국내 산림치유명상연구에 있어 산림명상에 적용할 수 있는 기법과 효과에 대한 연구들은 많이 진행되어 왔지만 산림명상이 이루어지는 공간에 대한 연구는 거의 이루어지지 않았다. 그럼에도 불구하고 명상공간은 단순한 장소적 개념이 아니라 산림의 ‘치유’기능을 담당하고 있는 산림환경요소 즉, 치유인자를 담고 있는 곳으로 치유메커니즘을 밝히는 중요한 단서가 될 수 있다. 이에 본 연구는 치유의 숲 산림명상공간이 명상에 적합한 공간인지 알아보고자 델파이 전문가 설문조사(Delphi Expert Survey Method)로 명상공간의 속성항목을 선정 한 후, IPA기법(Importance Performance Analysis)을 활용하여 치유의 숲 산림명상 공간 이용자의 만족도를 설문 조사하였다. 설문은 국립산림치유원과 산음 치유의 숲, 경기도 잣향기 푸른숲에서 산림명상공간을 이용한 일반성인 315명을 대상으로 2022년 8월부터 11월까지 진행하였다. IPA분석 결과 산림명상공간의 만족도 평균은 5점 리커트 척도에 4.33점(국립산림치유원 4.33점, 산음 치유의 숲 4.34점, 잣향기 푸른숲 4.37점)으로 높게 나타나 세 곳 치유의 숲 명상공간은 산림명상에 적합하게 조성되어 있다고 판단된다. 세 숲 모두 ‘자연의 소리’에 대한 만족도가 매우 높게 나타났다. 반면 세 숲 모두 ‘고요함’의 만족도가 상대적으로 낮게 나타나 우선적으로 해결해야 할 문제로 나타났다. 또 개방형설문 결과 자연의 소리, 경관, 공기, 숲 공간, 향기 등 명상공간의 자연요소가 시설과 같은 인공요소보다 명상 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 산림명상의 만족도를 높이기 위해 명상 공간 주변에 물소리 새소리 등의 소리자원을 확보하는 것이 중요하고, 방문객과의 조우를 피하는 독립된 공간에 ‘명상 숲’을 따로 조성하여 산림치유명상 프로그램 참여자만 입장하는 방법 등을 고려해 볼 필요가 있다.
최근 낮은 경사도와 편리한 보행 환경 조성으로 많은 사람들이 쉽게 접할 수 있는 무장애숲길 이 서울 도심 내에 조성되면서 이용자가 늘고 있다. 그러나 무장애숲길은 비슷한 용어인 무장 애 나눔길, 무장애 산책로, 자락길 등 여러 명칭과 혼용하여 쓰이고 있고 무장애숲길의 이용자 의 만족도와 관련된 연구 또한 미흡한 실정이다. 이에 본 연구에서는 기존 선행연구들을 토대 로 도심에 조성된 다양한 형태의 길을 비롯한 무장애숲길에 대한 개념을 정립하였다. 또한, 가 장 최근에 조성되어 인프라 조성 및 향후 체계적 관리방안 마련의 필요성이 있는 대모산 자락 길(무장애 나눔길)을 대상으로 방문한 이용객들의 중요도 및 만족도 인식을 파악하였다. 연구 결과를 요약하면 첫째, 무장애숲길은 경사가 비교적 완만한 산의 초입 산자락에 평균 8% 이내 의 데크 산책로를 조성해 휠체어를 탄 장애인도 쉽게 산을 오를 수 있게 조성된 곳으로 정의 할 수 있다. 둘째, 대모산 자락길 이용자의 중요도 및 만족도에 영향을 주는 요소는 적은 교통량 및 주차시설, 교통 시설과 쾌적성 요인, 휴게시설, 근처 통신시설 순으로 나타났다. 셋째, 대모 산 자락길에 대한 중요요인의 긍정 및 부정적 요소들을 비교한 결과, 접근성, 관리가 잘 된 보 행자 통로, 안전 및 보안, 정보 센터의 가용성 등 18가지 긍정적인 요소가 있음을 알 수 있었다. 이와 같이 본 연구에서는 기존 선행연구들을 토대로 도심에 조성된 다양한 형태의 길을 비롯한 무장애숲길에 대한 용어를 정리하고 대모산 자락길의 이용자중요도 및 만족도를 분석하였다. 연구의 결과는 이용자 만족을 고려한 무장애숲길 조성계획 및 관리에 기초자료로 사용될 수 있 을 것으로 기대된다.
