과거 다른 국가로부터 해외 원조를 받은 경험이 있는 신흥공여국은 자 국 경제가 성장함에 따라 현재는 국제사회 빈곤 감소를 위해 UN SDGs 이행을 주도하고 있다. 특히, 신흥공여국은 인접 국가와의 교류, 협력을 통해 지역 경제 발전과 역내 안정을 도모한다. 또한 자신들의 개발 경험 을 토대로 기술 이전, 지식 전수 등의 사업에 초점을 맞춰 개발도상국의 발전을 촉진한다. 그렇다면 전통공여국과 신흥공여국의 가장 큰 차이는 무엇이며, 개발협력 이행에 있어 어떤 차이를 보이는가? 본 연구는 이러 한 질문을 중심으로 동남아시아 지역의 신흥공여국이라 불리는 인도네시 아와 태국 사례를 집중 조명한다. 이를 위해 국제사회의 남남협력과 삼 각협력이 신흥공여국 개발협력 이행에 어떻게 활용되고 있는지 제도와 정책 수립 사례를 통해 살펴본다. 분석 결과, 두 국가 모두 개발협력 이 행에 있어 제도와 정책 수립을 공고히 하고 있으며, 남남·삼각협력을 적 극적으로 활용하고 있음을 확인하였다. 태국은 인도네시아에 비해 상대 적으로 메콩 유역 중심, 그리고 역내 개발협력 이행에 적극적으로 참여 하고 있다는 차별성도 보인다. 국제사회에서 신흥공여국의 등장은 지속 적인 개발재원 마련, 다자협력과 지역협력 강화, 파트너십 다변화에 영향 을 주며, 이러한 요인들이 복합적으로 작용하고 있기 때문에 전통공여국 과 신흥공여국 상호 간의 네트워크 구축이 강화될 필요가 있다.

본 논문은 강대국 경쟁 하에서 약소국들의 동맹 전략의 차이는 어디에 서 발생하는가에 대한 해답을 추구한다. 기존 국제정치 이론은 약소국들 의 자율적 외교 정책이 제한되어 있으며 국제정치에서의 힘의 배분이 약 소국들의 외교정책을 추동한다고 설명한다. 또 한편으로 국내정치의 구 도와 이데올로기, 민족주의의 국내 정치적 요소 또한 중요하다는 논의 또한 존재한다. 본 연구는 많이 주목받지 못했던 1950년대 초반 냉전의 형성 당시 인도네시아와 태국의 각기 다른 외교안보전략을 국내 정치적 비교연구를 통해서 분석한다. 두 국가는 모두 외부 경제적 지원의 필요 성, 안보 위협에 직면했으나 동맹전략에 있어서 인도네시아는 미국과의 동맹이 아닌 비동맹 전략을 취한다. 반면 태국은 국내정치적 논란에도 불구하고 미국과의 협력을 취한다. 본 논문에서는 이러한 차이가 이 두 국가의 국내 정치적 세력 구도의 차별성에 기인하고 있음을 밝힌다.

The Hague Conference on Private International Law (HCCH) is the oldest active international organization with legal capacity in the progressive unification of Private International Law (PIL). The HCCH aims to progressively unify PIL to address legal problems in the form of universal regulations. Thailand is aware of the significance and importance of co-operation in PIL, as shown by the accession of Thailand to the HCCH in 2021. This article will examine Thailand’s situation with a technique employed by Charles Dickens in his heartwarming story, ‘A Christmas Carol,’ which examined one character’s experience with reference to events in the past, the present, and the future. The past will be examined through the genealogy of PIL and the experience of Thailand before joining the HCCH. The present will address the status of Thailand in the HCCH. The future will be discussed as suggestions for Thailand after becoming a Member of the HCCH.

