Consumption market research was conducted on gradually increasing vegetarians using various selection attributes. Factors were extracted to identify vegetarian selection attributes and to divide the study cohort into groups, continuous variables (health, animal welfare, eco-friendliness, religion, familiarity, convenience, stability, and cost) and categorical variables (age, marital status, vegetarian duration, and vegetarian frequency) were simultaneously subjected to two-step cluster analysis. Cluster 1 contained high proportions of 20-29 and 30-39 year-olds, which are MZ-generation age groups. A high proportion had a vegetarian duration of 1-3 years, and the popular reasons for vegetarian selection were animal welfare and eco-friendliness. Cluster 2 contained high proportions of 50-59 and 40-49 year-olds, and many in this cluster were married, and mean vegetarian duration was ≥15 years. In addition, significant differences were observed between Clusters 1 and 2 in terms of religion, health, familiarity, cost, stability, and convenience. This study should contribute significantly to predicting vegetarian consumers’ selection decisions and consumption behaviors and provide reliable marketing data for foodservice companies that develop vegetarian foods.

The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ2-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

게임에서 배경은 단지 공간적 구성 요소뿐만 아니라 사용자에게 게임 속에서 몰입감을 높여주는 요소이다. 때문에 실제 도심을 모델로 한 배경의 일부 게임들이 인기를 끌고 있다. 도심을 배경으로 하는 게임의 배경은 만드는데 많은 인력과 시간을 필요로 하기 때문에 제작하기 힘들다. 한편 스트리트 뷰와 같은 서비스와 간단한 룰을 이용해서 가상의 체험을 제공해주는 게임들도 존재한다. 스트리트 뷰를 기반으로 배경에서 중요 요소인 건물을 살려 사용자의 몰입감을 높이고 실제에 기반한 맵을 만들 수 있다면 매우 유용할 것이다. 일반적으로 게임에서 깊이 맵은 빛과 그림자 셰이딩 또는 높이 맵으로 지형을 구성하는데 활용된다. 우리는 이 깊이 맵을 스트리트 뷰에 적용하고자 한다. 우리는 이 연구에서 수치지도를 이용해 간단하고 저비용의 깊이 추정 알고리즘을 실험하고자 한다. 건물에 대한 위치 및 메타데이터는 수치지도로 부터 획득하여 깊이 추정을 진행하였다. 스트리트 뷰에 깊이 정보를 더하여 배경 요소에 중요한 건물을 강조하고 또한 건물과 지면, 하늘을 분리하였다. 디지털 지도와 메타 데이터를 기반으로 한 스트리트 뷰 연구는 다양한 방법으로 활용 될 수 있다.

This study explore the market segmentation based on beer consumers’ purchase motivation 1) to analyze beer consumers and markets more closely and 2) to demonstrate the characteristics of each market segment and contribute to marketing strategies with beer consumer segment. Using -administrated questionnaires asked questions recognizable beer purchase within 6 months by over 20-years-olds, this study 201 surveys online 22 days. The results as follows: beer consumers’ purchase motivation consisted of three factors enhancement, social orientation, and value enhancement. Cluster analysis based on beer purchase showed that there were three groups motivation multi-motivation and motivation group based on average value of beer purchase motive factors and relative load per factor. demographic,beer drinking characteristics and group difference according to cluster gender and monthly average income, and beer drinking characteristics also significantly different by preferred beer, preferred beer type, occasion and drinking place.

본 논문은 균열선단 그리드 세분화기법을 소개하고 자연요소법을 이용한 균열해석에 이 기법을 적용함으로서 그 유효성을 고찰하였다. 유한요소법에 있어서의 국부적 h-세분화와 같이 높은 응력 특이성을 보이는 균열선단 주위를 따라 자연요소법 그리드를 국부적으로 세분화하였다. 본 논문에서 소개되는 그리드 세분화기법은 2단계로 구성되며, 1단계에서는 그리드 점들이 추가되고 2단계에서는 균열선단 절점을 공유하는 델라우니 삼각형들이 나뉘게 된다. 제안하는 그리드 세분화기법의 타당성과 균열해석에서의 유효성을 입증하기 위해 대칭 엣지 균열을 갖는 평면 변형률 상태의 사각 평판을 해석하였다. 수치해석 결과의 상대비교를 위해 균일한 자연요소 그리드를 이용한 균열해석도 수행하였으며, 균열선단이 세분화된 그리드는 균일한 그리드와는 달리 이론해와 조밀한 그리드와 유사한 균열선단 응력분포를 나타내었다. 또한, 총 그리드 절점수에 대한 해석결과의 전역 상대오차에서도 세분화된 그리드가 균일한 그리드에 비해 높은 수렴율 나타내었다.