This study attempts a comparison between AHP(Analytic Hierarchy Process) in which the importance weight is structured by individual subjective values and regression model with importance weight based on statistical theory in determining the importance weight of casual model. The casual model is designed by for students’ satisfaction with university, and SERVQUAL modeling methodology is applied to derive factors affecting students’ satisfaction with university. By comparison of importance weights for regression model and AHP, the following characteristics are observed. 1) the lower the degree of satisfaction of the factor, the higher the importance weight of AHP, 2) the importance weight of AHP has tendency to decrease as the standard deviation(or p-value) increases. degree of decreases. the second sampling is conducted to double-check the above observations. This study empirically checks that the importance weight of AHP has a relationship with the mean and standard deviation(or p-value) of independence variables, but can not reveal how exactly the relationship is. Further research is needed to clarify the relationship with long-term perspective.
본 연구는 중국 산둥성 쯔보시의 도시공원 중 하루 평균 인구 유동량이 가장 많은 인민공원, 횃불공원, 치성호공원을 대상으로 식재경관 조성에 중요한 영향을 미치는 20개 식재경관 지표를 선정한 후 공원 이용자들이 식재경관에 중요도와 이용 후 만족도에 관한 설문조사를 실시하였다. 수집된 자료는 IPA 분석을 활용하여 식재경관 지표별 중요도 및 만족도를 파악하고 개선이 필요한 지표를 도출하였다. 연구결과, 중요도 분석에서는 인민공원과 치성호공원은 식물종 다양성, 횃불공원은 나무의 그늘이 가장 중요한 지표로 분석되었다. 한편, 만족도 분석에서는 인민공원 및 횃불공원은 나무의 그늘, 치성호공원은 식물종 다양성이 가장 높은 만족도를 가지는 것으로 나타났다. 대응표본 T-검사 결과, 인민공원은 16개 지표, 횃불공원은 15개 지표, 치성호공원은 15개 지표가 중요도 및 만족도 사이에 뚜렷한 통계적 차이가 있는 것으로 분석되었다. IPA 분석결과, 인민공원은 사계절 경관 등 4개 지표, 횃불공원은 꽃모양의 다양성 등 4개 지표, 치성호공원은 식물 층위의 미 등 3개 지표가 중요도는 높았으나 만족도가 낮게 나타나 중점적으로 개선해야 한 지표로 도출되었으며, 이를 토대로 중점적으로 개선해야 한 지표에 대해 개선방안을 제안하였다. 연구를 통하여 공원 이용자들의 식재경관 만족도를 향상하고 더 좋은 식재경관 체험을 할 수 있을 것으로 기대된다.
The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.
Non-face-to-face lectures have become a necessity rather than an option since COVID-19, and in order to improve the quality of university education, it is necessary to explore the properties of non-face-to-face lectures and make active efforts to improve them. This study, focusing on this, aims to provide basic data necessary for decision-making for non-face-to-face lecture design by analyzing the relative importance and execution satisfaction of non-face-to-face lecture attributes for professors and students. Based on previous research, a questionnaire was constructed by deriving 4 factors from 1st layer and 17 from 2nd layer attributes of non-face-to-face lectures. A total of 180 valid samples were used for analysis, including 60 professors and 120 students. The importance of the non-face-to-face lecture properties was calculated by obtaining the weights for each stratified element through AHP(Analytic Hierachy Process) analysis, and performance satisfaction was calculated through statistical analysis based on the Likert 5-point scale. As a result of the AHP analysis, both the professor group and the student group had the same priority for the first tier factors, but there was a difference in the priorities between the second tier factors, so it seems necessary to discuss this. As a result of the IPA(Importance Performance Analysis) analysis, the professor group selected the level of interaction as an area to focus on, and it was confirmed that research and investment in teaching methods for smooth interaction are necessary. The student group was able to confirm that it is urgent to improve and invest in the current situation so that the system can be operated stably by selecting the system stability. This study uses AHP analysis for professors and students groups to derive relative importance and priority, and calculates the IPA matrix using IPA analysis to establish the basis for decision-making on future face-to-face and non-face-to-face lecture design and revision. It is meaningful that it was presented.
