Despite the importance of technology-based innovation and customer participation for both practitioners and academics, the impact of different customer participation types in new product innovation has rarely been addressed. Since consumers' positive assessment of new technologies leads to positive outcomes in the market, consumer evaluation of new technologies is important. Thus, examining the consumer perception of technology-based innovation including the different levels of customer participation is meaningful to new theoretical and practical insights.

Even though more than half a century has passed since the concept of Corporate Social Responsibility (CSR) emerged, many people still have an interest in CSR. According to a survey, eighty-seven percent of American consumers said they would purchase a product produced by a corporation that supported at least one specific social issue. Also, more than three-quarters (76%) would refuse to buy a product if they found out the company endorsed the issue contrary to their beliefs. These numbers align with consumers’ intent to purchase or boycott based on CSR commitment. Do CSR activities affect sales? Many studies have been conducted to answer this question in the academic field, but the results have not been consistent. Some articles reported that CSR activities positively impact the firm’s various aspects, including financial performance. But other studies reported that the impact of CSR on firms’ performance is unclear or even harmful.

현대사회에서 대표적인 제3의 공간인 카페는 학업과 휴게 등에 중요한 공간으로 사용되고 있다. 카페를 방문 규모에 따른 공간적인 요구사항을 이해할 필요가 있는데, 좁은 카페의 경우, 더 넓고 높고 깊게 보일 수 있는 디자인 방법을 파악하는 것은 이용자나 디자이너들에게 도움이 될 수 있다. 본 연구는 공간의 깊이감과 머물고 싶은 의사의 관계를 시선추적기와 공간 이미지를 이용하여 연구한 것이다. 56명의 실내디자인 학생들은 15개의 렌더링으로 개발된 이미지를 함께 비교하여 보며, 어떤 공간이 가장 깊어 보이는지에 대해 응답하였다. 또한 주어진 공간을 카페로 가정하여 1인 방문 시, 그리고 단체로 방문 시 각각 어느 공간에 머물고 싶은지 응답하였다. 공간을 탐색하는 과정의 시선은 시선추적기를 통해 측정되었다. 연구의 결과, 동일한 규모의 공간일지라도 실내 및 가구요소에 따라 깊이감이 다르게 느껴짐을 보여준다. 어두운 벽에 작은 장식과 분리된 가구가 있는 공간이 밝은 톤의 벽에 큰 장식이 있거나 아예 장식이 없는 경우, 그리고 하나로 연결된 가구가 있는 공간보다 더 깊어 보인다고 인식되었다. 공간의 깊이 감은 1인 방문자에게 중요한 요소이나, 여럿이 방문한 경우에는 큰 고려 요소는 아니었다. 연구의 결과는 공간의 깊이감이 카페 방문객의 규모와 관련해 머물고 싶은 의도에 어떤 역할을 하는지 밝히는데 도움이 되리라 본다.

The purpose of this research is to examine the mediating effect of enterprise competitiveness on the relationship between operational service quality management and customer perception level of freight forwarders’ services in East Coast region of Peninsular Malaysia. Data were collected from 106 customers of freight forwarders through accessible random sampling method. Usable data were analyzed through Partial Least-squares Structural Equation Modeling (PLS-SEM) approach using Smart PLS-SEM software version 3.2.8. The validity of the survey questionnaire was confirmed using content validity, structural validity and expert validity. The results revealed that operational service quality management influences customer perception toward service providers’ services. Meanwhile, enterprise competitive mediates the relationship between operational service quality management and customer perception on service providers’ services. The enterprise competitiveness was found to be a driver for better customer perception on freight forwarder service providers. Besides, it has a strong mediating effect which ultimately effect on both customer perception level of satisfaction and could enhance customer perception on operational service quality management through words of mouth. These findings would therefore offer the freight forwarders’ management teams a new perspective in developing a better operational service quality management strategies and practices with emphasis on enterprise competitiveness. It also demonstrates the significance of enterprise competitiveness in donimating towards consumer perception in service preference and future repurchase intension.

