ‘말을 하라.’의 코멘트 를 이끌어내는 원인은 크게 소리 전달 오류, 의미 전달 오류로 구분할 수 있다. 소리 전달 오류는 발성과 발음의 영역으로 구분할 수 있으며, 의미 전달 오류는 휴지, 문장 분석, 작품 분석, 개인적 습관 등의 영역으로 세분화할 수 있다. 각 세부 영역별 오류가 발생하는 현상을 분석하면 ‘관객에게 소리를 전달하라.’, ‘음소가 탈락되었다.’, ‘자음동화에 오류가 있다.’, ‘음운법칙이 생략되었다.’, ‘문법적 구조에 맞는 휴지를 가져라.’, ‘배우의 개인적 말 습관을 배제하라.’, ‘상황 분석에 맞는 말을 하라.’, ‘인물 성격에 어울리는 말의 방식을 찾아라.’, ‘인물의 목적에 어울리는 말 표현을 찾아라.’ 등의 구체적인 코멘트가 ‘말을 하라.’를 대체할 수 있을 것이다.