The Life-sustaining Treatment Decisions Act has became enforced in 2018. Patients' decision-making on life-sustaining treatments can change according to their health status and situations and thus should be understood as the process requiring continuous care. Therefore, it is necessary to build a support system to help patients' decision-making at end-of-life care including life-sustaining treatments. Nurses provide continuous care at the bedside and play a significant role in supporting patients' and their families' decision-making about end-of-life care. Based on reviewing literature and the enforcing process of the Life-sustaining Treatment Decisions Act, this paper described nurses' nursing care activities to support decision-making on life-sustaining treatments. The nursing care activities are 'empathetic support for the decision-making,' 'respect for patients and families as agents for the decision-making,' and 'support for the decision-making as a counselor.' It can emphasize the importance of a nurse's role as a support system for patients’ and their families' decision-making about end-of-life care.
Online consumer reviews have become a substantial part of consumers’ decision-making process as they provide consumers abundant information on products and services. Some individuals will pay attention to certain components (e.g. price), whereas some will focus on other components such as images.
In this study, the case of brand IMC communication of LG Hausys’ total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer’s purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys’ products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.
이 연구는 파키스탄에서 9/11 테러 이후 외교정책 결정 과정을 추적하기 위해 4단계 "위기에서의 국가 행동 모델"을 적용했다. 그것은 알카에다의 미국에 대한 불길한 공격과 테러에 맞서 싸우기 위한 부시 대통령의 후속 선언이 t1 단계의 세계와 지역의 정치 안보 차원을 변화시켰다고 주장한다. 이웃 국가인 파키스탄의 지원은 테러와의 전쟁에서 불가피했고, 미국은 이슬람 바드의 협력을 얻기 위해 강압적인 외교를 취했다. 결과적으로, 미국의 요구를 수용하지 않을 경우 파키스탄은 국가의 기본 가치/목표에 대한 위협을 인식하고 동시에 시간 압박은 t2 단계에서 의사결정자들의 심리적 스트레스를 증폭시켰다. 따라서 의사결정 포럼은 t3 단계에서 시작되었고 파키스탄은 외교 정책 위기를 완화시킨 t4 단계로 미국에 합류하기로 결정했다.
본 논문은 개인의 비합리적인 이타주의 행동을 설명하는 규범활성화모델을 활용하여 공정무역제품 구매행동을 촉진하는 개인적, 규범적, 문화적 요인을 통합적으로 다루고 있다. 모델 관련, 예기된 감정(예기된 자부심과 예기된 죄책감)과 두 가지 상충하는 개인가치(박애주의 가치와 권력 가치)를 공정무역 관련 개인규범 활성화 선행요인으 로 개념화 하였다. 그리고 활성화된 개인규범이 공정무역제품 구매행동에 영향을 주는 것으로 보았고 특히 이들 간의 관계를 문화 클러스터(유교, 라틴 유럽)가 조절하는 것으로 개념화 하였다. 구조방정식을 통해 얻은 실증결 과는 예기된 자부심이 개인규범에 미치는 영향력이 예기된 죄책감 보다 크고, 상충되는 두 가지 개인가치 중 이 타적 가치인 박애주의 가치만이 개인규범에 유의한 영향을 미치는 것으로 나타났다. 그리고 활성화된 개인규범은 공정무역제품구매 행동에 유의한 영향을 주는 것으로 조사되었다. 문화 클러스터의 조절효과는 다집단비교 구조 방정식을 통해 분석하였다. 검증결과, 해당 경로에 대한 영향력이 라틴 유럽 클러스터 보다 유교 클러스터에서 더 강한 것으로 나타났다. 이러한 결과는 유교 클러스터가 라틴 유럽 클러스터에 비해 직접적인 비용지불에 따른 자기희생 정도가 더 크고, 사회 구성원 기대에 상응하는 도의적 의무감을 강하게 느끼기 때문에 공정무역제품 구 매 행위가 더 강하게 나타난 것으로 해석 가능하다. 본 논문은 규범활성화모델을 활용하여 공정무역제품 구매행 동을 비교 문화적 관점에서 접근하여 윤리적 소비자의 의사결정과정을 실증적으로 구명했다는데 의의가 있다.
