This study, using the variationist framework, investigates Korean speakers' usage of haeyo and hapsyo styles on the basis of movie and TV drama scripts. One linguistic constraint (sentence type) and six extra-linguistic constraints (gender, formulaicness, age group, intimacy, dialogue scene, hierarchical relationship) were chosen as potential factors influencing variation between haeyo and hapsyo styles. The seven potential constraints were all analyzed by a multivariate analysis using Goldvarb as affecting the variation examined. Gender was among the top four factors constraining the variation along with formulaicness, dialogue scene, and sentence type. The percentages of the hapsyo and haeyo usage of male characters were 16.1 and 83.9, respectively, while those of females were 6.3 and 93.7. Some (but not significant) degree of group-internal variation was observed in both gender groups. A quantitative analysis was also conducted of eight haeyo-style expressions proposed by previous research as occurring especially often in women's speech. In the data examined, five of them were found to occur significantly more often in female characters' data; one was observed more in men's, while the remaining two were rarely found in both gender groups' data. An attempt is also made to explain the gender difference in the usage of haeyo and hapsyo styles using the (sub-culture) difference approach.

This paper contrasts different of usages of honorifics in Korean and Japanese based on the actual use of honorifics Japanese and Korean high school students. Based upon such contrast this paper elucidates the following points: First, in case of direct honorifics, the differences of ages or statuses become the first standard to determine the usage of honorifics in Korean. However, in Japanese, in addition to differences of ages or statuses, the degree of closeness/ familiarity between the speaker and the listener is an important determinant. Therefore, Korean children use honorific to their parents in Korea, while Japanese children don't. Second, in case of indirect honorifics, it is widely believed that Koreans use honorific by the rule of unconditional honorific and Japaneses use it by the rule of conditional honorific. However, various factors such as the degree of familiarity or closeness between the speaker and the listener, etc. influence the usage of indirect honorifics in Korean. Therefore, the rule of honorifics for Korean and Japaneses languages is quite ambiguous. Third, in Korean honorifics, we can find conditional honorific which is also called as restrained honorific. However, it is generally not used except for in a hierarchical society such as the military.

In the 21st century of globalization, nations create and manage their nation brand images strategically. As one way to promote the nation images, nation brand slogans are used. Since 2002 World Cup in Korea, the Korea Tourism Organization has employed three slogans to present the dynamic image of Korea and to promote the image of developing Korea: “Dynamic Korea”, “Korea Sparkling”, “Korea, Be Inspired”. In order to confirm whether these slogans successfully promote Korean images or not, this paper investigated the images of the slogans from the receiver perspectives (N=38) and presented the linguistic analysis on the slogans. In addition, this paper argues that the three slogans do not successfully promote Korea nation images because of lexical and structural ambiguities of the slogans. It is also discussed in this paper that the receiver meanings of the slogans can be different from the sender meanings: “Dynamic Korea” and “Korea, Be Inspired” can evoke the image of North Korea; “Korea Sparkling” can be thought as sparkling drinks from Korea; “Korea, Be Inspired” can be interpreted as “Korea, which needs to be inspired”, not as the sender meaning “Korea, where you are inspired”. Thus, it is required to reconsider the slogans and create a new slogan that can be classified as a “Love Mark” (Park 2004) and manage it strategically.

언어와 문자는 언제 생겼는가? 어느 누구도 이 질문에 정확하게 말할 수 없다 는 것을 우리는 알고 있다. 우리나라 언어학자들은 “語先文後(말이 먼저 있는 후 글이 다음에 있었다)” 론을 꾸며내었지만, 실상은 자신들 조차도 서로 모순되는 것이었다. 이것은 어떤 이유에서인가? 언어학은 과학적 학문이다. 과학은 이야기 하는 것에 근거가 있어야지 허투루 단정을 할 수 없다. 만약 그 근거가 없다면, 단지 가설이라고 부를 뿐이다. 가설 또한 아무렇게나 말할 수 없다. 논리의 증명에 순서가 있어야지 논리적 잘못이 있어서는 안 된다. 무릇 논리에 맞지 않으면, 또한 역사 발전의 추론 중에서도 그 혼란이 있을 수 있다. 우리나라 언어학자는 왕왕 비평가를 반박할 권리를 가지고서, 그들이 언어학의 ABC를 이해하지 못한다고 말하고, 그들의 비평을 억압한다. 언어학의 ABC란 무엇인가? 내가 생각하기에 그것은 역사, 규율과 기본개념이다. 본고는 “语先文后”의 쟁론 가운데 깨달은 언어학중의 ABC, 즉 기호와 부호 두 가지의 개념을 이용하여 발전한 역사적 발전 속에서 언어와 문자 발전의 이치를 탐구하였다. 이 기호와 부호라는 두 가지 개념의 분석 중 이 두개의 개념이 뒤섞이게 된 원 인을 찾아내고, 동시에 언어학에서 찾아낸 부호 체계, 기호 체계, 문언, 문장 등의 기본 개념에 대해 진지한 구분을 하고자 노력하였다.

