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        검색결과 24

        1.
        2023.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study is a leading case of empirical analysis of whether, when corporate stakeholders (government, investors, customers, managers, employees) put pressure on companies for ESG management, it affects the introduction and implementation of ESG activities (environmental, social, governance) and affects business performance. As for the research method, a sustainability report was published, and a web survey of Korea Research Inc. was conducted from May 10 to May 20, 2022 targeting ESG management managers of 192 companies, and analyzed through the PLS structural equation model. As a result of the study, it was found that the introduction and execution of ESG is closely influenced by the pressure from the government, investors, managers, and employees, and in particular, the internal pressure of current managers and executives and employees has a great impact on the introduction and implementation of environmental, social, and governance activities. In particular, although external pressure also has some influence, it is practical to suggest that strong internal pressure is necessary for continuous activities and performance. And, methodologically, the main activity indicators of the GRI Reporting Guidelines, which are the most representative ESG management indicators, were developed as a questionnaire, and reliability, validity, and model fit were secured through comparison with indicators of multiple systems and expert reviews. The limitations of this study are that more in-depth analysis by industry or size is possible when ESG management is mature and sufficient samples are secured, and complex ESG pressure factor modeling is possible when more diverse stakeholders are added.
        4,600원
        2.
        2022.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구에서는 ‘설향’ 딸기를 두 작기(2020-2021년, 2021 -2022년)에 걸쳐 재배하면서 외부 광환경과 생육도일온도 가 작물 생산량에 미치는 영향을 분석하였다. 2년 동안 온실 내 환경 관리, 양액 관리 등은 동일하게 하였다. 재배기간 중 주 간의 온실 온습도는 두 작기에서 유사하게 관리되었고, 야간 의 온습도는 통계적으로 차이가 있었으나 작물 생육 범위를 벗어나지 않았다. 일사량은 9월과 10월에 첫 번째 작기의 일 평균 일사량이 많아 누적일사량도 많았으며, 11월부터는 2월 까지는 두 번째 작기의 일사량, 3월에는 다시 첫 번째 작기의 일사량이 많은 것으로 나타나 1월부터의 누적일사량은 두 번 째 작기에서 많은 것으로 나타났다. 딸기의 최적 일장 조건인 8시간 이상의 일장이 나타난 일은 두 작기 간 큰 차이가 없었고, 변화 양상은 누적일사량의 변화와 유사하게 나타났다. 누 적일사량과 생육도일온도는 상관관계가 커 생육도일온도가 딸기의 생산량과 당도에 미치는 영향을 조사해 본 결과의 초 기의 누적일사량과 생육도일온도가 적었던 두 번째 작기에서 초기 수확량은 적었으나 누적일사량 및 생육도일온도가 증가 함에 따라 후기에 수확량이 첫 번째 작기보다 많았으며 잠재 적 최대 생산량도 큰 것으로 나타났다. 당도는 생육도일온도 가 증가함에 따라 감소하였으며, 이는 촉성딸기의 특성으로 판단된다. 추후 연구를 통해 단순 수확량뿐만 아니라 작물 생 육, 꽃눈분화 및 출뢰시기를 조사, 분석하여 생육도일온도가 작 물 생육에 미치는 영향을 다각도로 분석하는 연구도 필요하다 고 판단된다.
        4,000원
        3.
