Although concerns about overheating of the franchise industry's market structure continue to be raised, there are few studies that analyze the market structure of the franchise industry and suggest practical use. Most existing studies mainly analyze the market structure of other industries using industrial concentration(HHI) as an indicator of market competition intensity from the perspective of industrial organization theory. This study seeks to present a market structure analysis method that is different from existing methods. Considering practical application, this study presented a method to analyze the market structure that combines industry concentration(HHI) analysis and matrix analysis of the franchise industry. First, the industry concentration(HHI) and operating profit ratio(SMR) of 15 major industries in the franchise industry were analyzed in a time series manner (2014-2019). Second, using industrial concentration and operating profit ratio(SMR) as two variables on the x-axis and y-axis, a two-stage matrix analysis was used to understand the market structure characteristics of 15 industries at a glance. Third, a method of utilizing the matrix analysis results for practical decision-making was presented.

This study was conducted to determine the efficiency of the distribution process of the abalone industry, that is, whether there is market dominance. In addition, it was intended to find out whether there is an asymmetric price transfer phenomenon between the distribution stage of the abalone industry. The results of this study are summarized as follows. First, the asymmetric price transition effect on the abalone price between producer and wholesale market was found to be positive. It means that the distribution structure is incomplete between the producer and the wholesale market and the abalone market is operating inefficiently. Second, as a result of estimating the market power between the producer and the wholesale market, the market power coefficient between the producer and the Hanam wholesale market, and the producer and the Incheon wholesale market were 0.0618 and 0.0735. Summarizing the analysis results, the abalone market has an asymmetric price transition between producer and wholesale markets, but the market dominance coefficient is relatively low. These results suggest that the asymmetry of price transition is mainly caused by market dominance, but can also be caused by other factors such as information asymmetry. In the future, in addition to the market dominance of the abalone market, it is judged that research on factors related to the asymmetry of price transition is necessary.

The economy of Tanzania relies on agriculture as the main economic activity, because agriculture provides both food and income to the population of the country, especially the rural households. Improvement of market access to crops also increases the productivity. Therefore, in this study, descriptive statistics and statistical analysis of the probit model were used to analyze the factors that determine the market accessibility of small-scale farmers in Chemba, Tanzania. Cross-sectional data collected by the systematic sampling method for 200 corn peasants in Chemba, Tanzania were used. As a result of probit regression analysis, it was found that access to improved seeds and technology had a positive statistically significant effect on the accessibility to the market, while the age of the head of the household, production cost, distance to the market, and household size had a negative statistically significant effect. Therefore, in this study, policy establishment and implementation are recommended. A policy needs to be considered to reduce the transaction costs that eventually allows the farmers to increase the accessibility to markets, enables small-scale farmers to participate in cooperatives, lowers input costs and provides educational programs on quality products to increase their competitiveness in the marketplace.

A turbo engine is used to improve engine volumetric efficiency by using the energy of exhaust gas with a device such as a turbocharger. Recently, it has been attracting attention as a solution for responding to environmental issues such as exhaust gas regulation, and its use is being expanded to gasoline and CNG engines as well as diesel engines. However, as electric and hydrogen vehicles enter the automotive market more rapidly, traditional turbo engines also confront many challenges. In this paper, to examine the current status and prospects of the turbo engine, we analyze the related patents in the turbo engine field applied to patent offices in seven major countries, including Korea, USA, China, Japan, Germany, France, and the European Union Patent Office, and analyze the patent application trend. Using ‘the pie’ system of Korea Institute of Science and Technology Information (KISTI), family patents were refined, patent application trends were diagnosed, and the technology and market competitiveness of major applicants were compared and analyzed. Even within the turbo engine market, where traditional automakers and turbocharger manufacturer participate, it was possible to examine the dynamic changes in the market through the analysis of technology and market competitiveness. The main companies leading the technology and market aspects and the companies specialized in the technology and market aspects were observed.

