In Korea, most temporary storage facilities for spent nuclear fuel are nearing saturation. As an alternative to this, the 2nd basic plan for high-level radioactive waste management specified the operation plan of dry interim storage facility. Meanwhile, the NSSC No. 2021-19 stipulates that it is necessary to evaluate the possibility and potential effect of accident before operating interim storage facility. Therefore, this study analyzed the categories of accident scenarios that may occur in dry storage facility as part of prior research on this. We investigated the case of categorization of dry storage facility accident scenarios of IAEA, NRC, KAREI, and KINS. The IAEA presented accident scenarios that could occur in on-site dry storage facility operated with silo and cask method. NRC has classified accident scenarios in dry storage facility and estimated the probability of accidents for each. KAERI and KINS selected major accident scenarios and analyzed the processes for each, in preparation for the introduction of dry storage facility in Korea in the future. Overall, a total of 10 accident scenarios were considered, and the scenarios considered by each institution were different. Among 10 scenarios, cask drop and aircraft collision were included in the categorization of most institutions. The results of this study can be used as basic data for cataloging accidents subject to safety evaluation when introducing dry interim storage facility in Korea in the future.

This study addresses the problem caused by unhealthy = tasty intuition (UTI) when positioning innovative new categories of food products. Our research on Japanese consumers’ choice of soy meat hamburgers shows that UTI formed by the old category influences choices in the new product category.

본 연구는 범주속성들이 공통원인 혹은 공통효과 인과 네트워크로 연결되었을 때 인과강도에 따른 속성추론을 검증했다. 인과범주에서 속성추론을 검증한 기존 연구들은 인과관계의 방향, 연결된 속성의 개수, 원인 혹은 결과의 여부 등에 따라 고유한 추론 패턴이 나타남을 보여주었다. 다만 기존 연구들은 인과관계에 따른 추론패턴을 주로 탐색했으며 인과관계의 효과가 인과강도에 따라 어떤 변화를 보이는지 확인한 연구는 찾아보기 어렵다. 본 연구에서 는 공통원인(실험 1), 공통효과(실험 2) 네트워크에서 인과강도에 따른 속성추론을 검증했다. 이를 위해 참가자들에 게 속성들이 인과적 관련성을 가지는 범주를 학습하게 한 다음 속성추론 과제를 실시하도록 했다. 실험 결과 인과관 계 뿐만 아니라 인과강도 역시 속성추론에 중요한 영향을 미쳤다. 인과강도가 강할 떄 공통원인 속성에 대해서는 추론이 약해진 반면 공통효과 속성에 대해서는 추론이 강해졌다. 또한 인과강도가 강할 때 공통원인이 존재하는 경 우 결과속성들에 대한 추론이 강해진 반면 공통효과에서는 반대의 결과가 나타났다. 특히 공통효과에서는 인과강도 가 강할 때 인과적 절감이 더 뚜렷하게 나타났다. 이 결과들은 인과적 범주에서의 속성추론에서 참가자들은 인과관 계 뿐만 아니라 인과강도를 고려한다는 것을 일관성있게 보여준다.

PURPOSES : In this study, emissions from asphalt mixture production and construction processes are calculated and used to estimate the emission from each asphalt pavement layer. The calculated emissions for the processes are used as fundamental data to estimate the total emission from the entire life cycle of pavement engineering in South Korea. METHODS : A design proposal and the Korean standard, which provide quantitative information for activities, were used to estimate the amount of construction materials and energy consumption. Subsequently, the LCI DB from NAPA and the LCIA DB from EPA were utilized in conjunction with the estimated quantity to assess the effect of the emissions to determine their environmental impact categories. RESULTS : Calculation results show that 5.84 million ton of CO2eq is discharged from production and construction processes, whereas 3.24 million ton of CO2eq is discharged from operation processes in the pavement engineering sector. The total GHG emission, i.e., 9.08 million ton of CO2eq, is approximately 1.25% of the national GHG emission in 2018. The asphalt mixture production process results in the highest GHG emission in the life cycle of asphalt pavements. CONCLUSIONS : An LCI DB that accounts for the industrial characteristics of South Korea must be established to provide more reliable emission data to be used for national GHG reduction plans, including those for the pavement engineering sector.