Sociolinguistics explores the relationship between language and/in society, dealing with topics such as (regional and social) dialects, bilingualism, multi-lingualism, language contact, ethnography of speaking, ethnomethodology/conversation analysis, language planning, and so on. This research provides a comprehensive overview of sociolinguistic studies in Korea, analyzing papers which have appeared in Sociolinguistic Journal of Korea. Analysis shows that a variety of topics has been dealt with in the Korean Sociolinguistic Society, covering topics on variation analysis of regional/social dialects, honorifics/politeness and address terms, gender studies, interactional sociolinguistics and discourse/conversation analysis, intercultural communication, language planning/policies, computer communication language, language learning and teaching and so on. This general overview shows the development of sociolinguistic studies in Korea, in terms of the topics, methods, objects of analysis and so on, and it will be a guide for future research in the field of Korean linguistics.

This paper is a modest attempt to present a rather simplistic pedigree of sociolinguistics. It first describes the rise of sociolinguistics in the mid-1960s as an established academic discipline. The subsequent sections briefly survey the historial background of sociolinguistics in general, and the historical antecedents of the three main strands/orientations of modern sociolingujistics: the variation study, the ethnography of communication, and the sociology of language. The variation study, being primarily concerned with language variation and language change, finds its ancestry in the early studies in dialectology and historical linguistics. The ethnography of communication derives from anthropological linguistics and the language philosophy of 18th- and 19th-century German thinkers. The history of the sociology of language, which is rather short, stretches back to the earlier studies of language contact, bilingualism, and language policy.

本文探討與相聲有關的語言學分析方法，還以語言學幾個概念提出一些采取相聲教學漢語的想法。到目前的情况來看，分析相聲主要依靠两個語用學理論進行:合作原則和關連性理論。從合作原則看，幽默因說話者違反準則而産生，而從關連性理論看，它因說話者的言語與聽話者的期待之間存在反差而産生。它們各說相聲的幽默原理在於其中。這些理論都可以給相聲较好的解釋，但只靠語用學視角使相聲研究相對忽視其他方面的分析法，如話語分析。利用話語分析方法論可以彌補光靠語用學視角分析相聲的缺點，就是說還可以分析相聲的話語類型和話語結構。幽默話語一般分成叙述型話語和問答型話語，相聲却以對話的形式又叙述又問答，两個類型都包括在内。我們還可以把相聲應用在漢語教學，從教學資料的角度看，相聲既有計劃性又有無計劃性，這一特徵幇助學習者克服教材話語的任意性還間接體驗自然話語的無計劃性。在教學過程中，我們還可以用語用學原則給學習者解釋到底哪一句話最合理，與状况最合適。

The purpose of this paper is to look into theoretical features of the three leading sociolinguists, Dell Hymes, William Labov, and John Gumperz.On the basis of meta-theoretical terms, which help one to see the differences and similarities of given theoretical viewpoints, this study attempts to delineate main characteristics of the sociolinguistic approaches of the scholars.They are discussed by getting answers to questions such as how they see language or language use, how they perceive sociolinguistics as a discipline in relation to linguistics,to what extent they differ regarding their sociolinguistic approaches and where they can be positioned in the tradition of the philosophy of science as well as that of language study.Dell Hymes' approach, along with his view on the ethnography of speaking, is characterized as featuring sociolinguistic relativism. His major concern is to understand and describe socioculturally-bound ways ofspeaking or communication.In contrast, William Labov's approach,along with his study of sound change at social and regionallevel,is characterized as featuring sociolinguistic realism. This means that he is concerned with scientific description of language shifts as they happen as a whole in the context of actual language use. In addition,John Gumperz's approach is characterized as sociolinguistic interactionism. Unlike the previous two scholars, his sociolinguistic approach is uniquely microscopic in thathis main focus is placed on communicative interactions at the level of individual encounter, like interviewsorface-to-faceconversation.

Abbreviation is one of the typical examples of using language. Traditionally, abbreviations are classified into the following four major categories in English morphology: (i) initialism, (ii) acronyms, (iii) clipping and (iv) blending. This research examines types of abbreviatory expressions in Korean from a sociolinguistic perspective. This study first provides a brief analysis of types of abbreviations in Korean, mainly in terms of morphology. The examination shows that in Korean the distinction between initialism and acronym does not hold because of the nature of the syllable-based writing system of Korean, and that acronym is the most widely used types of abbreviation. Second, the study discusses linguistic motivations which are at work in the formation of abbreviations mainly in terms of economic motivation and motivation of distinctiveness. Third, this research explores conditions on the use of abbreviations in terms of sharedness of the information about the referent being talked about. It also shows the property of exclusiveness in the sense that members of a certain speech community share the meanings of the abbreviations. In addition, it explores functions of abbreviations in the following terms: maintaining solidarity, excluding outsiders, novelty, temporariness, and so on. Finally, this paper shows that not only a morphological approach but also a sociolinguistic perspective is necessary in order to fully account for the formation and use of abbreviations in language.

