농산물 직거래는 생산자와 소비자를 직접 연결하면서 중간유통비용을 절감하고 이를 통해 생산자와 소비자 모두에게 만족을 줄 수 있는 대안적인 유통경로이다. 이러한 역할때문에 최근 온라인 농산물 직 거래에 대한 관심이 다시 높아지고 있다. 하지만 농산물 직거래는 중간유통단계를 생략하는 것이기 때 문에 생산자가 그 역할을 대신하여야 하기에 다양한 장애요인을 가지고 있다. 본 연구에서는 직거래를 추진하고 있는 농업인을 대상으로 직거래 장애요인을 파악하고, 직거래 활성화를 위하여 농촌진흥청에 서 수행하고 있는 e-비즈니스 교육을 어떤 방향으로 이끌어가야 할지에 대하여 방향을 제시하였다. 그 결과, 교육 프로그램 보완, 개인역량 강화, 협업화, 농업인들이 희망하는 교육 확대 등이 필요한 것으로 나타났다.

Business model of direct selling is the dynamic and complex multi-level structure. Interpersonal face-to-face communication is the key value creation aspect of direct selling business model. Nowadays more and more sellers employ virtual communication channels instead of face-to-face, thus hindering a traditional relational element. The study explores whether usage of Internet technologies for communication with customers brings benefits or extinguish the direct selling industry. The research is based on the quantitative analysis of all-country paper based survey from 5694 respondents. The statistical analysis of total sample revealed that usage of Internet in general does not give advantages for distributors. However, usage of person-to-person internet communication tool, such as e-mail, allows achieving better performance as measured by earnings per hour worked. Surprising is the fact that the most successful young distributors (at the age under 35 years) do not use internet for communication with customers at all. For distributors over 35 years old neither internet nor e-mail usages have got impact on performance. In rural areas users of internet communication tools show lower performance results. In big cities usage of e-mail provides significantly higher performance, but general usage of internet does not. Consequently, the effects from usage of internet technologies for communication with customers are achieved in case of person-to-person communication. Moreover the most productive sellers give priority to the live communication.

