The Sociolinguistic Journal of Korea, 34(2), 331-378. This study examines how social actors are discursively recontextualized across South Korea’s AI Digital Textbook (AIDT) policy, an educational initiative that has sparked public debate. Drawing on van Leeuwen’s concept of recontextualization, this study analyzes six policy documents released between 2020 and 2024, tracing the trajectory of redefining stakeholders’ roles throughout three phases of policy development: the Incubating, Introducing, and Developing AIDT. The analysis reveals that each phase repositions four actors—the government, teachers, EdTech companies, and students—to legitimize the policy agenda. The government shifts from designer to central authority to supporter, while maintaining structural dominance throughout. Teachers are progressively recast from aides to policy actors to autonomous classroom innovators, a discursive move that transfers institutional responsibility onto individual professionals. EdTech companies are elevated from peripheral service providers to innovators embedded within public education infrastructure. Students, despite being invoked as the policy’s primary beneficiaries, remain passive objects across all phases. Central to this recontextualization is an “education ecosystem” discourse, which absorbs tensions between public and private interests and between top-down governance and teacher agency through the language of mutual benefit and professional empowerment. This study argues that this ecosystem discourse functions as ideological naturalization to legitimize EdTech companies as actors in public education.

본 연구는 한국의 압축적 근대성에 뿌리를 둔 역동성과 정치적 단층선이라는 분석적 렌즈를 통해 OTT 시대 K-콘텐츠의 세계적 성공 기저를 규명한다. 드라마 〈폭싹 속았수다〉에 대한 비판적 담론 분석(CDA) 과 글로벌 수용자 의미 네트워크 데이터의 재해석을 병행하여, 작품에 투영된 가족주의와 평등주의 서사가 한국의 경제, 정체성, 지정학적 단층선과 깊이 교차하고 있음을 입증한다. 이러한 교차는 초국적 기저 공감 장을 형성한다. 실증적으로, 극 중 인물들의 연대는 단순한 가부장적 희생을 초월하여 사회적 응집성과 역 능성을 회복시키는 대안적 해석으로 기능한다. 궁극적으로 본 연구는 한류의 지속가능한 미래가 한국의 역 사적 긴장 구조를 글로벌 지속가능성 규범(ESG 및 SDGs)과 통합하는 초국적 구조화에 달려 있음을 역설 하며, 대안적인 문화 거버넌스 모델을 제안한다.

이 논문은 디자인을 공적이며 사회문화적인 기획 및 실천 활동으로 이해하며 그 바람직한 역할을 모색하는 논의를 ‘디자인 공공성 담론’ 으로 전제하고 그 역사적 궤적과 특성을 고찰한다. 이를 위해 산업혁명 이후 약 150여 년 동안 디자인의 공적·사회문화적 역할에 대한 사유가 어떻게 형성되고 변화해 왔는지를 검토한다. 구체적으로는 19세기 산업 자본주의 비판의 맥락에서 등장한 디자인의 역할에 관한 사유, 20세 기 기능주의적 시각에 근거한 기술적·합리주의적 입장, 20세기 중반 이후 소비사회 비판 속에서 전개된 비판적 담론의 성취와 한계를 살핀다. 아울러 참여 디자인, 전환 디자인, 스페큘러티브 디자인, 다원 세계를 위한 디자인, 디자인 정의, 무질서의 디자인, 디자인 커먼즈 등의 동시대 관련 담론이 이러한 계보를 계승하면서도 공공의 조건을 재구성하고, 디자인의 정치성과 존재론을 새롭게 모색하는 방향으로 확장되고 있음을 논의한다. 이를 통해 이 연구는 디자인의 공공성이 디자인의 사회적 책임을 사유해 온 현대 디자인의 핵심적 개념이라는 점, 또 그것이 오늘날 의 조건이나 상황에 맞추어 갱신되고 있다는 점을 밝힌다.

