본 연구는 교정공무원의 지각된 통제감과 직무소진 관계에서 고통감내력과 정서조 절곤란의 순차 이중매개효과를 검증하는 데 그 목적이 있다. 이를 위해 수도권(서울, 경기)에 소재한 3개 교정기관과 충청권, 경상권에 소재한 2개 교정기관에 근무하는 만 21세에서 만 59세 미만의 교정공무원 223명(남:189명, 여:34명)을 대상으로 온라 인 자기 보고식 설문조사를 실시하여 지각된 통제감, 직무소진, 고통감내력, 정서조절 곤란을 측정하고 순차이중매개효과에 대한 검증을 실시하였다. 연구 결과 첫째, 지각 된 통제감과 고통감내력 간의 관계 및 정서조절곤란과 직무소진 간 관계에서 유의한 정적 상관이 나타났다. 아울러, 고통감내력과 정서조절곤란 간의 관계에서는 유의한 부적 상관이 나타났다. 둘째, 지각된 통제감이 고통감내력과 정서조절곤란을 순차적으 로 경유하여 직무소진에 미치는 매개 효과가 유의한 것으로 나타났다. 이 연구는 지각 된 통제감이 직무소진의 감소로 이어지는 과정에서 고통감내력과 정서조절곤란을 순 차적으로 경유할 가능성을 시사한다. 이러한 결과는 지각된 통제감을 가진 내담자가 직무소진을 호소할 때 고통감내력과 정서조절곤란에 대한 개입의 필요성을 제시한다.

As interactive marketing devices that serve as proximity-marketing tools, AI-powered voice assistants (VA) provide consumers with highly innovative convenience, which in turn fosters consumer–brand relationships (Wang, 2021). This research aims to explore the role of AI-powered VAs as a positive technology that offers consumers a sense of positive experiences, thus contributing to building a consumer-brand relationship. Based on the positive technology paradigm and transformation of flow strategy, this research conducted a 2 (locus of agency: high, machine-centric vs. low, human-centric) by 2 (brand image and voice congruency effect: incongruent vs. congruent) between-subjects experimental design. Then, ANOVA and structural equation modeling (SEM) analysis were conducted to explain how perceived control, flow, and happiness induced by the interaction with brands’ AI-powered VAs lead to the formation of brand loyalty under the moderating influences of brand image and VA’s voice congruency. A total of 316 participants were recruited via Prolific. The ANOVA analysis highlights the importance of user-centric agency, as people tend to desire to control their environment (White, 1959). Further, the results suggest that the congruency between brand image and VAs also leads people to positive reactions, as it improves their comfort and control (Rodero, Larrea, & Vázquez, 2013). SEM analysis results found that perceived control was a crucial factor that led participants to flow experience (Ghani et al., 1991). Further, this study found that perceived control could lead to a much broader aspect, such as an increase in happiness. Therefore, the overall study findings support the potential of AI-powered VAs as a positive technology. This research contributes to human-machine interaction, positive technology paradigm, and VA literature. In addition, this study provides beneficial insights for marketers and app developers.

본 연구는 간호대학생의 기부의도에 영향을 미치는 요인으로서 과거행 동, 기부태도, 자선태도 및 지각된 행동통제의 구조적 관계를 알아보고자 수행되었다. 본 구조모형 연구는 경상북도 소재 일개 대학의 간호대학생 140명을 대상으로, 2022년 12월 20일부터 30일까지 네이버폼을 이용한 온라인 설문조사를 통해 자료가 수집되었다. 수집된 자료는 SmartPLS 3.3.7을 이용하여 부분최소제곱을 기반으로 한 구조방정식모델링분석에 의 해 분석되었다. 자료 분석 결과, 간호대학생의 과거행동, 기부태도, 자선 태도, 지각된 행동통제는 기부의도에 각각 유의한 정적 영향을 미쳤다. 또한 지각된 행동통제는 과거행동, 기부태도와 기부의도 간의 관계에서 각각 유의한 정적 매개영향을 미쳤다. 간호대학생의 높은 과거행동, 기부 태도, 자선태도, 지각된 행동통제는 기부의도를 증가시키는 요인이었으므 로, 이를 고려한 기부향상 전략이 마련될 필요가 있다.

