본 연구는 국내 중간관리자의 업무성향 형성 요인을 부르디외의 아비투스(habitus)와 장(field) 개념을 통해 탐구하였다. 조직구성원의 업무성향은 단일적이고 독립적인 특성으로 정의되기보다는 조직문화, 상 사/동료/팀원과의 관계, 직무, 역할 등 조직 내 다양한 요인들과 맥락 속에서 형성되는 복합적인 산물임을 확인하였다. 연구는 10년 이상 근속한 경험이 있는 중간관리자 6명을 대상으로 심층면담을 실시하여 개인적 경험과 사회화 과정을 중심으로 성향 형성 및 변화 과정을 분석하였다. 연구 결과 첫째, 조직문화는 중간관리자의 업무성향 변화에 중요한 영향을 미쳤으며, 폐쇄적이고 경쟁적인 문화와 개방적이고 자유로 운 문화에서 각기 다른 업무성향 형성이 관찰되었다. 둘째, 상사와의 관계는 구성원의 업무성향 형성에 강한 영향을 미쳤으며, 긍정적 또는 부정적 영향에 따라 업무성향 변화를 확인할 수 있었다. 셋째, 직무의 특성에 따라 성과를 내기 위해 필요한 업무성향이 달라졌으며, 참여자들은 자신의 기질과 업무 성향 간의 차이를 최소화하려는 노력을 기울였다. 넷째, 중간관리자의 역할이 부여된 이후 자신의 본성이나 기질을 더 강하게 쓰는 양상을 보였으며, 자신들의 과거 상사들의 영향을 받아 리더십을 발휘하는 모습을 보였다. 조직 내 업무성향은 다양한 사회적 맥락과 상호작용하며 변화 가능성이 있음을 강조한다. 이러한 결과 는 조직구성원의 업무성향을 기반으로 한 맞춤형 HRD 전략 수립과 팀워크, 갈등관리 등 다양한 조직관리 영역에서 실질적인 시사점을 제공한다. 향후 연구에서는 성향의 업무형성 요인 즉, 조직문화, 관계, 직무, 역할 4가지 외에 또 다른 업무성향 요인을 탐색하고, 반대로 행위자의 주체성이 조직에 어떤 영향을 미치 는지에 대한 양면적 과정을 심층적으로 연구할 필요성에 제기된다.

전통문화는 한 국가와 민족의 근본이며, 민족 정신의 중요한 구 성 요소이다. 오늘날 세계의 다원화된 문화 환경에서 전통문화의 중요성은 더욱 부각되고 있으며, 이는 민족의 문화적 기반이자 고 유한 문화적 상징으로 자리 잡고 있다. 중국의 전통 문학 명작에는 풍부한 내적 의미가 담겨 있어 현대 미술 창작의 중요한 모티프가 되고 있다. 조각 작품 《경양강상(景陽岡上)》과 《도발수류(倒拔垂 柳)》는 고전 문학 명작 《수호전(水滸傳)》에서 소재를 가져왔으 며, 원작을 존중하는 바탕 위에서 전통문화 요소와 현대 예술 기법 을 유기적으로 융합하여 새로운 시대적 배경 속에서 전통문화를 계 승하고 혁신을 시도한 유익한 작품이다. 문화의 전승은 혁신과 분 리될 수 없으며, 이 작품들은 전통과 현대의 융합을 통해 전승과 혁신을 병행하고, 현대 조형 예술 기법으로 전통 문화의 매력을 충 분히 보여준다. 중국 전통 예술에서 형태 창작에 대한 의상적(意象 的) 표현은 더욱 독특한 형식미와 깊이 있는 문화적 함의를 지니고 있다. 《경양강상(景陽岡上)》과 《도발수류(倒拔垂柳)》는 창작 과 정에서 전통 조각 기법을 넘어서 참신한 형식 언어를 사용하였으 며, 구성, 인물 표정의 조형, 동적 표현과 정적 표현의 조화, 전체적 간결함과 부분적 세밀함의 결합, 이미지 경계의 실루엣 처리, 인물· 동물·배경의 형태 구성, 전통 예술 요소와의 융합 등 여러 측면에 서 혁신적인 시도와 사고를 담고 있다. 무송(武松)과 노지심(魯智 深)의 형상에는 의상적 조형 기법을 적용하였고, 전체적인 형상은 간결하게 요약하였으며, 특징을 강조할 수 있는 세밀한 부분에서는 사실주의적 표현과 결합하여 표현하였다. 전통 문화 소재를 표현하 는 데 있어 현대적 형식 언어와 예술 기법을 융합하여, 현대적 미 적 관점으로 전통 문화의 매력을 재해석하고 현대적 미감을 충족시키는 예술 작품을 창조하는 것을 목표로 하고 있다.

