This study identifies the commercialization success factors that can be an important indicator for the transfer and commercialization of national R&D results in the agricultural sector. Unlike other industries, the agricultural sector has a non-systematically scaled and processed industrial structure, and R&D is led by government rather than the private sector. Although the quantitative performance of national agricultural R&D, especially the number of patents and publications, has increased rapidly with the quantitative expansion of the government R&D budget, the technology commercialization of the results of agricultural R&D has been accompanied by difficulties for SMEs. Therefore, this study summarized the success factors for commercialization of state-owned technologies presented in previous studies, and based on them, analysed the success factors for commercialization specific to the agricultural sector. It also conducted a questionnaire survey using Delphi and focus group interviews (FGI) with experts from academia, research and industry, and a survey of agricultural companies to derive success factors for commercialization in the agricultural sector using logistic regression analysis. As a result, five indicators with positive correlation and three indicators with negative correlation within technology characteristics, suppliers, adopters, policy and market factors were finally derived as key factors for agricultural commercialization. In the future, it is expected that independent factor analysis of the food and seed sectors, which have independent industry characteristics from the agricultural sector, will be needed.

The implications of brand hypocrisy for corporate social responsibility (CSR) at the brand level of analysis remain largely unexplored. Drawing on attribution theory and the sense making perspective of CSR, this paper aims to develop a conceptual framework that highlights the negative effects of advertising skepticism on brand distance, as mediated by perceptions of brand hypocrisy. Furthermore, the study seeks to examine whether a brand’s commitment toward sustainability, consumers’ desire for exclusivity and brand trust have any impact on perceived brand hypocrisy and distance. As the effect of CSR skepticism and brand hypocrisy bears heavily on consumers’ attitudes and behaviour, this paper draws from several socio-psychological theories to identify how it can be pre-emptively abated. Findings will enrich the understanding of negative consumer inferences related to brands and provide a conceptualization of an understudied but increasingly relevant form of brand judgment.

There are two purposes of this paper. One is to present a brief introduction to item response theory in conjunction with marketing research. The other is to present a review of current use of item response theory in representative marketing research journals. Several item response theory relevant papers were recently published in various marketing research journals. Because models under item response theory from simple to complex were used without any systematic introduction in marketing research, this paper briefly presents main concepts in item response theory. An encyclopaedia entry (Kim, 2015) and two graduate-level textbooks (Baker & Kim, 2004, 2017) are mainly referred and used for the first purpose. A content analysis was done for the second purpose with 28 item response theory relevant articles on marketing research journals. Articles are sorted based on the classification framework by Thissen and Steinberg (1986). Many articles reviewed relied on some type of unidimensional dichotomous item response theory models. Articles published recently within 10 years that used item response theory models were more complicated both mathematically and statistically than other previously published articles in marketing research journals. The taxonomic tabulations in this study should aid marketing researchers who are planning their continuous training in item response theory, and faculty who design or teach courses on marketing research methods for advanced undergraduate and graduate students.

The purpose of this thesis is to build a dirt-walled house based on the principle of temperature/humidity control in the underground storage room and examine the constant temperature/humidistat effects. The result of the experiment showed that (1) the temperature inside the dirt-walled house was remained lower than the exterior temperature by 3.5-8 'C. And, the daily amount of temperature fluctuation turned out to be 2.5 - 5 'C, which was not significant. (2) The change rate of the humidity was maintained relatively steady at around 4 - 9%.

Processing techniques for producing microcellular silicon carbide, mullite, and cordierite ceramics have been developed by a reaction method that incorporates a polysiloxane and reactive fillers. The techniques developed in this study offer substantial flexibility for producing microcellular ceramics whereby cell size, cell density, degree of interconnectivity, composition, and porosity can all be effectively controlled. It is demonstrated that the adjustment of filler composition enables the possibility of tailoring the composition and properties of the microcellular ceramics. The present results suggest that the proposed novel processing techniques are suitable for the manufacture of microcellular ceramics with high morphological uniformity.

The 3-D modeling of ocean finite element method(OFEM) using k-ε turbulent model and tetrahedron grids has been used to investigate the internal wave generation during the expansion of the deep water from the open sea to the shelf with a simple shape, which can be widely used in the fields of submarine development, ocean environment and meteorology, etc. In this paper, the detailed configuration of internal wave with its length and height and also the distribution of salinity and turbulent kinematic energy, etc. were derived. It is hoped that this OFEM method can be successfully applied to the numerical calculation of internal wave for and the oceanographic problems (tidal flows around underwater hill, plateau, Georges Bank, etc.) and ocean engineering problems(flow past artificial sea reefs) in future.