This study compares the patterns of out-group representation realized through the Korean third-person plural pronouns itul, kutul, and cetul in political discourse. It also investigates whether these differences are related to the pragmatic properties of their morphological roots i, ku, and ce, which are traditionally categorized as proximal, medial, and distal deixis, respectively. Focusing on Korean presidential speeches and party spokesperson statements, this study adopts a multimethod computational linguistic approach, including (1) frequency analysis, (2) collocation analysis, (3) word embedding, and (4) surprisal analysis. The results showed a broad division between itul and the pair kutul– cetul, while also revealing meaningful differences between kutul and cetul. These findings further suggest that the contrast between the pronouns is partially motivated by the deictic distinctions between their roots. Thus, this study demonstrates that Korean third-person plural pronouns display internally differentiated patterns of out-group representation.

This study examines how the term “fashion baseball” functions as a discursive resource for constructing fan identity and organizing intragroup boundaries in an online baseball fan community. Focusing on the layered interactional structure of posts, comments, and replies, thise study analyzes how the meaning of “fashion baseball” is constructed and transformed through repeated interactions. Data were collected from the “Korean Baseball Town” board of MLBPARK using the keyword “fashion baseball fan.” A co-occurrence analysis centered on “fashion baseball” was conducted across four interactional layers: posts and, first, second, and third-level comments. The findings showed that discourse develops in a layered manner. At the post level, “fashion baseball” is associated with insufficient baseball knowledge and recent fan influx. In first-level comments, the term functions as an evaluative label related to participation styles and fan authenticity. In second-level comments, meanings are negotiated through argumentative interactions, wherea in third-level comments, the discourse is fragmented into localized conflicts. Therefore, fan identity is continuously reconstructed through interaction and indexical meanings accumulate across discourse layers.

This study examined the 2022 Revised National Curriculum of Korea and Englishrelated policy documents through a critical discourse analytic lens, with particular focus on how language ideologies surrounding English education are discursively constructed and legitimised. The analysis demonstrates that the curriculum operates as a site of relegitimation and stabilisation in which English is discursively rearticulated as necessary, desirable, and governable under conditions of reform. Through intersecting discourses of future uncertainty, global communication, competency-based education, and inclusion, the curriculum constructs English as adaptive linguistic capital for an unpredictable future, moralises it as a marker of ethical global citizenship, and renders it measurable through standardised curricular technologies. In doing so, the policy stabilises standard language ideology while presenting itself as progressive, internationalised, and inclusive. This configuration exemplifies how reform discourse enables continuity in language ideology and linguistic stratification under the guise of innovation. These findings suggest that educational reforms frequently reproduce dominant ideologies through recontextualisation rather than transformation.

This study examines the language ideologies of Korean university students learning Hungarian in the context of South Korea’s “Critical Foreign Language” policy. Adopting Critical Discourse Analysis, this study analyzes how learners discursively construct and justify their language choices beyond personal interest or aptitude. The findings show that Hungarian is recurrently categorized as an “uncommon language,” most often through the everyday labels such as “special language” and “minor language,” which are not used in their institutional or linguistic senses but are re-semantized in learners’ talk. Within the special language discourse, scarcity is capitalized as an advantage and differentiation, whereas within the minor language discourse, it simultaneously indexes marginality and limited visibility. This ambivalent meaning of scarcity is further extended into competitive positioning against “others” who choose mainstream languages. Importantly, such strategic framing shapes learners’ normative orientations in learning; Hungarian is treated as a language that must be mastered to a high level and put to use, leading learners to link proficiency with future career trajectories. This study highlights how policy categories are reinterpreted and internalized in learner discourse, showing that foreign language learning functions as a socially situated practice organized by value, competition, and future-oriented imaginaries.

