본 연구의 목적은 대학생들의 식품 안전과 관련된 인식도와 지식, 행동 등을 파악함으로써 식품의 안전성 인식도를 높일 수 있는 기초자료를 제공하기 위하여 경기도에 있는 대학에 재학 중인 252명을 대상으로 연구를 수행하였다. 식품의 안전성에 대한 관심도는 5점 만점에 3.48로 응답하여 전체적으로 높은 관심도를 보였다. 식품위생 교육 을 경험한 대상자들이 교육 경험이 없는 대상자와 비교하여 통계적으로 유의한 차이를 보이며 높은 관심도를 보였다. 유통되고 있는 식품의 안전성 인식도는 2.55로 매우 불안하게 생각하는 것을 알 수 있었다. 식품이 불안하다고 생각하는 이유는 62.3%가 식품의 생산과정에서 위생을 신뢰할 수 없기 때문이라고 응답하였다. 식품의 안전성에 불안을 느끼게하는 위해요인은 식품첨가물이 2.35로 가장 높았고, 중금속과 내분비계 장애물질이 각각 2.38로 나타났다. 식품의 위해요인들이 서로 어떤 관련성이 있는지 분석하기 위하여 상관분석을 한 결과, 통계적으로 유의하게 모든 위해요인들이 양의 상관관계를 보였다. 중금속과 잔류농약이 0.674로 가장 높았으며, 중금속과 내분비계 장애물질이 0.672로 나타났다. 유전자변형 식품과 방사 선조사 식품이 0.644로 역시 높은 상관관계를 보였다. 식품위생의 관심도 및 안전성 인식도가 식품위생 교육 참여 의사에 미치는 영향을 알아보기 위하여 다중회귀분석 결과 식품위생의 관심도는 식품위생 교육 참여 의사에 유의적으로 영향을 미치는 것으로 나타났다. 식품위생의 지식에서는 평균 63.5%의 정답률을 보였다. 정답률이 가장 낮은 항목은 채소류의 뿌리에 중금속 함량이 높다는 내용으로 38.1% 나타냈으며 식품위생 교육 경험자의 정답률이 유의적으로 높게 나타났다. 손을 씻는 행동이 3.85로 잘 지켜지고 있었으며 역시 식품위생 교육 경험자가 유의적으로 높게 나타났다. 냉동식품을 실온에서 녹이는 행동이 3.23으로 잘 지켜지지 않는 것으로 나타났다. 본 연구결과는 대학생들이 식품을 안전하지 못한 것으로 인식하고 있으며 식품위생의 관심도가 교육의 참여 의사에 영향을 미치는 것을 알수 있었다. 또한 식품위생의 교육 경험자가 식품위생의 지식이 높고 손 씻기 및 위생 상태를 확인하는 행동을 잘 지키는 것으로 나타났다. 그러므로 식품의 안전성에 대한 불안한 인식을 감소시키기 위하여 올바르고 객관적인 자료를 활용하여 체계적인 교육이 이루어져야 할 것으로 사료된다.

