This study is to investigate the effects of support program satisfaction in the organizational trust and the management performance for the start-up business to suggest institutes and working-level officials with an theoretical and practical implication. For this, we performed empirical analysis, in particular we examined mediation effects of the organizational trust. We surveyed a questionnaire for 247 start-up companies of incubation center. We performed reliability and correlation analyses etc. through SPSS 23 and performed structural equation model analysis etc. through Amos 23. As a result, first, pilot product, marketing, financial account, education and consulting appeared effective effects in management performance but law did not appear effective. Second, education and consulting appeared positive by mediation of the organizational trust. This means the organizational trust factor has to be considered in support programs like education and consulting.

2017년 승선실습 중이던 위탁실습생이 사망하는 사고가 있었다. 이 실습생은 1일 12시간씩 작업을 했다고 한다. 실습생에 대한 업무시간과 휴식시간을 규정하는 법령은 아직까지 없다. 이 연구는 상선에서 승선실습을 하는 위탁실습생의 업무실태 파악과 위탁실습생의 처우 개선을 위해 설문조사와 통계분석을 수행했다. 설문은 상선에서 위탁실습을 다녀온 학생을 대상으로 진행했다. 설문결과는 다음과 같다. 첫째, 선종에 관계없이 1일 평균 10시간씩 업무했다는 의견이 43.0%를 차지했고, 휴식시간은 평균 8시간이었다는 의견이 35.2%를 차지했다. 응답자의 15.6%가 12시간 이상 업무한 경험이 있다고 했다. 라면 끓이기, 휴식 중에 작업, 사적인 심부름 등 부당한 지시 사례가 있었다. 둘째, 선종별 교육만족도에 대해 LNG운반선에서 실습한 학생들의 만족도가 높았던 반면, 산적화물선과 컨테이너운반선의 교육만족도는 낮았다. 선박의 크기와 선령, 업무시간, 휴식시간, 실습지원비가 교육만족도에 미치는 영향은 미약함을 확인했다. 끝으로, 위탁실습생의 근로자성 판단에 대해 56.8%가 ‘근로에 해당된다’고 응답했다. 설문결과를 통해 위탁실습의 열악성과 위탁실습생이 근로와 휴식에 대한 법령의 사각지대에 있음을 확인했다. 이를 위해 업무시간과 휴식시간의 법령 마련, 폭력 및 성희롱에 피해방지시스템 구축 등을 개선방안으로 제시했다. 이 연구는 위탁실습생의 업무와 휴식에 논문의 초점을 맞춰 선박의 종류와 크기, 선령별로 실습만족도를 분석했다는 것에 의의가 있다.

The purpose of this study was to investigate the quality attributes and importance that affects their satisfaction with respect to lunchboxes amongst children from low-income families in Korea. In case of 1-3rd-grade elementary school, 57.1% received lunch box through the community child center, while 45.2%, 68.5% and 80.7% of 4-6th-elementary school, middle school, and high school students received the lunch box from home, respectively. Typically, in 40.2% of all grades, the time to eat the meal was within 1~2 hours of delivery, and 34.0% consumed the lunch within 2~6 hours of delivery. With respect to intake of the contents of lunchboxes, 72.0% of the participants answered that they ate 80% of the lunchboxes delivered and 24.9% only ate 50% of the content of lunchboxes. The largest leftover were vegetables (26.9%), and the reason for leaving food was ‘do not like to eat (36.1%)’ followed by ‘no taste (32.6%)’. Regarding improvements in delivery lunchboxes, elementary school students selected ‘taste’, while middle school and high school students selected 'variety of menu'. The ‘nutrition (3.69 point)’ of the lunchboxes was the highest satisfaction and the ‘variety of menu (3.34 point)’ was the lowest. In all grades, ‘nutrition’ and ‘hygiene’ were considered to be important as quality attributes of the delivery lunchboxes, and satisfaction was also high. On the other hand, in the 1-3rd-grade elementary school, ‘variety of menu’ and ‘amount of side dish’ were important but satisfaction was low. The 4-6th-grade elementary school, middle school and high school students stated that ‘taste’and ‘variety of menu’ were important, but satisfaction was low.