This study examines the diachronic trajectory of neologism maknae on top, which emerged from K-pop fandom discourse and has sustained vitality over two decades while expanding into broader social domains. Using Google Trends and big news data, this research analyzes emergence patterns and frequency changes from 2006 to 2024, supplemented by a qualitative analysis of media articles and fan community usage. Three distinct phases have emerged: creation (2006-2011), consolidation (2012-2018), and establishing (2019-2024). First, it traces how maknae on top evolved from a nonce formation to an institutionalized lexical item. Registration in the Naver Open Dictionary (2009) and Urimalsaem (2017) marks the transition from subcultural jargon to recognized public discourse. Second, maknae on top expanded beyond K-pop to include popular culture, sports, and everyday social networks. Big data analysis confirms widespread acceptance as a functional noun denoting "the youngest member who assumes a leading role." Third, it operates as a linguistic mechanism reflecting contemporary shifts in hierarchical perception, reinterpreting the traditional vertical order into flexible, merit-based relationships. This research demonstrates how a neologism born in a specific cultural context becomes embedded in the general lexicon through interactions with social change, offering insights into the dynamics between linguistic and sociocultural transformations.

The CDA compares how the Chosun Ilbo and Kyunghyang Shinmun represent undocumented migrant workers. While both use nominalization and passive voice to obscure agency, their ideological framing diverges. The Chosun associates workers with crime and job scarcity, foregrounding the administrative perspective. Conversely, the Kyunghyang centers on workers' voices and structural issues, viewing them as economic resources, although occasionally prone to overinterpretation. The findings demonstrate that both newspapers strategically deploy linguistic resources, from lexical metaphors to structural foregrounding, to align them with their specific discursive purposes and ideological standpoints.

본 연구는 한·중 디지털 담화에서 확산된 정체성 접미사 구성 ‘-人’과 ‘-러(-er)’를 대상으로, 청년 세대의 노동·소비·감정 경험이 어떠한 방식으로 정체성 범주로 의미 화되는지를 사례 중심으로 비교 분석하였다. 이를 위해 중국어와 한국어 담화 자료 를 각각 600건씩 수집하고, 인지언어학의 은유·환유 이론과 비판적 담화분석(CDA)을 참고하여 질적으로 검토하였다. 분석 결과, 중국어 ‘-人’ 구성은 취약성과 부담의 경 험을 집단적으로 공유하는 방향으로 의미화되는 경향이 상대적으로 두드러졌으며, 한국어 ‘-러(-er)’ 구성은 특정 행위나 상태를 수행하는 주체를 명명하는 방향으로 사용되는 경향이 나타났다. 이는 유사한 조어 구성이 서로 다른 사회문화적 맥락 속 에서 상이한 의미 형성과 주체화 양상을 보일 수 있음을 시사한다.

This study investigates the pragmatic functions of ETC(Existential There Construction)s in Part 1 of Anna Sewell’s Black Beauty. Through a detailed corpus-based analysis of 85 existential there sentences, the research categorizes their uses into Negation/Absence, Quantification/Qualification, new information introduction, and other functions. The results reveal that Negation/Absence (29.4%) + Quantification/Qualification (20.0%) together comprise 49.4%—nearly equal to new information introduction (45.9%), underscoring these functions as central to the construction’s role in the text. This challenges the traditional view of existential there as merely introducing new entities and highlights its nuanced role in literary discourse to emphasize presence, and thematic elements. These findings enhance understanding of how ETCs contribute to meaning-making and information structure in English narratives, particularly within canonical literary texts.