Introduction Frontline employees (FLEs) play a very important role in service delivery due to the interactive nature of the service encounter. They span the boundary between the firm and its customers and service firms rely on their FLEs to deliver their promise and create a favorable company image to customers (e.g., Bitner et al., 1990). Considerable previous research addresses how effective management practices and supportive work environments will induce positive attitudinal and behavioral responses of FLEs, which will, in turn, contribute to the positive customer perceptions of the service providers (e.g., Hartline and Ferrell 1996). In other words, the relationship quality or the exchange quality of the employee-organization interface will have a spillover effect on that of the customer-organization interface. But the question examined here is: can this spillover effect occur in an opposite way? In other words, will firms’ treatment of customers shape the employees’ relationship with their firms? With a few exceptions, limited research has paid attention to this inverse relationship. The purpose of our research is threefold: (1) to investigate whether employee perception of customer injustice can influence employees’ psychological contract violation with the firm, (2) to examine whether role conflict mediates the relationship between customer injustice and psychological contract violation, and (3) to explore the moderating impacts of customer identification on the mediation effect of role conflict. Method We conducted an experiment using a 2 (customer injustice: high vs. low) x 2 (customer identification: high vs. low) between-subjects factorial design. Two hundred participants were recruited from Amazon Mturk. Twelve responses were deemed unusable and excluded from the study, resulting in a final sample size of 188 (53.7 % female; age ranging from 18 to 65). Each participant was randomly assigned to one of the four experimental scenarios that corresponded to a combination of the two manipulated factors at either high or low level. All manipulations worked as intended. To analyze the moderating effect of customer identification via role conflict, we used the procedure of Hayes (2013) to estimate a conditional process model. We also controlled for the effects of empathy, income, and ethnicity. To test whether the indirect effect of injustice on contract violation is moderated by customer identification, an index of moderated mediation proposed by Hayes (2014) was calculated. To test whether this index is statistically significantly from zero, a 95% confidence interval was calculated for this index by bootstrapping 5,000 samples. The confidence interval of this index is .0162 to 1.1105, indicating the indirect effect is significantly moderated by identification. The results showed that the indirect effect of customer injustice via role conflict on contract violation is only significant (p< .05) when customer identification is high. In other words, when customer identification is low, the effect of injustice on contract violation is not mediated through role conflict. Research implications Our research provides empirical evidence that FLEs are sensitive to the treatment of customers by the firm. The traditional wisdom in the sales literature is that “if you treat your employees well, they will treat your customers well.” Our study complements this “trickle-down effect” in the extant literature and demonstrates a “bottom-up effect” that the firm’s unfair treatment of customers will adversely influence employees’ relationship with their firm. Our research also offers important insights into why customer injustice may lead to FLEs’ perceived psychological contract violation with the firm. Previous sales research suggests that role conflict can be influenced by an organization’s structure and culture as well as salespeople’s job characteristics (Singh 1998; Barnes et al. 2006). Our study complements these findings and identifies perceived customer injustice as a new role stressor of FLEs. In addition, our research reveals that the mediating effect of role conflict is moderated by customer identification. Customer identification increases the likelihood that customer injustice would manifest in a psychological contract violation via increased role conflict. The findings of this research also have several managerial implications. First, service and sales managers should be aware of the negative consequence of unfair customer treatment by the firm and how it may eventually jeopardize employees’ relationship with the firm. Second, managers should consult with their FLEs when implementing any new customerfacing policies to understand how these policies would impact FLEs’ other duties of serving customers. Finally, FLEs may form strong identification with their customers, which may amplify the negative consequence of customer injustice on psychological contract violation. Managers should try to counteract FLEs’ over-identification with customers by increasing organizational identification.

