In most cultural contexts, consuming ethically is socially desirable and reporting favorable attitudes is relatively cost-free. Thus, consumers have incentives to state favorable attitudes toward ethical products despite barriers to actual purchase. This attitude-behavior gap in ethical consumption presents a global challenge to socially responsible marketing (Carrington et al., 2010, 2014, 2016). Several explanations for this gap have been offered. The current research draws from these explanations and—based on literature in psychometrics and attitude formation—develops a novel measurement tool based on the Affect Misattribution Procedure (AMP; Payne et al., 2005). We aim to capture consumers’ implicit ethical product attitudes which have otherwise evaded marketers (Zollo, 2021). Further, using samples of consumers in both the US and Italy, the current research examines the predictive power of this measure in predicting consequential ethical consumption choices. We conclude with a proposal for additional studies to further validate the procedure in more ecologically valid contexts.

The study investigates which grammar features need high priority of pedagogical intervention to develop implicit knowledge, unlike grammatical features in need of explanation of explicit rules. Two types of data were collected from 29 Korean college students: a sentence completion test in English and a meta-linguistic knowledge test (requiring students to both correct the underlined error and explain the grammatical rule) in Korean. Through statistical analyses, including a Wilcoxon signed rank test, this study finds significant differences in test achievements for tense, time prepositions (for and since), subjunctive moods, dative alternations, quantitative adjectives (many and much), gerunds, and third-person singular -s in the simple present tense. Based on results obtained, this study proposes which specific grammar features need intensive pedagogical intervention for production skills, including sentence writing and speaking. Several practical suggestions are provided for EFL instructors and researchers to make more effective use of speaking and writing activities as well as formative testing.

This study investigated intra-learner variation in the effects of implicit and explicit focus on form (FonF) on second language (L2) acquisition of the English passive, an interface construction. The study employed a pretest-posttest-delayed posttest design, with five treatment sessions between the pretest and posttests. Implicit FonF was operationalized as textual enhancement (TE), and explicit FonF as consciousness-raising (C-R). Five different outcome measures were utilized to examine the respective treatment effects on the form, meaning, and function of the passive. Data were collected with four Korean high school students, two engaging in TE and the other two in C-R, whose developmental routes through the experiment were analyzed quantitatively and qualitatively. The results of the analysis showed that implicit and explicit FonF led to differential variation within each learner, not only across the outcome measures but also over time, yet were suggestive of a potential benefits to each for the different domains encompassed in the passive. These results are further discussed in relation to the learners’ proficiency levels and the types of errors they produced.

본 연구는 중간관리자를 대상으로 리더십 변화신념, 리더십 개발활동, 상태불안과 이직의도 간의 경로를 분석하여 인과관계를 확인하고자 시도되었다. 이를 위해 중간관리자 600명을 표집하여 설문조사를 실시하였으며 수집된 데이터를 바탕으로 경로모형을 검증하였다. 본 연구 모형에 대한 직접효과를 살펴본 결과, 리더십 고정신념과 증진신념은 모두 리더십 개발활동에 정적 영향을 주었으며, 리더십 개발활동은 다시 상태불안에 부적인 영향을 미치고, 상태불안은 이직의도에 정적인 영향을 미치는 것으로 나타났다. 또한 리더십 고정신념이 상태 불안에 미치는 직접효과는 없는 것으로 나타난 반면 리더십 증진신념은 상태불안에 부적인 영향을 주었으며, 리더십 고정신념은 이직의도에 정적인 영향을 미친 반면, 리더십 증진신념은 이직의도에 아무런 영향을 미치지 않았다. 결과적으로, 리더십 변화신념인 고정신념과 증진신념이 각각 이직의도에 미치는 영향은 리더십 개발활동과 상태불안이 매개하고 있는 것으로 나타났으며, 여기서 리더십 개발활동은 상태불안과 이직의도를 감소시키는 중요한 보호요인으로 작용 하였다. 이러한 연구결과를 토대로 본 연구의 시사점과 제한점에 관하여 논의하였다.