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, χ 2 test, cluster analysis and ANOVA test.

본 논문은 아이소-지오메트릭 해석에서 h-세분화를 이용한 국부 세분화법과 이에 따른 설계 민감도 해석의 방법론을 연 구하였다. 다중 조밀도 방식을 이용하여 경계면에서 변위 적합조건을 만족하였고, 기존의 아이소-지오메트릭 해석의 텐서곱 으로 인해 발생하는 원치 않는 자유도 증가의 문제를 극복하였다. 해석에서의 변위 적합조건과 마찬가지로, 설계 민감도 해석에서도 변위 결과와 마찬가지로 똑같은 적합조건을 만족하도록 하는 방법론을 제시하였다. 수치 예제를 통하여 본 방법론의 효율성을 입증하였고, 특별히 응력 집중 문제에서의 결과와 민감도 값을 비교하며 경계면에서의 적합조건을 확인하였다.

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers’ perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

국토의 난개발을 방지하고, 자연환경 우수지역들을 보전하기 위해 국토를 모니터링 할 수 있는 공간정보 기반의 환경성평가지도가 필요하다. 이러한 환경성평가지도 중 우리나라의 대표적인 환경성평가지도에는 환경부의 국토환경성평가지도가 있다. 하지만 국토환경성평가지도는 2016년 기준 전 국토의 47.1%가 보전 중심의 1등급 지역으로 구분하고 있어, 현실적인 정책적 활용과 국토의 이용 및 관리를 위해서는 보다 현실적인 국토의 환경성 등급 세분화 방안이 필요하다. 이에 본 연구에서는 국토환경성평가지도의 평가항목 중 서식처 평가, 연결성 평가, 희귀성 평가와 연관된 평가항목들의 중첩 분석을 이용하여 자연환경 우수지역의 세부적인 등급의 도출 방안을 제시하고자 하였다. 이를 위해 국토환경성평가지도의 환경생태적 평가항목을 이용한 자연환경 우수지역 평가를 통해 엄정, 핵심, 완충지역으로 구분 도출하였다. 평가결과 우리나라 국토대비 엄정지역 1.16%, 핵심지역 5.64%, 완충지 역은 17.39%로 나타났다. 평가 결과 도출된 엄정지역과 핵심지역의 대표사례를 살펴본 결과 대부분의 지역들은 개발 발생 확률이 적은 국립공원, 휴양림, 백두대간보호지역 등의 보호지역을 포함한 산림지역들로 나타났고 도시지역 주변에 인접하거나 계곡을 중심으로 개발이 진행될 가능성이 있는 자연환경이 우수 지역들 또한 도출되었다. 이러한 국토의 환경성 평가를 통해 도출된 자연환경 우수지역의 제시와 이를 이용한 국토의 관리는 난개발을 방지하고 지속가능한 토지이용에 큰 기여를 할 수 있을 것이라 판단된다.

The aim of this study is to examine profiles of consumers in Thai seaweed market segments. A total of 321 consumers were surveyed in bangkok, thailand. The multiple regression analysis performed indicates that consumer preference toward seaweed snack is significantly influenced by seaweed consumption frequency. The cluster analysis performed indicates that there are three segments based on consumer purchasing attributes toward seaweed snack : leading type, pursuing type, beginner type. The results show that there are consumer segment with different purchasing attributes level and seaweed preference. in this study Thai seaweed market’s biggest consumer is leading type consumer(n〓40.8%) that have high level of purchasing attributes toward seaweed snack when compared to other segments. pursuing type segment(n〓27.4%) consists of consumers who have low level of purchasing attributes but have high consumption frequency. beginner type segment(n〓31.8%) consists of consumers who rarely eat seaweed snack and have high price sensitivity. This study can inform Thai seaweed consumer’s behavior and effective segment market strategies and target consumer based on purchasing behavior toward seaweed snack.

