The purpose of this study is to understand the safety factors of the public transportation and recommend the experimental factors of customer satisfaction. The survey consist of 28 questions of 5 factors about users characteristics on roads, railways, ships, and flights. As a result of multiple regression analysis, we knew that there are three potential factors affecting customer satisfaction. The Factors are named 'expected', 'attitude', 'management', and the variable of factors affect customer satisfaction significantly. Therefore, it is good strategy for effective working to improve customer satisfaction that maintain attitude with safety minds, try to specialized management, and creating expectation for safety considering the difference by the type of public transportation. After considering the meaningful result, for the development of policies for customer satisfaction for safety, we have to consider expected, attitude, and management factors of workers and officials that influence customer safety and try to improve the managerial factors considering the characteristics of their own.

This study investigates the effect of the relationships among ethical leadership, LMX(leader-member exchange) and job satisfaction, and the mediating effect of LMX on the relationship between ethical leadership and job satisfaction. In order to verify the relationships and the mediating effect, the data obtained from convenient sample of 256 nurses in a city were analyzed by using SPSS 12.0. The findings were as follows: First, ethical leadership were positively related to LMX and job satisfaction. Second, LMX was positively related to job satisfaction. Finally, LMX played as a partial mediator on the relationship between ethical leadership and job satisfaction. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

This paper reviewed the relationship between job quality, job satisfaction and occupational injuries, and the mediating effect of job satisfaction. Based on the responses from 278 employees in manufacturing sector, the results of multiple regression analysis showed that all job quality factors(job variety, autonomy, job importance, feedback) have positive relationship with job satisfaction and job satisfaction has negative relationship with number of injuries. Also, job satisfaction was found to mediates the relationship between all job quality factors and occupational injuries.

Workers in logistics centers also are exposed to serious musculoskeletal disorders the same as workers in general manufacturing due to operating forklifts and other labor duties. The frequency of these work related injuries decreases, workers' job satisfaction In addition, it causes many employees questioning a job change, which is regarded as the primary factor which drops the productivity. In this paper, we conducted a survey ti perceive the correlation between work related injuries in the fields of distribution centers and job satisfaction. Furthermore we made statistical analysis with our findings. The results of our analysis showed that the frequency of work related injuries due to workers' repetitive loading and unloading work is the primary factor which lowers job satisfaction. In order to improve aforementioned problem we propose first of all loading and unloading on pallet basis, second of all automation and computerization of logistics systems, and third of all ensurinf sufficient break time.

This study analysed impact of service quality on customer satisfaction and loyalty in the take-out coffee shop. The switching barrier was also studied as a moderating effect. Particularly, this study focused on relationships between customer loyalty and switching barriers. A lot of previous studies interest only in customers satisfaction. This study also analysed relationships among service quality, customer satisfaction, switching barriers and brand loyalty. Eventually, service quality significantly affects customer satisfaction, moderating effects, brand loyalty and marketing performance. SERVQUAL model which was established by PZB (1988) was used as a service quality factors. The impact on customer satisfaction was analysed using multiple regression analysis. Simple regression analysis was used to find effects of customer satisfaction and customer loyalty. Additional factors of switching barriers was classified based on previous studies. Hierarchical multiple regression analysis was used to find factors of customer loyalty among switching barriers. In the result, we can find that the importance of tangibles, responsiveness in service quality factors and contract cost, search cost and continuous cost in moderating effects.

