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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

341.
2025.07 구독 인증기관 무료, 개인회원 유료
FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET
Ai Chin Thoo, Ji Qing Tye, Inda Sukati, Hon Tat Huam
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.774-778 글로벌지식마케팅경영학회
4,000원
342.
2025.07 구독 인증기관 무료, 개인회원 유료
THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY
Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.779-784 글로벌지식마케팅경영학회
4,000원
343.
2025.07 구독 인증기관·개인회원 무료
CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY
Minami Nishikawa, Daisuke Nishi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.785 글로벌지식마케팅경영학회
344.
2025.07 구독 인증기관·개인회원 무료
SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION
Lynnanne Chao, Ting Chi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.786 글로벌지식마케팅경영학회
345.
2025.07 구독 인증기관·개인회원 무료
HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS
Xiuyan Yan, Changju Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.787 글로벌지식마케팅경영학회
346.
2025.07 구독 인증기관·개인회원 무료
TWO STUDIES ON HEALTH MISINFORMATION: HOW CAN WE BETTER COMMUNICATE WITH THE PUBLIC IN FIGHTING THE WAR OF HEALTH MISINFORMATION?
Kevin K.W. Ho, Ka Ho Trevor Ho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.788 글로벌지식마케팅경영학회
347.
2025.07 구독 인증기관·개인회원 무료
COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET
Honkit Lau
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.789 글로벌지식마케팅경영학회
348.
2025.07 구독 인증기관 무료, 개인회원 유료
EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY
Eleonora Acciai, Mario Risso
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.790-799 글로벌지식마케팅경영학회
4,000원
349.
2025.07 구독 인증기관·개인회원 무료
HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION
Yating Tian
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.800 글로벌지식마케팅경영학회
350.
2025.07 구독 인증기관·개인회원 무료
SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES
Dave Centeno
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.801 글로벌지식마케팅경영학회
351.
2025.07 구독 인증기관·개인회원 무료
TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE
Chia-Wei Sun, Kuan-Ju Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.802 글로벌지식마케팅경영학회
352.
2025.07 구독 인증기관·개인회원 무료
CHATBOTS AS A BRANDED TOUCHPOINT
Daniela Langaro, Catarina Marques, Jazia Gharbi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.803 글로벌지식마케팅경영학회
353.
2025.07 구독 인증기관·개인회원 무료
BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS
Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.804 글로벌지식마케팅경영학회
354.
2025.07 구독 인증기관·개인회원 무료
WHY CURIOSITY SOLUTIONS MATTER: MODERATING THE IMPACT OF CURIOSITY ON BRAND ATTITUDE AND ENGAGEMENT
Yi-Ting(Tami) Chu, Kuan-Ju Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.805 글로벌지식마케팅경영학회
355.
2025.07 구독 인증기관 무료, 개인회원 유료
EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION
Sophia Niedermaier
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.806-810 글로벌지식마케팅경영학회
4,000원
356.
2025.07 구독 인증기관 무료, 개인회원 유료
(RE-)DEFINING BOARD DIVERSITY
Wanda Siegner
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.811-815 글로벌지식마케팅경영학회
4,000원
357.
2025.07 구독 인증기관 무료, 개인회원 유료
ENHANCING CONSUMER ACCEPTANCE IN PERSONALIZED PRICING: THE ROLE OF E-COUPONS AS PRICE FRAMING MECHANISM
Jonas Müller-Faßbender
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.816-821 글로벌지식마케팅경영학회
4,000원
358.
2025.07 구독 인증기관 무료, 개인회원 유료
MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE
Maria Knöpfle, Manfred Schwaiger
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.822-827 글로벌지식마케팅경영학회
4,000원
359.
2025.07 구독 인증기관·개인회원 무료
ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH
Reynald Brion, Renan Petersen Wagner, Mariana Bassi Suter
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.828 글로벌지식마케팅경영학회
360.
2025.07 구독 인증기관 무료, 개인회원 유료
THE ROLE OF PERCEIVED CONTROL IN SERVICE RECOVERY
Dominik Julian Padberg
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.829-834 글로벌지식마케팅경영학회
4,000원
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