본 논문은 존 웨슬리(John Wesley)의 조지아 선교(1735-1737) 를 성공과 실패의 이분법으로 평가하는 기존 담론에 의문을 제기하고 역사신학적으로 접근한다. 이를 위해 조지아 선교 시기의 저널, 일기, 서신, 그리고 복음전도협회(SPG) 및 조지아 신탁위원회 자료와 독일 경건주의 목회자들의 증언 등을 살피고 분석한다. 본 논문에서 사도적 목회 지향이란 초대교회의 복음과 목회 규율에 충성하며 고난 속에서도 거룩을 추구하는 신학적 비전으로 정의되고, 정치적 배제는 이 비전이 식민지의 지배 세력과 충돌하며 왜곡/배척된 과정으로 정의된다. 기존 의 실패 담론은 대체로 웨슬리 개인의 신앙적 결함이나 성적/도덕적 오류에 주목하지만, 본 논문은 그 담론 자체가 저장창고, 법원, 감옥을 둘러싼 조지아 식민 권력과 웨슬리의 사도적 목회 지향 사이에 충돌로 인한 정치적 부산물임을 드러낸다. 따라서 본 논문은 조지아 선교에 대한 정당한 평가 기준이 율법주의나 성 스캔들이 아니라, 한 성직자의 비전이 선교지 내부의 정치 권력이나 사법 제도에 의해 어떻게 왜곡되고 배제되었는 지에 더 주목하는 것이라고 제안한다.

This study investigates how fashion intellectual property (IP) discourse has been represented and disseminated through podcasts as a medium of cultural communication. Specifically, it analyzes 40 episodes of the podcast Fashionably IP, produced by the European IP law firm HGF between 2022 and August 2025. Using a combined methodology of Leximancer-based text mining and qualitative content analysis, it identifies three key thematic axes in the discourse: trademark protection, legal applicability of design and copyright, and cultural and legal significance of brand identity. First, trademarks are closely linked to brand identity and are repeatedly highlighted through cases involving counterfeits and registration disputes. Second, design rights are influenced by the hybrid nature of fashion design, which combines utility and artistic expression. Third, the branding concept is interpreted beyond its legal function, serving as a narrative resource that reinforces the ethical legitimacy of creators’ rights within consumer culture. The study elucidates the diffusion of legal awareness through cultural communication, demonstrating how legal discourse extends beyond institutional frameworks to social empathy and ethical reflection. Ultimately, it provides a new framework for interpreting fashion copyright and design rights in the digital era, emphasizing how cultural communication channels such as podcasts can democratize legal knowledge and raise public awareness of creators’ rights.

This study examines how trauma victims of the Sewol Ferry disaster were selectively represented in the Chosun Ilbo, a major conservative daily newspaper in South Korea. Using Fairclough’s Critical Discourse Analysis, it analyzes 44 news texts collected from 2014 to 2024, focusing on the strategies of naming, grammatical choice, and intertextuality. The findings show that the coverage consistently foregrounded “Danwon High School students” as the central symbol of public grief, while ordinary passengers, divers, rescue workers, and surviving families were often marginalized or depicted only in functional roles. Such discursive practices created implicit hierarchies of suffering in which some victims’ pain was recognized and remembered, while others were backgrounded or forgotten. Moreover, the reports frequently reframed trauma through psychological or medical discourse, reducing it to treatment and recovery, and diverting attention away from questions of structural responsibility. Intertextual links with later disasters, such as the Itaewon crowd crush, further recontextualized Sewol as part of generational trauma and collective memory. These results suggest that trauma recovery is not merely an individual or clinical matter but also shaped by how victims are socially represented and emotionally positioned within public discourse.

This study investigates how the term burnout was framed, transformed, and made to function in Korean public discourse from 2010 to 2024. Drawing on 9,206 news articles retrieved from the BigKinds database, the research applies an integrated analytical framework combining Entman’s (1993) four framing functions with Leventhal’s Common-Sense Model (CSM) of illness representation. Five dominant frames —medicalisation, individualisation, normalisation, risk framing, and metaphorisation— were identified through quantitative content analysis and qualitative coding with MAXQDA 2024 (qualitative and mixed-methods analysis software). Results show a marked shift from a medicalised frame in Period 1 (2010-2015) to an increasingly normalised frame in Period 3 (2021-2024), indicating a recontextualisation of burnout from an individual pathological condition to a shared everyday experience. Statistical analyses, including chi-square tests, interrupted time series analysis, and keyword network mapping, reveal significant temporal changes in frame distribution, functional complexity, and co-occurrence patterns. The framing functions were found to systematically structure CSM dimensions, shaping public perceptions of identity, causation, temporality, consequences, and controllability. These findings demonstrate that the reframing of burnout reflects not only shifts in linguistic representation but also broader socio-cultural and political reconfigurations, with implications for health communication, organisational policy, and public health strategies.