서 론 우리나라의 생태숲은 산림청 지원사업으로 2000년 목장 부지를 활용하여 한라생태숲이 만들어 졌다. 이후 2007년 까지 전국 총 26곳에서 계획 및 조성이 진행되었으며, 2010 년 기준 조성을 완료한 생태숲은 20개소이며, 조성중인 생 태숲은 22개소로 총 42개소가 조성완료 및 조성중이다 (Korea Forest Service, 2010). 이처럼 증가추세에 있는 생태 숲은 생태숲조성에 대한 개념과 지식 그리고 기술이 충분하게 구축되어 있지 못하여 의미가 퇴색되어 가고 있다는 비판이 높다. 특히 생태숲의 입지는 임야가 83%로 가장 높으며 밭이 나 목장 대지 등의 부지는 각각 8.2%, 5.5%, 4%로 현저히 낮다 (Heo et al., 2010). 이는 생태숲 조성시 기존의 산림을 파괴하 여 들어서고 다시 복원, 보전하는 상황이라 할 수 있다. 따라서 본 연구에서는 현재까지 우리나라 생태숲의 조성 경향과 탐방객이 많은 생태숲을 대상으로하여 만족도 조사 를 실시하여 현재의 생태숲의 만족도 실태와 앞으로 우리나 라 생태숲이 나아가야 할 방향을 제시하는데 있어서 그 목 적이 있다. 재료 및 방법 1. 연구대상지 우리나라의 생태숲은 2010년 기준 조성완료된 생태숲이 20개소 이며 조성중인 생태숲은 22개소 이다(Korea Forest Service, 2010). 생태숲 조성현황에 관한 조사는 조성이 완료된 곳을 대상 으로 지역별 안배를 고려하여 인천- 인천생태숲(Incheon Eco-Forest), 강원도- 공작산수타생태숲(Sutasa Eco-Forest), 백두대간생태수목원(Baekdudaegan Eco-Forest), 충청북도 - 덕동생태숲(Deokdong Eco-Forest), 충청남도- 금산생태 숲(Geumsan Eco-Forest), 백제생태숲(Paekche Eco-Forest), 전라북도- 선운산생태숲(Seonunsan Eco-Forest), 전라남도 - 백운산식물생태숲(Baegunsan Eco-Forest), 경상북도- 안 동생태숲(Andong Eco-Forest), 경상남도- 진해만생태숲 (Jinhaeman Eco-Forest), 대봉산생태숲(Daebongsan Eco- Forest), 제주도- 한라생태숲(Halla Eco-Forest) 총 12곳을 선정하였으며, 생태숲의 탐방객 만족도에 관한 조사는 12개 소중 이용빈도가 높은 인천생태숲(인천), 안동생태숲(경북), 금산생태숲(충남) 총 3곳을 정하여 조사 하였다(그림 1). 현 재 인천생태숲과 안동생태숲은 각각 인천나비공원, 소득식 물생태숲 으로 명칭이 변경 되었으나 본 논문에서는 변경전 의 명칭을 사용 하였다. 2. 연구방법 표 1. 생태숲 조성기간 및 면적 생태숲의 모든 설문지는 2010년 6월 1일부터 7월 30일까 지 작성을 완료하였다. 생태숲 조성에 관한 설문은 12개소 를 방문하여 담당자를 만나 면담을 통해 설문지를 작성하였 으며, 생태숲 조성현황의 전국 분포는 Korea Forest Service(2010)의 자료를 참고하였다. 생태숲 만족도 분석의 경우 만족도를 측정하기 위한 설문 문항은 탐방객이 인식하 는 생태숲의 기능, 탐방객의 생태숲 방문동기, 방문 후 탐방 객 만족도, 탐방객의 시설물 이용 전후 만족도로 구성하였 으며, 각 항목별로 세부사상을 두어 세부문항의 만족도의 크기에 따라 5점 척도를 적용하여 1개를 선택하도록 하고 탐방객의 직접 평가를 통해 설문지를 작성하였다. 각 생태 숲당 100부씩 총 300부를 설문한 결과 응답이 불성실한 12 매를 제외한 288매를 유효 표본으로 분석에 이용하였다. 통계분석 프로그램은 SPSS ver. 12를 이용하였으며 그 밖 에 데이터 분석은 Microsoft Office Excel 2007을 사용하였 다. 결과 및 고찰 1. 생태숲 조성경향 1) 조성지역 우리나라의 생태숲의 지역별 분포는 경상남도가 10개소 로 가장 많으며, 경상북도와 전라남도가 각각 8개소, 전라북 도가 5개소 그밖에 인천, 제주, 울산, 부산이 각각 1개소로 가장 적은 것으로 나타났다. 총 42개의 생태숲 가운데 경상 도지역과 전라도지역에만 무려 31개소가 분포하고 있어 지 역적 편차가 심하다. 또한 기후대별 분포에서는 온대남부에서 21개소로 가장 많이 분포를 하며, 난대림 12개소, 온대중부 8개소 이며, 온대북부에서 1개소로 가장 적은 것으로 나타났다. 2) 조성기간 및 면적 생태숲 조성기간은 백두대간생태수목원과 한라생태숲이 9년으로 가장 길었으며, 선운산생태숲과 진해만생태숲이 3 년으로 가장 짧았다. 조성기간은 평균 5.5년으로 나타났다. 한편 생태숲 면적은 금산생태숲이 400ha로 가장 넓었으며, 인천생태숲이 18ha로 가장 좁았다. 본 조사에서 100ha 이상 의 생태숲은 7개소, 100ha 이하의 생태숲은 5개소로 나타났 으며, 생태숲 면적의 평균은 141.4ha 로 나타났다(표. 1). 이상에서 생태숲은 지역별로 경상도, 전라도 지역에 주로 분포를 하며, 기후대별로는 온대남부에 집중 분포를 하고 있다. 