This exploratory study conducts the difference of e-business implementation of each industry in Japan. According to factor analysis, 9 e-business contents are classified into four factors. Then, as a result of cluster analysis using the four factors, industries are classified into five clusters according to the grade of execution of e-business, and the contents of execution. Online networks including internet have given rise to the digital economy to support electronic business (e-business) activities. But it varies according to a type of industry because how enterprises perform e-business. The purpose of working on e-business is also the same. This study shows that the implementation status of e-business of each industry. E-business using online networks are various, such as not only e-commerce but also activities inside the company. The former examples are sales or purchase trading, and the latter examples are activities of a direct department called production or physical distribution, and a back-office section called accounts or personnel. In addition, purposes of enterprises perform e-business may be various, for example sales expansion, and cost reduction, information sharing. In Japan, before the Internet known as an open online network spreads, former closed online network such as VAN; Value Added Network has been popular to companies in 1980’s. Therefore, companies could use e-business in internal business process integration or to specific partners. The examples are Electronic Data Interchange (EDI), Supply Chain Management (SCM), Enterprise Resource Planning (ERP). But in fact, e-commerce is more popular than other e-business. That may be why effects come out of e-commerce in the short term, such as reduction of office work cost, improvement in customer satisfaction, or the reduction of an input cost. Iacovou et al(1995) recommends the development of successful EDI partner expansion plans, which include EDI initiators pursue promotional efforts to improve partners’ (especially small partners’) perceptions of EDI benefits, provide financial and technological assistance to partners with low organizational readiness, and carefully select and enact influence strategies to reduce resistance. Fisher(1997) concludes the effectiveness of SCM varies according to the matrix of product properties and purpose of SCM. From the viewpoint of marketing partnership, Doney et al(1997) shows that supplier size and supplier's willingness to customer have a positive impact on buyers’ trust. Chatterjee et al(2002) shows that companies structuring e-commerce platform should have top management championship, strategic investment rationale, and extent of coordination. According to these studies, the effectiveness of e-business changes in the factor inside and outside the company such as the relations with a type of industry and the trading partner. MTI(2006) shows the result of a questionnaire companies of Japan and USA why to introduce e-commerce. According to this survey, Japanese companies think as important cost reductions, such as a request from a customer, and increase in efficiency of ordering business, to the USA companies think as important sales expansions, such as new customer acquisition and expansion of a sales channel. SMEA(2009), belongs to MTI, shows SMEs which consider “reduction of trading costs” to be a benefit are greatest in number, but when looked at in terms of employee size, the smaller the enterprise, the larger the number citing that it is “easy to acquire new customers.” These suggest engaging e-commerce actively is important as a means of acquiring customers for small companies as well. MIC(2012) shows the result of an annualy mail survey with about 2,000 enterprises; 87.5% of companies have built a company communication network such as internet, the percentage of businesses using e-commerce (procurement/sales via the Internet) is 44.5%, and the percentage of businesses using at least a part of a cloud computing serviceis 21.6%, which is 7.5 percentage points more than the 14.1% rate at the end of 2010. This study conducts a statistical secondary analysis using large-scale survey. The original survey is “Results of the Basic Survey of Business and Activity on March 31, 2009” provided Ministry of Economy, Trade and Industry in Japan. The survey is somewhat old because they survey each 5 years. The survey is a mail on self-declaration forms given to enterprises which engaged in business with both a minimum capital of 30 million yen and 50 or more employees. Questions include size and profit of enterprises, online network usage and e-business implementation. It covers over 28,000 enterprises which operate mining, manufacturing, and wholesale and retail trade, and eating and drinking places. This study analyzes the semi total data for every 103 types of industry because the reply for each enterprise is not disclosed, and conducts descriptive statistics. An exploratory factor analysis revealed 4 factors from 10 variables on a sample of 103 industries. Table1 shows that pattern matrix after Promax rotation with Maximum Likelihood extraction. As the factor loadings of Sales, Inventory and Distribution are high, 1st factor can be named as “Sales division”. Like the following, 2nd factor is “In-company management”, 3rd factor is “Procurement” and 4th factor is “Manufacturing”. e-business implementation can be classified into “Sales division”, “I n-company management”, “Procurement” and “Manufacturing”. This suggests the priority matter of each enterprise is reflected. First, a type of industry to suffer from the competition with others by sales markets to work on customer satisfactions or marketing tackles “Sales division”. Second, “In-company management” could be important for a type of industry to push forward information integration and employee management in the enterprise or the cost cut of the indirect section. Third, Industries which work on cost reduction with strong bargaining ability to the supplier could be tackling “procurement” e-business. And some manufacturing industries work on “manufacturing” e-business. In order to classify 103 industries according to e-business implementation, cluster analysis is conducted with factor scores observed the analysis. Figure 1 is a result of hierarchical cluster analysis applying the Ward Linkage method. It is divided into five clusters. Table 2 is average factor score & characteristics of each cluster. The analysis shows the characteristic of the type of industry to perform e-business. Cluster 5 which contains only electricity is firstly classified as other types of industry. The cluster has the highest score except “Sales Division” than other clusters. Cluster 3 and 4 work on e-business more positively than Cluster 1 and 2. Cluster 1 has very low score especially “Sales division” and “In-company management”. The reason may be why it has traditional manufacture such as mining and wood manufacture. Cluster 2 has also low score especially “Manufacturing” because it has traditional distributor sector such as apparel, agricultural or furniture wholesales. Therefore, “Sales Division” is performed better than other e-business. On the other hand, Cluster 3 has high score other than manufacturing because it has non-store retailer and electrical or motor wholesales. Many of them work on e-commerce because they satisfy customers and compete with others, and procure products to reduce costs. And Cluster 4 has major manufacture industries such as electronic, motor vehicles and communication, which work on e-business totally. In conclusion, the difference of e-business implementation of each industry reflects on market structure. This study has two limitations. First, as the data used for this analysis is already totaled for every type of industry, the reply situation for each company is not reflected. Though the government statistics are collecting data comprehensively, it is very rare to have released each data because of privacy. After taking into consideration in a respondent's privacy, an indication of individual data is desired. Second, the purpose or attitude companies work on e-business are not taken into consideration though analyzed based on the implementation rate of e-business. Not only action data but attitude data and consciousness data are important. The future research should analyze why companies work on e-business through an interview or questionnaire survey.