Introduction Recent years have witnessed a rapid growth in sharing service businesses. In B2C sharing-service businesses such as Zipcar, customers share goods and services provided by a service firm with other customers and perform the roles played by service employees in traditional service businesses. Consequently, how well one customer carries out expected tasks influences the quality of service provided to other customers. Extant studies have emphasized the importance of a governance system to prevent such a social dilemma as the personal interest of an individual being pursued at the sacrifice of the interest of the community. However, few studies have empirically examined the effect of different design of a governance system. To fill this gap in the research, this study examines the framing effect of customer messages on customer intention to cooperate by complying with the request by the firm. Theoretical development For customers to be willing to cooperate with a firm, they have to be first motivated to do so. The framing effect of on customer motivation has been well demonstrated (Ganzach & Karsahi, 1995) in diverse service contexts such as healthcare (Christensen, Heckerling, Mackesy, Bernstein, & Elstein, 1991), education (Fryer Jr, Levitt, List, & Sadoff, 2012), and consumer behaviors (Ganzach & Karsahi, 1995; White, MacDonnell, & Dahl, 2011) In the context of service consumption, motivation is defined as the inner driver that triggers an individual to cooperate with the service providers (Tsai, Wu, & Huang, 2017). Whether messages were framed as a gain versus a loss exerted a significant impact on consumer motivation. In the consumer behavior contexts, consumer reactions to frames were mixed (Ganzach & Karsahi, 1995). In this study, we will examine the framing effect in the context of sharing service consumption. H1: In the B2C sharing service context, the framing of customer message (gain vs. loss) will affect customer motivation to comply with the request of the service firm. Customers tend to behave different depending on the value they pursue through consumption (Hwang & Griffiths, 2017). Even in the same consumption context, values of customer pursuit can vary widely. Hence, we intend to examine the moderating effect of customer value perception of sharing service on the effect of message framing on motivation. Studies showed that customers pursuing utilitarian values consider monetary savings and convenience as important, while customers pursuing symbolic value consider status and self-esteem as important and those pursing hedonic values consider entertainment and exploration as important (Rintamäki, Kanto, Kuusela, & Spence, 2006). The framing effect was shown to differ by the emphasized value of the product in the context of advertisement. A gain frame was more effective than a loss frame when the ad highlighting the hedonic attributes of a product while a loss frame was more effective when the ad stressing the utilitarian attributes of the product (Lin, 2007). Taken together, we conjecture that customers pursing different values will react differently to the same frame of messages and the level of motivation triggered by the same message frame will also differ. H2: Customer value perception of sharing service will moderate the framing effect of customer messages (gain vs. loss) on motivation. Specifically, customers pursuing utilitarian values will react more strongly to the messages framed as a loss (H2a), while customers pursuing hedonic or symbolic values will react more strongly to messages framed as a gain (H2b). The effect of motivation on customer behaviors and behavioral intentions have been well demonstrated (Ganzach & Karsahi, 1995). In the service context, customer cooperation behaviors induced by motivation significantly influence the efficiency of service operations (Mills & Morris, 1986). We propose that the motivation enhanced by customer messaged influence customer willingness to cooperate. H3: In the B2C sharing service context, motivation affects customer willingness to cooperate. Methodology Data will be collected from American consumers who have used a car sharing service at least once in the past one year through an online scenario-based survey using a 2 (message frames: gain vs. loss) x 3 (values of sharing service: utilitarian vs. hedonic vs. symbolic) between-subject experimental design. Hypotheses will be tested by an analysis of variance and a regression analysis. Implication The findings of this study will help P2P service firms better design customer messages in inducing customer cooperation and how to customize the design by customers’ value perceptions of sharing service.

As the internet usage is rising and the use of smartphone also rising significantly, a lot of companies start to focus on their mobile marketing, including the cinemas companies. Mobile application is one of the strategies that the company use to help the customer easier to purchase or consume their product. But, it turns out that a lot of people still not convinced by the mobile application and still prefers the old fashioned way which was purchased it directly at the place. So, to find out more about the current situation, netnography have been conducted which was analysing the customer review of the product and also observing the cinema forum. Then, qualitative research was conducted to get the information more depth by doing interview to 30 people who likes to go to cinemas. After the attribute was found out, then quantitative research was conducted by spreading the questionnaire to the people who love to go to cinemas. The result here, the awareness of the mobile application itself is quite low and there’s also better segmentation and target market for the users. But the intention to use this mobile application is actually quite high.

