This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

Hymenobacter 속(genus)은 Bacteroidota 문(phylum), Hymenobacteraceae 과(family)의 대 표 속(type genus)이다. 이 속에 속하는 세균들은 붉은색 색소를 함유하는 그람 음성 간균으로서, 자연 계의 다양한 환경에서 분리되고 있다. 본 연구에서 붉은색 색소를 함유하는 그람 음성 간균이 경남 창 원시 소재 창원대학교 교내의 연못에서 분리되었고, 이 세균은 균주 B2로 명명되었다. 균주 B2를 계통 분석 및 생화학적으로 분석한 결과, Hymenobacter 속에 속하는 것으로 밝혀졌다. 이 세균의 16S rRNA 유전자 염기서열을 genbank의 BLAST로 분석해 본 결과, 다른 어떠한 세균과도 16S rRNA 유전 자 염기서열의 상동성이 새로운 미생물로 인정되는 기준인 98.7%보다 낮은 것으로 나타났다. 균주 B2 의 지방산을 분석해 본 결과, 주된 지방산은 summed feature 3(C16:1 ω7c and/or C16:1 ω6c, 22.8%), iso-C15:0(16.2%), anteiso-C15:0(12.9%), C16:1ω5c(12.4%) 및 summed feature 4 (iso-C17:1 I/anteiso-C17:1)(9.5%)인 것으로 밝혀졌는데, 결과적으로 균주 B2의 지방산 함량은 다른 Hymenobacter 종들의 지방산 함량과 뚜렷한 차이가 있는 것을 알 수 있었다. 이 세균의 16S rRNA 유전자 염기서열 은 genbank에 accession number OQ318247로 등록되었다.

The following is not a conversation with a bank clerk. " Instead, let me introduce you to customized credit loans," "Do you want me to connect you to the screen of using COVID-19 support funds and checking balance?" These are the contents of consultations with AI chatbots at financial institutions. Chatbot, which used to be an additional tool for adding convenience to life, is now at the center of our lives.

Agility involves dynamic capabilities that can adapt to change, reduce complexity, and reconfigure resources. Research on B2B firms' agility in complex international ecosystems is limited. This study explores the essential dynamic capabilities necessary for B2B marketing to enhance organizational agility. Qualitative methods are applied, including focus groups and interviews with managers and officials in various industries. The aim is to contribute to the discussion on B2B firms' capabilities, strategies, and patterns to gain agility in internationalization efforts.

Customers’ service experience is related to the perceived state in the process of interacting with the target at various channel touchpoints (Kaushal & Yadav, 2023). Furthermore, positive customers’ service experiences can increase the repurchase intention of buyers by strengthening the interconnection and cooperation between buyers and suppliers in business-to-business (B2B) firms and reinforcing corporate competitive positioning.

B2B marketers increasingly encounter a pressure to be digitally present in digital channels and to generate content that is tempting in driving potential customers to interact with the company online (Wiersema, 2013; Andersson & Wikström 2017). This is what B2B lead nurturing is about as the objective of lead nurturing is to provide the audience with relevant and valuable content which leads to an increased brand interest and awareness, with the goal of bringing in new customers (Marketo, 2023). To better understand how prospects and leads react to digital content, companies can build lead scoring into a strategic tool for the salespeople to qualify the prospective customers down to a list of leads, meaning prospects who are considered the most likely to convert to a positive business outcome and to be contacted in person by the salespeople (Järvinen & Taiminen 2016; Paschen et al. 2020).

A secure digital platform (SDP) can provide B2B marketers with confidence to use communications technology (CT) and engage in information sharing that facilitates resource utilization. Interlinked digital platforms constitute the company’s ecosystem and barriers in the form of a lack of skills and knowledge in relation to governance and compliance can be overcome through organizational intervention that is external to an individual’s capability of control. A framework for an SDP was developed by utilizing network theory and data were collected via an online survey and analysed (n=207) using SEM, AMOS. Organizational intervention through an SDP can help B2B marketers to increase the organization’s resource capability through improved interaction. It can also help individuals to become pro-actively compliant and be less at risk from various threats (e.g., fake news) as the organization provides a safer digital environment.

Customer experience is a top priority for business executives and a competitive ground for marketing. Business-to-business (B2B) customer experience is more intricate as it involves multiple actors with distinct roles and objectives, necessitating more customization and knowledge. Hence, it is paramount for organizations operating in the B2B space to understand and enhance the customer experience to gain a competitive edge. This complexity is further amplified in cross-border settings where partners face additional differences and distances, requiring even more mutual adaptations than in domestic business interactions. In such scenarios, individuals involved may significantly differ in terms of culture, language, and business practices.