한국 이러닝 산업의 국내 시장은 포화상태이고 수출지역이 중국 및 일본에 국한되었기 때문에 수출지역 확대를 위한 신규시장 개척이 필요하다. 또한 해외 진출시 필요한 유통망 확보, 객관적 해외시장 정보, 접근전략 등이 포함된 종합적인 해외시장진출 정보 역시 지원되어야 할 시점이다. 이를 위해 한국의 이러닝 산업은 시장성이높지만 한국의 진출이 미미한 수준인 중동권 시장 진출을 추진할 필요가 있다. 또한중동지역 진출과 더불어 그 지역의 사회, 문화와 더불어 기업 현황, 교육 현황, 정부정책 등을 체계적으로 분석하여 추진전략을 세워야 한다.본 연구는 사우디아라비아와 UAE의 이러닝 현황을 조사하고 이러닝 정부정책 현황및 관련기관, 정부부처, 주요기업 등을 유목화 하였다. 그리고 조사내용을 분석하여사우디아라비아와 UAE의 이러닝 시장 진출 전략을 도출하였다. 본 연구의 결과는국내 기업의 이러닝 해외시장 개척 및 글로벌 역량 강화를 촉진하는 자료가 될 것으로 예상된다. 특히 중동권 대표국의 이러닝 시장 전망 및 분석을 통한 정책 수립과산업진출 및 사업전개를 위한 사업실시 매뉴얼 구성을 위한 기초자료로 활용될 수있을 것이다.

Nowadays, due to the development of computers and the information and communication technology, data processing and transmission is made very vastly and fast. The development of the technologies bring many changes and revolutions to the life of ordinary people. Although, e-Business grows continuously, it is in experimental stage in domestic area because of limits of infrastructure. Also, in spite of explosive growth of internet, the research on the internet has not been fully studied yet. The objectives of this study are that how service consumers perceive the flow of e-Business, and that what effect the makes on their satisfaction and re-purchase intention. This means that the research enables a marketing manager to take the meaning of comparative weight among the components of e-Business flow, and to provide very useful information to establish marketing strategies which are close to the consumers.

This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the i

기업 인력의 e-Business 적용 능력은 e-Business 환경에서 개인에게 주어진 업무를 효율적으로 수행하고 업무성과를 향상하기 위해 필요하다. 본 연구는 e-Business 인력의 측정도구, 측정체계 및 방법을 제시한다. 개발된 측정도구는 요인분석과 신뢰성 분석을 통하여 그 구조의 타당성을 검증하였고, e-Business 인력을 효과적으로 측정할 수 있는 16 개의 측정항목을 갖는 측정 도구를 제시하였다. 개발된 측정도구의 적용성과 활용성은 실

자가통제평가(CSA : Control Self Assessment)는 핵심사업 목적을 달성하는데 개입되는 위험 그리고 그러한 사업위험을 관리하기 위하여 설계된 내부통제를 공식적이고 문서화된 협력적 프로세스에 의하여 검토하기 위하여 사용되는 방법론이다. 현재 많은 기업에서 효과적인 조직통제와 비즈니스 프로세스 개선을 위하여 전문 감사인과 경영인들이 기업지배구조 조직의 강력한 위험관리 도구로서 자가통제평가의 필요성을 강조하고 있다. 자가통제평가는 해당 조직

E-business is rapidly prevailing in our society by increasing of the use of the internet. Therefore the education system of e-business should contain requirements of customers, i.e. various industries. College curriculum should be related to tasks of e-business. This paper deals with e-business tasks that make college curriculum. It surveys the situation of college education and topics in the field of e-business. This research analyzes the needs and opinions of the local area companies. The acknowledgement and realization of e-business implements are surveyed and the education contents for college are researched.

Nowadays, Internet-based businesses is activated in various organizations. In most of distribution and manufacturing companies, the main current of internet businesses is on-line sales (B2C: Business-to-Customer) centering around internet shopping. Most of theses businesses applied contents-centered and customer-oriented methodology for implementing internet business system(IBS). Also, recently, Introduction of Internet-based VAN(Value Added Network) systems and e-Procurement systems of purchase fields between parent companies and suppliers are proliferated for an efficiency of business and a reduction of transaction cost. These systems used methods of re-constructing the existing legacy systems into Internet-based systems. This paper proposes a customer-oriented and process-based methodology that simultaneously considers customer requirements and business processes of operational systems in order to implement an Internet business system. To demonstrate the usefulness of the proposed methodology, we applied and implemented an Internet business system for sales of A/S (After Service) spare parts and services on the object of the "H" company of manufacturing ship engines, which is a make-to-order corporation. As a result, This paper showed an effective applicability of Internet-based e-business on A/S business processes in order to improve a service quality for customer satisfaction in manufacturing companies.