The Salvage Convention 1989 establishes the main international legal framework dealing with salvage operations and environmental protection. It is the result of many years of drafting and diplomatic efforts where the treaty was negotiated and concluded. It is undeniable that the Salvage Convention 1989 has encouraged private sector and public authorities to establish and maintain the resources needed to contain ecological damage. This was an important accomplishment. Providing adequate incentives for rapid salvage operation adds to the traditional rewards. Nevertheless, the problems of updating the provisions of the Salvage Convention 1989 need to be addressed and the path ahead is still long and winding. In particular, the importance of environmental considerations is increasingly significant. As a result, modern salvage operations must also take into account measures to prevent damage to the environment. Today’s international community is searching for a new salvage regime and law. This paper examines the possibility of building the new salvage regime and its implementation in Thailand.

1. 태국은 아시아 국가 중에서도 채소 생산에 적합한 기후를 가지고 있어 자국 내에서 소비뿐만 아니라 주변국에 수출을 목적으로 생산되고 있다. 그러나, 태국의 채소 육종 재배 기술은 다른 선진국에 비해 아직 초기 발전 단계이다. 2. 태국에 적합한 채소 육종 전략 및 재배 기술을 수립하기 위하여 태국의 주요 5대 채소 작물인 고추, 배추, 샬롯, 롱빈, 상추의 형태적 및 재배적 특성을 소개하였다. 3. F1 종자를 이용하여 채소를 재배하면, 품질이 좋고 생산성이 높아 이를 이용하는 채소 농가가 증가하고 있다. 그러나 , F1 종자의 가격이 비싸 개발도상국의 일반 농가에서는 F1 종자를 이용하지 못하고 있는 실정이다. 따라서, 태국을 포함한 아세안 국가에서는 균일도는 다소 떨어지더라도 가격 경쟁력이 있는, 삼원교배 또는 사원교배 등 복교잡을 이용한 F1 종자를 재배하는 것이 적절할 것으로 판단된다.

This paper explores Thailand’s partial liberalization of the electricity industry and to what extent is a Foreign Direct Investment (FDI) allowed in the electricity sector. As Thailand is an ASEAN Member State, the paper aims to review whether the partial liberalization under the ESB model is consistent with the commitments of the ASEAN. The paper examines both the ACIA and the AFAS, and it finds that Thailand has no commitment under both agreements relevant to entry of a FDI in its electricity sector. However, Thailand already allows the entry of a FDI in the power generation business which is aligned with the principles of market access and National Treatment that fulfill the obligations under the ACIA and the AFAS in case Thailand will make any commitments in the future. It is noted that electricity transmissions and the distribution and supply businesses are still prohibited for both Thai and foreign investors.

In an increasingly globalized world, consumers are continuously exposed to global products in their domestic markets. As a result, companies are seeking ways to adapt their business in order to target the global consumer segment, which is favorably disposed to global market offerings (Papadopoulos & Martin Martin, 2011). Research on conceptualizing consumers’ positive dispositions towards global products is burgeoning, with a number of researchers focusing on the role of global/local consumer identities (i.e. Tu, Khare, & Zhang, 2012). Global identity implies that a person identifies with the entire human kind and feels as a resident of the entire world (Cannon & Yaprak, 2002), and consequently has a more positive view toward globalization and shows more interest into global events (Guo, 2013). Local identity, on the contrary, derives from the overall awareness of belonging to a community that shares the same national values and cultural norms (Thompson, 2001). Empirical evidence shows that global and local identities positively influence the evaluations and willingness to purchase global and local brands, respectively (Verlegh, 2007; Zhang & Khare, 2009). Despite the growing academic focus on consumers’ location-based identities (i.e. global/local) and their impact on consumer decision making, research on this topic is mainly focusing on tangible products, ignoring how digitalization has transformed the international marketing landscape. Drawing on social identity theory and the existing literature with regards to how global/local identity is influencing consumers’ disposition towards global products, this paper considers the case of global digital products. In particular, we aim to investigate whether global and local consumer identities influence the usage of two of the most famous global Social Network Sites (SNSs), namely Facebook and Instagram. Combining existing literature on global consumer culture and marketing of SNSs, we develop and empirically test a set of hypotheses with two samples of Facebook and Instagram users from Austria and Thailand. The choice of these specific countries allows us to explore whether consumers with global or local identities behave similarly in marketplaces characterized by completely different settings regarding the availability and use of SNSs.