차량-궤도 구조물 동적 상호작용해석은 차량의 접촉점이 보요소로 모형화된 레일 위를 일정한 속도로 주행하는 미끄러지 는 접촉문제로 취급하였다. 하지만 Euler 보와 같은 고차 다항식의 형상함수가 적용된 유한요소를 사용할 경우 미끄러지는 접촉문제에서 적합조건을 만족하지 못한다. 이 연구에서는 유한요소해석프로그램이 미끄러지는 접촉문제에서의 적합조건을 만족시키지 못하는 것에 대한 해결법으로 주행로를 이루는 보요소를 보다 세분화하여 동적상호작용해석에서의 정확성을 확 보하고자 하였다. 이를 위해 간단한 예제들을 통해 주행로를 이루는 보요소의 세분화 정도에 따른 동적상호작용해석의 거동 을 분석하였으며, 해석 프로그램의 동적상호작용해석에의 적용성을 평가하였다. 마지막으로 사각을 갖는 철도 암거 접속부 의 뒷채움재 설치 형식에 따른 차량주행시의 거동을 평가하기 위하여 동적상호작용해석을 수행하고, 접속부 뒷채움재 형식 의 변경에 따른 지지강성의 변화에 의한 영향과 노반침하에 따른 궤도틀림의 영향을 비교분석하였다.

This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.

The purpose of this research paper is to segment seafood market and find the factor and process that divide the segment market. Cluster analysis and in-depth interview was performed to identify meaningful segment market. The result of the research found three segment market such as seafood integration familiarity group, domestic seafood familiarity group, seafood unfamiliarity group. Seafood integration familiarity group is active consumer that consume both domestic and imported seafood at home. This group have high preference and familiarity about seafood. Seafood familiarity group purchase imported seafood for the reason that imported seafood is cheaper than domestic seafood and have similar quality level. Domestic seafood familiarity group consume mostly domestic seafood and not purchase imported seafood for the reason that imported seafood have low quality and safety. This group have high preference and familiarity about seafood. Seafood unfamiliarity group is low preference group about seafood and seldom eat at home. This study found that the main factor that divide segment market is seafood familiarity that formed by experiencing seafood in youth and seafood familiarity is main factor that determine consumption degree of seafood at home.

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17－21 in 2014 and investigate demographic characteristics and consumer’s behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market’s main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries’s safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market’s consumers prefer to purchase brands and trendy seafood rather than taste.

최근 한국에서는 고속도로 제한속도 증가 정책에 따라 도로기하구조의 변화와 관련된 고속도로 안전문 제가 이슈화 되어 왔다. 이러한 도로선형 변화에 따른 고속도로 안전문제의 올바른 해결을 위하여 본 연 구는 고속도로의 다양한 기하구조, 특히, 평면커브와 종단커브가 오버랩 된 고속도로구간을 대상으로 도 로기하구조 패턴을 그룹화하여 각각의 그룹에 맞는 안전대책을 세분화 하는데 목적을 두고 있다. 이러한 목적을 달성하기 위해 본 연구에서는 여러 클러스터링 테크닉들을 국내 고속도로의 기하구조데 이터에 적용하여 최적의 클러스터링 방법론을 찾고 각각의 기하구조 클러스터에서 발생한 사고데이터들 을 기반으로 클러스터 기반 사고심각도 예측 모델링을 실시하였다. 그 결과, K-means 클러스터링 기법 이 최적의 클러스터링 기법으로 확인되었으며 평면 및 종단커브 선형은 6개의 패턴으로 그룹화 되었다. 또한 각 6개의 클러스터로 그룹화 된 구간에서의 사고 심각도를 예측한 결과 어리거나 나이든 운전자, 야 간, 미숙한 바퀴조작, 사고 처리시간이 사망 및 부상이 포함된 심각한 사고를 증가시키는 요인으로 나타 났다. 위 결과를 통하여 본 연구는 고속도로의 평면 및 종단커브 조합구간에서 선형요소들의 특성별로 그 패 턴을 그룹화하여 사고 심각도를 낮추기 위한 고속도로 안전대책을 세분화하여 제안하였다. 본 연구에서 쓰인 방법론과 세분화되어 제시된 안전대책은 제한속도 증가에 따른 고속도로에서 안전향상을 위해 연구 자. 도로안전정책 입안자 및 현장 기술자들에게 실질적으로 유용하게 쓰일 수 있을 것이다.