This study aimed to investigate educational, social, and environmental effects of city parks on the citizens of Anyang, South Korea. The study conducted a questionnaire survey for 30 days on a sample of 1,080 Anyang residents. Parks can be used for different purposes that have benefits like improving the appeal of the local environment as well as promoting health. The respondents highlighted preferred activities including participating in events, learning eco-practices at school, volunteering, and collaborating with the government to enforce environmental quality laws. The identified effects of parks on citizens according to this study were the benefits obtained from parks in the city, the improvement of their quality of life, and enhancing the environmental quality and sustainability. The study also undertook a correlational analysis to establish the relationship between the citizens’ experience in the park and the level of satisfaction they demonstrated in the study for continuity purposes. The data collected was divided into 2 data forms entailed in a comparative analysis chart for the city’s 12 parks at different times of the day, and a clustered analysis using 4 data clusters grouped based on the profiles of survey responders. The study concluded that the educational, social, and environmental effects of the parks are significant, suggesting an array of programs that can be used to enhance urban redevelopment and showed the role of parks in environmental awareness for cities in the future.

As the recent tendency of career management has changed, companies have supported progressive career management and development of their employees internally. And strengthening job crafting is an effective activity not only to improve the work efficiency of the organizations but also to improve the job satisfaction and wellbeing of their employees. In these backgrounds, this paper aims to explore the components of job crafting for the multinational employees in order to emphasize the importance of job crafting and empirically analyze the influential relationship in terms of career success through career commitment and career attitude. Based on literature review the job crafting was defined with three components; task crafting, relation crafting, and cognitive crafting. A total of 336 survey data were analyzed for a total of 27 multinational corporations. As the analysis result the task crafting and cognitive crafting of multinational employees were shown to have an influence on career attitude, but relation crafting did not have any impact on career. It can be interpreted that the employees have self-directed career attitude through a method of showing visible performance based on their given jobs rather than having individual career management attitude through relationships between departments, organizational members, and supervisors.

Purpose - This study attempted to identify the value promotion clues that may operate as a consumer’s motive, by shedding new light on consumer value and by reconstructing each variable analyzed through the means–end chain (MEC) theory. Research design, data, and methodology - In this study, 202 copies of effective questionnaires using the data of Yang and Ju (2012) were subjected to correlation, regression, and SEM. Results - All store selection attributes were verified as having a positive influence on the relationship quality. Although the store selection attributes were verified as exerting a positive influence on the relationship quality, according to the verification result of the mediating effect, consumer value was verified to be influenced only by the relationship quality instead of by the store selection attributes. Conclusion - As a result of path analysis on the proposed model after modification, it was verified that only product factor had a statistically significant positive influence and that social value was completely mediating between relationship quality and emotional value. It may be highlighted that the MEC theory concept would be applicable to the cause-and-effect relationship model.

인삼은 연작지 재배가 불가능하고 주산지의 우량 예정지 고갈로 인하여 제주도를 제외하고 국내 전국에서 재배하고 있다. 지역별 기후형태가 상이함에도 불구하고 동일한 해가림 구조로 재배하고 있어 일부지역에서 피해가 발생하고 있어 지역에 적합한 표준 해가림 재배기술이 필요하다고 생각된다. 따라서, 본 연구는 남부지역(밀양, 나주, 해남)에서의 적정 해가림구조를 밝히고자 실시하였다. 실험은 2008년 부산대학교 부속농장(밀양)에 묘삼을 이식하였고 해가림 시설은 차광망(검정 차광망), 차광판(비누수 광반사 차광판), 차광지+망(청색 비누수차광지에 검정색 차광망), 차광지(청색 비누수차광지)를 후주연결식으로 설치하여 삼집내 광량과 온도를 측정하였고(Li-cor사의 LI-2000) 광합성속도와 엽록소 형광반응은 생육하고 있는 2년생 인삼을 이용하여 Li-cor의 LI-6400으로 조사하였다. 해가림 자재별 광량은 차광판과 차광지에서 높은 경향을 보였으며, 차광판의 경우 전주에서의 반사광의 유입으로 삼집내 광량이 높은 경향이 있었고, 차광지의 경우 투광량이 높아 광량이 높게 나타냈다. 차광지+망과 차광망에서는 광량이 낮은 경향이었다. 온도는 차광판이 가장 낮은 경향이었는데 이는 직접광이 삼집내로 투과되지 못한 원인으로 사료되며, 다음으로 차광망, 차광지+망, 차광지 순으로 높은 경향을 보였다. 차광지의 경우 투광량이 높아 인삼에서 고온장해가 생기는 현상이 나타났다. 광합성의 경우, 광강도가 증가함에 따라 광합성속도가 증가하는 경향이 있었고, 해가림 자재에 따라 비교하면 차광판에서 높은 경향을 보였으며, 다음으로 차광망과 차광지+망이 높았고, 차광지에서 낮은 경향이었다. 엽록소 형광반응에서 Fo는 차광판에서 낮은 경향이었으며, 다음으로는 차광망, 차광지+망, 차광지 순으로 높은 경향을 보였다. Fv/Fm에서는 차광판에서 높았고, 차광망, 차광지+망, 차광지 순으로 낮은 경향이 있었다. ETR은 차광판에서 가장 높은 경향이 나타냈으며, 다음으로 차광망, 차광지+망, 차광지로 낮은 경향을 보였다.