Recently, brand managers have widely adopted brand anthropomorphism as positioning strategies to differentiate from other competitors. Aggarwal and McGill (2012) anthropomorphized brand as two specific roles. Brand-as-partner refers its role as “the co-producer of benefits”, a relationship in which the brand and consumers work together to co-create the benefits as equals. However, brand-as-servant represents its role as “the outsourced provider of benefits”, a hierarchical relationship in which the brand works for consumers to create benefits. Our research extends prior literature by investigating how a brand can improve consumers’ responses with the anthropomorphization of being either a collaborative partner or a supportive servant, depending on consumer’s mind-set  aptly termed implicit theories. Implicit theories are the beliefs that people have about the nature of human characteristics. In specific, entity theorists believe human traits are relatively fixed and stable; and incremental theorists believe human traits are substantially changeable (Dweck & Leggett, 1988). These two implicit theories trigger many distinctive cognitive and behavioral patterns. For example, entity theorists prefer effortless success and receiving assurances to signal their abilities. In contrast, incremental theories emphasize on self-improvement through high effort to realize their self-enhancement and intentions (Park & John, 2014). We generalize this theory to anthropomorphic brand positioning and adopt consumer’s efficacy (confidence) to explain the underlying mechanism. We hypothesize a servant brand is more appealing to entity theorists, because they prefer situations in which they are guaranteed of being satisfied effortlessly (Dweck & Leggett, 1988). Therefore, they are more confident about their abilities when a servant brand acts as an assurance for providing benefits. In contrast, a partner brand may be more attractive to incremental theorists, because they believe their abilities can be improved through working with the partner brand. Thus, they should be more self-assured about their abilities, and increase their perceived efficacy to realize their intentions. Three studies were conducted to test the hypotheses by both manipulating and measuring implicit theories. The consistent results revealed the significant interactions between brand roles and implicit theories on brand evaluation as well as the mediation effect of consumer efficacy. In sum, this research contributes to brand managers by advising them to cultivate appropriate brand role position in accordance with the target and potential consumer’s distinct mind-set.

During the last decades, consumers have become increasingly concerned about social and environmental issues (Cone, 2009; Kleanthous, 2011) and “want the brands they use to reflect their concerns and aspirations for a better world” (Bendell and Kleanthous, 2007, p. 5). Ethical and environmental consumerism has become a mainstream phenomenon in contemporary consumer culture (Doane, 2001; Low and Davenport, 2007) and consumers either reward or punish companies that stress or ignore the importance of social and environmental excellence (Grail Research, 2010). From a firm perspective, investing in activities promoting sustainable development is increasingly recognized as an important source of competitive advantage (Porter and Kramer, 2006) and demonstrates a differentiator in most of the industries. According to a study conducted by the United Nations Global Compact and Accenture nearly 97% of the participating CEOs see sustainability as important to their company’s future success (UN and Accenture, 2016). The main reason and motivation to take action in sustainability issues is not the potential for revenue growth and cost reduction but rather the enhanced performance of the brand, trust and reputation (Lacy et al., 2010). Hence, financial rewards seem not to be the prioritized key driver for sustainability-oriented actions, since most companies are not able to explicitly quantify the benefits of their activity (UN and Accenture, 2016). But even though ethical and environmental issues have become an essential component for the evaluation and selection of brands and potential consumers may care about ethical issues, they are unlikely to compromise on traditional product attributes, such as value, quality, price, and performance (Chen and Chang, 2012). Accordingly, examining the influence of a brands sustainability orientation - as perceived by consumers - on brand related factors such as brand reputation and perceived brand value is of special importance for marketing research and practice. For that reason, the present paper examines the effect of brand sustainability on brand reputation and customer perceived value of a brand. Therefore, a measurement instrument was developed, that considers implicit and explicit pathways of human information processing and thus combines conscious and unconscious evaluations of a brands sustainability. Finally, the transfer from a positive customer evaluation to brand performance in terms of brand-related perception and brand-related behavior is examined.