In this study, lanthanum boron silicate glasses were prepared with a composition of x Li2O-(60-x)B2O3-5CaO- 5BaO-7ZnO-10SiO2-10La2O3-3Y2O3 where x = 1,3,5,7, and 9 mol%. Each composition was melted in a platinum crucible under atmospheric conditions at 1,400 °C for 2 h. Clear glasses with a transmittance exceeding 85 % were fabricated. Their optical, thermal, and physical properties, such as refractive index, Abbe number, density, glass transition (Tg) and Knoop hardness were studied. The results demonstrated that refractive index was between 1.6859 and 1.6953 at 589.3 nm. The Abbe number was calculated using an equation for 589.3 nm (nd), 656.3 nm (nf) and 486.1 nm (nc) and was observed to be in the range from 57.5 to 62.6. As the Li2O content increased, the glass transition temperature of the optical glass decreased from 608 °C to 564 °C. If glass mold pressing is performed using a material with a low transition temperature and high mechanical strength, then the optical glasses developed in this study can be completely commercialized.

본 연구는 국내 식생활의 기본적인 구성식단 중 하나인 고기류, 곡류, 그리고 면류에 함유되어 있는 수용성 비타민 B군(B1, B2, B3, B7)을 조사하였다. 본 연구에서 확인된 고기류의 B1은 0.039-0.295 mg/100 g의 범위를 나타내었고, B2는 0.029-0.327 mg/100 g의 범위를 나타내었다. B3는 0.158-3.183 mg/100 g의 범위를 나타내었고, B7은 0.812- 2.588 μg/100 g의 범위를 나타내었다. 곡류의 경우 B1은 0.069-0.097 mg/100 g의 범위를 나타내었고 B2는 0.008- 0.100 mg/100 g의 범위를 나타내었다. B3는 0.092-0.709 mg/ 100 g의 범위를 나타내었고, B7은 0.814-8.918 μg/100 g의 범위를 나타내었다. 면류의 경우 B1은 0.057-0.128 mg/100 g의 범위를 나타내었고, B2는 0.008-0.048 mg/100 g의 범위를 나타내었다. B3는 0.022-6.537 mg/100 g의 범위를 나타내었고, B7은 0.474-3.067 μg/100 g의 범위를 나타내었다. 본 연구에서 확인된 고기류, 곡류, 그리고 면류에 수용성 비타민 함량은 영양성분 기초 데이터베이스 구축 연구로써 이용될 수 있다고 생각된다.

This paper presents an in-depth analysis of a random sample of 100 consecutive Facebook posts by a specialist industrial firm which is its industry leader in terms of brand performance on Social Media. It demonstrates how the messages content, encoding, and interactivity strategies achieve the Page’s audience engagement.

Price-setting research has mainly focused on normative processes. However, a conception of pricing practices in B2B-companies is missing. Information deficits lead pricing managers to deviate from normative processes. We complement and extent normative models by assessing pricing managers’ compensation behavior in cases of information deficits. We propose a typology of approaches to missing price-related information.

This study aims to present the differentiating factors of B2B salesperson competency through comparing the suppliers and buyers in Korean steel industry in their perception on the importance and priority of B2B salesperson competency. Based on previous studies, analysis on B2B salesperson competency has been analyzed using the B2B salesperson performance competency measure factors and appropriately reorganizing them for better application to the steel industry. The required performance competencies of B2B salesperson can be categorized into 3 different types, namely social exchange competency, advisory sales competency, and skill & knowledge competency. AHP analysis was performed for analyzing the relative importance of B2B salesperson competency based on the factors of previous studies, in which categorization of the aforementioned types had been done. As the result, first, it has been confirmed that there is a difference in 1st layer main factors between the supplier group and buyer group. The supplier group valued the advisory sales competency, while the buyer group valued skill & knowledge competency. Second, it has been proved that there is same result of relative importance in 2nd detailed factors between the supplier group and buyer group. Both group confirmed that customer member, identify customer needs and communication skill are very important factors. Third, as the result of analysis on the gap between B2B salesperson competency of the suppliers and buyers, the gap in the product knowledge and sales team member need improvement for buyer’s satisfaction according to overall results of relative importance and priority. The steel supplier was able to develop B2B salesperson competency according to the buyers’ needs based on the result of this study, and furthermore it is expected that this study will be able to contribute to increase in buyer competitiveness through differentiation in B2B salesperson competency.

