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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

61.
2025.07 구독 인증기관·개인회원 무료
DIVERSITY AND PROSOCIAL BEHAVIOR: THE ROLES OF DEPRIVATION AND EMPATHY
Jungsil (David) Choi, Seongsoo (Simon) Jang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.157 글로벌지식마케팅경영학회
62.
2025.07 구독 인증기관·개인회원 무료
ENTERTAINMENT VS. INFORMATION: INVESTIGATING GUEST ENGAGEMENT AND INTERACTION PATTERNS WITH HOTEL ROBOTS
Adil Masud Aman, Fei Hao, Jingxian Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.158 글로벌지식마케팅경영학회
63.
2025.07 구독 인증기관·개인회원 무료
THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS
Daniela Langaro, Catarina Marques, Jazia Gharbi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.159 글로벌지식마케팅경영학회
64.
2025.07 구독 인증기관·개인회원 무료
STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS
Joanna Lin, Billy Sung, Sean Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.160 글로벌지식마케팅경영학회
65.
2025.07 구독 인증기관·개인회원 무료
ENHANCING MARKETING THROUGH THE INTEGRATION OF AGILE AND AI
Dorottya Sári, Tony C. Garrett
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.161 글로벌지식마케팅경영학회
66.
2025.07 구독 인증기관·개인회원 무료
EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR
Jeffery Xie, Kaiqiao Zhang, Sean Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.162 글로벌지식마케팅경영학회
67.
2025.07 구독 인증기관·개인회원 무료
IN WEB3 WE TRUST: REDEFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS
Yifan Fan, Boyu Lin, Yufei Lin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.163 글로벌지식마케팅경영학회
68.
2025.07 구독 인증기관 무료, 개인회원 유료
DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM
Haoran Zhang, Alex Ivanov
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.164-170 글로벌지식마케팅경영학회
4,000원
69.
2025.07 구독 인증기관·개인회원 무료
FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENT MARKETING
Marie C. Lee, Denise Breckon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.171 글로벌지식마케팅경영학회
70.
2025.07 구독 인증기관·개인회원 무료
EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES
Bingqing Yi, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.172 글로벌지식마케팅경영학회
71.
2025.07 구독 인증기관 무료, 개인회원 유료
CREATING EVALUATION SYSTEM OF AI GENERATED DESIGN IN FASHION—BASED ON BRAND IMAGE BUILDING DEMAND
Hanhui Guo, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.173-175 글로벌지식마케팅경영학회
3,000원
72.
2025.07 구독 인증기관·개인회원 무료
IMPACT OF INTERACTIVITY ON INFORMATION PROCESSING IN VIRTUAL REALITY EXPERIENCE
Hongxiao Yu, Haemon Oh
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.176 글로벌지식마케팅경영학회
73.
2025.07 구독 인증기관·개인회원 무료
IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE
Shan-Ying Shih, Chieh-Ju Lee, Tun-Min (Catherine) Jai
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.177 글로벌지식마케팅경영학회
74.
2025.07 구독 인증기관 무료, 개인회원 유료
‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT
Akanksha Mishra, Neeraj Pandey
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.178-181 글로벌지식마케팅경영학회
3,000원
75.
2025.07 구독 인증기관 무료, 개인회원 유료
IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING
Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman, Mai Nguyen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.182-187 글로벌지식마케팅경영학회
4,000원
76.
2025.07 구독 인증기관·개인회원 무료
HOW CONSUMER FEEL TO THE DISTINCTIVE CATEGOEIES OF THE LUXURY BRAND’S CO-BRANDING AND THEIR SPILLOVER EFFECTS
Jie Sun, Tsun Wai (Wesley) Yuan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.188 글로벌지식마케팅경영학회
77.
2025.07 구독 인증기관 무료, 개인회원 유료
ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI
Amalia Nangeroni, Annamaria Esposito
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.189-202 글로벌지식마케팅경영학회
4,600원
78.
2025.07 구독 인증기관·개인회원 무료
HOW DOES REGULATORY FOCUS INFLUENCE CONSUMERS’ SHARING OF AI GENERATED PHOTOS?
Yi Xie, Xiyuan Zhang, Yanhong Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.203 글로벌지식마케팅경영학회
79.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES
Tianyu Wang, Yi Xuan Ong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.204 글로벌지식마케팅경영학회
80.
2025.07 구독 인증기관·개인회원 무료
“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY
Yi Xuan Ong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.205 글로벌지식마케팅경영학회
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