In tourism industry, tourists at the post-fordist era have overlooked tangible aspects of consumption by focusing on tourists’ experience and satisfaction. Recently, many scholars have employed the marketing concepts to investigate tourists’ need, want, and demand, especially, value co-creation. However, there is a little interest to focus on value co-creation in tourism industry, in spite of the fact that tourists in the digital age have decided to travel by intangible aspect of consumption – emotional and experience. Additionally, we also employ the concept of psychological carrying capacity to understand how tourist value relates to psychological carrying capacity. A total of 380 completed questionnaires are collected and the data were analyzed using Pearson’s correlation analysis. The correlations between tourist value and psychological carrying capacity were examined in order to understand the relationship of tourist value toward environmental concern in the settings of island area. The results show that there is the direct relationship between tourist value, perceived crowding, interactions between tourists, perceived physical environment, overall satisfaction, and returning intention.

The purpose is to identify the impacts of internal and external integrations in an automotive supply chain in Thailand. Data are collected from automotive firms in Thailand and are analyzed using structural equation modeling (SEM). The result indicates that both internal and external integrations are significant factors affecting market flexibility.

Mobile banking has been continuously increasing worldwide. A number of studies have been examined on the mobile banking adoption intention (Kim et al., 2007; Sripalawat et al., 2010; Bhatiasevi, 2015; Baptista, 2015). However, most of those studies have been confined to Western countries and the developed Asian countries such as China (Ball et al, 2004; Chitty, 2012), Thus, there were only few of researches on continuance usage intention towards mobile banking in Thailand. Then, an investigation of the factors affecting users’ continuance intention should be studied to fulfill this gap. It is interesting to examine users’ continuance intention towards mobile banking and identify factors that would affect them. In addition, the adoption rate of mobile banking in Thailand is still underused than expected (Sripalawat et al., 2010). Hence, users’ continuance usage is a critical for long-term improvement of mobile banking. Consequently, continuance intention has become an essential topic of study in the mobile banking research area. The purpose is to study the impact of risk and trust on continuance intention towards mobile banking in Thailand and generate a meaningful understanding of the users’ continuance intention towards mobile banking. Mobile Banking is in a form of electronic banking, which describes all financial transactions through mobile communication technology (Weber and Darbellay, 2010; Chen, 2008; Mallat et al., 2004). Based on Ball et al., (2004) an extend European Customer Satisfaction Index model has been investigated on continuance intention. In this paper, the perceived risk is added for a better explanation of the impact of perceived risk and trust in continuance intention on Thai mobile banking consumers. Continuance intention can be defined as a customer’s intention for repurchasing from the same organization (Edvardsson et al., 2000). Repurchasing products and services from the same organization is a result of value received from one seller is more than other alternatives (Hallowell, 1996). Company can reduce cost and increase profit from customer loyalty. It is because company need to spend five times more than the cost of retaining an existing customer to acquire a new customer (Yap et al., 2012). It is a key factor in order to achieve company success and sustainability over time (Flavian et al., 2006; Keating et al., 2003). Expectations, both of experience and non-experience users can have an “expectation”. Non-experience users can have an “expectations” prior consumption experience from other sources such as advertising, promotion, pricing and word-of-mouth. Patterson et al. (1997) mentioned that expectation has an influence on disconfirmation and associate on satisfaction. Perceived quality is received customization and reliability from product or service. The level that products or services meet customer’s requirements is customization and the level of firm’s providing standard products without deficiencies is reliability. Parasuraman et al., (1988) claimed that a distinctive product quality contributes the differentiation of products and services to overcome competitors. The perceived quality significantly influences on satisfaction (Parasuraman et al., 1996; Kim et al., 2008). In addition, perceived quality is expected to have a positive effect on customer satisfaction (Fornell et al., 1996). Perceived value of a service is the benefits from service quality that customers receive relative to the costs paid by customers (Turkyilmaz et al., 2013). Perceived value is expected positively impact on satisfaction in the ECSI model (Turkyilmaz and Ozkan, 2007). Trust is the belief that a company will complete its commitments without taking benefits from customers (Ranaweera et al., 2005). Mukherjee and Nath (2003) found trust is an antecedent of commitment in online banking. Moreover, Morgan and Hunt (1994) supported trust is a key to successful relationship marketing. Aydin and Ozer (2005) mentioned that building trust is not only perceive good outcomes but also believe that good results will continue. Trust in service providers has a significant impact on continuance intention. It is an antecedent in models concerning to relationships that include loyalty as dependent variables (Schaupp and Be ́langer, 2005; Verhagen et al., 2006). Lack of trust can