The objective of this study was to explore how different types of rewards affect customers’ inclinations to engage in environmental activities promoted through restaurant social media platforms. In addition, we investigated the potential moderating role of customer level of participation within the social media community. A total of 202 valid responses obtained by distributing a self-administered survey among restaurant patrons were subjected to hierarchical regression analysis to examine relationships between variables. The findings underscored the significant influence of economic and social rewards on shaping customer intent to participate in environmental initiatives promoted within restaurant social media communities. Furthermore, the study revealed that the extent of customer participation within the social media community moderated the relationship between rewards and their likelihood to partake in environmentally conscious behaviors. These results have meaningful implications for restaurant managers seeking to promote environmental initiatives effectively through social media platforms and within their establishments.

본 연구에서는 MnSO4이 B. thuringiensis의 곤충독소 형 성에 미치는 영향을 분석하여 신속 검출배지 개발의 기초 자료를 제안하고자 하였다. 본 실험에 사용한 균주는 순 천대학교 식품위생안전실험실에 보관되어 있던 B. thuringiensis reference 1주(KCTC 1511)와 식품에서 분리 된 wild type strain 9주를 사용하였다. B. thuriengiensis의 곤충독소 생성 확인은 식품의약품안전처의 곤충독소 확인 시험법에 따라 실험하였다. 0.005%-MnSO4이 첨가된 Nutrient agar는 배양 48시간에 3개 평판 중 2개 평판 (66.6%)에서 곤충독소가 관찰되었고, 120시간에 3개 평판 (100%) 모두에서 곤충독소가 관찰되었다. AK agar는 48 시간 배양 후 3개 평판 중 1개 평판(33.3%)에서 곤충독소 가 관찰되었으며, 배양 120시간에 3개 평판(100%) 모두에 서 곤충독소가 관찰되었다. 이러한 결과는 포자형성에 사 용되는 AK agar보다 식품공전에서 제시하고 있는 포자형 성 배지인 0.005%-MnSO4 Nutrient agar가 B. thuringiensis 의 곤충독소를 신속하게 생성시키는 것으로 나타났다. B. thuringiensis 10개 균주를 24시간 배양하여 관찰한 결과, 0.000%-MnSO4 배지에서 10개 평판 중 1개 평판(10%), 0.001%-MnSO4이 첨가된 배지의 10개 평판 중 2개 평판 (20%)에서 곤충독소가 관찰되었다. 0.002%-MnSO4이 첨가 된 배지는 10개 평판 중 3개 평판(30%)에서 곤충독소가 관찰되었다. 0.003%-0.009%-MnSO4이 첨가된 배지에서는 곤충독소가 관찰되지 않았다. 이러한 결과로 보아 24시간 배양 시까지는 0.002%-MnSO4이 첨가된 Nutrient agar가 B. thuringiensis의 곤충독소를 가장 신속하게 생성시키는 것으로 나타났다. B. thuringiensis의 곤충독소는 포자형성 과 동시에 생성된다는 보고와 MnSO4이 포자형성에 기여 한다는 보고를 종합하여 보면, MnSO4이 B. thuringiensis 의 포자형성을 가속화하고 이로 인해 곤충독소도 신속하 게 생성된 것으로 판단된다. 따라서 B. thuringiensis의 곤 충독소를 신속하게 생성하기 위해 기존 식품공전에서 제 시하고 있는 Nutrient agar보다 0.002%-MnSO4이 첨가된 Nutrient agar를 사용하는 것이 효율적일 것으로 판단된다. 그러나 Nutrient agar와 0.002%-MnSO4 Nutrient agar의 24 시간 배양 후 곤충독소 생성율의 차이는 작게 나타나 다 수의 wild type B. thuringiensis를 대상으로 추가적인 연구 가 필요할 것으로 판단된다.

본 연구의 목적은 어머니의 주중 미디어 놀이 횟수가 유아의 놀이상호작용에 미치는 영향에서 자기통제와 주의집중문제의 매개역할을 살펴보는 것이다. 이를 위해 육아정책연구소의 한국아동패널 7차년도 데이터를 사용했고, 자료는 R 4.1.3과 PROCESS macro v4.1 for R로 분석했다. 본 연구의 결과는 다음과 같다. 첫째, 어 머니의 주중 미디어 놀이 횟수는 유아의 자기통제에 부적 영향, 주의집중문제에 정적 영향을 미쳤다. 또래 놀이상호작용에 대해 자기통제는 정적 영향, 주의집중문제는 부적 영향을 미쳤다. 자기통제는 주의집중문제 에 부적 영향을 미쳤다. 둘째, 어머니의 주중 미디어 놀이 횟수가 유아의 또래놀이상호작용에 미치는 영향 에서 자기통제와 주의집중문제는 각각 부적 매개효과가 나타났다. 마지막으로 어머니의 주중 미디어 놀이 횟수가 유아의 또래놀이상호작용에 미치는 영향에서 자기통제와 주의집중문제는 부적 직렬다중매개효과가 있었다. 본 연구의 결과는 유아의 자기통제와 주의집중문제가 어머니의 주중 미디어 놀이 횟수와 또래놀이 상호작용을 매개하는 주요한 요인임을 시사한다.