        2022.05 구독 인증기관·개인회원 무료
        RADTRAN is a code that assesses the radiation risk of radioactive material transportation. RADTRAN assumes that the package is a point source or a line source regardless of package type and corrects the external dose rate using a shape factor which depends on the critical dimension of the package. However, the external dose rate calculated using a shape factor may be different from the actual external dose rate. Therefore, it is necessary to analyze the effect of the shape factor on the external dose rate. In this study, the effect of the shape factor on the external dose rate in RADTRAN was analyzed by comparison with MCNP. This study analyzed change in external dose rate depending on the distance from the package and the critical dimension. The distance from the package was in the range of 1–800 m. The shape of the package was assumed to be cylindrical with a radius of 1 m, and the critical dimensions of the package were assumed to be 2, 4, and 8 m. Attenuation and build-up in the air were not considered to consider only the effect on the shape factor. When simulating the exposure situation using MCNP, the package was assumed to be a volume source, and flux by distance from the package was calculated using F5 tally. The dose rate at 1 m from the package was normalized to 2 mSv·hr−1. As a result of the analysis, the external dose rates of the package were higher in RADTRAN than in MCNP. For the critical dimension of 2, 4, and 8 m, when the distance from package is 1–10 m, the RADTRAN was 1.83, 4.08, and 5.27 times higher on average than MCNP, respectively. And when the distance from the package was 10–100 m and 100–800 m, RADTRAN was 1.10, 2.02, 3.01 times and 1.04, 1.92, 2.43 times higher than MCNP, respectively. It was found that the larger the distance from the package is and the smaller the critical dimension of the package is, the less conservatively RADTRAN assessed. It is because the shape of the package gets closer to the point source as the distance from the package increases, and the shape factor decreases as the critical dimension of the package decreases. The result of this study can be used as the basis for radiation risk assessment when transporting radioactive materials.
        4.
        2021.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 자원의존이론에 기반하여 해외주식시장에 직상장하는 기업들의 자원 제공자에 대한 의 존도가 IPO 저가발행에 미치는 영향을 분석한다. 기존 IPO 연구들은 다양한 외부 자원제공자들과 의 네트워크를 전략적 이점으로 제시하여왔으나, 자원에 대한 의존도가 양날의 검처럼 존재함을 간 과해왔다. 따라서 본 논문은 자원 제공자에 대한 의존도는 사업 리스크로 여겨질 수 있음을 제시하 고, 이것이 주식발행가격에 미치는 영향을 분석한다. 더 나아가 외부 자원제공자(공급망 파트너) 와의 관계만을 주로 제시해온 기존 연구들에서 벗어나 기업의 핵심자원역량은 인적자원임에 착안 하여 내부 자원제공자(주요 경영진) 의존도로부터 발생하는 사업 리스크를 제시한다. 또한 자원제 공자에 대한 의존도 및 협상력이 기업이 가지고 있는 자원 경쟁력에 따라 달라질 수 있는 점에 착 안하여 자원 경쟁력의 조절효과를 보여준다. 자원 경쟁력이 높을 수록 외부 자원제공자들에 대한 협상력이 높아져 저가발행의 정도가 낮아지지만, 자원 경쟁력이 높을수록 그러한 자원에 대한 정보 를 소유하고 있는 내부 자원제공자의 중요성이 커지기 때문에 내부 자원제공자에 대한 의존도 위험 은 높아짐을 발견하였다.
        8,000원
        6.
        2019.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Winged scapular (WS) causes muscle imbalance with abnormal patterns when moving the arm. In particular, the over-activation of the upper trapezius (UT) and decrease in activity of the lower trapezius (LT) and serratus anterior (SA) produce abnormal scapulohumeral rhythm. Therefore, the SA requires special attention in all shoulder rehabilitation programs. In fact, many previous studies have been devoted to the SA muscle strength training needed for WS correction. Objects: The purpose of this study was to investigate the effect of shoulder girdle muscle and ratio according to the angle of shoulder abduction and external weight in supine position. Methods: Twenty three WS patients participated in this experiment. They performed scapular protraction exercise in supine position with the weights of 0 ㎏, 1 ㎏, 1.5 ㎏, and 2 ㎏ at shoulder abduction angles of 0˚, 30˚, 60˚, and 90˚. The angle and weight applications were randomized. Surface electromyography (EMG) was used to collect the EMG data of the SA, pectoralis major (PM), and UT during the exercise. The ratio of PM/SA and UT/SA was confirmed. Two-way repeated analyses of variance were used to determine the statistical significance of SA, PM, and UT and the ratios of PM/SA and UT/SA. Results: There was a significant difference in SA according to angle (p<.05). Significant differences were also identified depending on the angle and weight (p<.05). The angle of abduction at 0˚, 30˚ and weight of 2 ㎏ showed the highest SA activity. However, there was no significant difference between PM and UT (p>.05). There was a significant difference between PM/SA and UT/SA in ratio of muscle activity according to angle (p<.05). Significant differences were found at PM/SA angles of 30˚, 60˚ and 90˚ (p<.05). For UT/SA, significant difference was only observed at 90˚ (p<.05). Conclusion: Based on the results of this study, in order to strengthen the SA, it was found to be most effective to use 1 and 1.5 ㎏ weights with abduction angles of 0˚ and 30˚ at shoulder protraction in supine position.