The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out

Introduction Consumers throughout the world, including Asia, are showing increased concerns about food safety. Public policy, industry, and academic researchers are turning increased attention to the effects of food labeling requirements. General food labels provide information about serving size, servings per container, total calories per serving, calories from fat, and minimum daily nutritional value. Consumers must then use the food labeling information to make individual dietary choices. Thus it is appropriate for researchers to ask how consumers formulate product choices and evaluations according to food labeling information including calorie counts and standardized nutritional information (Ford et al. 1996; Keller et al. 1997; Roe, Levy, & Derby 1999). Long-term strategies are critically needed to find ways to protect public health and to assure food safety. Health practitioners and governmental regulators have increased their efforts to address the growing problem by sponsoring programs for food safety and by requiring nutritional labeling. In answer to the need for further research in food consumption behavior (RFC), this study was conducted to investigate how manufacturers might use consumers’ perceptions of risks and involvement for planning the most effective food labeling. Theoretical Framework To find ways to promote general and social marketing healthful consumer use of food labels (Lefebvre, 1988; McDermott, 2000), this study utilizes consumer segmentation techniques in which consumers are categorized according to psychological and demographic profiles (Slater, Kelly, & Thackeray, 2006). That is, they are segmented based on essential homogeneous responses (Forthofer, 2000; Kotler, 1971) and demographic characteristics, including age, gender, income and social class, although demographics may be less effective than psychological differences for predicting responses to health promotions (Lefebvre, 1988; Slater, 1991). The psychographics approach to consumer segmentation, derived from marketing techniques, selects variables that predict health behaviors; that is, consumers are segmented according to how they process communication channel properties and message features (Rimal & Adkins, 2003). By focusing on consumer segmentation we elucidate how consumers react to food labeling designed to promote health and food safety. Consumer segmentation should help us understand why consumers might reject risky unhealthful behaviors and adopt protective healthful behaviors (Slater, 2006). The risk perception attitude framework (Garretson & Burton, 2000; Rimal & Real 2003; Turner, Rimal, Morrison &, Kim, 2006) is a theoretical perspective for segmenting consumers based on their perceptions of risk and their beliefs about personal efficacy. According to the risk perception attitude framework, risk perceptions are usually insufficient to motivate behavior, but when high risk perceptions are coupled with strong efficacy beliefs, people are more motivated to engage in self-protective behaviors. Social cognitive theory and the extended parallel process model also support the importance of efficacy beliefs as moderating risk perception effects on self-protective behavior (Bandura 1986; Witte 1994). Using the risk perception attitude framework for purposes of this study, consumers are classified into four groups according to their risk perception and self-efficacy as indicated by their involvement in health concerns. 1) The "indifference" group comprises study participants who have low risk perceptions and low involvement; they believe they face few risks, lack control of their actions, and are thus not motivated to undertake protective behaviors. 2) The "responsive" group comprises study participants who have high risk perceptions and high involvement and thus are motivated to undertake extensive self-protective behaviors. 3) The "proactive" group comprises participants who have low risk perception but high involvement; they believe strongly in their personal abilities to take control, but perceive low risk and are thus not motivated to engage in self-protective behaviors. 4) The "avoidance" group comprises study participants who have high risk perceptions and low involvement; they are concerned about the need to counter risks but lack the self-efficacy and involvement to follow recommendations. Research Questions To examine the risk perception attitude framework in the context of research on food consumption behavior (RFC), three central research questions are posed: RQ1: How are consumers classified according to their level of perceived risk and involvement? RQ2: Do different consumer types show different attitudes toward paying higher prices for safer food and toward paying attention to food labels? RQ3: What factors influence consumer classifications? Methods Data for this study came from research on food consumption behavior (RFC) conducted by Korea Rural Economic Institute (KREI) in 2014. In 2013, the KREI began gathering data regarding food consumption behavior to help the food industry develop more efficient use of food resources. RFC data are appropriate because they include data about various consumption patterns regarding food lifestyles, purchases, and food safety. Specifically, RFC for this study, we gathered data for a stratified sampling of 6,311 consumers, 19 to 75-years-old, living in 16 metropolitan city-regions in South Korea. Table 1 shows general features of the research participants. Among the respondents, 44.2% were men; 55.8% were women; 10.7% were 19 to 25-years-old; 37.6% were high school graduates; 46.9% had lower than middle school graduation levels, 21.9% were college graduates, 2.3% had post-graduate levels, 1.1% were uneducated; 36.5% had average monthly family incomes of 200~399; 1.3% had the highest rate of 1000 and more; 1.0% had low to moderate interest in health; 42.8% reported that they bought food