Gut contents analysis is essential to predict the impact of organisms on food source changes due to variations of the habitat environment. Previous studies of gut content analysis have been conducted using traditional methods, such as visual observation. However, these studies are limited in analyzing food sources because of the digestive process in gut organ. DNA metabarcoding analysis is a useful method to analyze food sources by supplementing these limitations. We sampled marine fish of Pennahia argentata, Larimichthys polyactis, Crangon affinis, Loligo beka and Sepia officinalis from Gwangyang Bay and Yeosu fisheries market for analyzing gut contents by applying DNA metabarcoding analysis. 18S rRNA v9 primer was used for analyzing food source by DNA metabarcoding. Network and two-way clustering analyses characterized the relationship between organisms and food sources. As a result of comparing metabarcoding of gut contents for P. argentata between sampled from Gwangyang Bay and the fisheries market, fish and Copepoda were analyzed as common food sources. In addition, Decapoda and Copepoda were analyzed as common food sources for L. polyactis and C. affinis, respectively. Copepoda was analyzed as the primary food source for L. beka and S. officinalis. These study results demonstrated that gut contents analysis using DNA metabarcoding reflects diverse and detailed information of biological food sources in the aquatic environment. In addition, it will be possible to provide biological information in the gut to identify key food sources by applying it to the research on the food web in the ecosystem.

A non-pneumatic tire (NPT), unlike a pneumatic tire, is a tire that acts as air pressure with spokes, and has the advantage of not requiring maintenance of air pressure and the risk of puncture of the pneumatic tire. Recently, many technological advances are taking place in non-pneumatic tire (NPT) using artificial intelligence technology, and non-pneumatic tire manufacturers are actively conducting research and development. Here, in order to compare and analyze the technological competitiveness of major patent applicants, non-pneumatic tire-related patents that have been applied for Japan, the United States, China, Korea, Germany, France, and the European Union Patent Office are reviewed through the patent applications of global tire manufacturers.

This study investgates Korean water technology through the water market perspective and analyses its competitiveness. Based on the water technology classification, water technology competitiveness is analysed through the technological influence index and market dominance index which are based on the extracted water technology patents from the US, Europe, Korea, and Japan for the last decade. As a result, the Korean water technology patents were lack in influence and competitiveness in global market considering the large volume of patents. There are two most tech-influential industries in Korea; manufacturing industry consisting pipes, sterilization, disinfection, and advanced water purification equipment, and construction industry including seawater desalination and water resource development. Due to the domestic usage of the patents, the Korean water technology patents scored low in global market PFS(Patent Family Size) index compared to their CPP(Cites Per Patent) index. The study is meaningful in a way that the analysis on Korean water technology competitiveness using water technology classification system and patent analysis was conducted based on the perspective of the global water market.

Companies widely use survey to identify customer requirements, but the survey has some problems. First of all, the response is passive due to pre-designed questionnaire by companies which are the surveyor. Second, the surveyor needs to have good preliminary knowledge to improve the quality of the survey. On the other hand, text mining is an excellent way to compensate for the limitations of surveys. Recently, the importance of online review is steadily grown, and the enormous amount of text data has increased as Internet usage higher. Also, a technique to extract high-quality information from text data called Text Mining is improving. However, previous studies tend to focus on improving the accuracy of individual analytics techniques. This study proposes the methodology by combining several text mining techniques and has mainly three contributions. Firstly, able to extract information from text data without a preliminary design of the surveyor. Secondly, no need for prior knowledge to extract information. Lastly, this method provides quantitative sentiment score that can be used in decision-making.

이 논문은 21세기 들어 세계 와인산업에서 급성장하고 있는 중국의 수입 와인 시장에 대한 현황을 분석함을 목적으로 하고 있다. 중국은 2020년 현재 와인 소비량 세계 5위, 포도재배 면적 2위, 와인 생산량 10위의 거대한 와인 시장을 형성하고 있다. 중국의 와인 시장은 특히 지속적인 경제성장으로 빠르게 확대되고 있어 정체된 세계 와인산업에 있어 현재뿐만 아니라 미래에도 가장 매력적인 시장 중의 하나이다. 그러므로 이 논문에서는 우선 세계의 와인 현황을 포도재배 면적, 와인 생산량, 와인 수출, 와인 수입, 와인 소비량을 중심으로 살펴보고, 그 다음으로 중국의 수입 와인 시장의 현황을 중국 와인 시장의 발전, 수입 와인 시장의 발전 과정과 발전 요인, 수입 와인의 현황, 수입 와인 원산지 국가별 현황으로 나누어 분석하였다.