본 논문은 역대 서론에 나타난 품평의 개념과 그 내면의 미학적 가치를 분석하는 것을 목적으로 하였다. 역대 서가 들은 서예를 품평하는데 격조, 자연, 대비 등의 방법을 통 해 간결한 언어와 생동감 있는 비유법을 많이 사용하며, 말로 전달하기 어려운 서예적 특징에 대해 깊이 묘사하고 있어 많은 여운을 남기고 있다. 품평의 등급에서는 먼저 ‘능품(能品)’은 필묵의 기교, 필법, 묵법, 결구, 장법 등이 정통함을 뜻하지만 ‘묘품(妙品)’ 보다 서가의 독창적인 개성미, 풍격미, 자연미, 정서미가 확연하지 않으며, ‘신품(神品)’과 비교해 ‘능품’의 서가는 천부 적인 재능이 부족하고 ‘일품(逸品)’에 비해 정취가 부족함을 뜻한다. ‘일품’과 ‘신품’은 모두 서예의 가장 높은 등급으로써 ‘일 (逸)’은 비교적 노장철학의 무위(無爲) 사상과 가까우며, ‘신(神)’은 비교적 공자철학의 중화사상에 가깝다. 기법 중시의 ‘신품’은 마음이 하고자한 바, 법도를 넘어서지 않는 것이고, 기법을 초월하는 ‘일품’은 자연의 묘와 같은 것이다. 따라서 ‘일품과 신품’은 모두 서예의 최고 형식이지만 ‘신품’이 ‘일품’ 보다 낮다고 보는 이유는, 인위적인 흔적이 그래도 존재하기 때문에 아래에 두고 평가한 것이다.

본 논문은 독립된 음악창작 카테고리로서의 ‘소극장오페라’의 특성을 서사적, 음악적, 극적, 연출적, 그리고 관객의 체험적 층위로 나누어 살펴보았다. 첫째, 소극장오페라는 ‘작은규모’의 무대를 위해 작곡된 오페라로, 1000석 이상 규모의 극장 을 위해 작곡된 ‘그랜드오페라’와는 구분된다. 소극장오페라는 ‘프로시니엄 무대’가 아닌 독특한 형태의 무대와 객석 구조를 갖고 있으며, 공간의 협소함 때문에 실내악 편성이 반주를 담당하는 경우가 많다. 주연성악가들의 숫자 및 전체 프로덕션 규모도 상대적으로 작다. 둘째, ‘소극장오페라’는 ‘작은 공간’에 모인 ‘소규모 관객’을 대상으로 한다. 따라서 기존에 비판받던 ‘대극장’ 위주의 오페라와는 구분이 되는 소재 및 서사, 그리고 관점을 보여준다. 이를 테면 기존 그랜드오페라에서는 고전문학, 영웅, 역사적 인물 등을 장엄한 오케스트레이션 및 웅장 한 합창과 결합시킴으로써 대규모 관객의 ‘집단적 체험’을 이끌어냈다. 하지만 소극장오페라는 문학이나 철학 등에 기반하는 독특한 텍스트, 그리고 기존의 서사를 뒤집고 비트는 새로운 시선과 관점을 ‘개인이’ 음미하는 구도를 띈다. 셋째, 소극장오페라의 관객은 독특한 감각으로 무대를 바라보게 되며 이를 통해 강렬한 현전성(現前性)을 체험한다. 이는 단지 라이브로 진행되는 공연을 보고 느끼게 되는 공연예술의 일반적인 속성으로서의 현전성과는 구분되는 것으로서, 상자형무대, 개방형무대 등 독특한 형태의 작은 공간 안에 놓인 관객들이 제의성이나 비사실적 재현, 성악가의 육체 등과 대면함으로써 생성 된다. 넷째, 소극장오페라에는 다양한 유형의 음악적이고 극적인 실험이 일어난다. 이런 실험은 소극장오페라의 제작비가 적고, 비교적 소규모의 인원이 프로덕션을 구성하며, 이미지ㆍ영상ㆍ소품 등을 다채롭게 활용할 수 있다는 점에 기반한다. 특히 음악적으로는 무조에서 조성을 넘나드는 다양한 음악을 사용하는 것에서부터, 극적으로는 전통적인 무대극의 형식을 빌려오는 등 다양한 방식의 실험이 시도된다. 다섯째, 소극장오페라는 변화한 연출을 통한 작품의 재해석이 자유롭다. 이는 연출가들이 ‘작은 무대’를 완전히 통제하는데 드는 장비 및 기술, 자본이 큰 무대에 비해 수월하기 때문이기 도 하며, 비교적 신인 연출가에게 열려있고, 이들이 기존의 해석과는 다른 참신한 연출을 제시함으로써 극대화된다. 또한 그랜드오페라에 비해 ‘연극적인 부분’의 비중이 상대적으로 크며 관객과 밀착되어 있는 공간에서 진행된다는 점도 연출을 통한 재해석의 가능성을 증가시킨다. 위와 같은 특성을 통해 독립된 음악창작 카테고리로서의 ‘소극장오페라’가 분명하게 자리매김 될 수 있으며, 이 개념을 통해 한국의 창작오페라에 대한 비판 및 분석 등이 보다 정교하게 이뤄질 수 있을 것이다.

