This research aims to understand how academic articles stimulate knowledge progress by addressing two questions: Does the level of contribution vary between different methods of research (e.g., conceptual, theoretical, and empirical)? How do we assess the potential of scholarly articles to impact and further innovate the field?

The purpose of this study is to explore the value structure of sharing economy for consumers, and to construct a model of consumers' continuoususe intentionin the sharing economy. Firstly, based on the characteristics of sharing economy platform technology, this paper explores the composition of platform value (time adaptability, location adaptability, content accessibility) through qualitative analysis. Then through quantitative analysis, this paper explores the influence of platform value on consumers' perception of emotional value and economic value. Finally, on this basis, this paper studies the impact of consumer value of sharing economy on consumer behavior, and compares and analyzes the impact of consumer value of sharing economy on consumers under different product types. In short, this paper aims to study the value creation of sharing economy from the perspective of consumption value, and shape its future development direction.

This paper discusses the influence of QR codes on consumers’ purchase decision in green advertising. We found that QR codes can improve advertisement value, perceived green value, and green trust. This relation eventually leads to a positive influence on consumers’ purchase intention.

The UN member states have been consulting on the establishment of high seas MPAs under the BBNJ Agreement since December 2017.This issue brings about the potential conflicts between the jurisdiction of the high seas MPAs and the traditional freedom of the high seas. Although it is generally accepted that the freedom of the high seas can be reasonably restricted, it is acknowledged that there are great controversies among States on the specific forms, approaches and applicable scopes of the restrictions of the high seas freedoms by the high seas MPAs. At present, there are four recognized high seas MPAs in the world. The practice of these four MPAs contributes positively to the interpretation of the reasonable restrictions on the freedom of the high seas. Accordingly, this paper concludes that the international community should gradually carry forward future restrictions on the freedom of the high seas with some suggestions.

This paper examines the mechanisms and the determinants of cross-border partnerships formed by Japanese companies and their foreign partners. The result of the analysis suggested that four key variables, equality, fit, trust and commitment, empirically influence the outcomes of the partnerships. The research sheds additional light on the mechanism and the determinants for materializing successful cross-border partnerships.

연구자의 성장경로에 있어서 박사학위를 취득한 이후 시점은 변곡점이 형성되는 전환기로 경험에 커다란 영향을 미치는 것으로 나타나고 있다. 교수의 지도를 받는 학생의 입장에서 벗어나 독립된 연구자로 발전하는 중요한 시기이다. 또한 신진연구자 시기는 개인 연구역량의 축적과 더불어 독립적인 연구자로서 대외적인 명성과 네트워크를 형성하기시작하는 시기이다. 본 연구에서는 박사학위 취득 후 안정적인 연구자로서 자리 잡기 전까지의 경험에 주목하였다. 이 기간 동안 포닥 연구원의 경험이 지식이전 활동에 어떠한 영향을미치는 지 탐색하고자 한다. 본 연구의 목적은 대학 신진연구자를 중심으로 논문 성과와 공저자 관계로 나타나는 지식이전 활동에 영향을 미치는 요인을 분석하는 것이다. 박사취득 후대학의 전임교원으로 임용되기 전까지 경험이 연구자의 논문 성과에 어떠한 영향을 미치는지를 분석하였다. 2008년도 신진연구자지원사업을 수행한 대학 연구자를 대상으로 국가과학기술정보시스템에서 제공하는 연구자 정보를 활용하여 학력 및 경험사항, 연구 성과 등에 대한 정보를 수집하고 STATA를 활용하여 회귀분석을 실시하였다. 분석 결과, 포닥 기간의 경험 중 기관의 다양성이 논문 성과와 연구 네트워킹 형성에 긍정적인 영향을 미치는 것으로나타났다. 포닥 경험의 상호작용 측면에서 포닥 경험 기간이 길고 국외 포닥 경험이 있는 경우 연구 네트워킹 형성에 긍정적인 영향을 미치고, 포닥 경험 기간 중 경험한 기관이 많고 국외 포닥 경험이 있는 경우 논문 성과와 연구 네트워킹 형성에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 포닥 기간의 경험이 연구성과에 영향을 미치는 요인 중 하나의 변수로 고려할 수 있고 포닥 연구원 지원제도와 관련된 정부 정책을 수립하는데 큰 시사점을 제시할 것으로 판단된다.