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

The purpose of this study is to observe the influence education experience (home, school, and mass media) on reducing practice behavior(purchasing, using, disposing and leading) of food-related wastes. The study also sought to promote strategy and suggest effective activation plans for the vitalization of behavior of reducing food-related wastes. The study subjects were 412 adult consumers who answered a structured questionnaire. The main findings are as follows: First, the scores of home education experience were 3.61±0.71, which was the highest, and 3.45±0.74 for school education experience, which was the lowest. Second, according to factor analysis, the reducing practice behavior of food-related wastes was converged purchasing, using, disposing and leading behavior. The scores of disposing behavior were 3.79±0.67, which was the highest, and 2.87±0.82 for leading behavior, which was the lowest. Third, the common variables influencing the reducing practice behavior(purchasing, using, disposing and leading) of food-related wastes were home education and mass media and the powerful variable influencing was home education. The results of this study can be used as basic data for the development of educational programs for effective food-related waste reduction.

느타리 1 kg 봉지재배를 통해 살균배지의 주요 화학성과 2주기까지의 버섯 수량간 관계를 분석한 결과, 버섯 수확량은 pH, 총질소 함량, CN율과 2차 함수식에서 매우 높은 상관을 보였다. pH는 4.9~5.0의 범위에서, 총 질소량은 2.0~2.2%에서, CN율은 20~22.5에서 가장 높은 수량성을 보였다. 1주기 버섯은 pH, 총질소량 및 CN율과 높은 상관을 보였고 2주기 버섯은 CN율 외에는 상관이 나타나지 않았다. 그러나 수량합계가 1주기 수량보다 3종의 화학성과의 관계에서 모두 더 높은 상관이 나타났다. 그리하여 본 연구에서 배지의 pH, 총질소 함량 및 CN율은 전 수확기간에 걸쳐서 버섯수량에 큰 영향을 미친다는 결론을 얻을 수 있었다.

본 연구는 수출용 큰느타리버섯의 선도 유지 및 저장성 증대를 위한 배지 적합 질소함량과 생육온도 조건을 설정 하고자 하였다. 배지 질소함량 1.5%, 1.8%, 2.1%, 2.4% 및 생육온도 15 ̊C, 12 ̊C, 9 ̊C 조건별로 자실체의 생육특성, 수확 후 냉장저장기간 동안의 가스농도, 자실체 품질 변화를 조사하였다. 대직경과 중량은 생육온도와 관계없이 질소함량이 높아질수록 증가하는 경향을 보였으며 병 당 중량은 12 o C, T-N 2.4% 조건에서 149.5 g으로 가장 높았다. 갓 색은 배지 질소함량과 관계없이 온도가 낮아 질수록 색도(L)가 낮아져 갓 색이 진해졌다. 저장기간에 따른 봉지 내 가스농도 변화는 9 ̊C, T-N 2.1% 조건에서 산도 농도가 가장 오래 유지되었다. 달관조사에 의한 자실체 품질평가에서 배지 질소함량에 따른 차이는 나타나지 않았고 저장기간 28일까지 이취, 변색, 부패 정도는 15 ̊C와 9 ̊C가 유사하게 나타났다.

The road slopes have various problems such as the risk of landslides and soil erosion, and research on stabilizing road slopes using plant greening has attracted the most attention. The overall objective of this research was to evaluate the effects of woody biomass based growing media on plant germination in a slope area. Moreover, we tried to find out what physicochemical properties of growing media affect plant germination on a slope. For experiment, we tested soil, soil mixed with growing media (1:1, w/w), and growing media by itself. Physical and chemical properties were evaluated after a month from the date of treatment application to the experimental slope site. Plant germination of Lespedeza cyrtobotrya was measured for plant growth evaluation. Physicochemical properties were altered by mixing the soil with growing media. Particularly, moisture content, organic matter and C/N ratio were significantly changed in soils mixed with growing media compared to soil alone. We confirmed that plant germination was high when growing media was mixed with the soil. There was a significant linear relationship between particle density and pH of all media tested and plant germination. In addition, in the same trend, the principal component analysis confirmed that the particle density and pH was positive component for plant germination rate, and the C/N ratio was found to be the negative component for plant germination. In conclusion, the particle density, pH and C/N ratio of the soil mixed with growing media was considered effective for plant germination in the experimental slope site, and this wood-based growing media provides a means to improve the harmony between the slope and the surrounding environment.