중요도-만족도 분석방법은 만족도 향상을 위해 관리 우선순위를 선정할 수 있는 간단하고 효과적인 방법이다. 본 연구는 이중에서 IPA-Kano 모델을 적용하여 천연기념물의 방문 만족 속성과 관리 방안을 연계하고 방문 만족도 향상을 위한 관리 개선 우선순위 선정을 목적으로 한다. 방문 만족 속성 14개를 기본요소, 실행요소, 매력요소로 구분하고 요소별 성취도(만족도)에 따른 개선 우선순위를 도출하였다. 서천 마량리 동백나무 숲 관리의 기본요소는 ‘자연환경’, ‘안내소･안내직원’이며, 중요 실행요소에는 ‘아름다운 경관’, ‘탐방시설’, ‘숲의 관리상태’, ‘접근성’, ‘역사문화자원’이 해당된다. 매력요소는 ‘천연기념물의 가치’, ‘주변 관광지’, ‘적정 입장료’로 나타났다. 성취도에 따른 개선 우선순위는 ‘안내소･안내직원’ > ‘접근성’ > ‘자연환경’ > ‘탐방시설’, ‘역사문화자원’, ‘숲 관리상태’, ‘아름다운 경관’ > ‘적정 입장료’, ‘주변 관광지’ > ‘천연기념물의 가치’ 순으로 나타났다. 연구결과를 바탕으로 천연기념물 관리 시 한정된 자원과 예산, 인력을 효율적으로 배치하기 위한 우선순위를 제안하였다.

도시의 인구가 증가함에 따라 도시민의 여가 공간으로 활용되는 도심지 공원의 중요성이 가중되고 있다. 그러나 과도한 인구 밀집으로 인한 공원 이용객의 증가는 도시공원 내 범죄 발생 증가로 이어지고 있으며, 이러한 공원 내의 범죄율은 매년 증가하는 추세를 보이고 있다(경찰청통계, 2012). 특히 최근에는 시체유기와 같은 강력범죄 또한 증가 하고 있는 실정으로, 사회적 관심 공간으로서 재조명되고 있다(김석진과 박미량, 2013). 이에 환경개선을 통한 범죄 예방설계(CPTED)기법 5원칙(자연적 감시, 접근통제, 영역 성, 활용성, 유지관리)이 적용된 공원설계 지침 등이 등장하였으며, 이 같은 범죄예방설계 기법이 조경 설계 및 공원설계에 적용됨에 따라 최근 범죄예방설계의 적용 및 실증분석 연구가 진행되고 있다. 공원의 범죄예방설계 연구로는 기존 도시와 건축물에 적용되던 범죄예방설계를 공원에 적용하기 위한 지침계선 연구가 주를 이루었으며, 이에 대한 실증분석을 통해 공원 내 실효성이 있는 범죄예방설계를 제시하는 연구가 주를 이루어 진행되고 있다. 반면 공원 중 규모가 큰 소공원이나 근린공원의 경우 안전에 대한 인식과 요구도가 높아 공원 내 폐쇄 회로 텔레비전(CCTV)과 비상벨 등 다양한 범죄예방설계 요소에 대한 실증분석 연구가 다수 진행되고 있는 반면 어린이 공원의 경우 범죄예방설계 관련 연구가 다소 미비한 실정이다. 특히 어린이 공원의 경우 사회적 약자의 이용이 잦기 때문에 더욱이 안전성 확보가 절실한 실정이다. 이에 본 연구는 상대적으로 범죄예방설계에 대한 연구가 부족한 어린이공원을 중심으로 실사용자의 설문을 통해 요구도와 이용자평가를 분석하여 어린이공원에 직･간접적으로 필요한 범죄예방설계 요소를 도출하였으며, 이를 통해 어린이 공원의 범죄예방설계 적용 및 관리를 위한 보완사항 및 개선방안을 제시하고자 하였다. 어린이공원의 사용자 설문을 위한 대상지는 충청북도 충주시 어린이공원 12곳을 선정하였으며, 설문지의 경우 리커트 척도의 5점 척도를 사용하여 체크리스트와 이용자평가 를 조사하였다. 분석을 위한 체크리스트와 이용자평가는 범죄예방설계 원리를 중심으로 자연적 감시 7문항, 접근통제 및 영역성 6문항, 활용성 7문항, 유지관리 3문항으로 20문항이었으며, 수집된 설문지를 통해 요구도 분석과 이용자평 가를 진행하였다. 이용자 평가를 통한 범죄예방설계의 요구도 분석결과 자 연적 감시의 경우 휴게공간과 놀이 공간의 시야 확보가 가장 필요한 것으로 분석되었으며, 가로등에 의한 빛 차단에서 가장 낮은 요구도를 보였다. 접근통제 및 영역성의 경우 CCTV의 사각지대가 가장 요구도가 높게 분석되었으며, 지름길의 유･무가 가장 낮은 것으로 분석되었다. 활용성의 경우 휴식공간의 그늘 조성이 가장 중요한 것으로 분석되었고 생태성 증진이 다소 낮은 경향을 보였다. 유지관리의 경우 공원의 청결한 환경에서 요구도가 가장 높은 것으로 분석되었으며, 공원 내 잡초 관리가 낮은 요구도를 보였다. 이용자 평가의 경우 자연적 감시에서 시야 확보가 가장 잘 되어 있다고 평가하였으며, 가로등의 빛 차단을 가장 낮게 평가하였다. 접근통제 및 영역성은 공원경계의 명확성이 잘되어 있다고 응답하였으며 음주 및 흡연 통제가 가장 안 되어 있다고 응답하였다. 활용성의 이용자 평가 분석결과 휴식공간의 그 늘 조성이 잘되어 있다고 응답하였으며, 조경요소의 만족도 가 낮은 것으로 분석되었다. 유지관리의 경우 시설물의 유지 관리가 잘 되어 있다고 응답하였으며, 공원의 청결성이 결여 되어 있다고 응답하였다. 전반적으로 남성보다 여성의 요구도가 높았으며 현장평가에서도 낮은 점수를 부여했다.