two or three times weekly; 0.7% reported buying food once a month. Respondents reported an average 3.93 regarding risk perceptions for food safety. Their reported average level of involvement was 3.32; average of intention to pay higher prices for safe food was 3.37, and their average likelihood of checking food labels was 3.15. Measurement To score education levels, the uneducated group = 1, less than middle school = 2, high school graduates = 3, college graduates = 4, and postgraduates = 5. A five-point Likert-type scale was used to measure participants’ interest in their health (1 = complete indifference to 5 = very much interested). Also a five-point Likert scale was used to measure perceived risk for twelve items related to food safety: foreign substances, pesticide residue, use of antibiotics in livestock and fish, natural toxicity, food additives, heavy metals, endocrine disruptors, bacterial contamination, livestock disease, GMO, irradiation, packing hazards, and allergens (1 = not concerned at all to 5 = very concerned). Involvement was measured for three questions regarding food origin, food materials, and eco-friendly products (1 = not concerned at all to 5 = very concerned). Intentions to pay higher prices for safe food and to check food labels were measured from 1 = not at all to 5 = very positive. Results Four consumer groups were classified according to their level of perceived risk and involvement. We followed previous RPA model studies (e.g., Sullivan et al., 2008; Jo & Yoo, 2011) and classified groups based on median perceived risk and involvement: (≥4.00) for high perceived risk, (<4.00) for low perceived risk, (≥3.333) for high involvement, and (< 3.33) for low involvement. The responsive group had high perceived risk and high involvement; the proactive group had low perceived risk and high involvement; the avoidance group had high perceived risk and low involvement; and the indifference group had low perceived risk and low involvement. Additionally, ANOVA with post-hoc Tukey test was conducted to examine the average difference among the four groups regarding their intentions to pay higher prices for safe food and to check food labels. Multinomial logit regression was performed to discover the factors that influence classification of consumer types. Classification of consumer types according to perceived risk and involvement Table 1 shows the consumer classifications according to the level of perceived risk and involvement: 1,198 participants, 21.8%, were in the indifference group with low perceived risk and low involvement; 1,254 participants, 22.8%, were in the proactive group with low perceived risk and high involvement; 1,125 participants, 20.5%, were in the avoidance group with high perceived risk and low involvement; 1,924 participants, 35.5%, were in the responsive group with high perceived risk and high involvement. Among the four groups, the responsive group had a statistically significant relatively high ratio: χ2 value for group classification was 79.695 (p <.001). Consumer classification differences in purchase intentions to pay higher prices for safe food and to check food labels Table 2 shows differences in intentions to pay higher prices for safe food and to check food labels. The proactive group showed the highest average intentions to pay higher prices for safe food at 3.52, followed by the responsive group at 3.51, the avoidance group at 3.25, and the indifference group at 3.16. The differences among the groups were statistically significant. A Tukey post-analysis showed that the high involvement group, in contrast with the low involvement group, showed higher average intentions to pay higher prices for safe food. Among the low involvement groups, those with high perceived risk had higher average intentions than those with low perceived risk. The responsive group showed the highest average intentions to check food labels at 3.44, followed by the proactive group at 3.43, the avoidance group at 2.74, and the indifference group at 2.27. The differences among the groups were statistically significant. A Tukey post-analysis showed that high involvement groups, in contrast with low involvement groups, showed higher average intentions to check food labels, but no difference was found according to the level of perceived risk. Influential factors of consumer segmentations Table 3 shows the results of examining the factors of gender, age, education, monthly average family income, and interest in health that are typical in consumer segments. Comparing all groups with the responsive group, the indifference group was most likely to comprise young women who had lower educational levels, lower monthly income, and less interest in health. The proactive group was most likely to be made up of men. The avoidance group was most likely to be made of young men who had lower educational levels, lower monthly incomes, and less interest in health. Discussion This study is an investigation of the theoretical framework of risk perception and involvement according to indifference, proactivity, responsiveness, or avoidance consumer segments. The study centrally indicates that the four risk perception–involvement framework groups differ in their perceptions of risk and the extent of their involvement. By revealing the importance of high involvement as a fruitful intervention strategy, the results suggest practical implications for public policymakers and marketers who strive to devise appropriate food labeling. Social cognitive theory has long stressed the importance of enhancing personal involvement (Bandura 1986). That insight can be applied to the risk perception attitude framework for identifying particular audiences who will respond to involvement-enhancing messages. Our findings suggest that a useful strategy in promoting change is to recognize that consumers will react differently according to their tendencies toward indifference, proactivity, responsiveness, or avoidance.