There has been a heated discussion worldwide over tourist deviances that disrupt lives of local residents and cause damage to companies, city authorities, and the natural environment. Previous studies primarily turn to discrepancies in the cultural and educational background between tourists and local residents to explain such phenomena. Nonetheless, the possibility of people inclining to misbehave simply because they are away from home has rarely been investigated. In this study, we seek to examine factors rooted in the nature of tourism that are accountable for such phenomena. According to the definition by UNWTO (1995), one of the key characteristics of tourism is the displacement of usual environment. Tourism, therefore, is inevitably associated with surroundings of unacquainted others residing in the unfamiliar environment. Following the social control paradigm, previous studies have revealed that people are more likely to enforce social control on in-group members than on out-group members (Nugier, Chekroun, Pierre & Niedenthal, 2009). We further propose that psychological closeness between people and surrounding others would have an impact on their expectation to receive others’ social contrail and consequently their intention to engage in the counternormative behavior. Using an experimental study, we found that participants in the travel condition, compared with those in the home condition, feel less close to surrounding others and are more likely to misbehave. Such effect is mediated by the perceived social control. Implications for organization and companies in the tourism sector are drawn to prevent the spread of tourist misbehavior. Limitations and future directions would also be discussed.

Reports indicate that in 2017, social commerce had become a 20 billion dollar industry. Given the developing world’s fatigue with social media, social commerce growth will likely be fueled by consumers from developing economies. While literature has investigated social commerce in the context of established brands in developed economies (e.g. Kim and Ko, 2012), it cannot yet explain consumers’ engagement with the uniqueness of social media commerce in developing economies. Social commerce in Southeast Asian economies are largely conducted amongst individuals or micro businesses. Since social media platforms largely do not provide commerce security nor support, consumers are more vulnerable to fraudulent practices. What factors motivate these purchases despite such risks? This study offers insights into how consumers’ motivated reasoning influences their willingness to purchase over social media. We focus on the social media store’s ease of use and perceived security as antecedents of trust. Specifically, we argue that perceiving a lack of ability to purchase from other channels would induce higher trust towards a social media store, despite low perceptions of ease and security of transaction. Data was collected from 224 Indonesian social media users who have been exposed to social media stores on Instagram. The findings suggest that when consumers perceive high control of how they could obtain desired goods, trust becomes a logical function of the perceived safety and ease of use of the shops. However, under low perceived control, consumers display high trust in social media shops despite not being convinced that they are safe nor easy to use. The findings extend our understanding about the antecedents of value creation in social commerce (Stephen and Toubia, 2010). Our results enrich prior literature by showing how motivated reasoning leads to biases in judgment to be in favor of desired goals (Blanton and Gerrard, 1997), and extends it in the novel context of social media commerce. Furthermore, by incorporating the literature on perceived behavioral control and motivated reasoning, the current study provides important empirical evidence for the presence of perceived control over alternate channels as a significant driver for trust towards social media shops. The current research also has a number of implications for social commerce providers in developing economies. This study shows that it is advantageous for managers to cultivate trust using interactivity and reliability to elicit a sense of security and ease of use. However, our findings also offers a caution for firms to not be lulled into a false sense of comfort by taking consumers’ trust at face value.

Appearance management is a serious issue for adults and young people in Korean society. People of various ages have used diverse means to improve their appearances. This study focused on dieting as an appearance management behavior in female adolescents. Dieting behaviors are not just a means to improve appearance; they may also relate to individuals’ beliefs and self-control. The importance of individual psychological/ personality factors cannot, therefore, be ruled out. Such factors can help explain personality factors explain “what causes a compulsive diet and what factors can alleviate it”. This study reviewed the literature on perfectionism and self-control as individual personality factors, and empirically examined the effects of these variables on perceived body distortion and dieting behaviors. We performed a structural equation model analysis to verify our hypothesis. The results are as follows: we found perfectionism to be positively related to perceived body distortion and dieting behaviors; we also found self-control to be negatively related to perceived body distortion though unrelated to dieting behaviors; finally, our analysis identified a relationship between perceived body distortion and dieting behaviors. These results indicate that perfectionism and self-control should be considered when conducting guidance and counseling sessions on issues related to dieting behaviors for adolescent’ appearance management. This paper concludes by discussing the study’s implications and limitations.

This study aimed to examine the effects of transformational leadership on employees’ trust, perceived support from superiors, organizational citizenship behavior, and moderating effects of locus of control. Using the Amos program, this study tested reliability and fitness of the research model and verified five hypotheses based on empirical data from 233 employee samples in coffee shops. The result of this study shows that positive consideration and charisma of transformational leadership positively influenced employees’ level of trust toward superiors and perceived support from superiors. Trust had positive effects on promotion of organizational citizenship behavior of employees. Lastly, analysis of the moderating effect of locus of control showed that a lower level of extrinsic control and higher level of intrinsic control were both positively correlated with greater receptiveness to transformational leadership. The findings in this study identified several significant factors of employee effectiveness influenced by transformational leadership in the coffee shop industry. Limitations and future research directions are also discussed.

