코로나 로 고등학교와 대학교에서 장기간 원격교육이 19 실시된 이후, 다수의 선행 연구는 각각의 교육 기관에서 교육 불평등이 전반적으로 심화되었음을 밝혔다. 그러나 교육 결과의 불평등에 한하여 상이한 결과가 확인되었는데 고등학교는 학력 격차가 커지면서 불평등이 악화되는 양상을 보였으나 대학교는 학 력 격차가 감소하면서 불평등이 완화되는 양상을 보였다. 고등학생과 대학생 모두 졸업 이후 대학생 혹은 직장인이 되어 전에 비해 상당한 양의 자유와 책임을 갖는다는 점을 감안할 때, 사회적 맥락에서 두 집단 은 유사한 기능을 담당한다고 볼 수 있다. 따라서 고등학교와 대학교의 기능상 유사성에도 불구하고 원격 교육 이후 교육 결과의 불평등에서 상이한 결과가 나타난 원인을 탐색할 필요가 있다. 본 연구는 이를 밝 히기 위해 원격교육이 실시되는 기간 동안 고등학교 혹은 대학교를 다닌 학생을 대상으로 인터뷰를 진행 하고 구성주의적 근거이론을 기반으로 인터뷰 결과를 분석하였다. 그 결과 불평등 해소를 위한 학교의 역 할에 대한 인식 차이가 교육 정책에 영향을 미쳐 궁극적으로 교육 결과의 불평등에 영향을 미친 것으로 드러났다. 나아가 본 연구는 학생들이 불평등 해소에 있어 구조의 역할에 대한 선명한 인식을 견지하는 것이 교육 정책에 학생들의 의견을 반영하는 출발점이 될 수 있음을 시사한다.

The present study aims to investigate the patterns and characteristics of impoliteness strategies and impoliteness formulas in Korean learners’ interlanguage complaints, focusing primarily on advanced Chinese learners. Discourse Completion Test(DCT) was utilized to investigate interlanguage complaints, with each scenario providing the research participants with information on publicness, familiarities between the interlocutors, and their social status levels. Impoliteness, as well as politeness, were examined. In the meantime, the effect of those three factors above on the selecting impoliteness strategies or politeness strategies were also investigated. According to the results of the patterns of impoliteness strategies, learners were more inclined to use impoliteness strategies in private scenarios compared to those public scenarios, to hearers with equal or lower social status compared to those with higher social status, and to familiar hearers compared to those unfamiliar. In terms of the characteristics of impoliteness formulas, learners showed a high proportion of bald-on impoliteness strategies in all the 12 scenarios. Secondly, some of the learners failed to use honorifics in certain scenarios, damaging decencies of their hearers and even in being regarded as interlocutors with improper manners. Lastly, most of the learners neglected negative politeness, which is by no means less important that its positive counterpart.

An Indirect Complaint(IC) is defined as the expression of dissatisfaction about oneself or someone/something that is not present in conversations. The present study considered ICs as positive strategies to build rapport and solidarity and investigated different responses of IC between Cambodian Korean learners as a second language(L2) and Korean native speakers by analyzing two categories – verbal and nonverbal responses. Data from the conversation of each group showed that non-substantive responses were highly employed in the non-native group, while commiserating responses were frequently used in the native group in verbal responses. On the other side, non-verbal commiserating strategies were observed relatively more in non-native speakers than in natives. As a result of the post-interview on IC perception, every participant of both groups perceived the positive effects of ICs. Based on the result, this study suggests applying ICs as positive social strategies when teaching Korean as L2, which leads the learners to have more opportunities to interact and practice the L2.

Hair style allows consumers to express their aesthetic sense and individual beauty. However, due to the attributes of hairdressing services and the high expectations of consumers, complaints are increasing rapidly. This study examined the complaint behavior, compensation and hair salon patronage of consumers. Then, a model is presented that explains the complaint behavior for hairstyling, forms of compensation, and hair salon patronage through empirical analysis. This study was conducted by a survey method. A total of 399 questionnaires were used for the analysis. The data were analyzed using SPSS 23.0 and AMOS 23.0 statistical software. The dimension of complaint behavior for hair style included verbal complaints, non-verbal complaints in the salon and private complaints outside the salon. The forms of compensation included re-procedure, psychological, and material compensation. Hair salon patronage was one-dimensional. These results were obtained through exploratory and confirmatory factor analysis. Then the conceptual model was empirically analyzed by covariance structure analysis and obtained in final form through model modification. Verbal complaint behavior positively influenced re-procedure compensation. In addition, non-verbal complaint behavior had positive effects on psychological and material compensation. Hair salon patronage was positively affected by re-procedure and psychological compensation. However, private complaint behavior had a negative effect on hair salon patronage. The direct and indirect effects of the paths among variables were verified by analyzing the mediating effects of different forms of compensations. It is possible to establish differentiated marketing strategies with these findings for consumers with complaint behaviors by considering the forms of compensation.

