이 연구는 의미연결망 분석을 활용하여 Movement culture 중 K-pop 댄스, 태권도 공연의 인식을 탐색하는 것이 목적이다. 연구대상은 대전 소재 K 대학의 105명으로 선정하였다. 연구대상의 선정방법은 비확률 표집방법 중 눈덩이표본추출법을 사용하였으며 조사도구는 모바일 구글 설문지를 사용하였다. 결과는 다음과 같다. 첫째, K-pop 댄스는 ‘세계화’, ‘문화’, ‘유명’의 개념이 20회 이상 산출 된 인식의 상위 개념임을 알 수 있었다. 둘째, K-pop 댄스 인식의 의미연결망 분석 결과, ‘문화’, ‘인기’, ‘유명’ 개념이 k-pop 댄스 인식의 주요 연결개념임을 알 수 있었다. 셋째, 태권도 공연은 ‘좋음’, ‘한국’, ‘절제의 개념이 20회 이상 산출된 상위개념임을 확인할 수 있다. 넷째, 태권도 공연 인식의 의미연결망 분석 결과, ‘움직임’, ‘한국’, ‘좋음’ 의 개념이 태권도 공연 인식의 주요 연결개념임을 알 수 있었다.

이 글에서는 대중음악 금지 및 규제와 관련 박정희 정권과 전두환 정권 을 중심으로 군부정권이 집권욕과 억압성으로 대중음악 규제조치의 제도화 과정과 금지곡 기준 및 내용이 대중음악에 어떤 영향을 미쳤는가를 고찰했다. 특히 기존 연구의 경향과는 달리 군부 권위주의정권의 특성상 유 불리를 따지는 그들의 행태에 따라 ‘선택’(Choice)과 ‘배제’(Exclusion)라 는 용어를 사용하여 대증음악을 민간인보다는 군부의 관점에서 억압통치의 일환이자 차별화 전략으로 사용했다. 여기서 군부정권하의 대중음악 금 지사 일 고찰은 군부정권이 금지곡을 제도화시켜 대중들에게 음악의 이해와 표현의 자유를와 탄압시키는 요체이기도 하지만, 한편으로는 군부의 체 제유지와 상관성이 있는 집권욕과 폭압성을 꾀하는 역할로써 동시성을 보 여준 융합연구의 사례이다. 첫째, 군부정권하의 금지곡은 특히 박정희정권 시절에 대부분 이뤄진 곡들로, 통치권자의 집권욕이나 폭력성에서 이뤄진 것이어서, 금지곡의 잣대가 노래를 만들고 부르는 사람들의 창작성과 정당 성을 배제한 것이었다. 둘째, 군부정권하의 금지곡 해제는 1987년 6월항 쟁의 추세에 맞춰 이뤄진 졌다는 점에서, 표현 강제와 폭압성을 보여준 군 부정권이 국민적 항쟁에 항복하고 나서야 이뤄졌다. 결국 공안(公安)의 측 면보다는 풍속(風俗)의 측면에서의 금지곡이 많았다는 것은 사회문화적으로 군부정권이 폭압성을 드러낸 대중탄압이 심했다는 증표였다.

Recently, K-pop is leading the development of Korean pop culture. And it has established itself as a culture that is accepted and maintained voluntarily by the public worldwide. Cultural development in a region is important because it is a product of the social quality of society. With the debut of ‘Seo Taiji and Boys’ in 1992, the idol group music began in Korea. At present, BTS has formed a global fandom and has become one of the most successful cases among Hallyu content. Therefore, for the development of Korean pop music industry, this study analyzes in various ways what strategies of BTS have made them successful.

