This study responds to literature calls to investigate the different social and psychological antecedents of negative consumer emotional well-being in the context of the health crisis Covid-19. We perform a path analysis on a sample of Australian consumers during the Covid-19 lockdown. We find that social norms and word-ofmouth increase consumer fear-of-missing-out which in turn fuels panic buying behavior. Such behavior is moreover spurred by positive motivations to panic buy. By contrast, we find that consumer ability to self-regulate during Covid-19’s reduces their tendencies to succumb to panic buying. We moreover find that such self-regulation is enhanced through sustainable product consumption behavior during Covid-19. Lastly, it was found that panic buying has a negative influence on emotional well-being of consumers. Implications of our findings for theory and future research directions are provided.

Today’s society has become increasingly sensitive to humanity’s impact on the environment. Corporations are now measured by their scores pertaining to the environment, sustainability, and governance, or benchmarked for their level of corporate social responsibility. Another dimension of individuals’ environmental practices is purchasing merchandise such as clothing in the secondhand market. Consumers’ intention to buy in the secondhand market is rarely just related to economic concerns regarding such purchases, but rather to a deliberate nod to utilizing products fully rather than wasting them, therefore helping to reduce the negative environmental impact caused by human activities.

The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach’s alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (－) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

Ever since sustainable development was brought up in the United Nation in 1987, sustainability has been one of the top priorities in the policy making process of different governments as well as different companies. Despite the fact that different industries have been putting efforts in promoting sustainability in their business, little effort was initially shown in the luxury industry. The sector has been regularly criticized by the general public for its lack of sustainable development imperatives. This has led to an extensive discussion in the academic field on whether luxury and sustainable development are by nature compatible or not. Some scholars suggest that the two concepts are indeed able to co-exist as they share many similarities. They suggest that virtual rarity is the key to increase the motivation of luxury consumers for sustainable luxury purchase. However, no further studies have concerned the relation between virtual rarity and sustainable luxury. It is the objective of the present paper to challenge this hypothesis, confronting it with the market perspective. Studying the views of Western regular luxury consumers towards the two concepts should ultimately help luxury managers design more efficient, and hopefully effective, strategies to promote sustainability in their companies. To achieve this objective, the paper is organized into the following parts. First, a thorough literature review helps defining the concepts of virtual rarity and of sustainable luxury, and ultimately merges both. Then, the qualitative methodology to conduct the study is explained, along with a detailed description of the methods used for data collection and data analysis. The paper then focuses on the most important theoretical and managerial findings, still acknowledging further research developments due to research limitations.