This research was conducted in order to examine the influence of corporate reputation in terms of as an employer towards both brand reputation and customer purchase decisions represented by brand perception, purchase frequency and category of items purchased. In this study, customers’ perception of the brand was also explored to identify the core blocks that form customers’ perception of the brand. The results indicate that corporate reputation did not have a strong influence on brand reputation, as customers viewed them as separate entities. Customers tended to form their brand perception based on the product features as opposed to the corporate reputation. In terms of purchase decision, the results showed that they were made and driven based on the customers’ brand perception with category of items purchased reflecting aspects of the brand perception. The study demonstrates that customers’ awareness of the corporate reputation does not affect purchase behavior, while brand perception is hardly impacted by the awareness of corporate reputation based on a survey focusing on a renowned domestic fashion-clothing retailer conducted among Japanese shoppers. Reputation is formed from a synthesis of the perception, opinions and attitudes of an organization’s stakeholders including employees, customers and community (Post and Griffin, 1997). It basically is a perceptual representation of a company’s past actions and future prospects that describe the firm’s appeal to all of its key constituents (Fombrun, 1966). Corporate reputations and brands are important assets in enabling organizations to exploit opportunities and mitigate threats (Argenti and Druckenmiller, 2004). A favourable reputation correlates with superior overall returns (Robert and Dowling, 1997; Vergin and Qoronfleh, 1998) as it encourages investments from shareholders, attracts good staff and retains customers (Markham, 1972). While corporate reputation is a stakeholder’s perception and evaluation of the organization over an extended period of time, corporate brands involve the organization’s efforts and initiatives in the form of corporate expression. Literature states that corporate brand comprises of two aspects: first corporate expression, which covers all mechanisms employed by the organization to express its identity and second, stakeholder images that are formed from interaction and experience with the brand (Abratt and Kleyn, 2011). Consumers judge brands based on trust that is developed from the way consumers view brand reputation, brand competence and brand constituent (Lau and Lee, 1999). The intricate relationship between reputation and brands leads to the heart of the study whether both are positively correlated, where the more positive the reputation, the stronger the brand is. In the fashion industry, labels play an important role hence among other aspects this study covers an interesting point where it looks at a fashion brand that has a fairly bad reputation and examines the extent of which the reputation is able to influence the brand perception as well as the customers’ purchase decisions.

During the last decades more and more consumers worldwide, started integrating environmental considerations into daily purchases what leads the so-called ‘green consumer’ to ask for healthier, safer, and better quality food. Nonetheless, a deeper understanding of value dimensions consumers across nations perceive in the context of organic food products is still required to develop successful management strategies which might transfer positive consumer perceptions to satisfaction and resulting buying behavior. Against this backdrop, the present study focuses on a) the antecedents leading to the consumption of organic food products and b) the identification of differences regarding the relative importance of the value-based drivers across US and German consumers

The purposes of this study were to analyze importance and performance for coffee quality attributes based on customers according to their consumption types; and provided ideas and marketing strategies to increase sales through IPAs (Importance-Performance Analysis). University students in Incheon were conducted a survey from March 13, 2007 to March 31, 2007. As for a quality attribute with the highest importance, the survey showed 'price' was important for 「vending machine coffee」, and 'taste' was important for 「commercial coffee」, and 「coffee house coffee」. And 'thirst relief' was found to have the lowest importance for three types of coffee. As for a quality attributes with the highest performance, the survey showed 'taste' was important for 「coffee house coffee」 'price' was important for 「vending machine coffee」; and 'period of circulation' was important for 「commercial coffee」. IPA results for coffee quality attributes also showed quality attributes that should be improved quickly for each type of coffee: 'hygiene', 'safety', 'period of circulation', and 'package' were for 「vending machine coffee」; 'price' and 'freshness' were for 「commercial coffee」; and 'price' and 'period of circulation' were for 「coffee house coffee」.