Shopping at bricks-and-mortar stores is considered highly experiential. An ability to experience and physically interact with a product is a key benefit of shopping at offline stores. In an online shopping context where sensory experience is absent, researchers have looked at how mental imagery as an alternative to in-store sensory experience impact consumer decision-making (Yoo & Kim, 2014). However the role of mental imagery has been largely overlooked in the context of offline store shopping. While it is true that shopping at offline stores facilitates sensory experience, evidence from cognitive neuropsychology literature supports that visual perception impacts visual mental imagery (Bartolomeo, 2002). Therefore, it is reasonable to posit that sensory experience in stores is related to mental imagery. Yet the relationship between actual sensory experience and mental imagery in the context of store shopping has not been studied. To fill a gap in the current literature, this study aims to examine the process by which sensory experience and mental imagery facilitate purchase decision-making in the context of offline stores. Based on the model of recursive relationships among consumers’ emotional, cognitive, perceptual and behavioral responses (Scherer, 2003) and a review of previous literature, this study posits that actual sensory experience and mental imagery related. It is further posited that both actual sensory experience and mental imagery influence consumers’ affective (anticipatory emotion) and cognitive responses (e.g., decision satisfaction, perceived ownership and decision satisfaction). This study employed an online survey in Korea. Apparel shoppers who shopped and purchased apparel at brick-and-mortar stores during the last six months were recruited. To facilitate a retrieval of in-store experiences, a series of questions about their specific shopping trip and purchases were asked at the beginning of survey. The current study consists of measurements adopted from the existing literature with adequate reliabilities. All the items were measured using a 7-point Likert-type scale. A total of 455 respondents completed the online survey questionnaire. Cronbach’s alpha coefficients were examined to assess reliabilities of the measures, and reliability coefficients were acceptable for all constructs (.78 ~ .92). Results of the SEM revealed that all the model-fit indexes exceeded their respective common acceptance levels, suggesting that the proposed model fitted the data well (2 = 627.38, df = 175; NFI = .92; IFI = .94; CFI = .94; RMSEA = .075). All the direct relationships among variables were significant except for the effect of sensory experience on perceived ownership, the effect of mental imagery on decision confidence, and the effect of perceived ownership on behavioral intention. This study provides new insights into consumer in-store shopping experiences and theoretical and practical implications. Sensory experience and mental imagery are complementary in facilitating consumer in-store shopping experiences. In addition to the importance of sensory experience, this study provides empirical evidence to support the vital role of mental imagery in the context of in-store shopping. Visualizing a situation through vivid mental imagery combined with actual sensory experience will lead consumers to positive shopping outcomes. Further research is warranted to better understand how to optimize actual sensory experience and mental imagery to offer excellent in-store experiences.
The concept of „Sustainability‟ has become as major concern and it used by consumers and corporations to convey the concept of taking care of the environment. Environmental concern has led to sustainable consumption in a variety of product categories, such as electricity, textiles, apparel, food, and grocery products (Chan, 2001; Harrison, Newholm, & Shaw, 2005; Vermeir & Verbeke, 2006a, 2006b). Interest of the negative environmental impacts are rapidly increasing in present fashion business and consumer behavior has become a rising concern of the consumption and fashion supply chain to apply sustainable consumption (Birtwistle & Moore, 2007; Fineman, 2001). The environmental and social concern recognized in fashion industry from 1990‟s. However, the complexity of conceptual definition of sustainability and ecologically responsible consumer generates different and mistaken perception to consumer. In addition, in fashion industry, the terms of „eco-fashion‟, „environmentally friendly fashion‟,„green fashion‟, „ethical fashion‟, and „sustainable fashion‟ are frequently used interchangeably to describe the same concept. These interchangeable terminology is leading to confusion of the readers by the non-unified terminology (Choi et al., 2012). Also, consumers seem to have narrow scope and little understanding of sustainable fashion. In general, consumers focuses on environmental aspect not the wide-range of complexity of environment, social, and economical concern (Cervellon, Hjerth, Ricard, & Carey, 2010). The growing number of fashion brands are leveraging on green branding initiatives. Green marketing is increasing rapidly in corporate aspects and for a consumer perspective, global consumers are recognizing a personal accountability to take responsibility for social and environmental issues. Despite the fact many of individuals‟ willingness to purchase green products has increased in the last few years, however, there is limited studies suggest that purchase of green or sustainable products. Consumer research on sustainable fashion has mainly focused on consumer behaviors towards sustainable fashion products (SFPs); however, relevant studies that examined the whole process of the predicting proenvironmental behavior cross nationally value and the eWOM are still scarce. The purposes of research model are 1) to identify the determinants of eWOM intention on consumers' purchase intentions, 2) to examine the information adoption process as precursors of purchase intention of sustainable fashion, and 3) to testify different message types effects to information adoption process.
The tobacco cutworm, Spodoptera litura(Fabricius), is a major pest of tomato and frequently demands control measures. The timing of insecticide application is a key factor in determining its efficiency, so an experiment was designed to investigate this. Application of insecticide was based on three criteria: (i) the number of trap-caught moths in a Delta-type trap with a commercial sex pheromone lure placed in the center of the target area, soon after plant emergence; (ii) the percentage of plants exhibiting pinhole-type damage (10% or 20%) and (iii) the percentage of plants exhibiting shot hole-type damage (10% or 20%) compared to a check plot without any control measures. We found that the number of trap-caught moths was, compared to the other methods, the best means of deciding on insecticide application in tomato plant to control the tobacco cutworm. Using pheromone traps, we obtained the best performance of the insecticide Shinnago, causing > 90% larval mortality. Without insecticide application, tomato yield reduction due to the tobacco cutworm larva damage was 27%.
The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.