The consumer satisfaction level for insect products for feed was investigated in order to be used as a basic data for the establishment of the insect industry. The survey was conducted on 302 ordinary citizens aged 19 to 59 on consumer satisfaction with insect-related products for feed. When insect is supplied as a food source, most consumers are purchased for reptiles (66.7%). Asking about food type, most of them answered that they buy food in living form (83.3%), which is higher than dry form (16.7%). The kind of insect-related products for feed were in the order of crickets (83.3 %) > mealworm (16.7 %). The frequency of use of the product was once (66.7%) > 2 to 3 times a week (16.7%) > 2 to 3 times a month(16.7%). Consumer satisfaction with insect food for feed was average, but they said they were relatively satisfied with the quality, the route of purchase and the nutritional content.

While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede’s cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.

The purpose of this study is to verify the mediating effect of pay satisfaction on the relation between procedural justice and organizational commitment. A survey was conducted to examine the mediating effect of pay satisfaction on the responses of 529 employees. The study chose sex, age, education, position, job type and career as control variable, and the regression model which treated procedural justice as independent variable and organizational commitment as criterion variables were set. A pay satisfaction was supposed as mediating variable of these relationships. The data analysis was conducted by SAS 9.4ver and LISREL 8.80. The results of this study confirm underneath the followings. First, the relation of procedural justice and organizational commitment are significantly unique. Second, procedural justice are positively related to pay satisfaction. Third, pay satisfaction is significantly positively related to organizational commitment. Fourth, the pay satisfaction is partially mediated on the relationship between procedural justice and organizational commitment. This means that the pay satisfaction mediates the relation of procedural justice and organizational commitment. These results are different from the prior researches which had treated pay satisfaction as mediating variable of procedural justice and organizational commitment. Based on the findings of the study, this study presented managerial implications and suggestions for future studies.