생태숲의 조성 면적은 18ha부터 400ha의 다양한 부지 에 조성이 되며 평균 141ha의 부지가 필요로 하며 조성기간 은 평균 5.5년이 소요되는 것으로 확인 되었다. 2. 이용전후만족도 생태숲을 이용만족도의 변수 “명소 방문, 자연의 아름다 움 감상, 식물 지식의 함양, 동물 및 곤충 지식의 함양, 신체 적 및 정신적 휴식, 스트레스 해소, 도시생활에의 탈출, 자연 에서의 혼자만의 시간, 접근성, 저비용, 친구 혹은 가족과의 시간, 자연의 이해, 자연체험활동, 건강 증진, 자기반성의 기회 의 15개 변수에 대해 5점 척도로 구분한 점수를 분석 하였으며 각 항목을 백분율로 나타내었다(표 2). 그 결과 명소방문, 식물지식의 함양, 자연에서의 혼자만의 시간, 저 비용, 자연의 이해, 자기반성의 기회의 변수가 1% 수준에서 유의하였다. 각 변수들 중에서 이용전의 만족도는 신체적 및 정신적 휴식을 위해(4.05)가 가장 높게 나타났으며 스트 레스 해소(4.00), 도시생활에서의 탈출(4.02), 친구 혹은 가 족과의 시간의 변수(4.02)등이 뒤를 이었다. 이용 후 만족도 는 친구 혹은 가족과의 시간(4.10)이 가장 높게 나타났으며 신체적 및 정신적 휴식(4.08), 도시생활에서의 탈출(4.04), 스트레스 해소(4.02) 등이 뒤를 이었다. 전체 변수 중에서 자기반성의 기회(이용전: 2.84, 이용후: 3.19)의 항목은 가장 낮게 나타났다. 대체적으로 이용후의 만족도가 높게 나타난 반면 자연의 아름다움 감상은 이용전의 만족도 보다 이용후의 만족도가 낮게 나타났다. 카이제곱검정에 따라 유의한 변수를 토대로 5점 척도 점 수를 백분율(%)화 한 결과 명소 방문(유의수준 1%) 변수에 있어서 탐방객들은 생태숲이 하나의 명소로 인식(52.1%)하 는 것으로 나타났다. 식물지식의 함양 변수의 경우 68.18% 가 생태숲에서 식물에 대한 지식을 얻어 만족하며, 동물 및 곤충 지식의 함양 변수의 경우도 62.59%가 만족하는 것으 로 나타났다. 그 밖에 자연에서 혼자만의 시간을 가질수 있 어서 좋았다(56.30%), 비용이 적게 들어서 좋았다 (59.09%), 자연을 좀더 많이 이해 할 수 있어서 좋았다 (74.12%), 자기반성의 기회를 가질 수 있어서 좋았다 (34.96) 등이 있으며, 자연의 이해 변수의 경우 74.12%가 만족하여 가장 높은 만족도를 보였다. 반면 자기반성의 기 회의 변수는 34.96%로 가장 낮은 만족도를 보였다. 대부분 의 생태숲이 산지 주변이나 숲 내에 입지하기 때문에 자연 에 대한 항목에서 만족도가 높으며, 비용의 측면에 있어서 대부분의 생태숲의 경우 입장료가 없거나 사립수목원 보다 저렴하여 탐방객들로 하여금 만족도가 높게 나타난 것으로 판단된다. 전반적으로 이용후 만족도는 15개 변수중 14개 변수가 50%이상 만족을 하며, 70%이상 만족하는 변수는 8개가 나타났다. 이는 생태숲의 이용후 만족도는 대부분의 사람들이 만족하는 것임을 알 수 있다. 3. 생태숲이 나아가야 할 방향 생태숲은 현재 많은 수가 전국에 걸처 조성되었으며, 조 성중에 있다. 앞에서 보는 바와 같이 체계적인 조성과 관리 가 이뤄지지 않고 있는 것이 현재 실정다. 또한 생태숲이 무엇인지 정확하게 알고 있는 사람은 드물다. 이에 앞으로 생태숲은 다음과 같은 방향으로 나아가야 할 것이다. 첫째 생태숲은 지역적·기후적·생태적 입지를 고려하여 특 성화 되어야 한다. 즉 행정구역, 지역고유의 역사와 문화, 식물기후대, 해발고, 내륙성 또는 해양성 등의 인자를 고려 하여 특성화 하여야 한다. 둘째 생태숲의 임무와 목표를 설정하여 생태숲의 본연의 역할을 확실히 하여야 할 것이다. 셋째 자생식물자원의 체계적 보전관리로 생물자원에 대 한 국자 경쟁력 강화 방안을 수립하여야 할 것이다. 넷째 관리계획을 수립해야 한다. 특히 관리계획의 수행 여부를 평가받아 생태숲사업과 연계하도록 하며, 평가가 미 비한 경우 국비예산과 연계하여 차등지원을 해야 할 것이 다. 다섯째 사전 타당성 조사 및 사후관리 평가 제도를 도입 해야 한다. 생태숲 조성에 대한 사전 타당성 조사 강화 방안 을 수립하며 사후관리 평가 제도를 통해 평가가 우수한 기 관은 표창 및 인센티브를 주며, 그렇지 못한 기관은 패널티 를 부과 하여야 한다. 마지막으로 개발과 보전의 조화로 산림생태 및 녹색관광 자원으로 활용 방안을 수립해야 할 것이다. 인용문헌 Korea Forest Service(2010) Study on the Long-term Development Proposal for Arboreta and Ecological Forests based on Regional Context in Korea. Korea Heo, J.Y., D.G. Kim., J.C. Jeong and J. Lee(2010) The Actual Conditions and Improvement of the Eco-Forests Master Plan, South Korea. Korean Journal of Environment and Ecology 24(3):235-248.(in Korean with English abstract)