Textbook is very important in English learning and teaching. The goals of this paper are (i) to analyze the distributions of modal auxiliaries in middle school and high school English textbooks and (ii) to compare the analysis results with those of the general- purpose English corpora. Our study is based on Corpus Linguistics, and we are using corpus-analysis methods and tools in our research. In our study, we consider English textbooks as corpus texts and we will analyze them with NLPTools, which is a corpus- analyzing program. After we survey the distributions of modal auxiliaries, we will focus on a modal auxiliary can. We will examine not only syntactical distributions of a modal can but also semantic/functional distributions of this modal in English textbooks. In order to analyze the semantical distributions of can, we will use semantic tags and divide its semantic/functional category into three groups: ability, permission, and possibility. We will also divide the syntactic distributions into the nine verb phrase structures. After we closely examine the syntactic and semantic/functional distributions of a modal can, we will compare the analysis results with those of the LLC Corpus, the LOB Corpus, and the British National Corpus. Through the study, we want to show that the actual distributions and usages of a modal can in middle and high school English textbooks are a little different from those in other general-purpose English corpora.

This study conducts a sociolinguistic analysis of coordinate word order in Korean. The results can be summarized as follows: (i) Word placement (P1, P2) of coordinate word order is determined by the elements of lexical hierarchy, basic vocabulary, word frequency and sociocultural meaning. The elements of lexical hierarchy, basic vocabulary, and word frequency designate the status along the familiar-estranged and superior-inferior axes. (ii) The primary types of coordinate word order are divided into right order (pattern A) types and counter order (pattern B) types. Further, these are based on the arrangement of affirmative meaning (Af) and negative meaning (Ne), which are in accordance with word placement and the sociolinguistic rules of the alternative rule and co-occurrence rule. (iii) The environment types of coordinate word order include natural word order, social word order, and belief word order. The types of word order use include freezing word order and situational order. Therefore freezing word order and situational order, combined with right order and counter order, constitute the formation rule of word order. Based on our saram/horaŋi (man and tiger) example, we describe the input and output of word order. (iv) Coordinate word order comprises different types of word order use, which are influenced by gender variety. Further, the pooling of word order types forms a sociolinguistic pattern and a V-shaped curve. There is also generation variety, which also allows for sociolinguistic patterns to be formed through pooling. The criteria for a W-shaped curve are bi-order, right word order, and counter word order, which combine to form an age-grading and undulating pattern. Finally, there is class variety. In rural dialects class references are used. High classes use the right word order of new types, while low classes use the right word order of old types.

The purpose of this article is to examine the necessity and the possibility of sociolinguistic approach to minority in Korea. Firstly, this article defines the concept of ‘minority’ and looks around its socio-historical background and implication. And then, several types of minority can be divided on the basis of its formative period and birthplace. As the next step, two forms of sociolinguistic approach to minority, that is, ‘linguistic human right approach’ and ‘linguistic citizenship approach’ are presented. This article cannot provide a detailed analysis and an alternative, but affords an opportunity to point out the significance and the limit of these two approaches. Finally, this article is concluded by proposing the cultural restructurization of the diversity and the uniformity in Korean society which includes its minority, and by presenting some sociolinguistic tasks related to the abolition of discrimination against minority and guarantee of its linguistic right.

This paper stipulates Sejong and Saussure as integrative linguists that based their work on scholastic research, and by comparing their representative works, "Hunminjeongeum with Commentaries" and "General Linguistics Lectures" which were published by people close to them, this paper shows the modernity and post-modernity of their linguistics in terms of their discursive significance. The modernity of Saussure’s linguistics was revealed through scientific methodology of language research using such analysis strategies as langue-centered language research. Although Sejong’s methods were different, he also applied the same scientific and universal rationalism in his invention of letters. Saussure was definitely a modern structuralist, he also opened the possibility of integrative linguistics. Sejong also fully showed such two-sided characteristic through Hunminjeongeum. He had thoroughly expressed the two-sided characteristic in the principles of Hunminjeongeum letters by paying attention to both universality and uniqueness. The differences between these two become prominent in terms of history and the subject. Saussure used the strategy of trying to eliminate historicity through the dichotomy of diachronie and synchronie. In contrast, Sejong naturally accommodated the Asian historical tradition. Ultimately, the linguistics of Sejong and Saussure are integrative (fusional). The setting of the issues and strategy of Saussure, who wanted to establish a unique domain for linguistics, in fact premised a fusion or integration between linguistics and other scholarly disciplines, or requested such a result. The creation of Sejong’s Hunminjeongeum is the result of scholastic fusion of such disciplines as linguistics, music, and science.