The use of Project Management Information System (PMIS) is increasing in project management industries such as construction, defense, manufacturing, software development, telecommunication, etc. It is generally known that PMIS helps to improve the quality of decision making in project management, and consequently improves the project performance. However, how much and which parts of project management performance are affected by PMIS still need to be studied further. The purpose of this study is to investigate the impact of PMIS quality on project management performance. We collected data from various project based industries such as construction, defense, manufacturing, software development and telecommunication by using survey questionnaire. PMIS quality was measured in three dimensions. They are system quality, information quality and service quality. Project management performance was measured in nine variables such as time reduction, work accuracy, cost management, etc. Statistical analyses such as multiple regression were used to analyze the data. The results showed that PMIS quality had significant impacts on the project management performance and user satisfaction. It was notable that only two dimensions out of the three PMIS quality dimensions, system quality and information quality, affected the project management performance. Also, it was found that PM performance played a mediating role between PMIS and user satisfaction, and between PMIS and reuse intention. The contribution of this research is that it helps to clarify what aspects of PMIS affect the project management performance and user satisfaction.

With the increasing interest among modern people in the environment and leisure activities, the social demand for parks and green spaces is increasing. Thus, with the increase in park consumers, it is necessary to systematically investigate and analyze user characteristics and demands and continuously reflect them in park management to increase user satisfaction. Therefore, this study focused on Central Park in Dongtan 1 New Town, Hwaseong City, to analyze and evaluate what variables affect users’ behavior and satisfaction and suggested ways to construct future neighborhood parks. After theoretical considerations, the site was investigated and analyzed, and user behavior and satisfaction were studied through surveys and in-depth interviews. The results showed that user satisfaction with the Central Park was generally high, and the park had a large positive effect on the satisfaction with the residential environment among residents. It seems that the psychological and mental satisfaction provided by the park, which relieves mental and physical stress in modern people’s busy lives and supports static and dynamic recreational activities, will be high. It was judged that if user demands are more actively reflected upon, user satisfaction can be increased, and parks can be vitalized.

본 연구는 대학의 경쟁력을 확보하는데 필요한 마케팅 방안을 모색하고자 대학교육서비스의 일환인 대학스포츠센터의 서비스품질과 학생만족, 대학이미지를 연구하는데 그 목적이 있다. 이를 위해 서울 수도권지역의 3개 대학의 스포츠센터를 대상으로 편의추출법을 사용하였다. 설문지 총 350부 중 24부의 설문지를 제외하고 최종 326부의 자료로 분석하였다. SPSS 21.0프로그램을 사용하여 빈도분석, 탐색적 요인분석, 상관관계 및 다중회귀분석을 실시하였다. 그 결과 첫째, 대학스포츠센터의 서비스품질의 지리적, 인적, 편의성 요인이 학생만족에 영향을 미치는 것으로 나타났다. 둘째, 대학스포츠센터의 서비스품질의 시설적, 편의성 요인이 대학이미지에 영향을 미치는 것으로 나타났다. 셋째, 대학스포츠센터의 서비스품질의 학생만족이 대학이미지에 영향을 미치는 것으로 나타났다.

이 연구는 충주 조정아카데미 참여동기와 만족 및 지속의도의 관계를 검증하는데 목적이 있다. 연구대상은 조정체험아카데미 이용한 경험이 있는 일반인들을 모집단으로 설정하였다. 이와 같은 과정을 통하여 2017년 8월 1일부터 9월 30일까지 총 230부의 설문지를 배포하여 불성실하게 응답했거나 조사내용의 일부가 누락되어 신뢰성이 떨어지는 자료 29부를 제외한 201부를 유효 표본으로 설정하였다. 수집된 자료는 IBM SPSS Statistics 21과 IBM AMOS 21을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 확인적 요인분석, 상관관계분석, 구조방정식모형 분석을 통한 경로분석을 실시하였다. 연구 결과는 다음과 같다. 조정체험아카데미의 참여동기 요인 중 건강지향, 가정지향, 사교지향, 여가지향 등이 만족에 영향을 미쳤다. 또한 조정체험아카데미 만족은 지속의도에 영향을 미쳤다.