Managers in an attempt to provide their companies a greater growth opportunities are taking their products and brands to an international level (Ghantous, Iii, 2008). When internationalizing, the product’s quality, reputation and other characteristics can be determined by its origins, as consumers tend to hold stereotyped images of products made in different countries. Hence, the country of origin (COO) constitutes an important extrinsic cue that consumers use to evaluate foreign products which they are not familiar with it (Okechuku, 1994; WTO, 2018). The COO impacts directly consumers’ evaluation process and indirectly consumers’ purchase process (Saran, Gupta, 2012). This phenomenon was first studied by Schooler (1965), and it is said to be "one of the widest research concepts in all the international business, consumer behavior, and marketing literature" combined (Pharr, 2005).

이 연구의 주된 목적은 중소도시 내부 인구이동의 패턴을 주택 시장의 특성과 연관 지어 분석하는 것이다. 전국 시･군 단위의 인구이동을 살펴본 결과 지역 중심지에 해당하는 도시들은 시･군의 경계를 넘지 않는 내부이동 비중이 상대적으로 높게 나타나고 있다. 이 도시들은 아파트 비율이 높을 뿐만 아니라 인구이동 사유에서 주택 요인이 차지하는 비중이 높은 특징을 가지고 있다. 내부이동의 비중이 높은 강릉시를 사례 지역으로 하여 내부이동의 공간 패턴을 주택 시장에 초점을 두어 분석하였다. 주요 결과는 다음과 같다. 첫째, 강릉시는 2014년 이후 신축 아파트 공급이 크게 늘어나면서 인구의 내부이동 비중이 더 높아졌는데, 이 과정에서 아파트 공급이 집중된 곳은 높은 양의 순이동을 기록한 반면 기존의 인구중심지는 큰 음의 순이동을 나타냈다. 둘째, 내부이동에 대한 OD 분석 결과 아파트 공급지로의 지배적 흐름이 강릉시 전역에서 광범위하게 나타났으며, 그 하위에는 인구 유출이 많았던 기존 중심지로 유입되는 소규모의 흐름이 관찰되었다. 셋째, 주택가격과 내부이동 간의 연관성을 살펴보면 전출지에 비해 주택가격이 더 비싼 곳으로 이동하는 경향이 훨씬 강하게 나타났다. 이 연구는 거의 주목받지 못한 중소도시 내부이동을 다루고 있을 뿐만 아니라 그 특성이 수도권 혹은 대도시에서의 이동과는 이질적일 수 있음을 밝히고 있다는 점에서 시사하는 바가 크다.

Google Trends is a useful tool not only for setting search periods, but also for providing search volume to specific countries, regions, and cities. Extant research showed that the big data from Google Trends could be used for an on-line market analysis of opinion sensitive products instead of an on-site survey. This study investigated the market share of tumor necrosis factor-alpha (TNF-α) inhibitor, which is in a great demand pharmaceutical product, based on big data analysis provided by Google Trends. In this case study, the consumer interest data from Google Trends were compared to the actual product sales of Top 3 TNF-α inhibitors (Enbrel, Remicade, and Humira). A correlation analysis and relative gap were analyzed by statistical analysis between sales-based market share and interest-based market share. Besides, in the country-specific analysis, three major countries (USA, Germany, and France) were selected for market share analysis for Top 3 TNF-α inhibitors. As a result, significant correlation and similarity were identified by data analysis. In the case of Remicade’s biosimilars, the consumer interest in two biosimilar products (Inflectra and Renflexis) increased after the FDA approval. The analytical data showed that Google Trends is a powerful tool for market share estimation for biosimilars. This study is the first investigation in market share analysis for pharmaceutical products using Google Trends big data, and it shows that global and regional market share analysis and estimation are applicable for the interest-sensitive products.

The current study investigates how retailers deal with sustainability issues in different market fields with a specific focus on fashion industry. This work examines the last ten years of the scientific literature on sustainable retailing (SR), through a systematic literature review. 215 papers selected from the EBSCO database are analyzed, in order to develop an overview on the state of the art of research on SR. A comprehensive framework for a holistic definition of SR and for retailers’ practices related to sustainability is outlined. Future research directions on SR are provided.