This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge, and environmental attitudes on consumer’s attitude towards organic foods. A questionnaire survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental attitude and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, which is consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant relationship. Several implications of our findings for research and for the continued development of the organic industry in Asia are proposed.

The purpose of this study is to analyze the LOHAS tendency of new seniors' and its effects on the attitude and purchase intention for environmental-friendly food materials. Data were collected through a questionnaire survey from random sample of 162 senior customers in Seoul and Kyunggi area. The LOHAS tendency of new seniors can be divided into three factors; environmental-friendly, sustainability and sociality. Environmental problems affected the environmental-friendly factor the most while manufacturing techniques for sustainable products and recycling habits were key variables for the sustainability factor. The idea of companies sharing their value system of LOHAS tendency was the most significant for the sociality factor. Each of these LOHAS tendency factors influenced the purchase intention of the new seniors.

Due to an overall increase of income, the general standard of living has improved and people have begun to be interested in being more healthy in their lives. This tendency has affected the food market, especially in relation to organic and eco-friendly food. Thus, the overall market size for those products has grown to give more choices to consumers. To examine the effect of the motive for choosing certain food products on the actual attitude and intent to purchase the products, a survey was given to 330 people living in Seoul, which resulted in 235 usable responses. The content of the questionnaire consisted of 18 questions on food choice motives, 3 questions on the attitude toward organic foods and 3 questions on the intention of purchasing for organic foods. The SPSS 12.0 statistics program was used to analyze of following: frequency analysis, factor analysis, reliability analysis, t-test, one way ANOVA and regression analysis. Five factors of food choice motives were obtained from the analysis: health, convenience, price, familiarity and environmental protection. The regression analysis showed that food choice motive, health and environmental protection factors have a positive relationship with organic food attitudes and organic food attitudes have a positive relationship with the intent to purchase organic food.

The purpose of this research was to reveal how Korean food is currently perceived by the “foodies” of New York City and to determine what social status Korean food has in the city that is deemed the “Restaurant Capital of the World.” In-depth personal interviews were performed to provide a deeper insight into the comments and subject matters. Most foodies selected kimchi and Korean barbecue as the most distinctive foods in Korean dining. Korean food's distinguishing traits were extracted in four areas: specific ingredients and tools, preparation procedures, and rules. Sensory characteristics, local adaptation, service, side dishes, and the main strengths and short-comings of Korean foods were investigated. Perception toward the taste of Korean food was generally positive, but poor quality of service and lack of organization in establishments were found to be negative factors.

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's α was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

본 연구는 우리의 전통혼례음식을 발전시키기 위한 기초자료 수집의 일환으로서 부산, 경남지역 주부들의 혼례음식에 대한 관행 및 견해를 조사한 것이다. 응답한 525부의 설문지를 분석한 결과는 다음과 같다. 1. 조사대상자는 부산지역 주부들이 77.9%, 경남지역 주부들이 22.1%이었으며, 30대가 34.5%, 40대가 31.8%를 차지하였고, 전업주부가 43.5%, 직장인이 34.7%, 고졸이 49.3%, 수입정도는 100만원대가 44.2%, 핵가족의 구성이 66.9%로 가장 많은 비율을 차지하였다. 2. 이바지음식, 폐백음식, 예단음식의 필요성은 이바지음식의 필요성이 가장 점수가 높았고(3.36±0.93), 연령이 높을수록 높은 점수를 보여 유의적인 차이를 보였으며, 학력이 낮을수록 폐백음식(p〈0.01), 예단음식(p〈0.01)의 필요성에 높은 점수를 나타내어 유의적인 차이를 보였다. 또한 수입정도가 높을수록(p〈0.01), 핵가족 및 기타의 가족구성(p〈0.05)이 이바지음식의 필요성에 높은 점수를 나타내었다. 3. 봉치떡, 신부큰상, 시부모큰상, 함, 혼서지 등의 필요성은 시부모큰상이 3.19±0.97로 가장 높은 점수이며, 연령이 높을수록 봉치떡, 함, 혼서지에 유의적(p〈0.001)으로 높은 점수를 보였고, 신부큰상, 시부모큰상에도 유의적인 차이(p(0.01)를 나타냈다. 학력이 낮을수록 봉치떡(p〈0.01), 함(p〈0.05), 혼서지(p〈0.05)의 필요성에 대체로 높은 점수를 보였다. 4. 혼례음식의 종류 중 가장 선호하는 것은 떡(58.4%), 생선류(27.3%), 과일류(17.0%), 한과류(16.1%), 산적류(14.1%)의 순으로 나타났다. 5. 현행 혼례음식에 대한 견해는 좀더 간소화하여야 한다가 64.4%, 생략되어야 한다가 17.8%로 나타났으며 연령별(p〈0.001), 직업별(p〈0.01), 가족구성별(p〈0.05)로 유의적인 차이를 보였다. 6. 현행 혼례음식의 상차림의 실천에 대한 견해는 간소화 한다 57.5%, 양가가 의논해서 23.4%로 나타났으며 직업별(p〈0.05)로 유의적인 차이를 나타내었다. 7. 자녀를 결혼시킬 때 혼례음식을 장만하는 방법에 대한 견해는 손수 장만하겠다는 비율이 30.1%, 주문하겠다 28.7%로 나타났으며 연령별(p〈0.01) 직업별(p〈0.05)로 유의적인 차이를 나타내었다. 8. 주부들 자신이 혼주가 되었을 때 음식차림의 정도에 대한 견해는 양가 상의 하에 간소화하겠다가 51.0%, 보통이면 만족하겠다 19.8%, 기본적인 것만 해도 좋다 1%로 나타났다. 이는 연령별(p〈0.05), 직업별(p〈0.05), 학력별(p〈0.05), 가족구성별(p〈0.05)로 유의적인 차이를 나타내었다. 9. 혼례음식의 전수와 보존에 대한 견해는 조금씩 사라질 것이다가 52.1%, 유지될 것이다 21.8%로 나타나 연령별(p〈0.001), 직업별(p〈0.01)로 유의적인 차이를 보여 연령이 높을수록 전통을 유지하려는 것을 알 수 있었다. 10. 혼례음식과 예식절차와의 관계에 대한 견해는 시대에 따라 변해야 된다 57.5%, 너무 겉치레이다 17.9%로 나타났다. 연령별(p〈0.001), 학력별(p〈0.05)로 유의적인 차이를 보였다. 이상의 결과에서 1997년 이후 일부 계층의 부의 과시처럼 혼례음식을 준비하는 경향이 이루어져 극도로 사치화 하는 혼례음식에 대해 부정적인 견해를 나타내었지만 1999년 1월 6일자로 "가정의례의 정착 및 지원 에 관한 법률"이 제정되므로 인해 전면 허용됨에 따라 우리의 혼례음식 또한 그와 더불어 더욱 고급화, 허례허식화 된 것에 그 원인이 있는 것으로 판단된다. 따라서 신식혼례에 혼례음식은 전통을 고수18)한다는 명목하에 일부 부유층에서는 다시 혼례의 사치화가 일어나고 있는 것은 사실이나 최근 세계화는 곧 우리의 전통문화를 알리는 것이라는 목소리에 주부들이 전통음식에 대한 관심이 높아졌고 이는 학습으로 연결되어 많은 주부들이 혼례음식을 배우고 있기 때문에 혼례음식의 인지도가 높아진 것으로 사료된다. 하지만 아직도 현시대에 맞는 적합한 모델이 제시되지 않은 상태이고 혼례음식 또한 혼례풍습과 함께 이어져 나갈 것은 확연한 사실이므로 이에 우리는 현시대에 맞는 적합한 모델을 찾아야 할 것이다. 즉 혼례음식이 가지는 기복의 의미를 되살리고 혼례음식을 준비하는 우리의 주부들의 사회, 경제적 부담을 줄이면서 전통계승을 살릴 수 있는 모델의 제시가 필요한 것으로 사료된다.