탈식민지기 한국의 일본어교육은 배척과 금기에서 수용과 제도화로 전 환되었다. 광복 직후 일본어는 식민지배의 상징으로 학교 교육에서 철저 히 배제되었으나, 1960년대에 들어서자 실용적 필요성의 대두와 함께 암 묵적으로 부활했다. 1965년 한일 국교 정상화를 계기로 일본어교육이 재 편입되었고, 1970년대에는 일본어가 고등학교 제2외국어 정식 교과로 채 택되었다. 이러한 전개는 결코 이념적 공백에서 이루어지지 않았음을 보 여준다. 실제로 일본어교육은 민족 정체성과 주체성을 둘러싼 담론의 장 이었으며, 초기에는 식민 통치의 상처를 극복하고 자주성을 확립하기 위 한 일본어 배척 논리가 지배적이었으나 이후 국가 발전과 현실적 필요를 반영한 수용 논리가 이를 대체하였다. 이는 모든 교육정책이 시대적 맥 락과 이념의 영향 아래 놓인다는 점을 시사한다. 1981년까지만 다룬 본 연구의 시기는 일본어 교육 담론의 끝이 아닌 분수령이다. 1980년대 이 후 사회 변화에 따라 새로운 국면을 맞았고, 1990년대 후반 일본 대중문 화 개방으로 일본어 학습 열풍이 재점화되는 등 한일 관계 변화에 따른 담론 변화가 이어졌다. 향후 사회적 영향에 대한 통합적 분석 등 후속 연구가 필요하다. 이를 통해 광복 이후 현대까지 이어진 일본어교육의 전모를 밝히고 일본어교육의 발전에 대한 통찰을 얻을 수 있을 것이다.

본 연구는 한국전쟁 참전국에 대한 감사와 기념을 외교 전략으로 활용하는 ‘보훈외교’가 어떻게 정권별로 구성되고 외교정책에 통합되어 왔는지를 분석하는 데 목적이 있다. 기존 연구들이 보훈외교를 상징적 기념행위나 도덕적 책무 차원 에서 공공외교 혹은 소프트파워 전략으로 제한적으로 해석해 온 반면, 본 연구는 보훈외교가 정권의 외교기조, 국제정세, 정책 우선순위에 따라 전략적으로 구성 되는 외교정책 수단으로 기능할 수 있음을 실증적으로 검토하였다. 이를 위해 에 티오피아 사례를 중심으로 역대 한국 정부의 보훈외교를 비교 분석하였다. 분석 결과, 이명박 정부는 ‘Global Korea’ 구상 아래 보훈외교를 ODA 및 경제협력 중심의 실용주의 외교와 결합하였으며, 문재인 정부는 포용과 평화를 지향하는 외교정책을 통해 시민참여형 보훈외교를 전개하였다. 윤석열 정부는 ‘글로벌 중 추국가’ 구상을 바탕으로 보훈외교의 브랜드화와 제도화를 추진하였다. 한국 정 부는 보훈외교를 단절 없이 계승·변형하며 정책 도구로 활용해 왔으며, 특히 ODA 및 민간 부문과의 연계는 보훈외교의 지속성과 제도화 가능성을 강화하는 주요 경로로 작용하고 있다. 본 연구는 보훈외교가 단순한 역사기억의 재현을 넘 어, 정권별 전략 및 외교 노선에 따라 능동적으로 구성되는 복합적 외교 수단임 을 보여주며, 향후 중견국 외교전략과 역사 외교 간의 연계 가능성을 모색하는 분석틀을 제시한다.