국내 과학 교육 발문 연구에 주로 적용되고 있는 Blosser 발문 분류 체계의 제한점을 고찰하기 위하여 연구자가 교사로 참여한 소그룹 프로그램(중학교 1학년 학생을 대상으로 진행) 중, 총 30여 시간에 걸친 수업 대화 과정을 분석했다. Blosser (1973)의 분류 체계에 따라 분류할 때 열린 발문과 닫힌 발문 등의 구분에 어려움이 있었으며, 같은 내용의 발문이라도 맥락에 따라 다른 종류의 발문으로 분류가 되기도 했고, 적절한 분류 구분을 찾기 어려운 발문도 있었다. 또한 학생들의 사고력 향상이나 수업 참여도에 상위수준 발문(열린 발문)이 하위수준 발문(닫힌 발문)보다 항상 효과적인 것은 아니었다. 발문 전에 교사가 어떤 정보를 제공했는지에 따라 발문의 효과가 달라졌으며, 이전의 발문이 다음에 이어진 발문에도 계속 영향을 주는 사례가 많았다. 그러나 현재 국내 과학 발문 연구에서 주로 행해지고 있는 Blosser (1973)의 분류 체계를 따른 연구에서는, 맥락과 전후 발문이 주는 영향은 무시된 채, 각 개별 발문을 인지 수준에 따라 분류하여 상위 수준 발문의 빈도수로 수업의 질을 평가하고 있다. 현재 국내 과학 교육 발문 연구에서 주로 행해지고 있는 상위 수준 발문의 빈도수로 수업의 질을 평가하는 방식은 지양해야 할 것으로 보인다.

개념과 범주는 관찰하지 못한 속성을 추론할 수 있는 기반을 제공한다. 무의미 속성을 사용한 범주기반 속성추론 연구들은 범주 및 속성의 유사성이 추론을 설명하는 핵심 요인이라는 것을 제안했다(Rips, 1975; Osherson et al., 1990). 이후 연구들은 사람들의 사전지식이 범주기반 추론에 막대한 영향을 미치며 심지어 유사성 효과가 완전히 사라지는 경우도 있음을 보고했다. 본 연구는 범주 속성들이 사전지식의 한 종류인 인과적 지식에 의해 사슬구조로 연결되었을 때의 범주기반 속성추론을 검증했으며 그 결과를 예측하는 속성추론모형을 제안했다. 참가자들은 네 개의 속성들이 사슬구조를 이루는 인과적 범주를 학습한 뒤 해당 범주의 다양한 범주 예시들의 숨겨진 속성에 대한 추론을 실시했다. 그 결과 인과적으로 직접 연결된 속성뿐만 아니라 다른 속성 노드에 의해 차폐된 속성들도 추론에 영향을 미치는 비독립성이 나타났다(인과적 마코프 조건의 위배). 인과모형이론(Sloman, 2005)에 기반한 속성추론모 형을 적용하여 참가자들의 추론을 모델링한 결과 인과적 연결의 직접 효과뿐만 아니라 간접 효과 즉 인과추론의 비독립성도 예측하는 것으로 나타났다. 다만 간접적으로 연결된 속성들은 인과적 거리와 무관하게 참가자들의 추론 평정에 동일하게 영향을 미쳤지만 모형은 거리가 멀어짐에 따라 추론에 미치는 영향이 작아짐을 예측했다.