보육교사의 전문성은 역할 수행에 있어서 중요한 요인이며 보육의 질적 제고를 위한 필수적인 과제로서 보육의 지속적 성장을 위한 전문성확보가 필요하다. 전문성이 확보되면 직무만족도가 높아지고 보육교사들의 이직률을 낮출 수 있다. 보육교사의 이직률이 낮아지면 영유아와 보육교사 사이의 애착관계형성에 있어 긍정적인 영향을 끼침으로 영유아 발달에 있어 매우 바람직한 상호 관계를 형성한다.

With increasing interest in the health and safety of food served in restaurants, more emphasis is being placed on the importance of health and food. As a result, Yaksun cuisine with new added effects and image is becoming more popular as a way to improve people’s health. This study analyzed the effects of selection attributes relating to Yaksun cuisine on customer satisfaction and intention to maintain relationship in order to understand various needs of consumers as they relate to health food. The results showed that, among selection attributes of Yaksun cuisine, price, safety, and health were found to have significant effects on customer satisfaction; however, the effect of quality on satisfaction was not verified. Moreover, while the effect of safety and health of Yaksun cuisine on the intention to maintain relationship was found to be significant, the effects of quality and price on the intention to maintain relationship were not verified. These findings suggest that consumers believe Yaksun cuisine is more beneficial for health than general food and trust the origin label, hygiene, and safety of ingredients in Yaksun cuisine. Therefore, the results of this study suggests providing opportunities for consumers to experience diverse tastes in Yaksun cuisine and that development and promotion of different recipes using Yaksun ingredients will help reinforce competitiveness of Yaksun cuisine in the market and increase sales.

본 연구는 학원교육에서 중·고등학생을 대상으로 플립드러닝에 대한 만족도와 요구도를 알아보는 것을 목적으로 하였다. 미래사회가 요구하는 창의 인재를 양성하는 교육방법 중 하나로 기대를 받고 있는 플립드러닝의 프로그램 개발과 운용에 기초자료를 제공하고, 궁극적으로 플립드러닝의 효율성과 효과성을 높이는데 기여하고자 한다. 실증분석을 위해 플립드러닝 방식으로 수업을 하는 학원의 수강생 512명의 표본을 수집하였으며, SPSS WIN 21.0 프로그램을 사용하여 분석하였다. 연구결과 첫째, 중‧고등학생의 플립드러닝에 대한 만족도는 ‘학습내용 > 학습방식 > 학습결과’ 순으로, 요구도는 ‘학습방식 > 학습내용 > 학습지원’ 순으로 나타났다. 둘째, 학원특성에 따른 플립드러닝의 만족도와 요구도는 학급당 학생 수가 15명 미만이고, 수업시간이 4시간 이상이며, 학원에 온라인학습장비가 비치되어 있고, 학원이 온라인강의를 직접 제작하는 경우가 그렇지 않은 경우보다 전반적으로 높게 나타났다. 셋째, 개인배경에 따른 플립드러닝의 만족도와 요구도는 성적이 우수할수록, 수강기간이 3개월 이상, 주당 온라인 강의를 4시간 이상 듣는 경우 대체로 높았다. 넷째, 만족도에 영향을 미치는 요인은 남학생, 수강기간, 성적, 수강료이고, 요구도에 영향을 미치는 요인은 남학생, 학급당 학생 수인 것으로 나타났다. 플립드러닝의 효율성과 효과성을 향상시키기 위해서는 학습자의 만족도와 요구도를 고려한 개별 맞춤형 콘텐츠의 개발과 학습진행이 요구된다.