While previous research has demonstrated the effect of implicit theories (i.e. the belief whether human attributes are fixed or malleable) on attitudes and behaviors in many domains, such a relationship has not been investigated in the domain of beauty. In this research, we examine the effect of implicit theories of beauty on how consumers access their actual versus ideal self, and how they experiment the self, in turn influencing brand variety seeking. We theorize that believing beauty is fixed (versus malleable) would make the ideal, desired self more accessible, as entity theorists tend to orient more towards performance goals, ones that ensure the desired judgments (Dweck, Hong, & Chiu, 1993) while incremental theorists strive to enhance their ability (i.e. learning goals) (Dweck & Leggett, 1988). In an experiment using a reaction time task, we found that participants who were primed with an incremental theory of beauty (i.e. beauty is malleable) took longer to react to words that describe their ideal self compared to words that describe their actual self. On the contrary, participants who were primed with the entity theory of beauty (i.e. beauty is fixed) reacted towards ideal self related words as quick as the actual self related words. Results from this experiment shows that when people believe is fixed, their ideal self is as accessible as their actual self. Believing beauty is fixed activates the yearn to possess characteristics that one desires, making the ideal, desired self more accessible. We further examined the effect of implicit theories of beauty on experimenting tendency and brand variety seeking, as experimenting different looks by using cosmetic products might be a way to experience multiple ideal selves. With a sample of over 1200 female consumers in four countries, including two Asian countries (Indonesia and Thailand) and two Western countries (the UK and Australia), we found a consistent pattern that the beauty is fixed (vs. malleable) belief is associated with greater tendency to experiment with beauty looks, which in turn leads to higher variety seeking of beauty brands. This result demonstrated that beauty essentialism can be a universal mechanism that drive behaviour in a beauty domain. Our finding provides insights for the marketing of beauty products. We show that beauty essentialism is a factor that drives consumer’s desire for their ideal self, similarly drives the tendency to experiment with new makeup looks as a way to express the multiple ideal selves. The belief whether beauty is fixed or malleable is thus a factor that customer segmentation can be based on. Further, communicating the message that beauty is fixed might motivate the consumers to try out new makeup products. Our findings further shed lights on some of the strategies that are currently implemented by companies. For instance, does Dove’s Real Beauty campaign really encourage consumers to embrace their actual beauty, or does it in fact make them desire for the ideal beauty even more?

In the past, scholars and policy makers have tried to educate as well as incentivize practices like recycling to avoid reduce landfill stocks and create new objects from past used materials. Such products have been commercialized more and more by big brands (i.e. Adidas and Levi’s) and by famous fashion designers (i.e. Stella McCartney). While more academic literature has focused on drivers for consumers’ motivations to engage in recycling activities, there has been little research investigating consumers’ underlying psychological factors to favour recycled products over standard ones. In this study we address this issue by experimentally testing consumer evaluation and intention to adopt recycled products through an implicit theory – or mind-sets-framework on. In a set of three studies we demonstrate how consumers holding and incremental mind-set – who believe that trait like intelligence, morality or personality are malleable and transformable over time – are more keen top adopt products made of recycled materials. In contrasts, individuals with an entity mind-set – who instead believe human traits are fixed and non-mutable- are more sceptical to embrace such products. In Experiment 1 we demonstrated that the chronic incremental mind set of individuals influences their intention to acquire a recycled – over a non-recycled – coffee mug. In Experiment 2, we demonstrate through a laboratory experiment that this preference for products made out of recycled materials is stable in individual with an incremental min-set – over their entity min-set counterpart – even below the liminal attention threshold. Finally, in Experiment 3 we demonstrate that by attributing the merit of the transformation in a different object to qualities that are embedded in the materials used (rather than to the process to transform them) can make recycled products more appealing also to individuals with an entity mind-set. The results of these studies contribute to the literature on implicit theory by investigating another area in consumer psychology (intention to adopt recycled products) so far unexplored. On a managerial point of view, this study suggests how highlighting the effort spent by a company in creating the product can attract consumer (especially incremental theorists) to intend to buy the product, while highlighting the qualities of the material used can attract more entity theorists.