‘Ideographic’ originally referred to the expression of meaning or the transmission of thoughts and intentions. Its association with the issue of Chinese characters has undergone a complex process of discursive evolution. Western academia has sometimes used Chinese characters as a representative of ideographic writing systems to support the three-stage theory of world writing development, sometimes to support the construction of modern linguistic theories, and sometimes to support discourses on Chinese character education. After the Western concept of ‘ideographic writing’ entered China, the academic community, based on the structure and function of Chinese character symbols, developed a sub-conceptual system centered on ‘ideographic nature,’ refined the scope of discourse to adapt to different discursive contexts, and perfected the terminology system to create a distinctive conceptual framework; clarifying discursive positions, and redefining interpretive subjectivity. This process has localised the concept of ‘ideographic,’ forming a distinctive Chinese perspective on ideographic characters and research methodologies. The experience of the generation, variation, and reconstruction of the ‘ideographic’ concept provides important references for the construction of a Chinese-specific theoretical discourse in the field of writing systems.

본 연구는 중소벤처기업부가 추진하는 정책사업인 로컬콘텐츠 중점대 학을 중심으로, 최근 2년간 온라인에서 형성된 담론의 구조와 사회적 수 용 양상을 소셜 빅데이터 분석을 통해 규명하는 데 목적이 있다. 이를 위해 네이버와 다음의 블로그, 뉴스, 웹문서 등 다양한 채널에서 수집한 데이터를 기반으로 텍스트 마이닝(단어빈도, TF-IDF, N-gram), 개체명 인식, 2-mode 매트릭스 분석, 감성 분석, CONCOR 분석, LDA 토픽모 델링 및 의미기반 클러스터링을 수행하였다. 분석 결과, ‘대학’, ‘콘텐츠’, ‘창업’, ‘지역’, ‘지원’ 등 핵심어를 중심으로 한 의미구조가 형성되어 있 었으며, 담론은 대체로 긍정적 정서를 포함하고 있었다. 또한 대학, 지역 기관, 중소기업 간 협력 네트워크가 주체별로 상이한 양상을 보이며 다 층적 실행 구조를 보여주었다. 본 연구는 로컬콘텐츠 중점대학의 사회적 인식과 정책적 함의를 담론 기반으로 조망함으로써, 향후 제도 설계 및 지역혁신전략 수립에 기초자료를 제공하고자 한다.

This study explores the temporal changes in and structural characteristics of consumer discourse on the Hanbok experience from 2015 to 2024. A total of 9,227 posts containing the keyword “Hanbok experience” were collected from Naver and Daum news, blogs, and cafes using Textom text mining software. The study period was divided into three phases: 2015–2017 (popularization), 2021–2022 (post-pandemic consumption shift), and 2023–2024 (global expansion and digital integration). Frequency and term frequency-inverse document frequency (TF-IDF) analyses were conducted on key terms, followed by semantic network analysis and community detection using the Wakita–Tsurumi algorithm to compare discourse structures across periods. Additionally, quadratic assignment procedure (QAP) correlation analysis with UCINET was used to examine discourse continuity and change. Consumer discourse consistently featured keywords related to traditional tourist sites, services, and emotional experiences, with online and regional content emphasized during the pandemic. Recently, discourse evolved by integrating digital technologies, K-pop, and metaverse trends, reflecting new cultural consumption forms. Spatially, the focus shifted from Seoul to regional and modern spaces, while experience methods and events diversified beyond traditional frameworks. Network analysis showed recurring core clusters, indicating resilient key concepts despite social shocks, such as the pandemic. Hanbok experiential tourism evolved from a focus on traditional culture to one that combines modern fashion and digital technology. This study underscores the evolving role of hanbok experiences as a sustainable cultural tourism product that integrates fashion, digital technology, and immersive event design, providing valuable insights for future tourism and cultural content development.