The biggest difficulty the small and small business currently face is not to have the effective cusomer management system that is the computerization of management. This suggests their will to introduce data marketing in order to differentiate 'Customer Marketing' and 'One to One Marketing'. The potential needs as well as visible needs of customer should be considered in order to research and analyze the customer data. At this point mayor enterprises are paying much attention to Customer Segmentation and their related markets are expanding rapidly. I'll give a brief introduction to the Multi Criteria Importance-Performance Analysis and go into the problems that should be considered and which phase to emphasize when building this system.

The more the satisfied customers increases in customer satisfaction survey, the more the company has difficultly in improving the customer satisfaction. In addition, the effectiveness of practical application of customer satisfaction survey decreases due to its constitution limitation on its data analysis. To overcome these problems, it is necessary to develop a new method to identify the strategy meanings and find the dissatisfied factors of satisfied customers using the satisfied customers reclassification. This study focuses on the satisfied customer segmentation using Latent Class Analysis. The case study shows that the satisfied customers are divided into three subgroups using Latent Class Analysis and we draw meaning results such as satisfaction and dissatisfaction factors through analyzing each group. This study is expected to play the role as the groundwork for the revitalization of customer satisfaction survey.

본 연구의 목적은 도시고속도로 합류부의 특성 및 실제 교통상황을 고려하여 각 차로별, 구간별로 영향권을 분석하는 것을 목적으로 하였다. 향후에는 본 연구결과를 바탕으로 차로제어시스템(Lane Control System, LCS) 등 운전자 정보제공서비스 및 첨단기술에 적용하여 효율적인 도로이용을 통한 원활한 운행상태유지가 가능할 것이다. 본 연구에서는 속도의 표준편차를 기준으로 고속도로 합류부의 난류현상을 분석한 기존연구를 기반으로, 난류현상 발생정도를 기준으로 한 세분화된 합류부 영향권을 도출하였다. 난류현상을 기준으로 도출한 합류부 영향권은 합류지점을 중심으로 합류지점과 유사한 교통류 특성을 보이는 구간을 합류의 직접영향권으로 도출하였으며, 도출된 결과는 상류부 300m에서 500m구간의 1, 2, 3차로, 합류지점에서 300m지점까지의 전차로 및 하류부 100m지점까지의 전차로, 하류부 100m에서 300m구간의 2, 3차로로 분석되었다.

This study attempted to identify differences in Korean food consumption behaviors between groups of Japanese consumers segmented in accordance to their food-related lifestyles. This study was performed to provide Korean food service companies basic information to implement a strategy for the globalization of Korean food. As a result of the empirical analysis, the food-related lifestyles of Japanese consumers were deduced to the following four factors: "health and safetyoriented lifestyle", "palate and safety-oriented lifestyle", "economic efficiency-oriented lifestyle", and "simplicity-oriented lifestyle". Further, as a result of the cluster analysis, food-related lifestyles were classified into the following three groups: "a group highly interested in food-related life", "an economic efficiency-oriented group", and "a simplicity-oriented group". Second, there were significant differences in demographic characteristics and the characteristics of Korean food consumption behaviors between the groups. Third, also in a comparison of satisfaction with and loyalty to Korean restaurants with crucial attributes during the selection of Korean food, there were significant differences between the groups. Therefore, it is necessary to develop various Korean food products that will cater to Japanese consumers in accordance with each segmented group.