Embryos produced with serum show the alterations in their ultrastructure, impaired compaction, abnormal blastulation, aberrant mRNA expression profiles and large calf syndrome with greater incidences of stillbirths and deaths after birth. The aim of the present study was to describe in vitro embryo production by analyzing embryo production, fetal production and pregnancy rate in free-serum medium. The OPU-IVP data used in this study from 2016. Approximately, sixteen cows (Hanwoo), which belonged to the Institute of Gyeongsang National University, were used. Two experimental group is used in this study. Serum groups were conducted in March to July and free-serum group was conducted in September to December. The recovered cumulus-oocyte complexes were morphologically classified to four grades based on the compaction of cumulus cells layers and homogeneity of the cytoplasm. The number of oocyte was significantly greater in serum groups than that in free-serum groups (29.61 ± 0.63 vs. 15.6 ± 0.62; p < 0.05). Between serum and free-serum groups indicate that average of 1st and 2nd grade oocytes were no difference (2.38 ± 1.67 vs. 2.38 ± 1.48; p > 0.05), but number of 3rd and 4th grade oocytes were greater in serum groups than that in free-serum groups (7.31 ± 7.64 vs. 5.60 ± 6.29; p < 0.05). Embryo cleaved competence was higher in rate in free-serum groups than that in serum groups (62.1% vs. 58.3; p < 0.05). However, blastocyst developmental rate was no difference between serum and free-serum groups (33.1% vs. 43.5%; p < 0.05). 986 recipients were used for embryo transfer. Pregnancy rate was indicated that between serum and free-serum group was no difference (54.6% vs. 56.3%; p < 0.05). In conclusion, we developed the free-serum system for production of in vitro bovine embryos in order to meet the developmental and qualitative requirements for large scale commercial use.

The literature suggests that the adoption and use of social media can derive a number of benefits to B2B firms (see Siamagka et al, 2015; Wang et al, 2016). Despite the benefits however, the adoption and use of social media in B2B setting is slow (Lacka and Chong, 2016), so is research examining social media adoption by B2B firms (Iankova et al, 2018). To date, only a handful of studies explored factors driving social media use for B2B marketing purposes (Siamagka et al, 2015; Lacka and Chong, 2016). Lacka and Chong (2016), for example, revealed that practical acceptability (perceived usefulness, usability and utility) drives adoption decision. They ignored however the role of social acceptability, referred to social factors, which according to Nielsen (1993) is crucial in the technology adoption decision. Social factors are conceptualised as subjective norms or group norms, which motive persuasion of specific behaviour (e.g. technology use). The importance of assessing social acceptability has been most recently highlighted by Brink (2017), who recognises the key role of leadership from senior managers in the adoption and use of social media by B2B firms. Empirical research is however yet to verify such an impact. In addition to limited research on B2B social media adoption, there is lack of research on the role culture plays in the adoption decision. Previous research has showed hat culture impacts adoption of social media and its use (e.g. Hsu et al, 2015). Yet, there is lack of research on the impact of culture on the social media adoption in B2B setting. This study aims to address this research gap. Specifically, in line with this conference call this study aims to examine the impact of Chinese culture on social media adoption by B2B marketing professionals. This will be achieved though exploratory quantitative study.

In fashion marketing, celebrity endorsement is a widely-used strategy to gain attention and produce positive brand knowledge (Carroll, 2009). Luxury brands use their social media accounts to post pictures of celebrity endorsers using their products. This is an effective strategy because celebrity endorsement posts could encourage fans of the celebrity to repost, like or comment on this post. This is beneficial for the brand because this results in more brand exposures. The question is how luxury brands can use celebrity endorsements successfully in the digital age. For example, should luxury brands localize the celebrity endorsement in social media? The dilemma of standardization and localization becomes very significant when luxury brands are facing a culturally different market (Liu et al., 2016). This paper examines the effectiveness of localized celebrity endorsements for luxury brands in Chinese social media based on an analysis of online big data and two experiments. First, a multi-level analysis of the posts of 33 luxury brands suggests that localized (Chinese) celebrity endorsers trigger more social media interactions than standardized (Western) celebrity endorsers. Next, the following experimental studies reveal that local endorsers do not enhance perceived brand luxury and individuals’ level of patriotism moderates the effect of localized (vs. standardized) celebrity endorsements on perceived brand luxury. For people with lower level of patriotism, localized celebrity endorsements reduce the perceived brand luxury. In contrast, for people with higher level of patriotism, localized celebrity endorsements lead to higher perceived brand luxury.

One of the characteristics of suicide phenomena in the Korean society is that it witnesses suicide committed by entertainers quite often. Some entertainers choose suicide as a way to resolve crises and conflicts, and those suffering from maladjustments, when seeing this, are highly likely to follow their suit, committing copycat suicide. For this reason, society needs to pay close attention to entertainers’ suicide. Many entertainers with depressive, negative sentiments relate themselves easily to other entertainers’ suicide in terms of both their jobs and feelings, which in turn make them choose suicide. This study explores what psychological effect entertainers’ suicide has on those entertainers suffering from psychological maladjustment. This is done through analyzing texts appearing on different kinds of media. At the same time, the study discusses possible ways to help them think less about suicide, at a preventive level.