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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

81.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE
Bingcan Li, Yi Huang, Rukun Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.206-210 글로벌지식마케팅경영학회
4,000원
82.
2025.07 구독 인증기관·개인회원 무료
BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS
Erlinde Cornelis, Mujtaba Ahsan, Alex Yao Yao
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.211 글로벌지식마케팅경영학회
83.
2025.07 구독 인증기관 무료, 개인회원 유료
DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS
Heaseung Jeong, Yongjun Sung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.212-216 글로벌지식마케팅경영학회
4,000원
84.
2025.07 구독 인증기관·개인회원 무료
ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Athena Wei Chee Chong, Tiong Ying Ying, Isaac Cheah, Yap Ching Seng, Joseph Sia Kee Ming
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.217 글로벌지식마케팅경영학회
85.
2025.07 구독 인증기관·개인회원 무료
USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
Freya De Keyzer, Ana Isabel Lopes, João Gonçalves
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.218-219 글로벌지식마케팅경영학회
86.
2025.07 구독 인증기관 무료, 개인회원 유료
YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)
Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.220-224 글로벌지식마케팅경영학회
4,000원
87.
2025.07 구독 인증기관·개인회원 무료
HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION
Jeongbin Whang, Jae-Young Oh, Sohyeon Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.225 글로벌지식마케팅경영학회
88.
2025.07 구독 인증기관·개인회원 무료
REVOLUTIONIZING FASHION ADVERTISING: THE ROLE OF MIXED REALITY IN LUXURY BRAND EXPERIENCES
Yihua Yu, Yeojin Choi, Eunju Ko
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.226 글로벌지식마케팅경영학회
89.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY
Daniela Langaro, Catarina Marques, Mariana Vicente Cintra
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.227 글로벌지식마케팅경영학회
90.
2025.07 구독 인증기관·개인회원 무료
THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING
Susana Santos, Sandra Miranda, Helena Martins Gonçalves
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.228 글로벌지식마케팅경영학회
91.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE
Katalin Hartl, Tommi Laukkanen, Ákos Varga
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.229 글로벌지식마케팅경영학회
92.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF THE ATTRIBUTES OF FASHION TREND AI ANALYSIS TOOLS IN SHAPING CONSUMER INTENTIONS
Xiaohong Xu, Eunju Ko, Minjung Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.230 글로벌지식마케팅경영학회
93.
2025.07 구독 인증기관·개인회원 무료
RELIGIOUS TOURISM THROUGH A BEHAVIORAL LENS: A SYSTEMATIC LITERATURE REVIEW
Cesya Rizkika Parahiyanti
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.231 글로벌지식마케팅경영학회
94.
2025.07 구독 인증기관 무료, 개인회원 유료
THE HISTORICAL EVOLUTION OF OVERTOURISM IN BARCELONA: A PROCESS TRACING AND CROSS-REGIONAL COMPARATIVE ANALYSIS WITH VENICE AND AMSTERDAM
Yewei Shang, Montserrat Pallares, Francesc Romagosa
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.232-237 글로벌지식마케팅경영학회
4,000원
95.
2025.07 구독 인증기관 무료, 개인회원 유료
DOES GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDE FAIR RECOMMENDATION? AN ETHNICITY PERSPECTIVE
Jennifer Yeeshan Chang, Whitney Estanita Vernes, Weizheng Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.238-240 글로벌지식마케팅경영학회
3,000원
96.
2025.07 구독 인증기관 무료, 개인회원 유료
WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Kuo-Ching Wang, Chia-Lin Hsiao, Yi Gao, Po-Chuan Tang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.241-251 글로벌지식마케팅경영학회
4,200원
97.
2025.07 구독 인증기관 무료, 개인회원 유료
CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL
Mina Cho, Zhiying Hou, Ian Phau
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.252-256 글로벌지식마케팅경영학회
4,000원
98.
2025.07 구독 인증기관·개인회원 무료
GREENWASHING IN ADVERTISING: CONSUMER PERCEPTIONS, MORAL OUTRAGE, AND THE PATHTO BRAND AVOIDANCE
Anuj Jain
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.257 글로벌지식마케팅경영학회
99.
2025.07 구독 인증기관·개인회원 무료
HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS
Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.258 글로벌지식마케팅경영학회
100.
2025.07 구독 인증기관·개인회원 무료
DIGITAL FASHION WEEKS AND DESTINATION VISIT INTENTION
Minjung Cho, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.259 글로벌지식마케팅경영학회
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