        4,000원
        8.
        2018.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Background: Lumbopelvic stability is highly important for exercise therapy for patients with low back pain and shoulder dysfunction. It can be attained using a pelvic compression belt. Previous studies showed that external pelvic compression (EPC) enhances form closure by reducing sacroiliac joint laxity and selectively strengthens force closure and motor control by reducing the compensatory activity of the stabilizer. In addition, when the pelvic compression belt was placed directly on the anterior superior iliac spine, the laxity of the sacroiliac cephalic joint could be significantly reduced. Objects: This study aimed to compare the effects of EPC on lumbopelvic and shoulder muscle surface electromyography (EMG) activities during push-up plus (PUP) and deadlift (DL) exercise, trunk extensor strength during DL exercise. Methods: Thirty-eight subjects (21 men and 17 women) volunteered to participate in this study. The subjects were instructed to perform PUP and DL with and without the EPC. EMG data were collect from serratus anterior (SA), pectoralis major (PM), erector spinae (ES), and multifidus (MF). Trunk extensor strength were tested in DL exercise. The data were collected during 3 repetitions of all exercise and the mean of root mean square was used for analysis. Results: The EMG activities of the SA and PM were significantly increased in PUP with pelvic compression as compared with PUP without pelvic compression (p<.05). In DL exercise, a significant improvement in trunk extensor strength was observed during DL exercise with pelvic compression (p<.05). Conclusion: The results of this study indicate that lumbopelvic stabilization reinforced with external pelvic compression may be propitious to strengthen PUP in more-active SA and PM muscles. Applying EPC can improve the trunk extensor strength during DL exercise. Our study shows that EPC was beneficial to improve the PUP and DL exercise efficiency.
        4,200원
        9.
        2018.07 구독 인증기관 무료, 개인회원 유료
        Introduction In the past study, the relationship between the power structure of marketing and research and development (R&D) and NPD performance was not consistent (Atuahene-Gima & Evangelista, 2000; Engelen & Brettel, 2012; Li & Atuahene-Gima, 1999, 2001). The inconsistency may result from each study in different industrial contexts. It reflects every NPD project faces different environmental uncertainties. Furthermore, we adopt the external control perspective to glue power structure and NPD performance under a certain external environment together. Therefore, this paper tends to fulfill the gap of prior study, and the main objective of this research is to investigate whether the power structure of marketing and R&D functions have different linear relationships under the different level of environmental uncertainty. A NPD team is like a cross-functional organization that the NPD team is composed of multiple functions, and it has independent budgets. The members in the team will allocate their limited resources like budgets or positions to respond environments and to maximize profits. Theoretical Development When a NPD team faces the high market uncertain situation, marketing function can gather more resources because of its own power. Thus, R&D members in a NPD team may have less determination in the process of NPD. Even though they create a new product, marketing specialists make most decisions in the NPD team. According to function’s contribution argument, the more contribution of a certain function to the NPD process, the more positive related to the new product success (Atuahene-Gima and Evangelista, 2000; Atuahene-Gima and Luca, 2008; Li and Atuahene-Gima, 1999). Therefore, the current study proposes the hypothesis1 described below: H1: Market uncertainty will strengthen the relationship between power structure leaned to marketing and NPD successes. When a NPD team encounters the fast technological change situation, R&D function has more resources because of power. New product teams, however, usually have scare resources, so that another important function like marketing will have fewer resources than R&D function. Thus, marketers in a NPD team may have less determination in the process of NPD. The marketers may have some influence on launch stage like sales and promotion or distribution channels (Hsieh et al., 2008), but R&D specialists make most decisions in a NPD team. Therefore, the current study proposes the hypothesis2described below: H2: Technological uncertainty will strengthen the relationship between power structure leaned to R&D and NPD successes. Eisenhardt and her colleagues indicated that the organizations in high velocity environments have better performance when they decentralize the power structure (Eisenhardt, 1989; Eisenhardt and Bourgeois, 1988). They also described that this firm tended to introduce a new product line, and that its channel partners were fighting with each other by price wars but the dominant marketing function did not have enough time to perform its regular job. To maintain its power and resources, the dominant function may highlight its importance, so it will withhold external information and enable other members to perceive the external environment what dominant function expect them to perceive. When organizations find a lot of environmental