본 연구는 빙과류의 종류별로 미생물학적 안전성 평가를 수행하기 위하여 시중에 판매되고 있는 아이스크림의 종류별로 일반세균수를 측정하였다. 또한 냉동저장 중 아이스크림에서 미생물의 생존가능성을 확인하기 위하여 저장온도를 달리하여 S. aureus, B. cereus, L. monocytogenes 와 E. coli를 빙과류의 종류별로 각각 접종하여 저장기간에 따라 생균수를 측정하였다. 시판중인 빙과류 중 빙과 2제품과 비유지방아이스크림 1제품에서는 10 CFU/mL 이하 로 검출되었으며, 이외의 빙과류 제품에서는 1.04-2.10 log CFU/mL이 검출되었다. 측정한 16종의 빙과류 모두 식품공 전상의 세균수 기준 이하로 측정되어 빙과류에서의 미생물 오염수준이 낮은 것으로 나타났다. 빙과류에 미생물을 접종 하여 각각 -5oC, -10oC, -18oC에 저장하여 주기적으로 생균 수를 측정한 결과 저장기간에 따라 모두 감소하는 경향을 나타내었다. 모든 저장조건에서 생균수가 감소하였으며 냉동저장 중에서는 온도가 높을수록 더 많은 미생물이 사멸하였다. 특히, 빙과제품에서는 -5oC에서 모든 균이 1~4주 이 내에 사멸하였는데 이는 빙과제품의 낮은 pH와 접종 후 냉동조건에서 생긴 빙결정들에 의한 것으로 사료된다. 냉동조건에서 미생물은 증식하지 않았으며 효소의 반응 또한 냉동온도에서는 매우 천천히 일어나기 때문에 맛의 변화는 장기간 저장해도 잘 일어나지 않을 것으로 사료된다. 따라서 빙과류의 유통기한에 있어서 저장 및 유통 온도가 잘 지켜진다면 미생물학적 안전성은 확보가 될 것으로 사료되며, 품질변화 중 조직감의 변화를 고려해야 한다. 빙과류의 유통기한에 관한 연구를 위해서 미생물학적 안전성뿐만 아니 라 유통 및 저장 중 온도변화에 따른 빙결정 생성과 같은 조직감의 변화와 지방산패 등 이화학적 분석을 포함한 추가적인 연구가 필요할 것으로 사료된다.

Studies with various approaches are required for the globalization of Korean Food. The objectives of this study were i) how the preferences of foreign students residing in Korea on K-Wave, K-Drama, K-Pop and K-Friend affect their preference, satisfaction level and repurchase intention on Korean food, and ii) which of the factors have the strongest effects on their preference, satisfaction level and repurchase intention on Korean food. The results showed that the higher K-Wave, K-Drama, K-Pop and K-Friend preferences, the stronger effect on the preference, satisfaction level and repurchase intention on Korean food (p=0.0001). Among the factors for Korean food preference, the most critical one was K-Wave preference (p=0.0001), followed by K-Drama preference (p=0.0500). For the satisfaction level of Korean food, the most important factor among the four was K-Wave preference (p=0.0496), followed by K-Drama preference (p=0.0500). For the repurchase intention on Korean food, the most significant factor was the preference for K-Friend (p=0.0004), followed by K-Drama (p=0.0016) and K-Wave (p=0.0030). Based on these results, more efforts to invigorate the preferences for K-Wave and K-Drama, as well as various attempts to improve the preference for K-Friend are required for the globalization of Korean Food.

Over the past decade, the advances in the Internet of Things has allowed WiFi infrastructure to track the movement and location of smart devices. This innovative technology is sometimes referred to as wireless analytics or offline / in-store visitor analytics. Similar to an offline or instore version of website analytics, wireless analytics can infer instore shopping behavior from analyzing the dwell time, movement, and behavior of a smart device within a designated vicinity. The study was carried out at an activation area of food trucks at an Australian metropolitan university. Visitor analytics were gathered by using a wireless analytic modem that was configured to ping and pick up wireless signal emitted by smart devices within the radius of the food truck area. Challenging past research on pop-stores, our findings show that novelty of pop-up food trucks may not necessarily predict their success and consumers tend to prefer familiar food trucks at the Australian metropolitan university. In fact, the presence of novel food trucks may encourage consumers to walk-by without any interaction with the food trucks.

본 연구는 발터 벤야민의 미학적 관점을 통해 인디음악씬의 작가주의적 음악인들의 예술적 세계관을 검토하려는 것이다. 주지하다시피 발터 벤야민의 멜랑콜리적 사유는 꿈 혹은 잠재적인 메시아적 가능성을 인식하는 것이 핵심이다. 대상과 세계, 텍스트의 존재를 새로운 ‘원천’으로 다르게 읽어내는 이러한 알레고리적 방법론은 파국적인 일상의 보편성과 자명성을 넘어서서 인식가능한 새로운 ‘메시아적 현재의 시간’을 추구하는 것으로 파악된다. 대상이 된 텍스트인 자우림의 ｢꿈｣과 장기하와 얼굴들의 ｢TV를 봤네｣, 그리고 브로콜리 너마저의 ｢졸업｣은 모두 현실을 파국으로 인지하고 이와 거리를 두는 멜랑콜리적 세계관에 기반해 있다. 이들은 모두 세계를 파국적이고 무가치한 것으로 인지하는 동시에 멜랑콜리커(Melancholiker)로서 어떻게 현실을 인식하고 넘어설 수 있는 가능성을 추구할 수 있는가라는 철학적 질문을 보여준다. 이들의 텍스트는 미학적인 것과 정치적인 것의 동일시를 통해 대중예술이 가질 수 있는 인식론적 가능성과 사유를 증명하고 있는 것이다.

