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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

321.
2025.07 구독 인증기관·개인회원 무료
MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS
Valeria Pentttinen, Johanna Frösén, Magnus Hultman
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.720-721 글로벌지식마케팅경영학회
322.
2025.07 구독 인증기관·개인회원 무료
DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE
Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.722 글로벌지식마케팅경영학회
323.
2025.07 구독 인증기관·개인회원 무료
CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE
Jani Holopainen, Jyri Hoffren, Minna Rollins
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.723 글로벌지식마케팅경영학회
324.
2025.07 구독 인증기관·개인회원 무료
EXPORTER ADAPTATION IN INTERNATIONAL BUYER–SELLER RELATIONSHIPS IN THE DIGITAL ERA
Luyang Gao, Matthew Robson
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.724 글로벌지식마케팅경영학회
325.
2025.07 구독 인증기관 무료, 개인회원 유료
REDUCING CORPORATE SOCIAL IRRESPONSIBILITY? INVESTIGATING THE INTERACTION BETWEEN TMT PAY INEQUALITY AND STRATEGIC EMPHASIS
Jieke Chen, Qun Tan, Carlos Sousa
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.725-730 글로벌지식마케팅경영학회
4,000원
326.
2025.07 구독 인증기관·개인회원 무료
REDEFINING MARKET POTENTIAL: DEFINITIONS, DIMENSIONS, AND INDEX PROPOSITION
Alina Flores, Jaiany Trindade, Carla F. Silveira Netto, Vinicius Brei
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.731 글로벌지식마케팅경영학회
327.
2025.07 구독 인증기관·개인회원 무료
HOW DOES NEW PRODUCT PREANNOUNCEMENT SPECIFICITY SHAPE INVESTORS’ EXPECTATIONS?: THE ROLE OF CORPORATE GOVERNANCE
Danbi Kim, Shijin Yoo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.732 글로벌지식마케팅경영학회
328.
2025.07 구독 인증기관·개인회원 무료
PRODUCT DISCONTINUATION THROUGH AN RFM-BASED FRAMEWORK
Rodrigo Heldt, Cleo Silveira, João Brito, Juliana Costa, Jaiany Rocha Trindade, Vinicius Brei, Fernando Luce
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.733-734 글로벌지식마케팅경영학회
329.
2025.07 구독 인증기관·개인회원 무료
HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?
Sohee Jeong, Jae Wook Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.735 글로벌지식마케팅경영학회
330.
2025.07 구독 인증기관·개인회원 무료
LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES
In Seon Kim, Nara Youn
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.736 글로벌지식마케팅경영학회
331.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS
Chieh-Ju Lee, Shan-Ying Shih, Chuo-Pong Lo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.737 글로벌지식마케팅경영학회
332.
2025.07 구독 인증기관·개인회원 무료
ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY
Valentina Bauzá Guillén, Silvia Pérez-Bou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.738 글로벌지식마케팅경영학회
333.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY
Anita Nanda, Vera Butkouskaya
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.739 글로벌지식마케팅경영학회
334.
2025.07 구독 인증기관 무료, 개인회원 유료
THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS
Joanna Krywalski-Santiago
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.740-742 글로벌지식마케팅경영학회
3,000원
335.
2025.07 구독 인증기관 무료, 개인회원 유료
WEARABLE TECH IN FASHION MARKETING MANAGEMENT: CONSUMER INSIGHTS AND BARRIERS TO ADOPTION IN THE UK
Kent Le
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.743-755 글로벌지식마케팅경영학회
4,500원
336.
2025.07 구독 인증기관 무료, 개인회원 유료
FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION
Phallapa Petison, Mark Speece
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.756-761 글로벌지식마케팅경영학회
4,000원
337.
2025.07 구독 인증기관 무료, 개인회원 유료
ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH
Surat Teerakapibal, Yioula Melanthiou, Nuttakon Ounvorawong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.762-767 글로벌지식마케팅경영학회
4,000원
338.
2025.07 구독 인증기관·개인회원 무료
BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL
Yang Liu, Charles Chi Cui
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.768 글로벌지식마케팅경영학회
339.
2025.07 구독 인증기관·개인회원 무료
OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs
Marius Ian Yul Horstick, Anna Zarkada
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.769 글로벌지식마케팅경영학회
340.
2025.07 구독 인증기관 무료, 개인회원 유료
BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH
Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.770-773 글로벌지식마케팅경영학회
3,000원
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