influence the way in which consumers see banks and financial institutions and in particular consumers’ attitudes to new forms of service delivery via the internet (Zhao et al., 2010). Perceived risk has changed as people have engaged online transactions. In the past, perceived risk was mainly related to fraud or product quality, but presently perceived risk is linked to financial, psychological, physical, or social risks in online transactions (Forsythe and Shi, 2003; Im et al., 2008). There are different types of risks were explored in the previous research about mobile banking and other banking technologies. Firstly, privacy and security were concerned regarding mobile banking among some consumers (Luarn and Lin, 2005). A PIN codes has been used to increase the security. Personal details and financial information became the main concern for mobile banking (Brown et al., 2003), especially among mature consumers (Laukkanen et al., 2007). When customers perceive an uncertainty, they tend to limit their usage or purchase intention Lin (2008). In addition, Wu and Wang (2005) support that risk has a statistically significant effect on intention to use mobile commerce in Taiwan. Satisfaction can be defined as how much customers are satisfied with the products or services of a company, and how well their expectations are met Oliver (1999). Customer satisfaction has been also explained as an overall evaluation of a firm’s post-purchase performance or utilization of a service (Fornell, 1992). Customer satisfaction is generally viewed based on evaluations and expressed some time during the purchase-consumption process. Loyalty and satisfaction are considered in several conceptual. There are a relationship between loyalty and satisfaction (Oliver, 1999). For the methodology, the questionnaire was administered through online included questions measuring the variables based on the extended European Customer Satisfaction Index (ECSI) model. Both males and females mobile banking consumers aged more than 18 years old living or working in Thailand are focused on this paper. The questions were rated on a 5-point Likert scale and developed from previous mobile banking studies (Parasuraman et al.,1988; Bhattacherjee, 2001, Ball et al., 2003; Chen, 2012; Kang et al., 2012; Kursunluoglu, 2014; Baptista, 2015). The partial least squares path modelling was used to investigate data from questionnaire to test hypotheses and determine the consistency, reliability and construct validity, as well as the relationships among constructs. 403 valid samples were collected after eliminating 153 invalid samples. The majority of respondent uses mobile banking more than 4 times a month as 36 percent. A percentage of 30 of respondents use mobile banking 1-2 times a month. Respondents using mobile banking 3-4 times a month and less than once a month follow with 19.1 percent and 14.6 percent respectively. The results from partial least squares path modelling have shown that the expectation has a significant impact on customer satisfaction. Thai consumers who set expectation on their mind by using their previous experience or word of mouth from their friends will compare the mobile banking service performance to their expectation. They would satisfy the mobile banking if the services meet their expectation. Perceived quality has a significant positive impact on customer satisfaction. Providing good performances with accuracy, unfreezing system contributes customer satisfaction on Thai mobile banking users. Perceived value affects on customer satisfaction. After Thai consumers use the mobile banking service, they would evaluate the benefits receiving from the service relative to the costs paid by customers. If service received was worth with the money paid, Thai consumers would satisfy services. Perceived risk does not have a negative impact on customer satisfaction but it has a significant negative effect on continuance intention. Thais’ satisfaction would not be reduced by perceived risk, whereas Thai users would stop using mobile banking if they feel unsafe and perceive risk. Trust has a significant direct impact on continuance intention towards mobile banking consumers in Thailand. This shows that Thai consumers would keep using mobile banking service since they trust on the mobile banking service providers. The satisfaction is a dominant in continuance intention. Satisfaction has a significant impact on continuance intention. Once users satisfy the mobile banking service, they would like to continue use mobile banking and introduce mobile banking to their friends. In conclusion, satisfaction, trust and perceived risk have an impact on continuance intention towards mobile banking in Thailand. Expectations, perceived quality, perceived value have an indirect impact on continuance intention in using mobile banking for Thai consumers through satisfaction. The satisfaction is a dominant factor of continuance intention usage (Bhattacherjee, 2001a, 2001b; Chen et al., 2012; Lam et al., 2004). Satisfaction on mobile banking can be generated by good quality service, value, and responding customers’ requirement to meet their expectations. Surprisingly, perceived risk has no a negative impact on customer satisfaction, but it has an impact on continuance intention. Trust also leads Thai consumers continue use mobile banking. This study contributes mobile banking service providers to know the impact of risk and trust on continuance intention towards mobile banking in Thailand and generate a meaningful understanding of the users’ continuance intention towards mobile banking. The result can improve the volume and value of mobile banking transaction, and satisfaction. Moreover, mobile banking providers can reduce the challenge and generating a better decision on the future marketing campaign to motivate mobile banking consumer keeps using the services.