본 논문은 고객만족도 조사가 지니고 있는 현실적인 문제점의 개선 방법에 관한 탐색적 연구다. 고객만족도 수준이 높아질수록 만족고객의 비율이 높아지는 것은 당연한 현상이라 할 수 있는데, 실제 조사 측면에서는 만족응답으로의 쏠림현상이 두드러져, 데이터 분석의 구조적 한계와 함께 고객만족 개선안 도출의 유용성이 낮아지고 있다. 이러한 문제점을 해결하기 위해서는 만족고객을 재분류하여 보다 전략적인 의미를 도출하고 만족 고객의 불만족 요인을 찾아내기 위한 연구가 필요하다. 본 연구에서는 만족고객을 재분류를 위하여 3가지 방법을 제안하였는데, 구체적으로는 세부속성의 복합점수를 이용하는 방법, 만족/불만족 2차원 모형을 적용하는 방법, 만족 고객을 세분화하는 방법이다. 사례연구에서는 3가지 방법을 적용한 만족고객 재분류 결과와 각 방법들을 서로 비교분석하였다. 사례연구결과, 제안한 연구방법은 향후 고객만족도 조사가 다양하고 입체적으로 분석되어 고객만족조사의 활성화는 물론, 고객만족경영 향상을 위한 유용한 자료로 활용되리라 기대한다.

