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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

141.
2025.07 구독 인증기관·개인회원 무료
UNDERSTANDING TOURIST REGRET: A CONCEPTUAL MODEL
Li Zeng, Yingsha Zhang, Hongbo Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.364 글로벌지식마케팅경영학회
142.
2025.07 구독 인증기관 무료, 개인회원 유료
INSTANTANEOUS EMOTION MINING FOR SMART TOURISM: AN EXPLORATORY STUDY
Ruoran Liu, Jin-Xing Hao, Ziyue Gao
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.365-369 글로벌지식마케팅경영학회
4,000원
143.
2025.07 구독 인증기관 무료, 개인회원 유료
IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS?
Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.370-374 글로벌지식마케팅경영학회
4,000원
144.
2025.07 구독 인증기관·개인회원 무료
IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE
Hyukjin Jung, Hanku Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.375 글로벌지식마케팅경영학회
145.
2025.07 구독 인증기관·개인회원 무료
FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS
Zhongyuan Zhou, Xiang (Robert) Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.376-377 글로벌지식마케팅경영학회
146.
2025.07 구독 인증기관·개인회원 무료
SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
Bryan Usrey, Hiroaki Saito
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.378 글로벌지식마케팅경영학회
147.
2025.07 구독 인증기관·개인회원 무료
RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION
Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.379 글로벌지식마케팅경영학회
148.
2025.07 구독 인증기관·개인회원 무료
TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS
Rosanna Leung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.380 글로벌지식마케팅경영학회
149.
2025.07 구독 인증기관·개인회원 무료
BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW
Jingxian Liu, Fei Hao, Adil Masud Aman
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.381 글로벌지식마케팅경영학회
150.
2025.07 구독 인증기관·개인회원 무료
COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES
Kian Yeik Koay, Weng Marc Lim, Chee Wei Cheah
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.382 글로벌지식마케팅경영학회
151.
2025.07 구독 인증기관·개인회원 무료
DO CUSTOMERS MAKE SELF-SERVING ATTRIBUTION FOR ROBOT-DELIVERED SERVICES? THE ROLE OF ANTHROPOMORPHISM AND TECHNOLOGY AUTONOMY
Chia-Yi Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.383 글로벌지식마케팅경영학회
152.
2025.07 구독 인증기관·개인회원 무료
COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW
Wanyi Chen, Ruizhi Yuan, Martin J. Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.384 글로벌지식마케팅경영학회
153.
2025.07 구독 인증기관·개인회원 무료
UNLEASHING WORD-OF-MOUTH POTENTIAL FOR AI-DESIGNED INNOVATIONS THROUGH ADVERTISING
Qi Yao, Qiuyan Wan, Wenkai Zhou, Jiachen Zhao
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.385 글로벌지식마케팅경영학회
154.
2025.07 구독 인증기관 무료, 개인회원 유료
HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES
Dong Lv, Zi Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.386-389 글로벌지식마케팅경영학회
3,000원
155.
2025.07 구독 인증기관 무료, 개인회원 유료
THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH
Liwen Zhang, Jingwen Ma, Sujie Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.390-394 글로벌지식마케팅경영학회
4,000원
156.
2025.07 구독 인증기관 무료, 개인회원 유료
USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD
Pedro Paulo Cavalcante, Miguel Al Behy Kanaan Coelho, Evandro Lopes, Suzane Strehlau, Zoran Krupka, Vivian Strehlau
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.395-399 글로벌지식마케팅경영학회
4,000원
157.
2025.07 구독 인증기관·개인회원 무료
CHOOSING CLOSE TO HOME: HOW DISEASE THREATS DRIVE PREFERENCE FOR LOCAL OVER GLOBAL BRANDS
Yunxin Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.400 글로벌지식마케팅경영학회
158.
2025.07 구독 인증기관 무료, 개인회원 유료
CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN
Kazuko Sakamoto, Yuya Kinzuka
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.401-406 글로벌지식마케팅경영학회
4,000원
159.
2025.07 구독 인증기관·개인회원 무료
IS IT BETTER TO BE MICHELIN AND GREEN AT THE SAME TIME? EXPLORING THE PERCEIVED VALUE AND INTENTIONS TOWARDS MICHELIN GREEN STARS
Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.407 글로벌지식마케팅경영학회
160.
2025.07 구독 인증기관·개인회원 무료
STATUS HOPE: THE CONCEPTUALISATION OF THE STATUS GAMES
Guojun Sawyer He, Marcos Cerqueira Lima
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.408 글로벌지식마케팅경영학회
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