Research on medical tourism (MT) has focused more attention on the growing supply side of the market than the demand side (Gan & Frederick, 2013). There is a need therefore for more research to better understand the demand aspects of this growing industry. Most of the research on MT consumers focuses on two main factors for deciding to travel abroad for medical care: cost and quality of the service (Gan & Frederick, 2013; Lunt et al., 2011). Since both outcome and process healthcare service quality (SQ) remain a concern for medical tourists (Gan & Frederick, 2013; Lunt et al., 2011), it is important to understand medical tourists’ perceptions of their international patient experience. This study aims to investigate this topic, and address the demand side research gap, by content analyzing the online testimonials of medical tourists, who traveled to Thailand for medical care, through a SQ lens. By doing so, this research strives to provide a first-person perspective of Thailand’s MT SQ. No other studies in the MT literature have been identified that used this approach to investigate MT SQ.

In the study of Thai-Chinese transliteration(referring to the Thai-Chinese Dictionary, The Foreign Name Handbook, and The World of Country Maps), it is found that some Thai place's names derived from Chinese language, but have different versions of pronunciation due to dialect language usage. The Thai-Chinese Dictionary transliteration, based on Chaozhou dialect, sound and pronunciation are quite different from Foreign Name Handbook and The World of Country Maps transliterations which are based on Mandarin pronunciation. To be more precise, there are [-p], [-t], and [-k] consonants in Thai language but there are only [-p] and [-k] consonants in Chaozhou dialect. When a Thai word which ends with [-t] sound, Chaozhou uses the [-k] sound instead. However, because there are no similar consonant sounds in Mandarin, Thai words must be uttered the same tone as existing words.

The aim of this thesis is to outline the history of the mission of the Korean Church in Thailand and its characteristics, tasks and mission theological issues so that the thesis searches for the way of the mission of the Korean Church to contributing to the unity and empowerment of the Church of Thailand. To achieve this aim, the thesis deals with the social characteristics and value systems of Thai society and the history of the mission of Roman Catholics and of Protestants. Through suggesting the contour of the history of the mission of the Korean Church in Thailand, some characteristics of the mission of Korean Church are church plant, church-centered passion, project-centered and materialistic mission, and independent seminaries. Tasks of the mission of Korean Church in Thailand are acceptance of Thai Christians' critiques on Korean missionaries, Korean missionaries' understanding of Thai culture in depth, meagerness and lack of mission strategies, halt in mission, missionary kids' education, partnership in mission, acceptance of difference of Thai church culture, understanding of the missionary tasks from the socio-cultural and religious situation of Thai church, and theological issues. The main results of the research are as follows: first of all, there are two kinds of church in Thailand: one belongs to the Church of Christ in Thailand, the other to the Evangelical Fellowship of Thailand. Some Korean missionaries, however, established independent denominations and ran seminaries so that those denominations and seminaries obstructed the unity of Church in Thailand. These activities of Korean Church cannot be regarded as mission. Secondly, Korean missionaries to Thailand should not transplant the culture of the Korean Church to Thailand. Rather with Thai Church leaders, their missionary tasks are looking for the ways of how to communicate and share the Gospel with Buddhist Thais and identifying the appropriate ecclesiology in Buddhist society. Thirdly, the future of the mission of Korean Church to Thailand depends on whether Korean missionaries could expand the model of the partnership in mission done by the missionaries belonged to the Presbyterian Church of Korea to the relation between the Church of Thailand and Korean missionaries. Lastly, such an expansion of the model of the partnership in mission will be possible only when the ecumenical churches and the evangelical churches can reach a common conclusion through coming to an agreement on the theological issues such as human-centered theology, religious pluralism and mission methods and mission theology in the Buddhist country.