본 연구에서는 13종의 밥류, 11종의 면류, 그리고 15종 의 소스류에 함유되어 있는 수용성 비타민 B1 (thiamin), B2 (riboflavin), 그리고 B3 (niacin)의 함량을 확인하였다. 실험 결과에 대한 신뢰도를 확인하기 위해 검출한계(LOD) 와 정량한계(LOQ)를 확인하였으며, 표준인증물질(SRM 1849a)을 통한 결과의 정확도를 확인하여 우수한 지표를 나타내었다. Thiamin에서 밥류의 경우 잡채밥이 가장 높은 함유량을 확인하였고, 면류의 경우 막국수, 그리고 소스류의 경우 토마토 스파게티소스가 가장 높은 함유량을 확인하였다. Riboflavin은 밥류의 경우 짜장밥, 면류의 경우 비빔국수, 소스류의 경우 강황카레 약간 매운맛에서 가장 높은 함유량을 확인하였다. Niacin에서는 밥류, 면류, 그리고 소스류에서 각각 치킨볶음밥, 잔치국수, 짜장 소스에서 가장 높은 함유량을 확인하였다. 한국인 성인 남녀의 수용성 비타민 1일 섭취권장량에 대하여 식품에 함유되어 있는 양을 확인한 결과 강황카레 약간 매운맛에서 가장 높은 riboflavin의 함량이 남자의 경우 217.40%, 여자의 경우 271.75%로 가장 높은 함량을 확인하였다. 본 연구를 통해서 밥류, 면류, 그리고 소스류에 함유된 수용성 비타민에 대한 영양성분 데이터베이스를 구축하고, 1일 섭취권장량에 대한 식품에 함유된 수용성 비타민의 함량 확인을 통해 국민 식생활에 필요한 자료를 제공하고자 한다.

본 연구에서는 다소비 농산물인 사과, 복숭아, 딸기의 품종에 따른 수용성 비타민 B군 중 B1, B2 및 나이아신을 분석하여 함량 차이를 비교하고, 식품성분표의 기초자료로 활용하고자 하였다. 품종에 따른 사과의 비타민 B1 함량은 0.063-0.208 mg/100g, 비타민 B2 함량은 0.006-0.031 mg/100g의 범위의 값으로 검출되었으나, 나이아신은 검출되지 않았다. 품종에 따른 복숭아의 비타민 B1 함량은 0.014-0.276 mg/100g, 비타민 B2 함량은 0.019-0.042 mg/100g, 나이아신 함량은 0.298-1.096 mg/100g 범위의 값으로 검출되었다. 품종에 따른 딸기의 비타민 B1 함량은 0.112-0.394 mg/100g, 비타민 B2 함량은 0.001-0.027 mg/100g, 나이아신 함량은 0.388-0.809 mg/100g 범위의 값으로 검출되었다. 따라서 사과, 복숭아, 딸기 등의 과일의 영양성분 분석 데이터베이스 구축시 품종 요인을 고려할 필요가 있다고 판단된다. 이와 더불어 과일의 수확시기, 재배방법, 환경적인 요인에 따른 차이가 있을 것으로 판단되며 그에 따른 추가적인 연구가 필요하다.

본 연구는 국내 식생활의 기본적인 구성식단으로 알려진 구이, 찜, 볶음, 조림에 존재하는 다양한 영양성분 중 수용성 비타민인 B1 (thiamin), B2 (riboflavin), 그리고 B3 (niacin)의 함량을 확인하였다. 실험분석 타당성 검증을 통해서 높은 직선성(r2>0.997)을 확인하였고, 검출한계의 경우 0.001-0.067 μg/mL 그리고 정량한계의 경우 0.002- 0.203 μg/mL를 확인하였다. 또한 실험값에 대한 정밀도와 반복성에 대한 검증을 위해서 standard reference materials 를 통해 실험값과 표준값과의 오차가 신뢰도 이내에 존재 한다는 결과를 확인하였다. 본 연구에서 제시된 구이식품의 경우 thiamin은 0.039-1.057 mg/100 g의 범위에 존재하였고, riboflavin은 0.058-0.686 mg/100 g의 범위에 존재했으며, niacin의 경우 0.021-21.772 mg/100 g의 범위로 나 타났다. 찜 종류의 경우 thiamin은 0.049-1.066 mg/100 g의 범위에 존재하였고, riboflavin은 0.025-0.548 mg/100 g의 범위에 존재했으며, niacin의 경우 0.134-21.509 mg/100 g의 범위로 나타났다. 볶음의 경우 thiamin은 0.114-0.388 mg/ 100 g의 범위에 존재하였고, riboflavin은 0.014-1.258 mg/ 100 g의 범위에 존재했으며, niacin의 경우 0.015-2.319 mg/ 100 g의 범위로 나타났다. 조림의 경우 thiamin은 0.112- 1.656 mg/100 g의 범위에 존재하였고, riboflavin은 0.024- 0.298 mg/100 g의 범위에 존재했으며, niacin의 경우 0.322- 2.157 mg/100 g의 범위로 나타났다. 본 연구에서 제시된 구이, 찜, 볶음, 그리고 조림 식품에 대한 수용성 비타민 함량에 대한 영양성분 데이터베이스 구축 연구가 국민 식생활의 중요한 기초자료로 이용될 것으로 확신한다.

Marketing automation influence the marketer’s decisions, enables them to automate traditionally marketing. Customers should receive automated and personalized communications. Marketing automation is the fastest growing tools in terms of adoption among digital marketers because of its capacity to achieve one-to-one communications and marketing tasks without any technical or personal skills.