The rising of E-business and network trade has promoted the transform and new development of international trade. Due to this, this paper attempts to investigate the impact of E-business on international trade between China and South Korea. On the grounds of rapid development of E-business, the E-business is regarded as a determinant that can impact the international trade between China and South Korea. Meanwhile, the quarterly data form the first quarter of 2000 to the fourth quarter of 2017 are employed to conduct an empirical analysis under the vector auto-regressive model. The international trade between China and South Korea is treated as an independent variable. The E-business, the foreign direct investment and the real exchange rate are treated as dependent variables. Furthermore, a menu of statistic approaches such as the Granger causality test and the vector auto-regressive estimates will be used to testify the impact of E-business on international trade between China and South Korea. Via the Granger causality test, the results report that the E-business is major reason that can drive the development of international trade between China and South Korea. Through the vector auto-regressive estimates, the results also report that the E-business has a positive effect on international trade between China and South Korea. Furthermore, this paper provides a view that the E-business is a kind of a determinant that can promote the international trade between China and South Korea. Therefore, the China’s government should pay much attention to the infrastructure of E-business so as to enlarge the trade volume between China and South Korea.

Purpose – The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology – The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results – Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions – After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

Purpose – The aim of the study is to analyze the impact of the European Union’s (EU) focus on innovation and consumption, after the EU Eastern enlargement, on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy, with a special emphasis on the mobile phone industry. Research design, data, and methodology – This study compares the intersection of the pivotal areas in the markets in the "post-new normal" era to identify outlets to commercialize development and innovation in this region. The EU would like to realize potential trade and investment opportunities with the Central European Economic Community (CEEC) from this enlargement. Results – The study analysis suggests a positive impact for innovation and consumption from the EU Eastern enlargement on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy with a special emphasis on the mobile phone industry or motorcar e-strategy. Conclusions – Due to the evolving close interdependencies some hubs have emerged between regional, small markets and the central, larger ones such as Germany and France.

본 연구의 목적은 해운기업을 대상으로 e-비즈니스 활용의 영향요인과 활용수준간의 인과관계를 분석하는데 있다. 이를 위해 먼저, 신뢰성분석과 타당성분석(요인분석)을 실시하였다. 다음으로, 어떠한 요인이 e-비즈니스 활용에 더 큰 영향을 미치는 지를 구체적으로 분석하기 위해 도출된 9개의 독립변수와 2개 종속변수를 이용하여 다중회귀분석을 수행하였다. 다중회귀분석 결과, 9개의 요인 중에서 실질적으로 e-비즈니스 서비스업무 활용수준에 영향을 미치는 요인은 5개인 것으로, e-비즈니스 실거래업무 활용수준에는 4개의 요인만이 영향을 미치는 것으로 나타났다.

최근 항만물류산업의 고부가가치화에 관한 논의와 더불어, 항만물류산업의 e-비즈니스화에 대한 다양한 연구가 진행되고 있다. 그러나, 두드러진 연구의 성과는 아직까지 나와 있지 않은 실정이다. 게다가, e-비즈니스화의 활성화를 위한 기술적 측면에서의 여러 가지 방안들은 업계의 이용실적이 미비하여, 실효를 거두고 있지 못하고 있는 실정이다. 본 연구에서는 이와 같은 문제에 주목하여, 실증적인 차원에서 인지 모델링 기법을 바탕으로 항만물류산업의 e-비즈니스에 영향을 미치는 요인을 추출하고, 그 체계를 수립하는 것을 연구의 목적으로 한다. 이러한 과정을 통해, 항만물류산업의 성공적인 e-비즈니스 도입을 위해 선행되어야 할 사항들을 파악하고, 주요 핵심 사항들을 제안하고자 한다.

인터넷 기술의 발전과 함께 급진전한 디지털경제는 그 적용분야에 따라 B2B, B2C, A2B등의 많은 부류를 형성하였다. 또한, 고객의 요구사항에 맞추어 전자상거래 시스템 구축기술도 객체지향기반에서 컴포넌트기반의 개발방법으로 도입되고 있으며, 개발환경은 기존의 C/S(Client/Server)환경에서 3-Tier, 웹 기반 아키텍처등으로 변화, 도입되고 있다. 이러한 배경으로 본 논문은 전자상거래에 사용될 수 있는 좌석 예약 및 확인 시스템을 다중서버환경에서 구현하였다. 이는, 분산환경에서 효율성을 높이기 위해 해당 중요 로직은 서버 컴포넌트 모델인 EJB를 활용하였고, Main Server를 위해 Resin Server환경의 Servlet을 이용한JSP와Java를 통하여 구현하였다. 따라서, EJB를 이용한 독립 컴포넌트를 통하여 전자상거래 시스템 로직사이의 독려성을 높였으며, 분산된 EJB서버를 통하여 해당 메소드를 호출함으로써 서버의 부하를 줄이고, 각 로직자원들을 효율적으로 관리할 수 있도록 하였다.