딸기 품종 선택의 중요도와 만족도 분석을 위하여 우리나라에서 가장 많이 재배되고 있는 ‘설향’ 품종을 선택하였다. 자료는 2016년 6월 30일부터 10월 12일까지 산청, 진주, 논산 등 딸기 주산지역 농가 177명으로 부터 수집하였다. 딸기 재배농가의 품종 선택에 대한 중요도와 만족도 분석을 위하여 첫째 9개의 변수에 대하여 요인분석을 실시하였다. Kaise-Meyer-Olkin(KMO) 검증과 Bartlett의 구형성 검정을 통하여 9개의 변수 중 6개를 선택하였다. 둘째, 재배 편리, 병해충, 수량, 판매용이, 소비, 소득의 6개 문항을 활용하여 중요도 만족도(IPA) 분석을 실시하였다. 그 결과, 수량과 소득은 중요도와 만족도 모두 높아 지속적으로 유지시켜 나가야할 요인으로 나타났다. 병해충 요인은 중요도는 높지만 만족도는 낮아서 최우선적으로 개선되어야할 요인으로 분석되었다. 재배편리는 중요도와 만족도가 모두 낮아 장기개선영역으로 나타났다. 판매용이, 소비는 중요도는 낮지만 만족도는 높아서 현재 수준을 유지하거나 다른 분야에 투입하는 것이 더 효율적인 것으로 나타났다.
This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The survey was conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starred restaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPA analysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference between the importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starred restaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importance and satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of the attributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism and variety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.
This paper provides data for product development and improvement of grape varieties by analyzing the satisfactionimportance of the grape selection attributes from a consumer's perspective. A survey was conducted on consumers aged 19- 59 living in Seoul, Gyeonggi and Incheon on their fruit consumption level, preferences according to the grape quality characteristics, importance, and satisfaction with the grape selection attributes. Three hundred and eighty two valid samples were collected and analyzed statistically using SPSS 23. In the preference according to the grape quality characteristics, consumers tended to prefer a sweet taste, black color, and seedless grapes. Regarding the importance of the grape selection attributes according to the level of grape consumption, the high consumption group considers texture, size, shape, color, ease of removing seeds, country of origin, area of production, certification, and brand to be more important. In satisfaction, the high consumption group rated satisfaction highly in texture, odor, size, shape, color, ease of removing peelings, ease of removing seeds, price, country of origin, area of production, certification, and brand. An analysis of the IPA of the grape selection attributes showed that improvement of price and shape attributes will be prioritized, and the development and management of properties, such as seeds, peelings, certification, and brand will be required. These results can be used to help improve the grape varieties and develop products that meet the consumer needs, secure the competitiveness of grape farmers, and revitalize the local economy.
본 연구는 청주읍성과 주변 문화재의 역사적 가치 재조명을 위해 대표적인 역사문화자원을 추출하고, 관련학과 대학생을 대상으로 역사문화경관에 대한 인식을 분석하였다. 분석을 통해 얻은 결과는 첫째, 청주의 대표적인 역사경관자원을 선정하여 역사문화자원으로서의 인지성을 추출하였다. 둘째, 역사문화경관의 중점경관 관리지표인 장소성, 조망성, 일체성, 왜소성에 대해 중요도와 만족도의 우선순위를 도출하였다. 연구 결과로 대표적인 역사문화자원의 인지와 가치 기준에 대한 우선순위를 도출하고, 요인별로 계획 및 보존관리에 대한 해결방안을 제안하였다.
