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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

441.
2025.07 구독 인증기관·개인회원 무료
SCALE DEVELOPMENT AND VALIDATION OF CONSUMER ENGAGEMENT WITH TECHNOLOGY
Eric Shiu, Dian Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1032 글로벌지식마케팅경영학회
442.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS
Bingcan Li, Yasha Cao, Rukun Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1033 글로벌지식마케팅경영학회
443.
2025.07 구독 인증기관·개인회원 무료
RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY
Jinsoo Kim, Kyoung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1034 글로벌지식마케팅경영학회
444.
2025.07 구독 인증기관·개인회원 무료
HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS
Xin Jean Lim, Jun-Hwa Cheah
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1035 글로벌지식마케팅경영학회
445.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA
Xiaolei Yu, Shuang Zhang, Kyunghoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1036 글로벌지식마케팅경영학회
446.
2025.07 구독 인증기관·개인회원 무료
HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS
Yun Ho Park, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1037 글로벌지식마케팅경영학회
447.
2025.07 구독 인증기관·개인회원 무료
AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION
Feng Li, Zhe Song, Huanzhang Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1038 글로벌지식마케팅경영학회
448.
2025.07 구독 인증기관·개인회원 무료
A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME
Osmud Rahman
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1039 글로벌지식마케팅경영학회
449.
2025.07 구독 인증기관·개인회원 무료
A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING
Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1040 글로벌지식마케팅경영학회
450.
2025.07 구독 인증기관·개인회원 무료
CAN BRAND ACTIVISM HELP? THE EFFECTS OF FIT AND CONSUMER TRAIT IN REBUILDING BRAND TRUST
Cen Wang, Changyue Song
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1041 글로벌지식마케팅경영학회
451.
2025.07 구독 인증기관·개인회원 무료
HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR
Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1042 글로벌지식마케팅경영학회
452.
2025.07 구독 인증기관·개인회원 무료
INFORMATION SEARCH AUTONOMY: VIRTUAL REALITY'S IMPACT ON BIDDING BEHAVIOR IN PROPERTY AUCTIONS
Shenyang Jiang, Wenchang Zhang, Che-Wei Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1043 글로벌지식마케팅경영학회
453.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES
Qiyuan Wang, Phyllis Wang, David Peng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1044 글로벌지식마케팅경영학회
454.
2025.07 구독 인증기관·개인회원 무료
HUMAN-AI INTERACTIONS IN ORGANIZATIONAL BUYING: UNPACKING BIAS AND HEURISTICS
Joel Lo Ribeiro, Kirk Plangger, Matteo Montecchi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1045 글로벌지식마케팅경영학회
455.
2025.07 구독 인증기관·개인회원 무료
HUMAN PSYCHOLOGY AS A DRIVER OF TOURISM DEVELOPMENT: THE EFFECT OF REGIONAL PERSONALITY TRAITS
Yuan William Li, Lisa C Wan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1046 글로벌지식마케팅경영학회
456.
2025.07 구독 인증기관·개인회원 무료
BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING
Divya Tewari, Yuri Seo, Eugene Chan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1047 글로벌지식마케팅경영학회
457.
2025.07 구독 인증기관·개인회원 무료
MEDALING ON SOCIAL: A CROSS-CULTURAL ANALYSIS OF OLYMPIC ATHLETE BRANDING AND ENGAGEMENT
Cen Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1048 글로벌지식마케팅경영학회
458.
2025.07 구독 인증기관·개인회원 무료
THE PSYCHOLOGY OF DATA DISCLOSURE IN IMMERSIVE PLATFORMS: RISKS, REWARDS, AND USER PERCEPTIONS
Denise Pape, Waldemar Toporowski
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1049 글로벌지식마케팅경영학회
459.
2025.07 구독 인증기관·개인회원 무료
FROM ISOLATION TO INTERACTION: THE ROLE OF SOCIAL CAPITAL IN AI CHATBOT USAGE AND LONELINESS ALLEVIATION
Sunnyoung Lee, Yerim Choi, Eunjeong Yang, Chul Lee, Hahyun An, Yung Kyun Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1050-1051 글로벌지식마케팅경영학회
460.
2025.07 구독 인증기관·개인회원 무료
DESIGNING AND IMPLEMENTING A LIVE DIGITAL CAMPAIGN PLANNING CAPSTONE: A FRAMEWORK FOR EXPERIENTIAL LEARNING IN MARKETING EDUCATION
Sajith Narayanan, Rohit Tiwari
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1052 글로벌지식마케팅경영학회
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