The aim of this paper is to find which types of pop-up store positively influence consumers and to analyze the factors that affect brand attitude and behavioral intention across different fashion pop-up store formats. The data was collected from 217 respondents in their 20s and 30s and then subjected to descriptive statistical analysis, oneway ANOVA and regression analysis using SPSS Statistics. The results of the oneway ANOVA test indicated that the 'Pop-up store of alliance with different kinds of industries' is the most effective type for increasing brand preference and brand recognition amongst consumers. Some further insights can be made from the regression analysis results. There are differences between pop-up store formats in terms of the cognitive factors influencing brand attitude and behavioral intention. Moreover, there are differences between pop-up store formats in terms of brand attitude factors influencing behavioral intention. Through the results of this study, fashion companies can determine the best type of pop-up store to open depending on their aims. In conclusion, this study provides valuable insights to fashion marketers, helping them to determine the appropriate factors to consider when planning fashion pop-up stores. Academically, this paper contributes to expanding the range of research on fashion pop-up retail by studying consumer experiences of different pop-up store types.

Jang, In Chull. 2017. “Mobilizing K-pop in interethnic relationship and interaction: A case of study abroad students”. The sociolinguistic Journal of Korea 25(3). 199~229. This paper attempts to engage in the body of Hallyu research through a sociolinguistic lens. As a case of analysis, it explores the ways in which the Korean Wave shapes the process of relationship building between South Korean and other ethnic students during their overseas stay. Drawing data from an ethnographic fieldwork of international language learners studying English abroad, the paper reports that, with the global popularity of Hallyu, K-pop serves as an interactional resource in intercultural communication. In particular, Korean students find that it helps them to build friendships with Latin American students, whom they perceive as culturally distinctive interlocutors. The following analysis of interactions between one Brazilian and two Korean male students in a leisurely activity shows that the Korean students are positioned as authentic bearers of K-pop culture in social interactions. In addition, the international students share evaluations of K-pop stars and songs, and stage performances of singing and dancing together, thus leading to jocular and light-hearted atmospheres. However, it suggests that as their K-pop talks involve gendered images and representations of female idol stars, their interactions lead to reproducing “sexy” and “cute” images of K-pop femininity.

Unlike older generation whose consumption of music was bounded by their local culture, today’s young consumers access music beyond cultural boundaries. Many successful pop music in cyber space attracted billions of listeners from all over the world. The young generation born and raised in the digital age, are often thought to have altered sensory-neural characteristics because of their extensive use of electronic device since early childhood. This study investigates a perceptual saturation hypothesis which posits that in order to capture the young generation’s hard-to-get attention, online music must present a high level of energy and rhythm that is near the point of perceptual saturation. We conducted a functional near-infrared spectroscopy (fNIRS) experiment with sixty-four young adults and found that total cerebral blood volume over prefrontal brain area was higher for a song that presents acoustic intensity near the point of perceptual saturation than a counterpart stimulus with lower levels of acoustic intensity. The degrees of prefrontal hemodynamic randomness decreased significantly while the participants listened to YouTube music that provided high levels of acoustic stimulation. Online popularity, recorded as the number of daily hits, was positively correlated with the total cerebral blood volume and negatively correlated with hemodynamic randomness.

The purpose of this study was to investigate the biomechanical of K-Pop dance movement. The study was conducted on 15 male and 15 female subjects in 20-30 age groups. And they choose 150 K-Pop dance choreographies in the top 10 ranking of the main charts. We analyzed the RoM, joint moment and impulse force of the highlight movements. First, During the K-Pop dance motion, the usage of knee joints are more than the hip joints and the ankle joints, and female dancers has a larger range of motion than the male dancers. Second, male dancer uses more than female dancers when they compared the load of male dancers and female dancers. In particular, flexion and extension of the hip joints are mostly used in this study. Third, the impulse force of male dancers was greater than of female dancers, but it was statistically insignificant, this is equal to the impulse on walking. In conclusion, Female dancers use more range of motion than male dancers, but male dancer choreography requires greater torque, which can strain joints. Most choreographic exercises involve movements such as hip joint, knee joint, flexion of ankle joint, extension, rotation, and jumping.

To estimate the movement of Pacific cod Gadus macrocephalus in the Korean Southeast Sea, three type tags were used. A total of 97 Pacific cod were tagged and released with either archival tags or conventional tags. Of these releases, commercial fishermen recovered thirteen conventional tags, and five of seven pop-up tags transmitted data to Argos satellites. Pacific cod began to move towards East Sea after release, and they spent most of their time at depths of 100 to 300m, water temperatures of 0.8 to 14.0°C. However, geographical ranges of their movement limited to area around the southern East Sea. Pacific cod attached conventional tag were recaptured near the release site(Jinhae Bay: main spawning ground) about one or two year after release. Data obtained from tagging investigations suggest that they migrated annually from spawning ground to habtat of the Korean Southeast Sea.