With the expansion of various distribution channels in online and offline stores, TV, and mobile, consumers now have more information search and retail selection channels to choose from than ever before. Major retailers now use multi- and omni-channel strategies. This study focused on cross-channel consumption, which involves the use of different information search and purchase channels. Using crosschannel consumption, consumers can search for information online and then make purchases offline and vice versa. The purpose of this study was to examine the relationship between channel strategies and other consumer variables, and the study also assessed the effect of product type. To conduct this empirical study, the researchers developed a consumer questionnaire concerning three consumer channel strategies-on-on, cross, and off-off-and four product categories-clothing, cosmetics, books, and electronics. The results indicated that gender and marital status did not influence consumer channel strategies, but that age did have a significant influence. The analysis showed that consumers in their 40s preferred the cross channel strategy, perceiving it to be effective, satisfactory, and rewarding. Compared to other products, clothing products showed higher levels of cross channel strategies. Consumers indicated that they prefer searching for information online and then purchasing clothing offline. Overall, clothing products generated higher levels of channel satisfaction and channel switch intentions. Cross-channel clothing shoppers reported effective information retrieval times but longer delivery times.

In the U.S. restaurant industry where businesses struggle for survival, differentiation is considered key for success. However, there is limited research on measuring how unique or exotic a specific restaurant cuisine is perceived, since such perceptions vary by markets. In this paper, authors utilize digital geolocation history from social media records of restaurant visits across 40 types of restaurants in Chicago and San Francisco, and a two parameter Item Response Theory model to identify a) restaurants that are unique and considered more or less “difficult” to get to, and b) visitors who have more or less diverse palates. Further, palate diversity is explained by user demographics, restaurant selection criterion and behavior. Managerial implications and limitations are discussed.

Kim, Kyu-hyun & Suh, Kyung-Hee. 2018. “Formulation Sequence in Korean TV Talk Shows: Pre-Sequence as Consensual Grounds for Managing Category Work”. The Sociolinguistic Journal of Korea 26(2). 85~117. From the perspectives of conversation analysis (CA) and membership categorization analysis (MCA), this paper analyzes the formulation sequence in Korean television news interviews and celebrity talk-shows. The analysis shows that the host's formulation is normatively oriented to by the guest as a preliminary action, which projects a range of face-impinging actions, such as challenge, assessment, request, etc. The formulation-confirmation sequence furnishes the host with consensual grounds for embarking on affectively-loaded assessment activities vis-à-vis the guest in his/her own terms. The guest, as the formulation-recipient, may block the host's projected action by using disconfirmation, which points to the contingent nature of the power that the host exercises as the agent of morality. The analysis of the formulation sequence is brought to bear upon the examination of the compositional features of the formulation turn (e.g., sentence-ending suffixes, discourse particle, etc.) and their interactional imports.