The coastal environment of Thailand provided an important for distribution, production and many other aspects of coastal ecosystem s. The climate change, rapid economic development, human activity such as agriculture, aquaculture and industrial along coas

한국 드라마와 K-pop으로 형성된 한류는 동남아시아와 미주권역을 포함해 세계적인 파급력을 가지게 되었다. 이중 태국은 한류 콘텐츠인 드라마, 영화, K-pop, 게임 등에 대한 관심도가 가장 높은 국가로 나타났다. 한류에 의한 호감도 상승은 한국 제품에 대한 선호도와 구매력을 높이는데 도움이 될것이며, 더 나아가 한국산 농산품 소비에도 영향을 미칠 것으로 예상할 수 있다. 본 연구에서는 태국 소비자들에게 한국산 사과 구매 시 한류가 어느 정도 영향을 미치는지 실증적으로 규명하고자 하였으며, 연구방법으로는 선택형실험을 사용하였다. 사과수출연구 사업단과 (주)케이애플이 2011년 태국 방콕에서 진행한 한국사과 프로모션 행사장인 Central World 와 Childom 지점 두 곳에서 소비자 설문조사를 실시하였다. 분석에 사용가능한 유효 설문지는 186부였으며, 다항로짓모형을 통해 변수들의 파라미터들을 추정하였으며, 추정방법은 최우추정법을 사용하였다. 한류 선호도에 따른 한계효과 추정결과를 살펴보면 한국산일 경우 추정계수가 양(+)으로, 중국산, 미국산, 구입하지 않음의 경우에는 음(−)으로 나타난다. 이중 한국산과 구입하지 않음에 대해서는 1% 유의수준에서 통계적으로 유의하였다. 다시 말해, 태국 소비자들의 한류 선호도가 한 단위 증가할 때한국산 사과의 선택확률은 0.04097 증가할 것이며, 구입하지않음의 선택확률은 0.02486 감소할 것으로 분석된다. 소비자들의 한류 선호도가 상승함에 따라 한국산 사과의 선택확률이높아진다는 것에 주목할 필요가 있으며, 이를 바탕으로 ASEAN국가 중 한국산 사과 수출이 다소 미진한 태국의 수출전략수립에 유용한 기초정보를 제공할 수 있다. 태국의 경우 고온다습한 열대기후 지역에 속해 많은 종류의 과일이 생산되며, 품질도 높고 가격도 저렴한 편이다. 이러한 이유로 일반적인 태국인들의 경우 수입과일인 사과에 대해 잘 모르거나 생과로 먹는 것 이외의 다양한 섭식 방법이 익숙하지 않다. 따라서 한국사과의 지속적인 홍보가 필요하며, 이를 통해 현지 소비자들에게 한국사과에 대한 친근함과 호감을 상승시킬 필요가 있다. 본 연구에서 밝힌 것처럼, 태국 사과소비에 있어 한류효과가 존재한다는 것이 입증되었으므로 한류를 통한 홍보 마케팅도 소비자들의 이목을 끌 수 있는 중요한 수단이 될 수 있을 것이다. 첫째, 태국인들의 특성상 경품행사를 좋아하고 재미를추구하며, 가무와 이벤트를 즐기는 것으로 잘 알려져 있다. 따라서 이러한 국민적 성향과 접목시켜, 한국사과 홍보나 시식행사 때 다양한 한국 문화체험을 연계한 경품행사, 한국사과알리기 K-pop 경연대회 개최 등을 통해 소비자들의 호기심과관심을 자극할 수 있을 것이다. 둘째, 한국 전통문화를 반영하는 스토리를 기반으로 한국사과의 영상 홍보물을 제작하여 현지 소비자들에게 상영하는 방법을 구현함으로서 소비자들의기억에 각인될 수 있는 효과적 감성마케팅 전략도 시도해 볼수 있다. 셋째, K-FOOD와 같이 한국산 수출사과에 대한 통합 브랜드 네이밍 개발을 통해 한류 문화콘텐츠가 가진 경쟁력을 사과 산업의 경제적 가치 창출을 극대화하기 위한 방안으로 연계해 나가야 할 것이다. 마지막으로 태국시장 진입 초기에는 고소득 집단을 수요계층으로 판단하고 한국산 사과의고급화 이미지를 구축해 나간다면, 태국에서 한국사과의 점진적 시장점유율 확대도 기대해 볼 수 있을 것이다. 2013년 농림수산식품부 예산안을 살펴보면, 수출촉진을 위해 ‘글로벌 K-FOOD 프로젝트’ 사업을 추진할 예정이며, Kpop 등 한류를 활용한 수출확대 마케팅 지원을 위해 173억원이 책정되었다. 또한 한국농수산식품유통공사(aT)는 최근 태국 유력 유통기업과 업무협약을 체결하는 등 한국 농산품의적극적 홍보를 통해, 충성도 높은 바이어 및 안정적 수출 유통경로를 확보하기 위한 노력을 계속하고 있다. 이와 같이 정부와 관계기관에서도 농산물 수출확대를 위한 사업을 적극 추진하고 있으므로, 한류를 이용한 다양한 마케팅 전략을 효과적으로 실현한다면 향후 한국 농산물 수출 확대 및 해외시장개척을 위한 새로운 도약의 기회가 될 것으로 판단된다. 또한세계적인 문화코드로 성장하고 있는 한류에 대한 관심을 지속적으로 발전시키기 위해 한류를 이끌고 있는 다양한 문화콘텐츠에 대한 체계적이며, 종합적인 연구가 이루어져야 할 것이다.