With the development of technology, e-learning has already become popular. According to the National IT Industry Promotion Agency (2016), the total number of e-learning business owners is 1,639, while the market size is 3.4876 trillion won, meaning that it increased by about 1.5 trillion won compared to the market size of 1.9 trillion in 2008. The utilization rate is 58.7%, which is increasing every year. Currently, college students who are actively using e-learning are Net Generation. The Net Generation means a generation that has encountered and has been using digital since birth (Topscott, 2008). As the Net Generation is familiar with the computer, they can use e-learning services without any difficulty. In addition, according to Kim et al. (2014), college students' computer self-efficacy and the score for e-learning acceptance attitude appeared to be significantly higher Unlike the Net Generation that has been familiar with computers and the Internet since birth, the middle-aged and older generation aged between 40 and 50 is the generation to learn about digital media in order to adapt to the changed age (Lee et al., 2012). Although the middle-aged and older generation is not familiar with the use of the Internet and computers, the proportion of using e-learning by the middle-aged and older generation is increasing recently. In the 50s, the e-learning use rate is only 37%, but it is also the generation that growth rate is highest when compared with last year. Among the reasons for not using the e-learning in the middle-aged and older generation, 'interested but not aware of how to use it' was ranked #1 as 26.9% and 24.9%, respectively. In addition, future intentions to use the e-learning by users who do not use it among the middle-aged and older generation between 40 and 50 were 67.4% and 75.2%, respectively, showing that many non-users had intentions to use the e-learning in the future (National IT Industry Promotion Agency, 2016). This shows that the interest and demand for the e-learning in the middle-aged and older generation is high, but those who are in the generation are having difficulty accessing it. As the current middle-aged and older generation who was born in the baby boomer generation is getting closer to retirement, it has a great interest in preparing for old age. Especially in the aging society like now, the 50s are the ages that distinguish between 'ambiguous middle age' and 'extended old age' and that are the time to prepare for life in old age, and the intention of reemployment of the middle-aged and older generation for the preparation of the later years is gradually increasing. In the case of the middle-aged and older generation who is currently looking for re-first because there is not enough old-age income (Kang, 2016). In addition, subsequent re-employment is mainly done in small micro business, skill-related work, and simple labor. Therefore, there is an increasing demand for the preparation for the re-employment as a civil servant who is available to prepare for his/her old age. However, compared to the younger generations in their 20s and 30s, the middle-aged and older students feel a great deal of difficulty in preparing themselves for the civil service examination because they have not studied for a long time, along with technical difficulties. In terms of the quality of Internet e-learning lecture services, it is expected that there will be differences between the younger generation and the middle-aged and older generation due to technical factors and academic factors. Specifically, adult learners are more mature have more diverse needs and expectations, and before anything else, however, they have a sense of responsibility for home and work compared with regular college students. At the same time, they have a clear desire for learning according to specific goals. It has also been found that there are differences in the level of the use of learning strategies depending on the learners' gender, age, and academic background. Therefore, this study has a purpose of comparing the differences in the e-learning acceptance/satisfaction between the middle-aged and older generation and net generation on the basis of technical factors and academic factors by investigating differences in perception and satisfaction with the e-learning and by analyzing the value satisfaction according to age.

Despite the importance of retail atmospherics documented in the literature, little empirical research has been done on the issue of what specific aspects of retail atmospherics can enhance experiential marketing. Therefore, the primary purpose of this study is to compare the effect of product display (lifestyle vs. product-centric) on consumer satisfaction and retail patronage intentions. In so doing, this study examines the mediating role of hedonic shopping experiences operationalized through 3 separate subdimensions (i.e., brand experience, shopping enjoyment, and cognitive pleasure) while controlling a brand effect (i.e., testing two types of product display in a single brand context). Demminga et al. (2012) state that lifestyle display is a cross-merchandised, integrated, aesthetically attractive theme or scene through which consumers could envisage themselves in the scene or nature. On the other hand, product-centric display does not necessarily present a coherent theme. Instead, this type of product display is frequently used in a traditional retail format focuses on merchandise presentation appealing to target customers (Foster and Mclelland, 2015). This study was conducted using two product display stimuli: lifestyle and product-centric displays in the context of a specialty apparel store, Anthropologie. One image of Anthropologie was selected as a lifestyle display because it contained a thematic prop, which illustrates a natural scenario in that store. The results showed that the lifestyle display creates higher brand experience, shopping enjoyment, cognitive pleasure, satisfaction, time spent, and patronage intentions compared to the product centric display. This study provides empirical evidence supporting the importance of experiential marketing. Theoretically, this study demonstrates that lifestyle display could be applied in an apparel store. Rather than focusing only on products retailers could easily develop thematic props in a store because they are easy to set up, cost-effective, and less time-consuming. By setting up a lifestyle display, retailers could easily differentiate their brands from other competing brands.