한자 ‘道’와 ‘教’는 동의어에 속하지 않지만, ‘종교’의 의미범주를 가진 형태소로 활용되는 경우에는 동일하게 이해하는 경향이 많다. 하지만 본문은 종교의미의 ‘道’와 ‘教’가 형태소로서 어휘를 구성하면서 나타나는 의미항목의 차이점에 대해, 다양한 어휘자료를 분석하여 고찰해 보고자 하였다. 먼저 ‘道’는 본래 원형의미가 가지고 있던 추상적인 원리가 여전히 작용함으로써, ‘종교’의 미를 나타낼 때에도 여전히 구체적인 행위나 실천으로 전이되지 않았다. 이와 반대로, ‘教’ 또한 비록 ‘教理’나 ‘教法’ 등으로 표현될 때는 ‘道’의 의미범주에 근접하고 있지만, 여전히 추상적 원리에는 접근하지 못하고 구체적인 행위와 연관되어 나타나고 있었다. 따라서 비록 일상적인 종교 활동에서 ‘宣教’와 ‘传道’가 혼용되어나 반대로 이해하는 사람들도 있었지만, 만약 원형의미를 근거로 해석을 할 경우에는 ‘传道’는 교리의 전달에 초점이 있으며, ‘宣教’는 교세의 확장과 관련된 교도(教徒)들의 구체적인 활동으로 구별하여 이해되어야 할 것으로 보인다.

Part of speech category is a basic task in the study of grammar, and has been considered to be a long-held challenge in grammatical analyses. For the part of speech category in Chinese, an overall consensus has been reached in the academic circles through long years of researches and discussions that ,with semantic criteria basically discarded earlier on, part of speech category in Chinese should be analyzed with functional criteria instead of morphological criteria which are associated with entanglement. While this application of functional criteria seems to solve the difficult problems with the part of speech category in Chinese, it is still open to question whether this application should be viewed as a logical and reasonable approach. Most words in all the languages have the possibility of syntactic combinations, but it is an undeniable fact that there are definitely certain words used in the pragmatic expressions which are rarely subjected to syntactic restrictions. When these words with pragmatic functions are analyzed by the criteria of syntactic functions, they can have no places in the existing part of speech category in Chinese. For instance, words such as “例如、如、比如” in Chinese, which represent the meaning of exemplification, do not fit into any grammatical function of part of speech category. As a new potential for the functions of these words has been presented in the studies which are associated with discourse marks in the Western linguistics circles, The word “例如” in Chinese should be regarded as a discourse mark of exemplification function, and words like “真的、说句实话” as discourse marks which represent facts. These kinds of words should not be analyzed from the perspective of traditional syntactic functions because they obviously represent pragmatic functions. Therefore, part of speech category should be first divided into two classes based on the criteria of grammatical function of words: words with syntactic functions and words with pragmatic functions. Although words with pragmatic functions are greatly outnumbered by words with syntactic functions, they have their own particular grammatical functions and thus should be exclusively studied in accordance with their pragmatic properties, independently from the existing criteria of part of speech category.

이 글은 ‘仁 범주 가치’ 관련 한시의 검토를 통해 現今에의 이월적 의미를 탐색하고 그 교육적 가능성을 모색하고자 한 것이다. 한시 작품 맥락에서 인의 개념은 상황과 조건에 힘입고 감각과 정서를 수반하면서 입체적 차원의 가치로 부각되는 경우가 많다. 그리고 관련 일화나 기사에 비해 구체성이 부족할지 모르나, ‘시어’에 의한 전달 방식은 보다 큰 감동의 힘을 낳기도 한다. ‘仁 범주 가치’ 관련 한시의 검토를 통해 몇 가지 이월적 의미를 탐색하고 교육적 가능성에 대해 전망할 수 있었다. 첫째, ‘仁 범주 가치’ 관련 한시의 검토를 통해 전통시대 도덕성을 기반으로 한 건강한 관계성을 확인할 수 있었다. 이것은 가족, 사회 구성원내의 관계성이 약화, 단절되어가는 시대에, 타인에 대한 관심과 배려, 그리고 사회적 책임과 도덕적 긴장에 대한 滋養의 역할을 할 수 있다고 보았다. 둘째 선인들이 주시한 生意와 긍정적, 낙관적 태도의 이월성에 주목하였다. 이 같은 태도를 통해 현대적 삶에 만연한 個我的 閉鎖性을 극복하는 한편 부정적 사고와 암울함의 색조를 벗어나는 계기를 마련할 수 있다고 보았다. 그리고 여기에서 더 나아가 인간존재의 유한성을 극복하는 새로운 비전의 설정을 전망하기도 하였다. 아울러 ‘인’이 당대적 삶의 문제에 대응하며 그 개념을 재정립해 왔던 바, 1인 가구나 獨居 형태의 증가, 인간에 대한 情愛를 대체하는 다른 대상의 등장 등에 따라 ‘인’ 관념의 자기조정이 필요할 것으로 보았다. 그 예로 <恕狗>라는 시 작품을 통해, 근래의 반려견 과 관련한 사회적 갈등의 문제를 언급하기도 하였다.