Contemporary fashion companies have been planning marketing strategies that can promote brands and products more effectively for satisfying consumers’ increasingly diversified needs. For this reason, retail spaces have continued to evolve and the modern concept of pop-up stores appeared through this process. Therefore, the object of this study was to research domestic pop-up fashion store cases by collecting article data. These data are from Internet fashion-specialty sites and analyze the types and characteristics of pop-up fashion stores by providing basic information that will be useful in the pop-up fashion stores of companies when they establish their marketing strategies. This study utilized the content analysis method and derived the results by using SPSS Statistics. As a result of this study, the type of “pop-up fashion stores opening in distribution enterprises” comprised the highest percentage of the whole store types and the pop-up fashion stores’ management purposes were focused on product introduction, promotion, and market testing. As time passed, not only did pop-up fashion stores' growth rate increased, but also the types of pop-up fashion stores have become more diverse. In other words, contemporary fashion companies are utilizing more pop-up fashion stores as a marketing strategy than before. However, due to the short history of domestic pop-up fashion stores, the variety of research is still insufficient, so more extensive research on pop-up fashion stores is required.

The purpose of this study is to develop a design as a high value-added exportable industrial product by developing a cultural product, that can be accepted as having universal beauty by people in the Western cultural area. This is done by, re-analyzing it from a modern perspective after applying the color representation, used in pop art, to Shin Saimdang’s Chochungdo (草蟲圖, insects on flowers) which clearly expresses Korea’s national emotion and aesthetic consciousness. The research method depends upon developing cultural products such as scarfs, neckties, handkerchiefs, and folding fans, which are communicated in the global market The expressive technique of pop art is utilized after reconstructing the color sensation of pop art in the aesthetic dimension of the natural, physical, and formative beauty of Chochungdo based on the whole understanding of our country’s genre of Chochungdo and Western pop art. With regard to the colors in the developed design, the basic colors were extracted and applied by selecting 10 pieces in the flower series, which were made with the silkscreen printmaking technique in the 1970s by Andy Warhol, a master in pop art. A work that integrates pop art, a global art trend, with Korean traditional culture is expected to highlight Korean traditional culture in the global cultural era.

The emergence of pop art in the 1960s exerted a profound impact on integrating art into the real lives of the general public, which continues in the current area of culture of post-industrial society. Thus, this study aims to attempt the popularization and modernization of Korean images by applying the concept of pop art to the development of a national symbolic image. This study utilized Mugunghwa, Taegeukgi, and the Great Seal, which are national symbolic images that establish the identity of Korea through differentiation, universality, and visual formativeness. It then proceeded with the development of neo-pop art motives and patterns using national symbolic images from the standpoint of symbolism, mix-match, and repetitiveness from among the characteristics of neo-pop art. This study carried out pattern design by departmentalizing each characteristic according to the standpoint of neo-pop art through scribbles composed of the following: Signs, pictograms, and childlike characters; drawing simplification for symbolism; a mix of the East and the West; a mix of subfashion and subculture for mix-match; the repetition of lines, characters, and icons; and the exaggeration and grotesqueness of characters and icons for repetitiveness. This study is expected to serve as momentum for raising the cultural value of Korea and for the development of a pattern design capable of achieving worldwide competitiveness through the combination of the permanence and continuity of national symbols with the popular universality of pop art.

Despite the growing need for marketers in luxury retail to provide memorable customer experiences via their retail outlets, research investigating the effectiveness of experiential stores on brand and behavioral outcomes is scarce. To address this gap, we investigate the effectiveness of pop up brand stores, which we define as temporary stores that are open for a limited period of time, representing an increasingly popular experiential store format in the luxury fashion and automotive industry. However, pop up brand stores not only reflect one of the latest developments in experiential retailing, but they are also seen as an effective marketing tool to reach new target groups which might perceive traditional luxury as antiquated or obsolete. Collecting data from 345 visitors of two pop up brand stores of a luxury car brand in the US and the UK, we find that three store characteristics – hedonic shopping value, store uniqueness, and store atmosphere – either directly or through brand experience exert a positive effect on word of mouth (WOM) intentions towards the brand. Whereas hedonic shopping value and store atmosphere strengthen the customer’s experience with the luxury brand, store uniqueness, surprisingly, does not. Using brand familiarity as a moderating variable, we further unveil that pop up brand stores create positive WOM in both existing and new target groups. Our empirical results offer novel insights for researchers and marketers, as we quantify the effects of experiential store characteristics on brand experience and WOM, shed light on the role of brand experience in inducing behavioral intentions, as well as illustrate that pop up brand stores are an exceptional opportunity for luxury brands to reach existing and new target groups alike. We argue that pop up brand stores should thoughtfully be considered as a complement to traditional luxury retail and as an alternative to flagship stores.