changes, it is too late. Therefore, in the beginning organizations adopted decentralized power structure, and allocated resources equally. The members in organizations may not snatch resources, so they may not take political actions also. For the specialists in new product development team, they could not control their unique knowledge to withhold the information and to satisfy their own self-interests. Therefore, the relationship between marketing and R&D power distribution in a NPD team and new product financial performance is weakened in high velocity environments (Eisenhardt and Bourgeois, 1988). The hypothesis3 in the current study is below: H3: the relation between the power distribution in new product development teams and new product development successes is inverted U curve under the high technological and market uncertainty. Coping environment could rely on top manager’s backgrounds like marketing, technology or finance (Hambrick and Mason, 1984). To maintain the status of the dominant function, the dominant function will lead the organization to identify the important problems related to its function. In order to ensure keeping their power, moreover, the dominant function could institute some regulations or create norms. According to resource dependence perspective, if an organization has higher the formalization of power, the dominant function could gather more resources because of legitimacy. Further, the higher formalization of power may strengthen the relationship between power distribution and performance. Thus, our hypothesis 4 is below: H4: Under the higher formalization of power in a new product development team, the stronger relationship between the marketing and R&D power distribution and new product performance than under the lower degree of formalization of power situation. Research Design The current study used questionnaire survey and purposive sampling method to collect data. In order to eliminate the bias of common method variance (CMV), this study conducted multiple sources including project managers, the member charging marketing, and the member charging R&D to administrate questionnaires differently. In order to avoid selection bias, this study, moreover, asked the informants select the most recent new products developed and launched for minimum of twelve months. We sent three types of questionnaires to project managers, the member charging marketing, and the member charging R&D respectively. The current study sent questionnaires to 112 firms, and 69 firms are returned. The response rate is 61.61%. At new product level, there are 207 new product projects, and 100 firms are returned. The response rate is 48.31%. We also do tests of bias due to nonresponse which were conducted by using a comparison of early to late respondents’ all variable means (Armstrong & Overton, 1977). No evidence of a bias was found. The current study applied Moorman’s (1995) operationalization of new product performance is that the extent to which the product has achieved the objective of market share, sales, return on assets, profit margin, and return on investment during the first 12 months of its life in the marketplace. These items were used a 7-point Likert scale where 1 was “low” and 7 was “high”. This research adopted Homburg et al. (1999) scale to measure the power structure between marketing and R&D functions by using 100-point constant-sum scale for each NPD issue, and other previous studies also used issue-based perceptual power scale (Enz, 1989; Hinings et al., 1974; Pfeffer, 1981; Verhoef and Leeflang, 2009). The current study adopted Jaworski and Kohli’s (1993) scale to measure market and technological turbulence. The items were used a 7-point Likert scale where 1 was “extremely disagree” to 7 was “extremely agree”. In order to rule out other effects, we controlled industrial category, firm age, the number of marketing and R&D members involved in the NPD process, environmental hostility. Result and Conclusion The first finding is that under low market uncertainty and high technological uncertainty, balance of power structure tends to swing to the side of R&D function, and achieve better in NPD performance. Take IC design of High-tech industry as an instance, NPD project ends to perform better when the balance of power structure swing to the side of R&D function. The second finding is that under high market uncertainty and low technological uncertainty, NPD formalization helps to strengthen the relationship between marketing and NPD performance. Take frozen dessert in the food industry or leisure and sports fabrics in the textile industry as examples, formalization of NPD process can help marketing-driven NPD projects perform better in market. These findings advanced the understanding of the relationship between the power structure of marketing and R&D and NPD performance, rather than focusing on a single function, marketing or R&D. Furthermore, examining the relationship between the power structure of marketing and R&D and NPD performance in different environment uncertainty situations explained the inconsistency of the relationship between the power structure of marketing and R&D and NPD performance in past studies. Finally, this research conditionally supported the moderating effect of NPD formalization on the relationship between the power structure of marketing and R&D and NPD performance, and this exploration never been found.