Innovative companies after the first and second waves of the COVID-19 pandemic are undergoing significant changes: from new trends in the markets to the growth of remote work in the digital environment. At any stage of development, innovative companies need an adaptive marketing approach to the implementation of the planned strategy. Marketing solutions to the problems of a volatile, uncertain, complex and ambiguous environment (VUCA) in 2023 can rightfully be considered an emergency aid to innovative transformations in emerging markets. The triad “market orientation – innovation – performance” chain has been extended to various innovation types– from technological and product innovation to innovation orientation and capability. Moreover, the market orientation research agenda has, during last 10 years, highlighted customer orientation as a key component of market orientation that drives innovative activities.

A new type of food created in laboratories – lab grown meat (LGM) is an alternative to traditional animal farming and attracting attention of media, industry experts and consumers. Why is this new product so controversial? It is claimed that cell-based meat production is more environmentally friendly, ethical and sustainable than traditional methods that involve animals. Hence, being less harmful and potentially slowing down environmental degradation that leads to climate change. However, consumers have concerns regarding product quality, sourcing of cells used for production and use of growth serums. So many differing views are present, even before LGM is introduced as a marketable product. This paper examines what drives public discourse regarding how this new industry can be regulated, technology and how social media posts, fake news and publicly available rhetoric address consumer concerns and consumer acceptance regarding this new food category.

포스트 코로나 시대 전통적 정형화된 업무는 지능화된 기계와 온라인 플랫폼 등 디지털 기술에 의해 대체되고, 디지털 전환 기술과 고숙련 근로자 및 비정형 업무 간 강한 상호 보완관계를 바탕으로 고용 없는 경기회복이 전개될 가능성이 크다. 특히, 우리나라 산업 내 직무 구성을 살펴보면, 반복업무 지수가 지속적으로 상승하는 추세다. 이는 포스트 코로나 시대 디지털 전환의 가속화에 따른 노동시장에 대한 부작용 및 파급효과가 우리나라 경제체제 내 고착화될 가능성이 큼을 시사한다. 이러한 배경 하, 본 연구에서는 우리 경제사회 시스템의 구조적 변화를 일으킬 디지털 전환의 내재적 속성에 대한 심층적 이해를 바탕으로, 잠재적 위기 극복 및 문제해결을 위한 개념적 틀을 제공하고자 한다. 특히, 포스트 코로나 시대 디지털 기술발전과 학습 간 상호작용에 주목하여, 혁신체제의 구조적 전환을 통한 새로운 균형점으로의 이행을 위한 혁신정책의 역할을 재정립하고자 한다. 이와 함께, 포스트 코로나 시대 우리나라 혁신체제가 미래 환경 변화에 능동적으로 대응할 수 있는 적절한 제도적 요소들로 구성되어 있는지 살펴보고, 포스트 코로나 시대 디지털 전환이라는 기술변화 흐름에 능동적으로 대응할 수 있는 미래지향적 혁신정책 수립 방향을 제시하고자 한다.

Markets are complex ecosystems consisting of various interconnected actors, in which resources are integrated to co-create value. Said value co-creation within markets can be enhanced by creating higher resource density, hence shaping the market. However, market shaping research predominantly focuses on the activities of market shapers, rather than the equally important roles of other market actors within the ecosystem. While market shapers are instrumental in the process of shaping, this narrow focus fails to consider how all market actors inevitably are influenced or influence the market ecosystem. All market actors exert effort in the value co-creation process, including the process of market shaping. This study therefore explores effort in a market shaping context and examines the effects of effort reduction as a mechanism to facilitate market shaping as it leads to enhanced value creation. This is a conceptual study that uses theory adaptation approach to link the concept of value co-creation, market shaping, and effort. This study offers a conceptual framework and five propositions outlining the role of effort reduction in the value co-creation process with flow on effects to market shaping. The developed conceptual framework indicates how market shapers can enhance resource density and increase value creation by reducing the effort required of other market actors in the value co-creation process. This research offers effort reduction in the value co-creation process as a viable market shaping tactic and extends the focus beyond the focal market shaper to consider the broader context with numerous market actors within it.