태국에의 옥수수 재배는 종자 가격의 상승, 잦은 기후변화, 때때로 부족한 종자로 인하여 종자구입을 주저하고 있는 실정인데, 종자의 자가소비 및 이웃농가 보급을 통하여 옥수수 종자구입 비용의 절감을 목적으로, 태국 농업청(Department of Agriculture, Thailand)과 한국 농촌진흥청(Rural DevelopmentAdministration, Republic of Korea)과의 협력으로 AFACI(Asian Food and Agriculture Cooperation Initiative)의 태국 국별 과제로 옥수수 종자마을 조성(Maize Seed Village) 사업을 선정하여 추진하였다. 대상 품종은 태국 자체 육성종인 건조저항성 단교잡종 나콘사완3(Nakhon Sawan 3)로 교잡종 채종기술은 나콘사완전작물연구소가 운영한 채종농가 훈련을 거쳐 이전되었으며 이를 위하여 종자채종기술 교재 600부를 제작 활용하였다. 2010 여름, 2011 우기, 2011 여름 기간, 총 3작기에 걸쳐 5개주 52개 마을 175농가 96 ha에서 종자 79,988kg을 생산하여 자가 소비 및 이웃 농가 보급에 활용하였다. 생산된 종자의 판매가격은 일반 상업화 종자 가격의 46~60%수준이었으며, 농가는 나콘사완 3 교잡 종자에 대한 채종재배기술과 품종의 성능에 크게 만족하였다.