본 연구는 한우의 전장유전체 내에 존재하는 단일염기 다형성(SNP)에 대해 DNA chip 분석을 통해 각 개체의 유 전자형을 파악하고, SNP 표지인자간 연관불평형의 크기를 알아보기 위해 실시하였다. 강원도에서 사육되고 있던 한 우 거세우 139두의 조직을 채취하여 DNA를 추출하였으 며, Bovine SNP50K BeadChip 분석을 이용하여 분석에 사 용 가능한 최종 35,769개의 SNP 표지인자를 얻어 연관성 분석을 실시하였다. 분석에 이용된 SNP 표지인자의 총 길 이는 2499.26Mb이었고, 전장 유전체에서 평균 대립유전자 빈도(MAF)는 0.273이었으며, SNP 표지인자간의 평균 거 리는 0.060과 0.082 사이에 분포하였다. 강원지역 내 한우 거세우를 이용하여 확인한 본 실험 결과는 기존의 전국의 한우를 대상으로 한 연구결과와 유사한 패턴을 보였다. 50Kb 이하로 인접한 거리를 갖는 SNP 표지인자들의 연관 불평형 값(r2)이 0.2 초과인 인자가 34%로 나타났다. 또한 SNP 표지인자간 거리가 멀수록 측정값이 떨어지는 지수형 식의 그래프를 보였다. 염색체별로 구분한 40kb 이하로 인 접한 SNP표지인자의 연관불평형 값(r2)은 0.2 이하로 나타 난 것이 총 7개(13, 15, 19, 23, 25, 28, 29번 염색체)였다. 종 합하여 볼 때, 본 연구 결과는 강원한우의 유전적 개량을 이 용한 기초자료로서 활용될 수 있을 것이며, 유전적 개량을 이용한 육종시스템에 도움을 줄 수 있을 것으로 기대된다.

Yang, Myunghee, Yoo, Yang & Moon, Grace Ge-Soon. 2014. A Study of the Complaint Speech Act by Chinese Office Workers in Korea: With Focus on High-Level Strategies. The Sociolinguistic Journal of Korea 22(3). The present study examines the use of the speech act of complaint in Korean by Chinese office workers in Korea, with particular focus on their use of high-level strategies. By looking at the differences in speech act between Korean-speaking Chinese office workers and native Korean office workers from a cross-cultural pragmatics perspective, the study aims to shed light on intercultural differences and explore their implications for Korean language education. High-level strategies in the speech act of complaint are broadly classified into direct, indirect, mixed, and silent strategies. By means of a discourse completion test (DCT), 50 Chinese office workers and 50 Korean office workers were surveyed with respect to their use of the complaint speech act. The results indicated that Chinese office workers tend to use more indirect strategies than their Korean counterparts and that Korean office workers use the silent strategy more often than Chinese workers. Significant results were also obtained by comparing the use of high-level strategies by the two subject groups according to variables such as social status, familiarity, age, gender, and employment period.

본 연구는 자동차 산업 내 소비자들의 고객불평행동과 기업과의 관계유지를 실증적으로 분석한 연구이다. 특히, 기업의 불평관리에 대한 소비자들의 인지된 공정성과 제품 원산지의 조절효과를 검증하고자 하였다. 이를 위해 222명의 국산차 소비자들과 232명의 외제차 소비자들을 대상으로 설문조사를 실시하였다. 실증분석 결과, 모든 세 가지 유형 (직접행동, 사적행동, 제삼자행동)의 소비자 불평행동들은 기업과의 관계유지에 부정적인 영향을 미치는 것으로 나타났다. 조절효과에 있어서는 기업의 불평관리에 대한 소비자들의 인지된 공정성이 높을수록 직접행동과 관계유지의 부정적인 관계를 약화시키는 것으로 나타났다. 또한, 국산차와 외제차를 기준으로 나눈 두 소비자 그룹 간의 원산지 효과 차이는 유의한 것으로 나타났다. 사적행동과 관계유지의 부정적인 관계는 국산차 소비자들보다 외제차 소비자들에게서 더 약한 것으로 나타났다. 본 연구의 실증결과는 서비스 마케팅 분야에서의 이론적 시사점뿐만 아니라 실무자들에게 유용한 시사점을 제공할 수 있을 것으로 기대된다.

