본 연구는 급변하는 디지털 환경 하에서 개인의 정보추구 행동에 영향 을 미치는 변인들을 확인하는 것이 목적이었다. 이를 위해 디지털 리터 러시와 미디어 교육 경험을 독립변인으로 하여 각 변인의 하위 구성요소 가 정보추구 행동(검색과 공유)에 어떠한 영향을 미치는지 조사하였다. 대학생 총 226명을 대상으로 온라인 설문조사를 실시한 결과, 디지털 리 터러시의 구성요소인 정서와 참여, 비판적 읽기는 검색행동과 공유행동 에 정적(+) 영향력을 보여주었으나, 가치는 공유행동에 부(-)적 영향을 미치고 있음을 알 수 있었다. 미디어 교육 경험은 학교와 가정의 미디어 교육 경험이 모두 정보추구 행동(검색과 공유)에 정(+)적 영향을 보여주 고 있었다. 이러한 연구결과는 추후 적극적인 정보추구 행동을 위해 디 지털 리터러시의 정서와 참여, 비판적 읽기를 향상시킬 수 있는 학교와 가정의 미디어 교육에 단초를 제공한다.

The study aims to investigate the effects of media and self-image congruity of ideal body image on the dieting and exercising behaviors of Korean and U.S. female college students. This study focuses on the concept of self-image congruity in order to examine how respondents perceive actual and desired self-images compared to an ideal female body image selected by respondents. A self-administered survey was conducted, resulting in 331 total responses (194 from Korean students and 137 from U.S. students). The data were analyzed through descriptive analysis, t-test, exploratory factor analysis, and regression analysis using SPSS 23.0. The findings revealed significant differences between Korean and U.S. female college students. U.S. students were more exposed to body image ideals in the media than Korean students; however, Korean female students valued the information regarding ideal body image conveyed by the media more than U.S. respondents. Among Korean female students, exposure to media messages regarding ideal body image and media importance had significant effects on desired self-image congruity, while these factors were not significant among U.S. students. However, there was a negative effect of media exposure on actual self-image congruity among U.S. respondents only. Additionally, the study uncovered that Korean students manage their body image through dieting behaviors while U.S. respondents manage body image through exercise behaviors (weight training as well as cardiovascular exercise). The study provides further support for self-image congruity, which extends its applications to the body image field.

연예인들은 항상 대중들에게 젊고 아름다운 외모와 모습을 보여야 한다는 스트레스를 경험하며, 이러한 스트레스는 불안과 우울을 거쳐 자살생각에 영향을 미친다. 연예인의 직업적 특성과 심리과정을 설명할 수 있는 것이 공적 자의식이다. 공적 자의식은 남에게 보이는 외적 자기에 집중하는 것으로, 대인 불안에 영향을 주고, 내적으로 자신을 과도하게 억압시켜 부정적인 정서를 높인다. 이와 같은 측면에서 공적 자의식은 항상 좋은 모습을 보이기 위한 연예인의 정서 및 심리과정을 보여준다고 할 수 있다. 이에 본 연구는 문헌연구와 사례분석을 통해 연예인들의 외모관리 행동을 공적 자의식이라는 심리적 기제를 통해 살펴보고, 이를 통해 연예인들의 불안과 스트레스, 자살생각을 이해하고 예방할 수 있는 방향을 모색하였다.

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology – Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality , service quality and system quality. Second, fashion Social media information quality, social quality , and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality , service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology – A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationshipseeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers’ narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.