The purpose of this study was to investigate the influences of appearance concern and body satisfaction on the appearance management behavior of male college students. For data collection, a questionnaire was administrated to 538 male college students in Gwangju city, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach' α), regression analysis, path analysis, and t-test were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the appearance management behavior. Also, there was a significant difference between the high-appearance-concern group and the low-appearance-concern group, as the high-appearance-concern group generally conducted greater appearance management behaviors than the low-appearanceconcern group. Second, it appeared that concern of appearance had positive influences on body satisfaction, especially, on the aspect of face-satisfaction. Further, the results showed that the high-appearance-concern group seemed to have a higher body satisfaction than the low-appearance-concern group. Third, the result suggested that body satisfaction generally had positive influences on the aspects of appearance management behavior. Fourth, it was found that appearance concern had direct impact on the appearances management behavior without mediation body satisfaction.

Student and dietitian reactions to a multicultural food service menu were studied. Food habits in a multicultural family could delay the acculturation of the children to traditional Korean food and could cause the isolation of children from the community. Also, Korean students need to be exposed to other cultures and foods because it can be a challenge to eat novel foods when students grow up. To help both multicultural and Korean children adjust to new foods, a multicultural menu was included in a school's food service. Students regarded the multicultural menu as access to another culture, but they felt that improvement of the food quality and menu diversity were required. The degree of satisfaction with the food quality, appearance, freshness, temperature, and menu diversity were all moderate. The multicultural menu was served as a single menu item or a combination menu item. The main dish single items - pasta, jajangmyeon, onigiri, hamburgers, rice and curry, kaupatmu, kaupatkung, and donburi - were liked, but nasi goreng was liked only moderately. The soup - based dish single item, tempura soba, was liked, while tomyum was disliked. The side dish single items - tangsuyook, Japanese donkatsu, baked sausage and potatoes, tandoori chicken, chicken britto, Vienna schnitzels, tender tortillas, and fried chicken wings - were liked. The desserts single items-sandwiches, pineapples, waffles, pizza, bread with strawberry jam, mangoes, and tacoyaki - were liked. The combination menus - Italian, Indian, and American - were liked, but the southeast Asian menu was the least favored. Acceptance of combination and single menu items were similar. Male students liked multicultural menu items more than female students in all categories. Approximately 60% of dietitians had experience serving the single menu items for multicultural food service. The appropriate serving times were twice per month. Dietitians guessed that 80% of the students liked the multicultural menu. The dietitians preferred serving American or Chinese foods to southeast Asian food. There were two difficulties in serving the multicultural menu, which were voiced as as lack of skill in cooking the items and improper cooking utensils and tableware for the items. Despite all the difficulties, the dietitians served the multicultural menu because it provided menu diversity, rather than for educational reasons.

To promote use of nutrition labels, degrees of awareness, use, and satisfaction of nutrition labeling on eating-out menus were investigated by a self-recorded questionnaire from May to July 2010 in 629 participants who visited four bakery chains (n=409) and three ice-cream chains (n=220) located in Daejeon. Of the subjects 53.4% were female, 68.8% aged 20~29 years, and 59.3% visited bakery or ice-cream stores 1~3 times per month. Only 38.2% of participants had knowledge of nutrition-labeling mandates for eating-out menus, and 74.9% had seen labels before in bakery and ice-cream stores. Most subjects understood calorie amount and daily value of sodium very well, but they failed to understand the meaning of daily value. Only 21.2% of the subjects understood nutrition label information completely. Of the participants, 46.7% read nutrition labels in bakery or ice-cream stores when purchasing. Among the subjects who read the labels, 77.2% (36.1% of total subjects) referred to the label information when selecting a menu and 46.9% (21.9% of total subjects) had experienced altering their menu choice based on the information. Exactly 53.3% of subjects answered they did not read nutrition labels since they were not interested or had no time, or because the labels were not noticeable. Satisfaction of the place, timing, and format of nutrition labels at bakery and ice-cream stores fell below average overall. Many subjects wanted trans fat and cholesterol to be added to the labels. In conclusion, degrees of perception, use, and satisfaction of nutrition labels at bakery and ice-cream stores were still low. More effective publicity and consumer education about nutrition labeling will be necessary, and bakery or ice-cream companies should make efforts to improve nutrition labeling such as providing format and place.