        3,000원
        10.
        2018.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Background: There are insufficient objective or quantitative evidence for the better intervention to improve proprioception particularly for the application of external load. There are conflicting opinions whether the external load is effective for proprioception improvement or not. Objects: The purpose of this study was to investigate effects of external load on proprioception of shoulder joint quantitatively using 3D motion capture system. Methods: Nine healthy adults joined for this study. They were asked to perform scapular plane abduction motion with attaching reflective markers on the trunk and upper limb. The 3D positions of finger marker, while they performed the same task with and without external load, were recorded and analyzed. Results: All participants showed decreased variable errors in the vertical direction when the external load was applied (p<.02). Even though other directions (y, z) and absolute errors increased, they did not have statistical significances. Conclusion: Based on this study results, the external load application would be effective for shoulder joint position sense improvement.
        4,000원
        11.
        2018.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        융⋅복합 제품의 확산, 디지털 기술의 발전과 고도화, 제품수명주기의 단축, 지식원천의 다양화 등 경영환경의 급격한 변화로 인하여 기업은 내부 자원만을 이용한 혁신으로 경쟁에 대처하기 어려운 상황에 놓이게 되었다. 특히, 중소기업은 자체 기술개발의 한계와 자원의 제약으로 인해 환경변화에 신속하게 대처하기가 더욱 어렵다. 기업이 제품과 시장에서 지위를 강화하기 위해서는 혁신에 필요한 아이디어나 기술 등을 외부에서 조달하고 내부의 자원들도 외부와 공유하며 새로운 제품과 서비스를 개발해야만 한다. 기업이 기업 내부와 외부로의 지식흐름을 활용하여 내부 혁신성과를 높이고 혁신의 외부 활용시장을 확대하여 기업의 가치를 높이는 개방형 혁신 패러다임은 여전히 유용한 혁신 전략이 될 수 있는 이유이다. 개방형 혁신에 관한 다양한 연구들이 진행되었지만, 중소기업의 개방형 혁신의 선행요인과 기업성과를 하나의 연구모형으로 분석하여 개방형 혁신에 대한 심층적인 이해를 제공한 연구는 부족하다. 또한 개방형 혁신의 선행요인 연구에서 그 중요성에도 불구하고 충분하게 검증되지 않았던 기업가 지향성과 개방적 조직문화에 대해 그 영향을 실증적으로 확인할 필요가 있다. 본 연구는 중소기업의 기업가 지향성과 개방적 조직문화가 개방형 혁신에 미치는 영향을 검토하고, 기업가 지향성, 개방적 조직문화, 개방형 혁신이 기업성과에 미치는 직⋅간접적 영향을 개방형 혁신의 매개효과를 중심으로 분석한다. 실증분석을 위해 우리나라 상장기업들과 외부감사기업들 중 종업원 100인 이상 5,000명 이하 제조기업을 대상으로 설문조사를 진행하였으며, 283개의 유효한 응답결과에 대해 구조방정식 모형을 이용하여 연구모형과 가설을 검증했다. 실증분석 결과는 첫째, 기업가 지향성은 개방형 혁신과 기업성과에 긍정적인 영향을 준다. 둘째, 기업의 개방적 조직문화는 개방형 혁신에는 긍정적인 영향을 나타내지만 기업성과에 미치는 직접적 영향은 통계적으로 유의하지 않는 것으로 나타냈다. 셋째, 개방형 혁신은 기업성과에 긍정적인 영향을 나타내는 것으로 확인되었다. 넷째, 개방형 혁신은 기업가 지향성과 기업성과 사이에서 부분적으로 매개효과를 나타내며, 개방적 조직문화와 기업성과 사이에서는 완전매개 효과를 나타내었다.