Vending machines play an important role of giving convenience and simplicity in modem life style. So they became an indispensible element in life of modern people. This study was peformed to investigate customer's actual status in use as well as the degree of satisfaction and requirement of food and beverage vending machines. The results of this study can be summarized as follows. 1. About the advantage of using the vending machines, respondents answered 'convenience' for 50.2% and 'closeness' for 33.6% of all the answers. About the dissatisfaction for vending machine, three factors of 'inappropriate taste, temperature. quantity' and 'unsanitary pakage material and food' were the main causes. 2. About the credit of food quality,48.6% of respondents answered' some what doubtful'.58.1% of respondents pointed out that they couldn't confide in freshness and shelf-life' 3. 48.2% of respondents agreed that vending machines would be needed more in the future. Respondents wanted lots of food to be served from vending machines. The foods which respondents wanted to be served from vending machines were noodle(30.8%), rice(19%), pastry(18.2%), bread(17.45) gruel(7.3%) and snack(7.3%).

Service quality of any institution is a pull factor for attracting and retaining the customer. The present study examines the customer satisfaction level toward the quality of service offered by the Islamic banks in Oman. It also aims to find out which dimension influences customer satisfaction more concerning the other dimension chosen for the study. To fulfil the need of the study, a structured questionnaire is distributed amongst 100 customers of Islamic banks. The random stratified sampling technique is used for the collection of the data. The collected data is analyzed using the correlation and the multiple linear regression techniques. The result of the study indicates that timely service provided by the banking personnel has a mean score of 4.57, bank staff readiness to serve the customer has a mean score of 4.36, and the security of the banking operation has a mean score of 4.37 occupies the highest rank in their respective dimension chosen for the study. The study reveals that all three dimensions of quality of service represented by Services Reliability, Services Responsiveness and Services Security have a positive and significant correlation with customer satisfaction. The regression results also indicate that all three dimensions influence customer satisfaction of the Islamic banks.

본 연구는 도시소비자를 대상으로 수행한 원예활동 프로그램에 대한 활동참가자들의 인식과 만족도를 조사하여 향후 도시소비자 원예활동 프로그램의 수정 및 보완에 활용하고자 충청북도 청주시 농업기술센터의 대회의실과 원예치료체험실, 시설하우스 등에서 주 1회 방문 시 오전 10시부터 12시까지 2시간 동안, 오후 1시부터 3시까지 2시간 동안 1일 2회의 활동을 수행하여 2009년 3월 17일부터 6월 24일까지 총 12주, 총 24회 활동이 총 90명의 도시소비자에게 실시되었다. 본 프로그램에 대한 일반적 인식에 대한 결과는 참여동기로 ‘프로그램 자체에 흥미가 있어서’가 41.7%로 가장 많이 나타났고 정보습득경로는 ‘주위의 소개로’가 76.1%로 가장 많이 나타났다. 프로그램 참여시 주요 고려사항은 ‘프로그램의 내용 및 방법’이 가장 높았고 본 프로그램 중 가장 관심을 가지고 있는 분야는 ‘꾸미기’가 60.6%로 가장 많이 나타났다. 가장 만족스러웠던 활동은 총 응답의 27.4%가 ‘테라리움’이였고 가장 불만족스러웠던 활동은 ‘압화활동’이 6.8%로 나타났다. 이외 프로그램이 진행된 장소의 거리와 위치, 이용료, 수강기간, 진행요일, 진행시각, 회기별 시간, 참가인원, 진행요원 수, 강사, 참가자들의 태도, 시설 분위기, 재료 및 도구, 충실도, 교육수준, 사회적 교류 증가도, 여가활동 시간증가 정도, 전문지식 및 기술증가정도, 흥미정도, 지역내 농특산물 및 원예식물 구입 가계소비를 포함한 전체 만족도는 ‘매우 그렇다’가 47.8%, ‘보통이다’가 37.7%로 나타났다.