Information regarding the status of lunch box service for children and juveniles from nutritionally vulnerable families is limited and has not been assessed from the view of beneficiaries. Therefore, this study intended to determine the satisfaction, current status, menu preferences, and dietary habits of recipients served lunch-box meals from Pocheon city. There were 41 subjects from primary schools and 73 from secondary schools. Although 94.8% answered that the foods were generally helpful, as much as 28.9% replied that the amount of food provided was too little. Only 77.2% answered that they eat the foods always or usually, 29.5% answered that they throw away leftover foods, and only 71.9% recycled empty containers, suggesting the need for instruction regarding how to deal with leftover foods and containers. Food preferences were high for deep-fried foods and meats and low for fish and vegetables, and that for vegetable egg rolls was relatively high, suggesting the need to increase vegetable intake. Adherences to guidelines regarding street foods was the lowest in both elementary and secondary school students, suggesting that the contents of nutrition education for these students should include materials to improve dietary habits, along with increasing the consumption of milk.

세계화의 흐름에 따라 대한민국은 다인종 다문화 된 국가를 이루고 있으며, 이와 같은 다문화시대의 한국사회의 구성원 및 외국인 범죄의 증가는 질적인 측면에서 국내인 범죄 못지않은 사회문제가 되고 있다. 따라서 본 연구는 외국인 수용자들의 일반적 속성이 수용생활만족도와 사회복귀 도움정도에 어떠한 영향을 미치는가를 분석하여 효과적인 교정정책의 방향을 제시하는데 그 목적을 두고 있다. 본 연구의 분석결과 특히 자녀수의 유무가 수용생활만족도와 사회복귀 도움정도에 중요한 영향을 미치는 요인으로 나타났으며 종교별 유무는 사회복 귀 도움정도에만 중요한 영향을 미치는 요인으로 나타났다. 이러한 연구결과를 기초로 교정정책의 방향과 과제를 제언하면 첫째, 다문화주의를 존중하는 다문화주의 교정정책으로 전환해야 하고 둘째, 다문화감수성을 수용하는 프로그램 과 서비스의 개발 및 제공 셋째, 원활한 사회복귀를 위한 교정 복지정책의 확대 실시 넷째, 사회적 지지망의 개발과 정보제공 및 연계가 필요하다.

본 연구는 내장산국립공원 탐방객 281명을 대상으로 설문조사를 실시하여 탐방 후 평가를 통하여 만족도, 만족요인 과 예측모형을 분석하여 실질적인 공원관리의 기초자료를 제공하는데 그 목적이 있다. 만족도 분석결과 내장산사무소는 공공시설부족 및 불만, 이용프로그램부족, 숙박시설 부족 및 불만, 시설이용료부담감, 바가지요금 등, 백암사무소는 시설이용료부담감, 이용프로그램, 상업시설 불만 및 부족, 숙박시설 등에 불만족하였다. 만족요인으로는 '시설관리', '이용자관리' 요인이 내장산사무소(34.3%)와 백암사무소(45.6%)에서 가장 큰 영향을 미쳤으며, 만족도 예측모형에 있어서 내장산사무소는 '탐방로훼손', '상업시설만족도', '쓰레기처리', 백암사무소는 '문화역사자원훼손', '상업시설만족도', '호객행위방지' 등의 순으로 만족도에 영향을 미치는 예측모형이 만들어졌다. 지리적으로 유사한 위치에 있으며 자원과 특성이 비슷하여 큰 차이를 보이지 않았으며 탐방객의 75%가 집중하는 가을단풍기에 시설 및 이용자를 위한 관리기법이 필요한 것으로 나타났다.