        7,800원
        12.
        2017.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Productivity improvement is one of the important goals which firms’ technology developments aim at. Firms’ improved productivity from technology development means that their inputs can produce more outputs through technology development, which makes firms’ productivity improvement from technology development more and more important in the age of technology advance and convergence like today. This research empirically analyzes the influence of the external technology collaboration network diversity on the productivity improvement of the small and medium-sized enterprises (SMEs) from technology development and the moderating effect of the chief technology officer (CTO)-driven technology development on this influence. This study constructs the research model reflecting the moderating impact of the CTO-driven technology development and tests it with the ordinary least squares regression through the IBM SPSS version 23 by using the 2,000 data about South Korean SMEs. This research empirically reveals two points. One is that SMEs’ external technology collaboration network diversity has a positive influence on their productivity improvement from technology development. The other is that the positive effect of SMEs’ external technology collaboration network diversity on their productivity improvement from technology development is moderated by the CTO-driven technology development. The two points revealed in this study present two meaningful implications in not only the practical but also academic point of view. The practical implication is that it is effective for SMEs to use CTOs in increasing their productivity improvement from technology development. The academic implication is that making technology collaboration with more diverse external partners can increase SMEs’ productivity improvement from technology development.
        4,000원
        13.
        2016.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The external R&D, which includes the adoption of the external technology and knowledge in addition to the internal R&D, is one of important factors for the innovation. Especially for small and medium-sized enterprises (SMEs), the external R&D has been considered as a key factor to carry out the innovation more efficiently due to the limitations of their resources and capacities. However, most of extant studies related to external R&D have focused on analyzing the influence of external R&D on innovation outputs or outcomes. Only a few studies have explored the impact of external R&D on the innovation efficiency. This study therefore investigates whether the external R&D effects the industry’s innovation efficiency and productivity. On this study, we used Korean manufacturing industry data of SMEs from 2012 to 2014 and employed a global Malmquist productivity analysis technique, which is based on the Data Envelopment Analysis (DEA), to assess the innovation efficiency and productivity. Innovation performances of external R&D group and internal R&D group are compared. Then, the sectoral patterns of both innovation efficiency and productivity are analyzed with respect to the technological intensity, which is introduced by OECD. The results show that the gap of innovation efficiency between external and internal R&D groups has gradually decreased because of the continuous improvement of the external R&D group’s performance, while the external R&D group lag behind the internal R&D group. In addition, patterns of the innovation efficiency and productivity change were different depending on the technological intensity, which means that the higher the technological intensity, the greater the effect of external R&D.
        4,300원
        14.
        2016.11 구독 인증기관 무료, 개인회원 유료
        The external R&D, which includes the adoption of the external technology and knowledge in addition to the internal R&D, is one of important factors for the innovation. Especially for small and medium-sized enterprises(SMEs), the external R&D has been considered as a key factor to carry out the innovation more efficiently due to the limitations of their resources. However, most studies related to external R&D have focused on innovation outputs or outcomes. Only a few studies have explored the impact of external R&D on the innovation efficiency. This study therefore investigates whether the external R&D effects the industry’s innovation efficiency and productivity. On this study, we used Korean manufacturing industry data of SMEs from 2012 to 2014 and employed a global Malmquist productivity analysis technique, which is based on the Data Envelopment Analysis(DEA), to assess the innovation efficiency and productivity. Then, the sectoral patterns of both innovation efficiency and productivity are analyzed with respect to the technological intensity, which is introduced by OECD. We show that the gap of innovation efficiency between external and internal R&D groups has gradually decreased because of the continuous improvement of the external R&D group’s performance, while the external R&D group lag behind the internal R&D. In addition, patterns of the innovation efficiency and productivity change were different depending on the technological intensity, which means that the higher the technological intensity, the greater the effect of external R&D.