건강식품 및 원료의 유효성분 및 위해요소 조사분석에 관한 연구의 기초조사로 건강식품에 대한 소비자의 의식조사를 실시하였다. 건강식품에 관한 이용실태 조사와 건강식품에 대한 객관적 지식정도 조사로 구성된 설문지를 이용하여 서울, 경기 지역에 거주하는 방문 및 협조가 가능한 20세 이상의 일반 소비자 1000명을 대상으로 1995년 10월부터 96년 2월에 걸쳐 직접 방문하고 설문지를 배부하여 설명한 후 조사대상자가 직접 기입하게 하는 방법으로 조사하였다. 882부를 회수(회수율 88%)하였으나 이중 불완전한 응답 23부를 제외한 859부(유효회수율 86%)를 SAS프로그램을 이용하여 통계처리하였다. 조사대상자의 사회경제적 여건에 대하여는 단순빈도와 백분율을 구하였고 교차표를 이용하여 결혼 여부, 월수입, 교육정도 등의 사회 경제적 여건과의 통계적 연관성을 파악하였다. 건강식품에 관한 이용실태 조사결과로는 응답자의 58.8%가 건강식품을 사용한 경험이 있었으며 68.2%는 건강식품의 효능을 믿는다고 응답하고 있어 건강식품에 대한 관심도가 매우 큰 것으로 나타났다. 건강식품에 대한 가장 큰 기대효과는 전체적 건강유지에 도움을 주는 것(59.8%)이라고 응답하였으며 가장 큰 부정적 견해로는 과대선전(52.1%)이라고 응답하였다. 건강식품에 대한 정보 선택 경로로는 주로 친지의 권유나 소개(30.6%)로 이용하고 있었으며 우리나라 식품법에서 건강보조식품의 등록관리사실은 63.7%가 모르고 있다고 응답하여 응답자의 과반수 이상이 건강식품의 행정적 관리사실에 무지한 것으로 나타났다. 건강식품의 등록관리 사실을 알고 있는 건강식품의 종류로는 로얄제리(22.7%), 스쿠알렌(16.0%), 정제어유(15.1%), 유산균(10.6%), 알로에(8.8%)순으로 나타났다. 건강식품과 약품(또는 한약)과의 차별인식 조사결과에서는 응답자의 84.2%가 건강식품과 한약이 다르다고 생각하면서도 가장 잘 알고있는 건강식품의 종류와 약품(또는 한약)의 종류를 묻는 두 문항에 모두 인삼(22.7%, 41.7%)을 가장 많이 응답하여 전체적으로 건강식품과 약품의 구별을 제대로 하지 못하는 것으로 나타나 이를 위한 계몽과 교육이 시급함을 알 수 있었다.