The purpose of this study was to investigate the quality attributes and importance that affects their satisfaction with respect to lunchboxes amongst children from low-income families in Korea. In case of 1-3rd-grade elementary school, 57.1% received lunch box through the community child center, while 45.2%, 68.5% and 80.7% of 4-6th-elementary school, middle school, and high school students received the lunch box from home, respectively. Typically, in 40.2% of all grades, the time to eat the meal was within 1~2 hours of delivery, and 34.0% consumed the lunch within 2~6 hours of delivery. With respect to intake of the contents of lunchboxes, 72.0% of the participants answered that they ate 80% of the lunchboxes delivered and 24.9% only ate 50% of the content of lunchboxes. The largest leftover were vegetables (26.9%), and the reason for leaving food was ‘do not like to eat (36.1%)’ followed by ‘no taste (32.6%)’. Regarding improvements in delivery lunchboxes, elementary school students selected ‘taste’, while middle school and high school students selected 'variety of menu'. The ‘nutrition (3.69 point)’ of the lunchboxes was the highest satisfaction and the ‘variety of menu (3.34 point)’ was the lowest. In all grades, ‘nutrition’ and ‘hygiene’ were considered to be important as quality attributes of the delivery lunchboxes, and satisfaction was also high. On the other hand, in the 1-3rd-grade elementary school, ‘variety of menu’ and ‘amount of side dish’ were important but satisfaction was low. The 4-6th-grade elementary school, middle school and high school students stated that ‘taste’and ‘variety of menu’ were important, but satisfaction was low.
This study was targeted on the non-processed, semi-processed, and full-processed seafood to investigate the consumers’ importance and satisfaction levels of purchase attributes for each seafood product. The present study conducted a survey on 335 randomly chosen seafood consumers. Respondents' importance-satisfaction scores of purchase attributes were measured. The results were as follows. The importance of purchase attributes was significantly higher than the satisfaction on 21 out of 23 attributes, according to the non-processed, semi-processed, and full-processed seafood(p<0.05). Consumers regarded intrinsic attributes such as ‘freshness’ of products as very important when purchasing non-processed seafood, and their satisfaction was also high. On the other hand, for semi-processed and full-processed seafood, external attributes such as ‘date of manufacture or expiration date’ were considered as more important attributes to purchase them. Consumers also perceived that full-processed seafood was less in quantity and more expensive than non-processed and semi-processed ones. In case of semi-processed seafood, the difference of importance-satisfaction score for ‘taste’ was large, and it was considered the taste should be improved according to consumers’ taste.
This study was conducted to determine the elements that are required and that need improvement in the contents of dietary life education and the educational environment by analyzing the importance-satisfaction of a dietary life education program for dietary life education trainees. The results of the rank test for the satisfactory elements of dietary life education were in the order of competence of instructors, educational contents, time of education, educational environment and affordability of tuition. The importance-satisfaction analysis of the contents and construction of the dietary life education program showed that “suitable contents for the theme of the class”, “contents and construction of practice class”, “diversity of practice menu” and “diversity of educational contents” had high importance and satisfaction scores and therefore, could be maintained at their current levels. Meanwhile, “adequacy of class time” and “contents and construction of theory class” showed low importance and satisfaction scores, requiring a little effort. Whereas, “time and construction of group practice”, “structure of textbook for class” and “duration of course and number of classes” showed relatively low satisfaction compared to importance, requiring major efforts for improvement. Similarly, analysis of the lecture element from dietary life education showed that “professional lecture by instructors”, “lectures suitable for themes” and “lecture applicable in real life” had relatively low satisfaction compared to importance, requiring major efforts for improvement. In addition, analysis of the educational environment from dietary life education showed that “adequacy of lecture room space”, “cooking equipment”, “diversity of cooking utensils” and “sanitary condition of cooking utensils” also require major efforts for improvement. Therefore, dietary life education should not be executed with a simple delivery of knowledge but with both theory and practice classes to increase its application in real life, and active and specific efforts are required to nurture professional instructors and establish educational strategies.