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

British heritage brand Yardley was bought by Indian multinational Wipro Consumer Care & Lighting Group in the year 2009 from UK based Lornamead group for USD 45.5million. The task of reinventing the magic of the British heritage brand in contemporary India was not easy. Brand Yardley was perceived as a “grandmother’s brand” given the history and memory of its existence since centuries. In order to connect with young Indians, the company hired Bollywood actor Katrina Kaif (with British lineage) as their brand ambassador to evoke nostalgia of British era in India and promote heritageness of brand Yardley. However, this communication strategy failed to connect with the consumers. This research paper attempts to understand the significance of heritageness, nostalgia, unique positioning and functional benefits as influencers in creating consumer-brand relationship leading to buying intention by the consumer in the personal care category, using heritage brand Yardley as the pivotal point. This research was conducted in three phases. In phase one, qualitative research approach was used with in-depth interviews and focus group discussions after which variables for the study were generated. In phase two, an elaborated questionnaire was developed. The first part of the questionnaire included demographics like gender, age, occupation and income. The second part of the questionnaire related to recognizing brand Yardley among five print advertisements featuring Katrina Kaif as a model but not revealing the brand for which Katrina Kaif had modeled for. The final survey was conducted with 16 assessing questions for four factors namely, heritage, unique positioning, functional benefits, nostalgia and buying intention. The study was pilot tested once (n=89) and revised once (n=235) for clarity and accuracy. Three questions were revised and reduced. The scale used was Likert type (1 = strongly disagree to 5 = strongly agree). The sample unit was within a university campus in Mumbai as the young residents were the target audience for the brand. The outcome of the survey resulted in high Cronbach alpha of .87 and clear rotated factor structures. In phase three of the research, a set of competing brands of soaps with respect to Brand Yardley was generated from the focus group discussions and multidimensional scaling by direct method was carried out using two attributes (functional benefits and unique positioning). The research approach employed was both symmetric and asymmetric analysis to provide analytical outcome using multiple regression analysis, structural equation modeling and application of complexity theory for contrarian cases and could be the first to formally examine tenets of complexity theory in personal care category research contexts. The research outcome revealed that functional benefits and unique positioning of brand Yardley should be crystallized using sensory branding and storytelling format that weaves around the evolution of its heritageness to evoke nostalgia resulting in buying intention.