Drawing on the Stereotype Content Model, we examine how CSR impacts brand stereotypes and, in turn, drives consumers’ behavioral intentions towards the stereotyped brand. We do so in the context of (a) varying combinations of brands’ warmth and competence and (b) varying types of CSR activities (i.e. environmental and social).

미래 직업 종사자들의 세대 추세는 자신들의 경력개발 초기 단계에 있어 사전적인 대책을 강구해야 하는 사람으로 점점 늘어 갈 것이다. 집단, 혹은 단체의 인적자원관리(HRM)를 적용 하기 전에 자신의 경력개발 형성을 위한 사전 단계들을 미리 예측하고 개 개인의 특성을 보다 잘 이해야 할 필요도 있다. 따라서 현재의 연구는 미래의 핵심 직업 종사자들의 중재로 내적통제소재 (Internal Locus of Control) 가 능동적인 직업 행동 (Proactive Career Behaviors) 들을 실현 할 것 이라고 가설 하고 있다 (N=238). 결과를 종합해 보자면 미래의 직업세계에는 자신들의 대한 분명한 표현과 미래 직업의 적극적인 소유욕을 유도하는 동기부여들을 활용해야 한다고 시사하고 있다.

Immersive Virtual Environment Technology (IVET) has emerged as a relevant technology in the marketing environment, with increased use in the retail context (O’Brien, 2016). As its use increases, there is a need to better understand its impact on consumer behavior and the experience that it delivers. Therefore, this study proposes a research model that captures the key constructs in understanding consumer acceptance behavior of the innovative technology used in marketing and how it impacts the brand experience. The objective of this study is to examine 1) antecedents (i.e., message fit and personal innovativeness) that may impact user’s attitude toward the IVET advertisement and self-image congruence, and 2) the transfer of positive or negative IVET advertisement attitude to behavioral intention. Survey was distributed at a large Southern university in USA. Out of 213 survey completed, 143 was usable. Hypotheses were tested using the structural equation model (SEM) analysis with maximum likelihood method (AMOS 23). The results showed that message fit had no significant impact on ad attitude and self-image congruence. Personal innovativeness had positive impact on ad attitude, but not on self-image congruence. Ad attitude had no effect on self-image congruence while having significant positive impact on offline store and online store visit intentions. Lastly, self-image congruence influences both offline and online store visit intentions. The results demonstrate that evaluation of the virtual world brand experience (i.e., attitude toward the IVET advertisement) is a strong predictor of user behavior toward the brand. A consumer’s interactions with a brand in the virtual environment may provide important information about the consumer’s desire to develop a relationship with the brand in other marketing channels, and serves as an opportunity for the marketer to assist in the buying process. Further, personal characteristic such as personal innovativeness may have a significant impact on a their attitude toward the IVET marketing which further leads to consumer’s decision to visit the online and offline store. In addition, self-image congruence were found to positively affect user’s intention to visit the stores, such that consumers who perceive their brand experience as more consistent with their self-image are more likely to consider purchasing the brand in the real world. The results suggest that some consumers may tend to behave in ways that are congruent with their self-identity across marketing channels.

Immersive Virtual Environment Technology (IVET) has emerged as a relevant technology in the marketing environment, with increased use in the retail context (O’Brien, 2016). As its use increases, there is a need to better understand its impact on consumer behavior and the experience that it delivers. Therefore, this study proposes a research model that captures the key constructs in understanding consumer acceptance behavior of the innovative technology used in marketing and how it impacts the brand experience. The objective of this study is to examine 1) antecedents (i.e., message fit and personal innovativeness) that may impact user’s attitude toward the IVET advertisement and self-image congruence, and 2) the transfer of positive or negative IVET advertisement attitude to behavioral intention. Survey was distributed at a large Southern university in USA. Out of 213 survey completed, 143 was usable. Hypotheses were tested using the structural equation model (SEM) analysis with maximum likelihood method (AMOS 23). The results showed that message fit had no significant impact on ad attitude and self-image congruence. Personal innovativeness had positive impact on ad attitude, but not on self-image congruence. Ad attitude had no effect on self-image congruence while having significant positive impact on offline store and online store visit intentions. Lastly, self-image congruence influences both offline and online store visit intentions. The results demonstrate that evaluation of the virtual world brand experience (i.e., attitude toward the IVET advertisement) is a strong predictor of user behavior toward the brand. A consumer’s interactions with a brand in the virtual environment may provide important information about the consumer’s desire to develop a relationship with the brand in other marketing channels, and serves as an opportunity for the marketer to assist in the buying process. Further, personal characteristic such as personal innovativeness may have a significant impact on a their attitude toward the IVET marketing which further leads to consumer’s decision to visit the online and offline store. In addition, self- image congruence were found to positively affect user’s intention to visit the stores, such that consumers who perceive their brand experience as more consistent with their self-image are more likely to consider purchasing the brand in the real world. The results suggest that some consumers may tend to behave in ways that are congruent with their self-identity across marketing channels.