본 연구에서는 2D 화면과 3D화면으로 각각 제시된 운전 시뮬레이션 환경에서 운전자의 종적 차량통제, 주관 적 피로감 및 지각된 현실감에서의 차이를 비교하였다. 본 연구의 결과들을 요약하면 다음과 같다. 첫째, 실험참 가자들은 미리 정해진 네 가지 수준의 목표속도(60, 80, 100 및 120km/h)를 유지할 때 3D 조건보다는 2D 조건에 서, 그리고 목표속도가 낮을수록 목표속도에 비해 더 빠르게 운전하였고, 이러한 경향은 목표속도 조건과 상관없 이 일정하였다. 둘째, 선행차량과의 차간거리 유지수행에 대한 분석 결과, 2D 조건에 비해 3D 조건에서 실험참가 자들은 선행차량과 더 근접한 차간거리를 유지하며 주행하였는데, 특히 선행차량의 주행속도가 비교적 느렸던 조건(즉, 60km/h)에 비해 비교적 빨랐던 조건(즉, 80 및 100km/h)에서 이러한 경향이 두드러졌다. 셋째, 속도 유지 과제와 선행차량과의 차간거리 유지수행 모두에서 2D 조건에 비해 3D 조건에서 실험참가자들이 경험하는 피로 감의 수준이 더 높았으나 주관적 현실감에 대한 평가에서는 두 가지 과제 모두에서 2D와 3D 조건에 따라 유의 한 차이가 관찰되지 않았다.

The purpose of this study was to measuring the effects of health involvement, attitude, perceived behavioral control (PBC), behavioral intention on seafood consumption. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships among constructs. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The direct effect of health involvement on attitude was statistically significant. The direct effects of health involvement, attitude and PBC on consumption were statistically significant. As expected, attitude, PBC and behavioral intention had significant direct effects on consumption. Moreover, health involvement had a significant indirect effect on behavioral intention through attitude and PBC. Health involvement also had a significant indirect effect on consumption through attitude, PBC and behavioral intention. Attitude and PBC had significant indirect effects on consumption through behavioral intention. In conclusion, based on structural analysis, a model was proposed of interrelations among health involvement, attitude, PBC, behavioral intention and seafood consumption. Other variables(sensory variable, habit, norm etc) may be incorporated to form models that consist of new antecedent and consequence pairs.

Purpose: This study tested the moderating effects of perceived control and cognitive appraisals in the relationships between goal orientation and emotions among athletes in the pre-competition setting. Methods: Participants included 473 high school athletes (318 males, 155 females). Data were analyzed using confirmatory factor analysis, correlation, and moderated regression analysis. Results: Results of regression analyses showed that athletes' mastery-approach goal, perceived control, and cognitive appraisals positively predicted positive emotions, while the two mastery-approach/mastery-avoidance goals and cognitive appraisals predicted negative emotion positively or negatively. In addition, results indicated that athletes' perception of control to a pre-competition situation moderated the effects of mastery-approach, performance -approach, and performance-avoidance goals on positive emotions, whereas athletes' perceived control and cognitive appraisals moderated the effects of mastery-approach, mastery-avoidance, and performanceapproach goals on negative emotions, respectfully. Conclusion: These findings suggest that athletes with high approach-goal orientation will be supposed to experience positive emotions as perceived high controllability in the competition setting, but the level of athletes' perception of control and cognitive appraisals to stressful events would be able to moderate the effects of goal orientations on negative emotions.

본 연구의 목적은 TPB모형에 근거하여 운동참여 의도가 높지만, 실제 운동참여로 이어지지 못하는 의도-행동 불일치 현상을 운동제약을 통해서 설명하는 것이다. 이를 검증하기 위해서 대학 교양체육 참여자 319명을 대상으로 운동제약 수준에 따라 행동통제지각에서 운동참여행동에 미치는 영향력차이를 다집단 분석을 통해서 살펴보았다. 그 결과 의도가 운동참여행동에 미치는 영향력은 운동제약 집단 간 동일하지만, 행동통제지각이 운동참여행동에 미치는 영향력은 운동제약 저집단(.73)이 고집단(.50)보다 높았다. 따라서 운동제약을 많이 받는 사람일수록 의도는 높지만, 실제 운동참여 행동으로 이어지지 않는 의도-행동 불일치 현상이 존재할 것으로 판단된다. 지금까지 진행된 의도-행동 불일치 현상을 설명하는 연구들 대부분이 가설적 편향과 같은 측정 오류, 긍정적, 부정적 성향 등과 같은 개인의 특성에 의해 연구가 진행되었다면, 본 연구 결과는 운동제약 요인을 추가하여 의도-행동 불일치 현상이 유발될 가능성을 증명하였다는 점에서 의의가 있다.