건강식품 및 원료의 유효성분 및 위해요소 조사분석에 관한 연구의 기초조사로 건강식품에 대한 소비자의 의식조사를 실시하였으며 1차적으로 건강과 식습관에 관한 소비자 의식구조에 대하여 분석하였다. 설문지를 이용하여 서울, 경기 지역에 거주하는 방문 및 협조가 가능한 20세 이상의 일반 소비자 1000명을 대상으로 1995년 10월부터 96년 2월에 걸쳐 직접 방문하고 설문지를 배부하여 설명한 후 조사 대상자가 직접 기입하게 하는 방법으로 조사하였다. 882부를 회수(회수율 88%)하였으나 이중 불완전한 응답 23부를 제외한 859부(유효회수율 86%)를 SAS프로그램을 이용하여 통계 처리하였다. 조사 대상자의 사회경제적 여건에 대하여는 단순빈도와 백분율을 구하였고 교차표를 이용하여 결혼 여부, 월수입, 교육정도 등의 사회경제적 여건과의 통계적 연관성을 파악하였다. 조사결과 건강유지를 위해 가장 중요하게 고려하는 사항으로는 식습관(39.8%)이라고 답하였으며 93.9%가 식습관에 의해 질병에 걸릴 수 있다고, 97.1%가 식습관에 의해 질병이 치료될 수 있다고 믿고 있어 건강과 식습관이 매우 밀접한 관계가 있음을 인식하고 있었다. 가장 염려되는 질병으로는 암(30.6%), 성인병(14.1%), 사고에 의한 질병(12.6%), 비만(10%) 순이였고 식습관에 의해 발병할 수 있다고 믿는 질병의 종류에는 당뇨병(35.6%), 비만증(22.4%), 고혈압(12.8%), 변비(12.7%), 암(7.9%) 순이였으며 식습관에 의해 치료할 수 있다고 믿는 질병의 종류에는 당뇨병(40.1%), 비만증(25.9%), 변비(16.5%), 고혈압(7.4%), 암(3.3%) 순으로 나타나 당뇨병과 비만증은 식습관과 매우 밀접하다고 인식하고 있는 반면 가장 염려되는 암에 대해서는 큰 기대를 하고 있지 않는 것으로 나타났다.

The purpose of this study was to get data on the job attitude of cooks. This study was surveyed 216 cooks who work for deluxe hotels at Pusan. The results were summarized as follow: 1. The cooks think that their devotion is most important source for the best cooking. The next are taste, quality of raw materials, skill and hygiene in order. 2. 57.9% of the cooks think that a degree of expertise their field are average, but 73.6% cooks believe that the degree of expertise is higher than the other restaurant cooks. 3. They think that a good cook should be sincere and have proficiency of skill, good human relationship and study attitude, but they also believe an academic background and knowledge is not important to be a good cook. A deficiency of knowledge about cooking is what cooks believe to be the greatest hindrance for progress of cooking skills. The next hindrance are, a shortage of endeavor and authority of management. 4. The cooks believe that the ability of cooking is most important for a promotion, the others are, in order, human relationship, career background and age. 5. The cooks show little satisfaction with their job, but express their unsatisfaction with their pay. Also the cook's social status is mean. 6. The cooks recognize that a change in hotel policy is most important for the cooking department of the hotel. The next are, in order, enlargement of working space, arrangement of equipments and hiring of experts. 7. The cooks think that Japanese cooking have the best prospect in a food and beverage enterprise, while Chinese cooking have relatively lower prospect.