본 연구는 도시재생 선도지역으로 지정된 곳이자 순천부읍성의 중심지역으로 700년의 역사성과 장소성을 지닌 순천 시 문화의 거리를 대상지로 중요도-만족도 매력속성을 분석하여 다음과 같은 결론을 도출하였다. 문화의 거리 중요도와 만족도간의 차이분석에서는 19개 모든 항목에서 기대속성인 중요도와 성취속성인 만족도간의 항목들이 서로 일치하고 있었으며, 중요도에 비해 만족도가 낮게 나타나 방문객의 높은 요구에 대응하기 위해서는 지속적인 개선방안이 요구되 었다. 전체 중요도는 3.65, 전체만족도는 3.17로 평균이상으로 평가되었다. ISA 결과, 중요도와 만족도가 모두 높은 매력속성으로는 접근성, 서비스, 대표성 등으로 나타나 이는 순천시 문화의 거리의 경쟁우위에 있는 강점들로 분석되었고, 전통성, 편의성, 야간이용시 안전성 등은 중요도에 비해서 만족도가 낮은 항목들로 분석되어 도시재생 및 문화의 거리의 활성화를 위해서는 다양한 정책의 변화와 체계적인 관리방안이 필요한 것으로 평가되었다.
A study was performed on the consumption of prepackaged meals (Dosirak) sold by food service providers through Importance-Satisfaction Analysis (ISA) to determine the factors that consumers seek in quality Dosirak. According to the analysis, food service providers need to concentrate on food freshness and temperature while maintaining food taste. As for food packaging, consumers were found to prefer microwaveable plastic containers the most (29.3%). Nonetheless, they found that packaging needed improvements in securing food content during transportation and in food labeling, especially for expiration dates. The study also investigated which factors, including menu selection and advertising, affected the sales of food service provider Dosirak the most. The most important factor was determined to be price. Regarding menu selection, the quality of food seasoning and ingredients, daily specials and the variety of combination sets were found to be important. Availability of delivery (3.83/5.00), advance ordering (3.82/5.00) and discounts (3.75/5.00) were important factors in advertising. The conclusions of the study point to a consumer base that recognizes the ease and benefits of Dosirak but desires high quality food items at low cost. To expand the consumer base, food service providers must continually develop new menu items that satisfy consumer tastes and trends, maintain sanitary conditions and improve food labelling.
The purpose of this study is to analyze the gap in perceived importance-satisfaction rates of foreign Chinese students regarding the university foodservice selection attributes. All statistical analyses are conducted by the SPSS package program (ver 20.0). The results of the statistical analyses are as follows: The validity of the 22 food service selection attributes is being evaluated via the exploratory factor analysis and then five factors are extracted. The five factors are: ‘Factor 1. Cleanness and service quality’, ‘Factor 2. Food quality and price’, ‘Factor 3. Physical environment’, ‘Factor 4. Convenience’, and ‘Factor 5. Service environment’. According to the results of one-way ANOVA, physical environment showed that significant differences across the periods of residence in Korea and the eating frequency at on campus foodservices. On the other hand, the food quality and price, convenience, and service environment showed that significant differences across the periods of residence in Korea. In addition, according to the Importance-Satisfaction Analysis results, ‘ventilation of dining room’ is the key aspect that university food service managers should reinforce. In conclusion, in order to increase the customer satisfaction rates, the food service managers should not only improve the quality of food and service but also the physical environments of the food service facility.
Importance-Performance Analysis(IPA) is a well-known methodology to find the area for improvement. However, the IPA uses different strategies depending on an attribute falls in either 'Concentrate', 'Keep up', 'Possible overkill', or Low priority' quadrant. Problems can occur when attributes locate near the demarcation lines. To solve this problem of IPA, I suggest a modified importance-satisfaction analysis which integrates the Slack(1994)'s diagonal approach and Kano's ASC(Jang et al., 2012) into Yang(2003)'s Importance-Satisfaction model. For this, I investigated 21 smartphone's quality attributes, which adopted from Song and Park(2012)'s study, and conducted a survey of 280 university students for the results of Kano' model and the importance and satisfaction of the quality attributes. The results show that the proposed model enables the business managers to prioritize the quality attributes for improvement through the interpretation on the continuous diagonal line using the Kano's questionnaire only, without acquiring any additional survey for importance of attributes. Accordingly, it is expected that the newly proposed method will diminish the limitation of the existing IPA. In addition, to test the validity of the ASC, this study conducts a comparative analysis between the Kano's ASC and Tontini(2007)'s method to determine the relative importance of quality attributes.