In Korean, there are many words which have the identical or similar meaning but different honorific usages. The words 'gamsahada' and 'gomapda' (thank) are used differently though they have the similar meaning. Korean speakers think that 'gamsahada', a loanword from Chinese, sounds far more polite than the pure Korean counterpart 'gomapda'. In this regard, for the most time, we use 'gamsahada' for a person with a higher rank than us, instead of using 'gomapda'. By contrast, we can say 'gomapda' to a person who has a lower rank than us. The two words have no difference in the propositional meaning. Nonetheless, the facts that they are used differently in connection with the relation of speaker and hearer imply that they have different functions in the use of honorifics. In this paper, we aim to analyze 'gamsahada' and 'gomapda' from the sociolinguistic perspective. We will use the data of modern Korean corpus of KAIST to understand how the two words are used differently in connection with the relationship between the speakers and the hearers. Furthermore, we identify the difference of usages by means of analyzing that they have what distribution or relative importance at the speech levels of hearer honorifics. This study is not only useful attempt for clarifying the detailed features of Korean honorifics, but also an essential task for understanding the Korean language profoundly.

The purpose of this paper is to cross-culturally analyze the meaning of 'love' in Korean and American pop lyrics of 1980's. Pointing out that the information provided by dictionaries is not sufficient to understand the cultural meaning of 'love', the corpus analytic method of semantic prosody is introduced as it is explicated by Hunston (2002). Using this semantic prosody technique, three different sets of pop lyrics are analyzed with WordSmith Tools software. The three data sets, one Korean and two American, represent 150 pop lyrics. Specifically, these texts are analyzed in terms of distribution patterns of 'love' in the lyrics. First, the modification pattern of 'love' is investigated. It is found that the Korean data is significantly skewed toward negative expressions, producing negative semantic prosody of 'love', while the American data which reflect American culture is overwhelmingly skewed toward positive expressions, producing positive semantic prosody. That is, Koreans experience 'love' in a fairly negative terms in their pop music, while Americans basically treat it positively. Interestingly, the American pop lyrics popular with the Korean public show in-between characteristics. Next, the predication patterns of 'love' are investigated when it plays the role of subject NP. The result again shows that these two cultures define 'love' drastically differently in their pop music. In sum, the semantic prosody technique proved to be useful as an analytic method for cross-cultural studies.

The Sociolinguistic Journal of Korea 14(2). This paper explores the characteristics of feminine and masculine language use through an examination of word frequency in modern Korean novels. Through several blind tests of sample paragraphs from sixteen novels by Kong Seon-ok, Kim So-jin, Shin Kyeong-suk, and Yun Dae-nyeong, subjects were required to identify the gender of the author. The most striking result of the blind tests involved the unanimous identification of two paragraphs from the same novel as feminine. Applying the monoconc program to this novel by Shin Kyeong-suk, an analysis was conducted on word frequency. The result showed that there was a high frequency of words that functioned as hedges, mitigators, and positive back-channel cues. Taking these words that apparently led the blind test subjects to deem the author of Shin's novel to be feminine, a word search was conducted for the other fifteen novels. Though certain words in Shin's novels showed a similar rate of frequency, it was discovered that they involved different collocations. Hence, it may be speculated that this brought about a more mixed response from the blind test subjects. Such explorations show that the perception of feminine/masculine language use involves not only individual words but more importantly, their collocation within sentences.

Cho, Tae-rin. 2006. Positions on the Status and the Signification of Sociolinguistics. The Sociolinguistic Journal of Korea 14(1). The purpose of this article is to examine the status and the signification of sociolinguistics by providing a comparative analysis of the various positions on this issue. Numerous positions have been distinguished too simply by denominations such as ‘OO sociolinguistics’ but have to be classified by criteria which show their essential difference (i.e., sphere of the object of study, relation with neighboring fields, autonomy as a field of science, epistemological viewpoint, consideration for the language user, viewpoint of the society, relation with real problems, etc.). After a brief examination of the logic, persuasiveness and limits of each position, this article clarifies its own position by offering a conceptual definition of sociolinguistics as a ‘study of the dynamic interaction between language, language user and social structure from a trans-disciplinary, hermeneutic and participatory point of view’. This discussion will contribute to elucidating the nature and the actual reality of sociolinguistics and exploring ideal ways toward its future development.