본 연구의 목적은 계획행동이론을 적용하여 양양송이축제 방문객들의 축제 방문 의사결과정을 알아보기 위한 것이다. 이를 위하여 구조방정식 모형을 이용하여 방문동기의 구조적 관계를 알아보고자 하였다. 계획행동이론에 대한 분석 결과 지각된 행동통제감은 행동의도에 가장 큰 영향을 미치는 것으로 나타났고, 태도 또한 행동의도에 영향을 미치는 것으로 나타났다. 하지만 주관적 규범은 행동의도에 유의미한 영향을 미치지 못하는 것으로 나타났다. 이러한 결과는 행동의도와 관련된 축제 방문객들의 의사결정 과정과 연구와 양양송이 축제의 지속가능한 발전에 의미 있는 시사점을 제시할 것으로 기대된다.
본 연구의 목적은 해양경찰의 현장지휘체계에 대한 문제점과 원인을 밝히는 것이다. 해양재난 발생현장에서 현장지휘관이 합리적인 의사결정을 할 것이라는 기대가능성에 대해 매우 부정적인 결론을 도출하였고, 여러 관점의 문제점을 연구하였다. 해양사고 대응 조직체계와 같은 구조적인 측면뿐만 아니라 의사결정과 같은 비구조적인 측면을 이론과 분석을 통해 비효율적인 조직체계, 합리적인 의사결정의 실패, 현장과의 소통 부족과 같은 문제점을 밝혀냈으며, 선진형 현장 지휘체계의 모색, 효율적인 조직, 전문인력의 양성, 개방적인 조직문화의 조성과 같은 대안들을 제시하였다.
This study focuses on consumer knowledge which is one of the determinants of consumer behavior, referring to difference in consumer knowledge at each stage of the purchase decision making-process. Thus, for that reason, the consumer behavior specified by consumer knowledge is difference at each stage of purchase decision making-process.
PURPOSES : Effective speed management is necessary for preventing traffic crashes on the road. Speed hump is known as an effective tool for managing speed. Unlike existing studies which are mainly focused on humps for vehicles, this study proposed a novel method to determine design parameters for bicycle speed humps based on a multi-criteria decision making process. METHODS : Three objectives including the effectiveness of speed reduction, bicycle safety, and user's comfortability were incorporated into the proposed evaluation framework for determining design parameters. A multi-criteria value function was also derived and utilized as a part of the proposed method. RESULTS : Extensive simulations and statistical tests show that an integrated bike-box way is identified as the best in terms of operational efficiency and safety. CONCLUSIONS : It is expected that the outcomes of this study can be a valuable precursor for developing design guidelines for bicycle road and facility.
This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.
해상에서 유출된 기름은 방제를 잘 하였더라도 일부는 해안으로 밀려가 해안을 오염시키게 된다. 해양경찰청의 국가방제기 본게획에 의하면 연안이용 빈도가 높은 우리나라의 해안방제에 있어 지방자치 단체장은 주무기관 역할을 하도록 되어 있으며, 해안방 제시 방제종료기준에 있어서는 보다 세밀하고 구체적인 의사결정체계를 구축할 필요가 있다. 방제종료기준 관련 의사결정체계는 크게 방제종료기준 설정단계, 방제종료 판단단계 등 두 가지 단계로 이원화할 필요가 있다. 방제종료기준 설정단계는 주로 사고지역별 해당 지자체(해안을 이용 관리 보전하는 관리청)가 최고의사결정기구의 중심 역할을 할 필요가 있으며, 방제종료 판단단계에서는 방제대책 본부 및 지자체의 최고의사결정기구가 합동으로 중심 역할을 할 필요가 있다. 이와 같이 의사결정협의회를 구성하여 해안방제종료 결 정에 대한 기준을 우리나라 실정에 적합하도록 의사결정체계를 제시하고자 한다.
This paper analyzes the difference between theoretical cost of quality and real world cost. Examined are the theoretical cost structure of quality, it’s measurement styles, a process based improvement strategy of quality cost, and possible adaptation of d
This paper analyzes the difference between theoretical cost of quality and real world cost. Examined are the theoretical cost structure of quality, it's measurement styles, a process based improvement strategy of quality cost, and possible adaptation of decision making concepts in enhancing the cost structure. This study will contribute to the literature in delineating an improvement process of quality cost by adjusting service policy.
온대저기압화는 중위도 기압계에 큰 영향을 주고 때로는 악기상의 원인이 되기도 한다. 그러나 온대저기압화에 대한 예보와 연구 양쪽 모두 많은 과제가 남아있다. 왜냐하면 태풍으로부터 변질된 온대저기압 자체의 모호한 형태 때문이다. 또한, 온대저기압화의 정의가 예보나 연구 양쪽 모두 만족시켜줄 만큼 정확하지도 않다 따라서 기상청은 2007 년에 "온대저기압화 현엽매뉴얼"을 개발하여 온대저기압화의 일련의 과정과 구조 변화 진단에 사용하였다. 이 매뉴얼에서는 1단계 최대풍속과 해수면온도, 2단계 위성영상, 3단계 단열선도, 그리고 최종단계인 4단계에서 지상일기도를 분석하였다. 이 현업매뉴얼은 온대저기압화가 일어날 때 구조변화의 이해와 감시에 도움이 될 것이다.