Introduction This paper’s goal is to assess the effects of customer participation behavior on perceived e-service quality and satisfaction in Greek e-shops. The author builds on and expands previous efforts by investigating customer participation using a multi-dimensional construct developed by Yi and Gong (2013) with the goal of dwelling deeper in the effects of individual dimensions of customer participation (i.e. information seeking, information sharing and responsible behavior) on consumers’ perceptions. The findings show that one of the three dimensions of customer participation behavior, namely responsible behavior, positively affects both perceived service quality as well as customer satisfaction, while information seeking affects only e-service quality and information sharing does not affect any of the two dependent variables. Theoretical development The author, in agreement with the service-dominant view proposed by Vargo and Lusch (2004; 2008), emphasizes the notion that the customers of a provided service are not just simple recipients of a final product, but also co-creators in its production process. Research on customer participation, has revealed its positive influence on perceived quality (Cermak et al., 1994) and satisfaction (Yang et al., 2017), while in some cases studies pointed out when this relationship does not hold, as well as investigate moderators affecting it (Yim et at., 2012). There have been studies that support the positive effect that aspects of customer participation have on customer satisfaction (Dong et al., 2015; Yim et al., 2012; Chan et al., 2010; Kellogg et al., 1997) and perceived service quality (Dong et al., 2015). At the same time, there have been few studies probing into the relationship between customer participation behavior and perceived service quality and satisfaction in the context of the production and distribution of services from self-service technologies, where a high level of customer/user activity and low provider activity is required (Wünderlich et al., 2013), which stresses the importance of the customers’ role in attaining value co-creation. According to Yi and Gong (2013) customer value co-creation behavior comprises two dimensions; customer participation behavior and customer citizenship behavior. This study focuses on customer behavior that is necessary for value co-creation, namely on customer participation behavior, since it is this that is usually manifest in the context of the interaction of customers with an e-shop. In accordance with the terminology utilized by Kelley et al. (1990), this study focuses on customer technical quality- as expressed by information seeking, information sharing and responsible behavior, according to Yi and Gong (2013)- since interaction with an e-shop is usually standardised and does not facilitate the development of interpersonal relationships between customers and employees. Research design To check the hypotheses formulated in this study, the services offered by e-shops in Greece were examined and assessed. What drew attention on the e-commerce and e-shopping sector, was the fact that through the long lasting economic crisis in Greece, it was one of the few that managed to flourish. A survey was carried out using a structured questionnaire for a sample of 335 adults, customers of 125 Greek e-shops. Customer participation behavior (composed of three dimensions, namely information seeking, information sharing and responsible behavior) was measured using Yi and Gong’s (2013) multidimensional and hierarchical scale that consists of 11 items, rated on a seven-point Likert format. E-service quality was measured through the use of a one-item scale developed expressly for this purpose by Lee and Lin (2005), who also used a one-item scale to measure customer satisfaction. Result and conclusion The results obtained from the analysis, supported the propositions that customer information seeking and customer responsible behavior enhance perceived service quality, while at the same time customer responsible behavior increases customer satisfaction. Claims that customer information seeking, or customer information sharing enhance customer satisfaction, could not find any support, as did the proposition that customer information sharing enhances perceived service quality. These results provide useful insight when it comes to designing an on-line store in a way that it would enhance the customers’ perceptions on the attained service quality, as well as their perceptions on their satisfaction. In order to succeed, enterprises should develop organisational socialisation (Kelley et al., 1990; Kelley et al., 1992) in such an extent, that it would establish a climate of trust that will lead customers to assume a responsible behavior towards the e-shop.