Evidence indicates that lower levels of obesity among school-age children can be achieved through active school travel modes which include walking. This research aims to empirically investigate the explanatory potential of the Ecological and Cognitive Active Commuting (ECAC) model to explain walking to school behaviour among Queensland children. The results from an online survey of 537 carers in Queensland, Australia indicate that the ECAC explained 53.4% of the variance in walking to school. Distance to school moderates the associations among walking to school behaviours, perceived risks, and social norms. Data indicates that changing carers’ social norms and lowering the perceived risks carers associate with walking to school will increase the incidence of walking to school in Queensland.

조직 내 리더십 효과성은 팔로워들의 태도 및 행동에 달려있다는 인식이 확산되면서 최근 들어 팔로워 십에 대한 학계와 실무계의 관심이 높아지고 있다. 그러나 많은 연구자들이 팔로워십 연구의 중요성에 대해 인식하고 있음에도 불구하고, 비교적 새로운 개념인 팔로워십은 개념정의와 측정도구 면에서 아직 성숙기에 도달하지 못한 상황이기 때문에 정작 이에 대한 연구는 부족한 실정이다. 본 연구는 팔로워십 연구의 활성화를 목적으로 하는 리뷰논문으로서, 팔로워십이 리더십 문헌에 적극 적으로 등장하기 시작한 1988년부터 2015년까지 해외 학술지에 게재된 기존 문헌의 연구경향을 분석하였 다. 총 920편의 문헌을 리뷰하여 88편의 팔로워십 연구를 추려내고 이를 여섯 가지 기준으로 분석한 결과 는 다음과 같다. 첫째, 총 88편의 팔로워십 문헌을 논문유형 별로 볼 때, 개념연구는 41편(46%), 실증연구는 35편(40%), 리뷰연구는 12편(14%)이었다. 이 결과를 통해서 아직 역사가 길지 않은 팔로워십 문헌에서는 개념연구나 리뷰연구에 비해서 상대적으로 실증연구가 적게 이루어졌다는 것을 알 수 있었다. 둘째, 기존 팔로워십 문헌을 관점 별로 구분해 볼 때, 팔로워 중심 관점이 40편(45%)이었고 리더 중심 관점이 48편(55%)이었 다. 이 결과를 통해서 기존의 팔로워십 연구 중 절반 이상이 리더 중심의 관점으로 이루어졌음을 알 수 있었다. 셋째, 특히 35편의 실증연구를 주제별로 분석한 결과는 다음과 같다. 리더십에 대한 팔로워 영향 력: 12편(34%); 팔로워십 선행요인: 11편(31%); 팔로워십 유형: 7편(20%); 팔로워십 구성개념: 4편(11%); 암묵적 팔로워십 이론: 1편(3%). 이 결과를 통해서 팔로워십의 결과변수와 선행변수에 대한 연구가 비슷 한 비중으로 이루어졌음을 파악할 수 있었다. 넷째, 실증연구를 목적 별로 구분하면 이론구축은 31편 (88%), 이론검증은 3편(9%), 이론응용은 1편(3%)이었다. 이 결과를 통해서 아직 성숙기에 도달하지 못한 팔로워십 연구는 이론의 검증이나 응용보다는 이론구축에 무게중심이 쏠려있다는 것을 확인할 수 있었 다. 다섯째, 실증연구를 데이터 수집 방법 별로 구분해 볼 때, 설문조사는 23편(65%), 실험은 9편(26%), 인터뷰는 2편(6%), 사례연구는 1편(3%)이었다. 이 결과를 통해서 설문조사가 가장 많다는 점과 비율적인 면에서 볼 때 실험의 비중(26%) 또한 적지 않다는 것을 알 수 있었다. 마지막으로, 실증연구의 분석방법 별로 분석한 결과는 다음과 같다(중복허용). 회귀분석: 17편(49%); 기술통계: 11편(31%); 확인적 요인분 석: 8편(23%); 상관관계: 8편(23%); 멀티레벨: 4편(11%); 부트스트래핑: 3편(9%); 분산분석: 3편(9%); 카 이스퀘어-검정: 3편(9%); T-검정: 2편(6%); 구조방정식: 1편(3%); 기타 6편(17%). 이 결과를 통해서 전통 적인 회귀분석이 가장 많았지만 멀티레벨과 부트스트레핑 및 구조방정식 방법론을 활용한 연구도 일부 이루어졌음을 파악할 수 있었다. 현실적으로 모든 조직구성원들이 리더가 될 수는 없지만 성공적인 팔로워는 될 수 있을 것이다. 결론적 으로, 효과적인 조직성과 달성을 위해서 리더의 중요성 못지않게 팔로워의 중요성도 강조되어야 할 것이 다. 본 리뷰 논문이 팔로워십 연구의 활성화에 기여할 수 있기를 기대한다.