Incremental sheet forming (ISF) is a highly versatile and flexible process for rapid manufacturing of complex sheet metal parts. Compared to conventional sheet forming processes, ISF is of a clear advantage in manufacturing small batch or customized parts. ISF needs die-less machine alone, while conventional sheet forming requires highly expensive facilities like dies, molds, and presses. This equipment takes long time to get preparation for manufacturing. However, ISF does not need the full facilities nor much cost and time. Because of the facts, ISF is continuously being used for small batch or prototyping manufacturing in current industries.However, spring-back induced in the process of incremental forming becomes a critical drawback on precision manufacturing. Since sheet metal, being a raw material for ISF, has property to resilience, spring-back would come in the case.It is the research objective to investigate how geometrical shaping parameters make effect on shape dimensional errors. In order to analyze the spring-back occurred in the process, this study experimented on Al 1015 material in the ISF. The statistical tool employed experimental design with factors. The table of orthogonal arrays of L8 (27) are used to design the experiments and ANOVA method are employed to statistically analyze the collected data. The results of the analysis from this study shows that the type of shape and the slope of bottom are the significant, whereas the shape size, the shape height, and the side angle are not significant factors on dimensional errors. More error incurred on the pyramid than on the circular type in the experiments. The sloped bottom showed higher errors than the flat one.

This paper establishes the link between the “World of Barbie” and its influence in shaping the mindset of young, educated, urban Indian girls born post 1985 to belong to an albeit Transnational Imagined Community. Barbie, launched in India in 1985 by Mattel Toys India Ltd, quickly captured the mind, hearts and lives of young girls in the age 4-8years. Girls in the urban affluent Indian households became addicted to this “World of Barbie” and have enthusiastically imbibed the Barbie culture. Barbie, as Macdougall (2003) calls is a “Transnational Commodity”, has changed the way young Indian girls think of themselves belonging to a “Transnational Imagined Community”’ – be it the type of outfit they wear, how they converse with their peers, the way they define ‘glamour’ or ‘well-turned out’, or their aspired future state. The authors conducted a research amongst English speaking educated urban Indian affluent girls born between 1985 and 1998 who have internalized the “World of Barbie” which includes fashion accessories, bath sets, kitchen accessories etc. and enquired into how young girls think beyond their immediate environment , so as to delve deeper into the seminal work of Anderson(1983) on “Imagined Communities”. The present paper adopts the mix method research approach. Study 1 (Depth Interview) uses the deep understanding principle of case study research. Case study research is knowledge of “sense-making” processes created by individuals for a given stimuli (Woodside, 2010). Theory is built using case study research (CSR). “CSR method is an inquiry that focuses on describing, understanding, predicting, and/or controlling the individual” (Woodside (2010). Using CSR approach, Study 2 (focus group discussion) with Control group (girls not played with Barbie) and Research group (played with Barbie) was conducted. The authors used interpretive phenomenological analysis to infer the transcripts to understand the influence of “World of Barbie” on Transnational Imagined Community. Interpretative phenomenological analysis (IPA) explores in detail how participants are making sense of their personal and social world; the inferences were given conceptual code as following factors viz.,i) Past memories with Barbie, ii) Possession Attachment iii) Personal Internalization, iv) Behavioral Manifestation v) Global Imagined Community. The study 3 was fixed point (Likert type) survey analysis. The questionnaire consisted of 35 questions covering above mentioned factors. The final survey was conducted with sample size of N= 315. Structural equation modeling was used to derive the results. To conclude, ‘home country culture’ into which the respondent is born is seen to be malleable if internalization of certain alien culturalartifacts are positively imbibed into early childhood. The process of internalization of this new culture should be embedded in early childhood memories to bring about this cultural transformation in adulthood. This process of reculturation in the young urban Indian girls has been facilitated through the ‘World of Barbie’ helping their mindset to migrate into a distinctly different global culture as defined in the Transnational Imagined Community.