This study focused on examining methods for the favorable relationship between internet shopping mall and customers from a point of view that it was necessary for internet fashion market getting faced with keen competition to change its marketing focus from securing new customers to customer retention strategies. Measurement instruments were selected to measure these variables and a questionnaire was made. Data was collected in 491 men and women in their twenties residing in Gwangju city using the questionnaire. The analysis results were summarized as follows: First, in the failure to purchase fashion products in internet shopping mall, as consumer's favorable internet shopping attributes, their possibility of complaining and repurchase intentions became higher, and had negative effect on regret and dissatisfaction. Second, attributions of the result of a failure to purchase fashion products in internet shopping mall were found to increase regret and dissatisfaction. Third, customers experiencing regret and dissatisfaction showed a very high possibility of complaining but their possibility of repurchase intentions had negative affect.

The purpose of this study was to examine the post-purchasing behavior focusing on dissatisfaction and complaint behavior. There were some studies concerning dissatisfaction in on-line shopping related to satisfaction and intention to re-buying, but did not focus the relationship with complaint behavior, or identified the factors specifically related to consumer's dissatisfaction. In this study, it was examined to minimize the consumer's dissatisfaction and complaint behavior by investigating the detailed factors relating dissatisfactions and complaint behaviors after shopping apparel goods on the internet. Two hundred fifty five customers who had purchased fashion products in internet shopping had participated in this study. The data was analyzed by factor analysis, regression analysis using SPSS program. As the result, first, product, delivery, returning and price factor were extracted as factors of dissatisfaction, and as factors of complaint behavior, legal action, private action, remedial action were investigated. Second, dissatisfaction was significantly effected on complaint behavior. Specially, returning factor and price factor had effect on legal action, product, delivery factor had on private action and returning factor had affected remedial action. Third, more purchasing frequency, less dissatisfaction. Also, female had more dissatisfaction than male. Finally, more dissatisfaction and compliant behavior, less repurchasing intention. Based on these results, internet shopping fashion marketing strategies were suggested.

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in voice of dissatisfaction responses. Results of the study demonstrated that the inclusion of past behavior improved the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by mediator. In the contests of voice behavior, the effect of past behavior on intention was not mediated by attitude and perceived behavioral control. Meanwhile, subjective norm mediated the relationship between past behavior and the intention to engage in voice behavior.

The review of previous studies on interlanguage pragmatics reveals that they have been modelled on cross-cultural pragmatics. However, in order for interlanguage pragmatics to contribute in the area of second language acquisition, it should examine how L2 pragmatic competence develops as L2 linguistic competence increases. Therefore, interlanguage pragmatics studies should be modelled on acquisitional pragmatics. As an effort to explore developmental features of pragmatic competence by linguistic proficiency, this study investigated the speech act behaviors of three linguistically distinctive groups. A total of 159 English learners, which consisted of high school 1st and 2nd graders, university freshmen, and university seniors, participated in this study. Their written responses to the 7 situations in the Discourse Completion Test (DCT) were analyzed in terms of response length, vocabulary, request forms, and the use of please. The three groups showed different behavioral patterns in the realization of requests and complaints, utilizing different linguistic strategies to be responsive to the social factors. For future research, expanding learner population to include very low and high level learners, developing a new research tool other than DCT, a more systematic grouping by linguistic proficiency were suggested.

본 연구는 해양레저전시이벤트 서비스품질 불만족이 불평행동 및 재구매의도에 미치는 영향을 분석해 성공적인 해양레저전시이벤트 마케팅 전략 수립의 기초자료를 제공하기 수행되었다. 이러한 연구 목적을 달성하기 위해 본 연구에서는 2012년 G도에서 개최된 해양레저전시이벤트 방문객 350명에 대한 설문조사를 실시하였고 다중회귀분석을 통해 다음과 같은 결론을 도출하였다. 첫째, 해양레저전시이벤트 서비스품질의 불만족 수준은 7점 Likert 척도를 기준으로 3.29점에서 3.85점 사이에 위치하고 있었다. 둘째, 해양레저전시이벤트 서비스 불만족 요인 중 직원, 환경, 전시시설은 불평행동에 유의한 정적 영향을 미치고 있었으며 직원, 환경은 미행동에 유의한 영향을 미치고 있었다. 셋째, 해양레저전시이벤트 서비스품질 불만족 요인 중 전시시설만이 재방문의도 및 타인추천의도에 유의한 부적 영향을 미치고 있었다. 마지막으로 해양레저전시이벤트 방문객의 불평행동 요인은 재방문의도 및 타인추천의도에 유의한 부적 영향을 미치고 있었다. 이러한 연구결과는 해양레저전시이벤트 개최의 성과 지표인 안정적인 방문객 확보를 위한 서비스마케팅 전략 수립의 기초자료를 제공하고 있다.