        4,000원
        15.
        2016.07 구독 인증기관·개인회원 무료
        Given the pervasive use of brand personification by marketers, it is surprising that there has been extremely limited research directly examining the effects of brand personification. In this article, we attempt to fill this gap in part by exploring how personified brand, in contrast to an objectified brand, might affect consumers’ response. Also, previous research have studied mainly on the visual or combined (visual-verbal) brand personification without differentiating the two types of brand personification. Therefore, this study tries to focus on the verbal brand personification which has not been studied extensively. And there are two types of verbal brand personification: external and internal image. So this study validates the effect of internal (kind) or external (looking good) verbal brand personification separately in the series of two experiments. Study 1 tests the effect of internal verbal brand personification on the consumer evaluation using product brand. Specifically, we test the moderating effect of brand knowledge between verbal brand personification and consumer evaluation and explore the underlying mechanisms (brand intimacy, psychological discomfort) about how the interaction effect of personification level and brand knowledge occurs. Study 2 tests the effect of external verbal brand personification on the consumer evaluation using service brand. Specifically, we test the effect of need-for-cognition on attitude towards personified brand ad and additionally explore the underlying mechanisms (perceived novelty, cognitive resistance) about how need-for-cognition influences. This research could provide useful guidelines for the marketers to utilize personification method when planning the head copy or slogan for advertisement. Therefore, marketers are better able to make an effective brand personification strategy through understanding the boundary conditions and mechanisms about the impact of brand personification based on the findings of this study.
        16.
        2016.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 여름철 참외 시설재배시 저압포그 처리에 의한 온도하강 및 과실 품질 향상 효과를 구명하기 위하여 수행하였다. 2015년 7월 26일 10시부터 18시까지 의 하우스 내부의 평균 온도는 무처리구 43.0oC에 비해 저압포그 처리구에서 35.4oC로 무처리구에 비해 7.6oC 정도 낮았다. 8월 13일 과실의 특성을 조사한 결과, 과중은 무처리구의 432g에 비해 96g 더 가볍고. 과육부 당도 11.0oBrix에 비해 1.3oBrix 더 높았으며 색도(a값)도 5.1에 비해 1.5 더 높아 우수하였다. 6월 23일부터 50일간 참외의 품질을 조사한 결과, 기형과율은 무처리구의 42.6%에 비하여 저압포그 처리구에서는 27.3%로 15.3%p 감소하였고, 상품과율은 무처리구의 57.4%에 비하여 저압포그 처리구에서 72.7%로 15.3%p 증가하였다. 10a당 수량은 무처리구의 2,234kg에 비하여 저압포그 처리구에서 26% 증 가하였다. 이상의 결과를 보아, 여름철 고온기 참외 시설 재배시 저압포그 처리로 온도하강 효과가 우수하여 품질이 향상되고 수량이 증가한 것으로 판단되었다.
        4,000원
        17.