In early 2015, L’Oréal’s luxury cosmetics brand LANCÔME launched a product called Miracle Cushion™, a sponge soaked in liquid foundation. By integrating a cosmetic formula with a sponge in a compact case, it distinguished itself from other conventional makeup products, e.g., liquid foundation in a glass bottle or pressed powder in a portable compact. On Lancôme’s website, Miracle Cushion™ is described as follows: “a foundation revolution has arrived – liquid makeup in a cushion.” LANCÔME’s “revolution” actually originated from AMOREPACIFIC, Korea’s number one beauty group which had a sales revenue of KRW 4.7 trillion (USD 3.9 billion) in 2014. By launching Air Cushion® in March 2008, AMOREPACIFIC created a new makeup product category called “cushion.” By July 2015, the total cumulative number of AMOREPACIFIC’s cushion products sold in 13 countries was 63 million units. In 2014 alone, more than 26 million units were sold – one every 1.2 seconds. The sales revenue was KRW 641 billion (USD 542 million), which accounted for more than 13% of AMOREPACIFIC’s total revenue. AMOREPACIFIC launched Air Cushion® under IOPE, one of its premium brands. The company initially positioned Air Cushion® as sunscreen. Equipped with mass production facilities, AMOREPACIFIC sold 517,000 units of cushions in 2010, which accounted for KRW 14.5 billion (USD 12.2 million). Furthermore, the company started to automate the entire manufacturing process for cushions. With this automation, the sales revenue of Air Cushion® in 2011 reached KRW 33.6 billion (USD 28.4 million) - more than doubled compared to 2010. Obviously, it was a huge success for sunscreens under a single brand. From 2012, AMOREPACIFIC began to expand cushions for other in-house brands besides IOPE. Simultaneously, AMOREPACIFIC started to reposition cushion as makeup “foundation,” not “sunscreen.” HERA, AMOREPACIFIC’s luxury brand with a strong heritage in color makeup, took the initiative in repositioning cushion. This was also a strategic decision to diversify distribution channels: the main distribution channels of premium brands such as IOPE were Sephora-like specialty stores and discount stores whereas the primary distribution channels of luxury brands such as HERA were department stores and door-to-door networks. With HERA focused on domestic market expansion, LANEIGE, the most globalized brand of all in AMOREPACIFIC, pioneered the global market for cushions. Starting from its entry into Hong Kong and China in 2002, LANEIGE had already expanded its presence in more than 10 countries including Singapore, Malaysia, and Vietnam. Specifically, LANEIGE was perceived in most Asian countries as a cosmetics brand spearheading “K-Beauty” trends, part of the “Korean Wave” phenomenon. Thus, LANEIGE capitalized on its brand reputation accumulated over the years in the Asian market to expand cushions. LANEIGE designed a brand concept for its cushion as BB Cushion to make the most of the popularity of BB creams across Asia. In 2012, LANEIGE BB cushion was first launched in Singapore in January, followed by Malaysia, Thailand, and Vietnam in March, and finally Taiwan in April, all prior to its release in Korea in May. Initially, it emphasized the brightening function to fulfill the demand for whitening products already popular throughout Asia. From 2013, LANEIGE started to offer a variety of product lines customized to different consumer needs from each country. For example, LANEIGE launched BB Cushion Pore Control for consumers in hot, humid areas of Southeast Asia and BB Cushion Anti-aging for consumers in extremely cold and dry areas of China. Starting with HERA and LANEIGE in 2012, AMOREPACIFIC continue to release cushions under other brands by stages - SULWHASOO, ETUDE HOUSE in 2013, and INNISFREE, MAMONDE in 2014, etc. Every cushion product launched under different brands was named “cushion.” For example, HERA UV Mist Cushion, LANEIGE BB Cushion, SULWHASOO Perfecting Cushion, ETUDE HOUSE Precious Mineral Any Cushion, INNISFREE Water Glow Cushion, MOMONDE Cover Powder Cushion, etc. With the consistent labeling, AMOREPACIFIC succeeded in categorical differentiation. Stimulated by the widespread popularity of AMOREPACIFIC’s cushion foundations, competitors followed. Among local companies, LG Household and Healthcare was the first to enter into the cushion market in August 2012. Among the foreign brands, it was Lancôme. This paper is trying to understand how to achieve breakthrough innovation and create a new product category in the mature market such as cosmetics by analyzing the case of AMOREPACIFIC’s cushion.

This study reports on the findings of error analysis of a learner corpus consisting of 238 English argumentative essays written by Korean college students, specifically on errors that stem from confusion of lexical categories. A three-step error analysis was conducted following a procedure established by Rod Ellis in 1995. The results revealed 10 commonly confused lexical category dyads—coordinators or subordinators mistaken for adverbs, adverbs for conjunctions, gerunds for nouns, the adverb almost for either an adjective or a noun, the pronoun each other for an adverb, adverbs for nouns, conjunctions for prepositions, prepositions for conjunctions, the preposition to for an infinitive, and the adverbial for example for a preposition. Discussions of the causes of such confusion—homogeneous L1 translation, failure to correctly punctuate spoken language in writing, lack of L2 grammar knowledge, negative transfer of L1 morphosyntactic properties, and lack of L2 lexical knowledge—are delineated with specific examples. The limitations of the study and pedagogical implications are addressed.