입자기반 전산유체역학 기법은 유체역학에서의 라그란지안 접근법에 기반을 두고 있다. 입자기반 방식은 입자 각각이 물리량을 가지고 움직이며 이러한 입자의 움직임을 추적하는 방식으로 유체의 거동을 구현할 수 있다. 이러한 방식은 격렬한 움직임에 의한 자유표면 혹은 경계면의 운동 재현에 우수성이 있으나 연속체역학을 위반할 수 있다는 문제점 역시 포함하고 있다. 이를 반대로 말하자면 특별한 조치를 취하지 않는 경우에는 연속체가 아닌 물질에 대한 구현이 매우 쉽게 가능하다는 것이기도 하다. 이에 따라, 기존의 유체에서 사용되는 입자기반 전산해석방식을 지배방정식 단계에서부터 고체입자형으로 변형이 가능하다는 것을 알 수있다. 본 연구에서는 입자기반 전산해석방식을 고체입자에 알맞은 형태로 변환하였다. 변환을 위해 유체에서 사용되는 점성항을 제거하고 대신 마찰항을 추가하였다. 본 연구에서 개발된 고체입자형 전산해석 프로그램을 이용하여 고체입자의 붕괴를 구현하였으며 이를 유체입자 붕괴와의 비교를 통해 입증하였다. 또한 유체입자가 가질 수 없는 고체입자만의 특성인 안식각을 구현하여 고체입자를 위한 입자기반 전산해석 프로그램을 완성하였다.

This study investigated the effects of two types of corrective feedback (CF), recasts and metalinguistic feedback (implicit vs. explicit CF), on the development of implicit and explicit knowledge of English articles. It also examined the relationship between learners’ language aptitude, in particular language analytic ability, and their knowledge development through different types of CF. Six intact intermediate communication English classes (a total of 104 students and two English-speaking teachers) at a university participated in the present study. In CF groups, learners received recasts or metalinguistic feedback (MF) to the errors of the English articles during communicative activities, while no CF was given to the control group. The study employed a pretest-posttest-delayed posttest design, and four different tests were used to measure learner implicit and explicit knowledge. The study found both recasts and MF effective in the development of implicit knowledge and selective effects of recasts on the improvement of explicit knowledge. This suggests that both implicit and explicit CF bring about the development of implicit and explicit knowledge. In addition, language analytic ability was found to be closely related to learners’ gains through both CF and development of explicit and implicit knowledge of English articles.

Sports Sponsorship is considered to provide a highly valuable communication environment for companies to leverage brand equity. However, effectiveness evaluations of sponsorship activities mainly focus on explicit self-reports or focus interviews. Such communication evaluations do not take into account research from psychology demonstrating that associations and judgments are often activated and strongly influenced by implicit (automatic) processes, with no (or only little) conscious awareness of such information processing. Against that background, the goal of the current work is to shed further light on the impact of in-game advertising as innovative sponsor-linked marketing tactic on the dual brand knowledge–incorporating both implicit and explicit information processing–as key success indicator of sport sponsorship.

L2 learners’ target language use has been examined for various purposes, including assessment of the learners’ proficiency and examination of the process of language learning. That is, target language use in the real life tasks on the level as automatized as that of native speakers represents the goal of L2 learning. More importantly, however, target language use has been proposed as a process that provides the learning opportunities, particularly since 1980s by communicative approach to SLA. Until the learners can communicate effortlessly without being conscious of the form of the language, how learners’ attention and awareness are or should be directed to the language form and meaning has been an important issue among the recent SLA theories, summarized as the interface/non-interface debate. This paper discusses how different major SLA theories view learners’ attention and awareness of language form during language use and how it has been measured for both process and result research. Finally, a recent neurobiolobical SLA model is introduced in terms of its methodological and theoretical contribution to SLA research.

The role of oral corrective feedback (CF) in second language (L2) learning has been extensively investigated. However, little attention has been given to the relationship between different types of CF and explicit/implicit L2 knowledge. For this reason, the present study explored the effects of recasts and metalinguistic feedback on the development of explicit and implicit knowledge of the English articles. Sixty-three university students enrolled in intermediate Communication English classes participated, and they were assigned into a metalinguistic group, a recast group, and a control group. While the students engaged in meaning-based activities (i.e., retelling stories), the feedback groups received respective CF on the errors of English articles and the control group did not receive any feedback. Untimed grammatical judgement tests were employed to measure the students’ improvement of explicit knowledge and elicitation oral imitation tests were used to examine their gains of implicit knowledge. The study found that both recasts and metalinguistic feedback equally facilitated the development of explicit knowledge over time. However, they were not as effective as in the improvement of implicit knowledge, showing a short-term effect on the development.