This study is an analysis study on the differences of the development direction for the rhythm arcade game market in Korea and Japan. In Japan, they enlarged rhythm arcade game market through developing a new play style, continually investing, and cooperation with other cultural industries. But Korean rhythm arcade game market have been declining because of regulation strengthening that was occurred by ‘Sea Story’ incident, and lack of technical development & investment. As a result, mitigation of regulation and increase of technical development & investment are needed to recover Korea rhythm arcade game market’s competitiveness.

The fashion supply chain, even if represents one of the most important economies of the European industry, is one of the most polluting industries in the world, being a huge consumer of water, electricity and chemicals, and discharging massive quantities of wastes to land. Despite this fact, only few contributions have offered an analysis of the practices adopted by fashion companies to reduce its environmental impact. This paper present an empirical study on the sustainability practices adoption of Italian companies in the fashion Clothing, Leather industries. The research has been conducted through an online survey submitted to a sample of 192 Italian companies, having respectively the 14 and 15 ATECO 2007 code in the AIDA database, with a response rate of 13%. The results have been analyzed through the statistical software SPSS, in order to conduct a cluster analysis and 6 different clusters have been identified. Companies belong to cluster 1 do not apply any sustainability practices, even if they are coherent with what they declare on their website. Companies of cluster 2 adopt some practices, but sustainability is not integrated into their culture. Cluster 3 is composed by companies that declare a high interest to the environment, mainly for marketing reason. This way, companies of this group represent the ones more misaligned and not consistent from the practices declared on their website and the one really implemented. Cluster 5 is composed by companies endorsing environmental sustainability as a part of the company values and a high level of practices implemented is reported. Last, companies belonging to Cluster 6 have the environmental sustainability as a strategic objective and implements sustainability practices in a consistent and coordinated way.

The aim of this paper is to understand which are the most effective social media strategies for gaining customer engagement for fashion companies. The study has been conducted using the empirical research methodology and the information has been collected with the use of an online survey distributed among companies belonging to the fashion industry. 42 questionnaires have been collected and therefore discussed. The analysis led to the definition of a list of strategies used by fashion companies on the adoption of social media tools. Subsequently, activities and the social tools able to improve customer engagement have been analysed. Finally, according to the size of the companies and to their positioning on the market, a descriptive analysis of the results have been carried out, comparing companies with similar characteristics. The research shows that companies of the same segment adopt the same approach to social media as well as a similar set of social media marketing strategies. The findings of this paper confirm the growing interest both from academics and practitioners for Social Media Marketing tools and they will suggest implications to fashion brands to manage their customer engagement and their social media activity.

An empirical research on the Moncler case shows that brand loyalty moderates the consumer reactions to brand crises. While highly loyal consumers express sympathy toward the company, which predicts positive effects on brand attitude and purchase intention, lowly loyal consumers express anger, which predicts negative effects on the dependent variables.

The concept of customer orientation (CO) has been studied for quite a long time at first as a major part of market orientation and then as a separate construct. For emerging market the role of CO became paramount with the shift from the planned to the market economy. However, after more than two decades of transition Russian companies are still demonstrating rather a claim of being customer orientation, instead of implementing a long-term orientation towards customer. This paper focuses on reconsidering applying the Narver and Slater (1990) approach to conceptualizing and measuring customer orientation, and its empirical test and validation in the context of Russian economy. This study is based on data from two empirical studies on Russian companies, conducted during the pre-crisis (2008) and post-crisis (2010) period. Our results reveal that existing theory on customer orientation is not fully confirmed by the evidence from Russian companies.

Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be avoided in the overall marketing strategy academic discussion. According to Sheth (2011, p. 7) market orientation and relationship marketing are marketing strategies that have become mainstream for empirical research in marketing. But existing research shows that these marketing strategies have hardly been investigated in–depth in Russian context for the last twenty years. The purpose of this paper is to test Contemporary Marketing Practices model in Russian market. Classification scheme of marketing practices is based on “Contemporary marketing practices – CMP” methodology: TM (Transactional marketing, DM (Database marketing), IM (Interactive marketing), NM (Network marketing) and RM (Relationship marketing) (Coviello et al, 2002). Thus, main research question is to reveal what types of marketing practices (transactional, data based, interactive, relational or network) are more often used by Russian companies. Paper is based on empirical data (quantitative study of 329 Russian companies). Cluster analysis was conducted to show that types of marketing practices are common for Russian market: transactional, relational or interactive.