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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

121.
2025.07 구독 인증기관·개인회원 무료
AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.313 글로벌지식마케팅경영학회
122.
2025.07 구독 인증기관 무료, 개인회원 유료
INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES
Ziyi He, Jiaoju Ge, Guoxin Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.314-317 글로벌지식마케팅경영학회
3,000원
123.
2025.07 구독 인증기관·개인회원 무료
HOW DISCLOSURE TYPE AND AI-DESIGNED POST MATTERS FOR INFLUENCER ADVERTISING ON SOCIAL MEDIA
Juan Shan, Chun Wang, Liang Jiang, Annie Peng Cui
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.318 글로벌지식마케팅경영학회
124.
2025.07 구독 인증기관·개인회원 무료
FROM PIXELS TO PERSUASION: ASSESSING AUTHENTICITY AND CREDIBILITY AS MECHANISMS OF VIRTUAL INFLUENCER MARKETING
Jiemin Looi, Eunjin (Anna) Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.319 글로벌지식마케팅경영학회
125.
2025.07 구독 인증기관·개인회원 무료
THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION
Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.320 글로벌지식마케팅경영학회
126.
2025.07 구독 인증기관 무료, 개인회원 유료
THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Jung-Gyo Lee, Luyao Shen, Jang Ho Moon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.321-325 글로벌지식마케팅경영학회
4,000원
127.
2025.07 구독 인증기관·개인회원 무료
CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY
Priscilla Y. L. Chan, P. Y. Mok, Andy Wong, Glory Wan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.326-327 글로벌지식마케팅경영학회
128.
2025.07 구독 인증기관·개인회원 무료
ENGAGING CONSUMERS THROUGH THE STOREFRONT OOH ADVERTISING: HOW AR ELEVATING ADVERTISING CREATIVITY FOR LUXURY BRANDS
Chenyan Zou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.328 글로벌지식마케팅경영학회
129.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS
Jung Eun Lee, Jia Wu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.329 글로벌지식마케팅경영학회
130.
2025.07 구독 인증기관·개인회원 무료
STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING
Hanna Shin, Donghwy An, Nara Youn
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.330 글로벌지식마케팅경영학회
131.
2025.07 구독 인증기관·개인회원 무료
HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?
Lijun Xie
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.331 글로벌지식마케팅경영학회
132.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES
Jeong-Bin Whang, Jong-Ho Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.332 글로벌지식마케팅경영학회
133.
2025.07 구독 인증기관·개인회원 무료
THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
Shuyi Hao, Mourad Touzani
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.333 글로벌지식마케팅경영학회
134.
2025.07 구독 인증기관 무료, 개인회원 유료
EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA
Jinwon Kim, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.334-349 글로벌지식마케팅경영학회
4,900원
135.
2025.07 구독 인증기관 무료, 개인회원 유료
TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS
Laurent Bompar
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.350-355 글로벌지식마케팅경영학회
4,000원
136.
2025.07 구독 인증기관 무료, 개인회원 유료
VALUE CO-CREATION THROUGH EMPLOYEE-SERVICE ROBOTICS COLLABORATION: THE ROLE OF EMPLOYEE CREATIVITY
Roshan Panditharathna, Yang-Im Lee, Peter Trim, Yang Liu, David Bamber, Dishali Moratuwage
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.356-358 글로벌지식마케팅경영학회
3,000원
137.
2025.07 구독 인증기관·개인회원 무료
COMBATING BRAND SPILLOVER: PLATFORM STRATEGIES
Feng Li, Yijia Wu, Neo Wong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.359 글로벌지식마케팅경영학회
138.
2025.07 구독 인증기관·개인회원 무료
GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE
Hsuan Hsu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.360 글로벌지식마케팅경영학회
139.
2025.07 구독 인증기관·개인회원 무료
LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR
Lingyan Zhang, Elisa Chan, Lisa Wan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.361-362 글로벌지식마케팅경영학회
140.
2025.07 구독 인증기관·개인회원 무료
LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?
Akinori Ono, Ryohei Kitazawa, Makoto Ono
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.363 글로벌지식마케팅경영학회
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