        2015.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Ohmic heating uses electric resistance heat which occurs equally and rapidly inside food when the electrical current is transmitted into. Prior to the study, we have researched the potato starch’s thermal property changes during ohmic heating. Comparing with conventional heating, the gelatinization temperature and the range of potato starch treated by ohmic heating are increased and narrowed respectively. This result is appeared equally at wheat, corn and sweet potato starch. At this study, we treated potato, wheat, corn and sweet potato starch by ohmic/conventional method and observed change of external structure by microscope and internal structure by X-ray diffractometer. Conventional heated at 55℃ potato starch was not external structural changes. But ohmic heated potato starch is showed largely change. Some small size starch particle were broken or small particles are made of larger particle together or small particles caught up in the large particle. Changes in ohmic heated potato starch at 60℃ was greater. The inner matter came to an external particle burst inside and only the husk has been observed. The same change was observed in the rest of the starch. The change of internal structure of potato starch was measured using X-ray diffraction patterns. There was no significant difference between ohmic and conventional heating at 55℃. But almost every peak has disappeared ohmic at 60℃. Especially 5.4° peak to represent the type B was completely gone. When viewed from the above results, external changes with change in the internal crystal structure of the starch particles were largely unknown to appear. In conclusion, during ohmic heating changes of starch due to the electric field with a change in temperature by the heating was found to have progressed at the same time.
        4,000원
        18.
        2014.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The aim of this study was to investigate the effect of hip external rotation angle on pelvis and lower limb muscle activity during prone hip extension. Sixteen healthy men were recruited for this study. Each subject performed an abdominal drawing-in maneuver (ADIM) in a prone position, and extended the dominant hip at three different hip external rotation angles (0°, 20°, 40°) with a 30° hip joint abduction. Activity of the gluteus maximus (G Max), gluteus medius (G Med), and hamstring (HAM) and the G Max/HAM and G Med/HAM ratios were determined with surface electromyography (EMG). The EMG signal was normalized to 100% maximum voluntary isometric contractions (MVICs) and expressed as %MVIC. Data were analyzed by one-way repeated analysis of variance (alpha level=.05) and the Bonferroni post hoc test. Significant differences in G Max and G Med muscle activity were noted among the three different hip external rotation angles. G Max muscle activity increased significantly at both 40° (p=.006) and 20° (p=.010) compared to a 0° hip external rotation angle. G Med muscle activity increased significantly at 20° (p=.013) compared to a 40° hip external rotation angle. The G Max/HAM activity ratio increased significantly at both 40° (p=.004) and 20° (p=.014) compared to a 0° hip external rotation angle. The G Med/HAM activity ratio increased significantly at 20° (p=.013) compared to a 40° hip external rotation angle. In conclusion, 40° and 20° hip external rotation angles are recommended to increase G Max activity, and 20° hip external rotation is advocated to enhance G Med muscle activity during prone hip extension with ADIM and 30° hip abduction in healthy subjects.
        4,000원
        19.
        2011.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study was to investigate the effect of attentional focus and distance of external focus on the performance of balance task of upper extremity. Subjects (N=30) held a stick (2 m) and maintained it horizontally. All of the subjects performed balance task of upper extremity under four different attentional focus conditions: focus on hand (internal focus), marker at 10 cm inside of hand (external focus 1), marker at 10 cm outside of hand (external focus 2), marker at 20 cm outside of hand (external focus 3). The mean velocity of the bar (mm/s) and the muscle activity of biceps brachii (%RVC) were measured. They were decreased when the subjects focused on external focuses compared to internal focus and decreased as distance of attentional focus from body increased (p<.05). There were significant differences between groups (p<.05); internal focus-external focus 1, internal focus-external focus 2, internal focus-external focus 3, external focus 2-external focus 3. These results showed that external focus is more effective than internal focus in enhancing motor performance and focusing on more distant attentional focus results in enhanced motor performance promoting the utilization of more automatic control mechanisms.
        4,000원
        20.
        2001.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        회전(turning)은 보행 중 방향을 바꾸는 운동 기술(motor skill)이고, 회전 전략(turning strategy)은 회전을 완수하는데 사용되는 일반적 행동 전형(generalized movement pattern)이다. 회전에 대한 보행속도의 영향은 분명하지 않다. 이 연구의 목적은 보행속도의 돌기 전략에 대한 영향을 분석하고 보행속도의 하지 내외 회전(internal and external rotation)에 대한 영향을 분석하는 것이다
        4,900원
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