This study aimed to find the differences in weight control status and eating behavior of satisfied and dissatisfied female high school students regarding their own body shape. The participants consisted of 238 students at two female high schools in Nonsan-si, Chungnam-do in May of 2008. Self-assessment evaluated present body shape and ideal body shape they would like to have by providing silhouette drawings. The subjects were divided into two groups, 'satisfied' and 'dissatisfied', according to the differences between present body shape and ideal body shape. In the distribution of subjects according to body mass index, 100% of overweight, 97.0% of normal weight and 48.7% of underweight belonged to the dissatisfied group. There were significant differences in weight control and eating behavior between dissatisfied and satisfied groups in terms of frequency and reasons of conducting weight control behavior, body weight return after weight reduction, skipping breakfast and consuming fast food. The satisfied group was two times more likely to not conduct weight control behaviors compared to the dissatisfied group. The main reason for trying to control weight differed according to the group; the reason was feeling fat in the dissatisfied group and desiring to be healthy in the satisfied group. The percentage of subjects that returned to their original weights after weight reduction was 5 times higher in the dissatisfied group. The percentages of subjects that regularly skip breakfast and consume fast food were both higher in the dissatisfied group than in the satisfied group. The dissatisfied group responded 'eating alone' more frequently among nine binge eating behaviors compared to the satisfied group. Both groups, however, did not show any difference in overeating of meals, eating speed, intake frequency of regular meals, food preference, preferred cooking method, carbonated beverage intake and snack eating behavior. In summary, the dissatisfied group tried more unnecessary body weight reduction and had poor eating behavior. Accordingly, to correct the biased perception of body shape by the majority of female high school students, the values of our society should change toward the pursuit of beauty of health.

The purpose of this study was to examine the structural relationships among the benefit sought, satisfaction, and loyalty of green tea consumers, including the moderating effect of age. Data were collected from 658 residents of Seoul and Gyeonggi-do Province who were 20-years-old and older and who had purchased green tea. The SPSS 15.0 and LISREL 8.80 statistical package were used for the analysis, and frequency, reliability, an exploratory factor analysis, a confirmatory factor analysis, and a path analysis were conducted. The results showed that the health benefit and enjoyment among benefit sought had a positive effect on satisfaction. Satisfaction of green tea consumers had a positive effect on loyalty. The analysis indicated that age moderated the relationship among benefit sought, satisfaction, and loyalty. The results could enable green tea marketers to develop marketing techniques that could expand green tea consumption.

The purpose of this study was to examine the effect of customer perceptions of control within the dining experience on customer satisfaction. Customer perceptions of the resulting pace of the service encounter negatively impacted their satisfaction ratings during the stages of ordering, production, and payment in a restaurant. The moderating influence of perceived service pace satisfaction during service stages in a restaurant on the relationship between perceived service pace and customer satisfaction was also examined. Perceived service pace satisfaction was examined using expectancy disconfirmation theory. The effect of perceived pace on customer satisfaction was moderated by perceived service pace satisfaction during the production stage with a greater tolerance to a faster pace during the ordering stage. The management needs to consider the negative effect of service encounter pace on customer satisfaction. Perceived service pace satisfaction during the service stages in a restaurant should also be factored into strategy development for duration control.

The purpose of this study was to investigate the relationship between 'family-work conflict/work-family conflict', job burnout, job satisfaction, and individual job performance in the employees at the restaurants in Daegu City. The sample of this study consisted of employees at the restaurants in Daegu City who visited the 2010 Daegu Food Tour Expo between October 7 and October 10. A total of 302 questionnaires were analyzed using statistical methods of factor analysis, reliability test, and covariance structural analysis. The research findings were as follows; firstly, work-family conflict was positively related to job burnout, secondly, job burnout was negatively related to job satisfaction and individual job performance and thirdly, job satisfaction was positively related to individual job performance. However, there was no relationship between family-work conflict and job burnout. The reason for rejection of the relationship between family-work conflict and job burnout was that family-related affairs were not important enough to affect job burnout among restaurant employees in Korea. This phenomenon happened differently in the US. Therefore, currently, restaurant managers in Daegu City should pay much attention to work-related affairs so as to mitigate job burnout as much as possible among their employees.