Numerous studies have explored the influence of Airbnb on the tourism and hospitality industry. However, relatively few studies have focused on customer engagement. Considering its crucial role of boosting customer satisfaction and behavioral intentions (Harrigan, Evers, Miles, & Daly, 2017; So, King, Sparks, & Wang, 2016), there is a great need for research into Airbnb in terms of customer engagement. Therefore, this study aims to investigate customer engagement, satisfaction, and behavioral intentions among Airbnb users. This study recruited a total of 374 US Airbnb users through Amazon Mechanical Turk (MTurk), which has been increasingly adopted to collect samples in tourism and hospitality studies. Data analysis for structural equation modeling (SEM) was conducted to determine the effects of customer engagement on satisfaction and behavioral intentions of Airbnb users. The results show that customer engagement plays a crucial role in Airbnb user experiences. This study contributes to tourism and hospitality research by applying a customer engagement scale previously developed by So et al. (2016) to examine the relationship between customer engagement and behavioral intention to use Airbnb. In addition to this relationship, satisfaction was included as a mediator to better grasp the importance of customer engagement and the role of satisfaction among U.S. Airbnb users. This research also extends the current literature of Airbnb by examining, through an empirical approach, how customer engagement with Airbnb impacts its users’ behavioral intentions.

Online review sites such as Booking.com or Tripadvisor are considered to be the most accessible and valuable feedback platform in the hospitality industry (Verma et al., 2012; Xiang & Gretzel, 2010; Yoo & Gretzel, 2008). To keep pace with customers’ use of social media, hotels have recently begun to use customer-generated content or online reviews to assist in decision-making (Chan & Guillet, 2011; Leung et al., 2013) since reviews can affect customer satisfaction and ultimately hotel sales and profitability (e.g. Ye et al., 2011; Zhang et al., 2011; Kim et al., 2016; Berezina et al., 2016;). However, limited research efforts have been made to understand customers’ satisfactory and unsatisfactory experiences by analysis of online reviews (Kim et al., 2016; Berezina et al., 2016; Rhee & Yang 2015 a;b; Levy et al., 2013; Li et al., 2013; Kim et al., 2015; 2016; Kwok & Xie, 2016). Furthermore, the effect of different service characteristics on hotel performance is expected to be assymetrical and non-linear (Mikulic & Prebežac, 2008; Füller et al. 2006; Kim et al., 2016; Zhang and Cole, 2016). The objective of this study is to analyse online reviews and determine whether different hotel service characteristics have assymetrical or symmetrical effects on hotel customer satisfaction. A total of 8.540 online customer reviews (from Booking.com) for 42 4 and 5 star hotels in Athens, Greece were analysed in terms of the overall score of the hotel and the individual service characteristics (cleanliness; location/access; personnel quality; installation quality; room quality; food quality; service process quality, and perceived value) for a 2-year period. Data was analyzed using penalty-reward analysis (Mikulic & Prebežac, 2008) and the three factor (satisfiers, dissatisfiers, hybrid) theory of customer satisfaction (Matzler & Sauerwein, 2002; Matzler et al., 2003). Results show that there are indeed asymmetric effects on customer satisfaction. The most powerful frustrators are cleanliness and perceived value and the highest impact dissatisfier is room quality, followed by installation quality and food quality. Only personnel quality and location/access are hybrid factors, meaning that they can have symmetric effects on customer satisfaction. Also, no characteristic was found to be a satisfier or delighter showing that delighting customers is very difficult. Results also differ according to reason for travel (leisure / business) and type of traveller (solo, groups, families, friends). The results of this study can serve as a guide for customizing hotel services for each type of customer. This can lead to higher customer satisfaction and higher perceived overall performance of hotels as expressed in online reviews. Also, higher review ratings can influence overall profits.