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        검색결과 33

        1.
        2023.07 구독 인증기관 무료, 개인회원 유료
        This study focuses on resale behavior in online consumer-to-consumer market platforms and examines the factors that promote and hinder the resale behavior of sellers. The evidence from the experiment suggests the negative effect of emotional attachment on resale intention and the moderating effect of resale possibilities.
        4,000원
        2.
        2023.07 구독 인증기관·개인회원 무료
        In many situations, consumers have to make a sacrifice (e.g., price premium, loss of personal comfort and efficiency) when choosing a green product over its traditional alternative. Utilizing attribution theory, we offer a set of research propositions as an attempt to explain how consumers may rationalize their perceived sacrifice in making green purchases. First, we posit that consumers’ internal attribution (i.e., individual behaviors cause environmental degradation) enhances their green purchase behavior. Second, internal attribution would generate senses of self-efficacy and guilt, which lead to motivations to accept the perceived sacrifice in purchasing green products. Third, when green purchase indicates a significant sacrifice, consumers tend to develop a coping strategy by switching attribution of responsibility to others, and thus the influence of internal attribution on green purchase will be weakened.
        3.
        2023.07 구독 인증기관·개인회원 무료
        This study aims to empirically investigate how corporate strategy mitigates consumer boycotts caused by animosity toward economic sanction. First, the study focuses on the cross-culture emotions (i.e., animosity and affinity) and explores the direct and indirect effect of animosity toward economic sanction on boycott attitude (via consumer affinity). Additionally, it focuses on the moderating effect of brand strength and corporate social contribution on boycott attitude. We conduct a longitudinal analysis of boycotts by South Koreans on the Japanese products, which started in South Korea in 2019; and additionally, we employ PROCESS macro to test the moderated mediation hypothesis, using the data collected from South Korea in 2020 and 2021. Our findings reveal that the data collected in 2020 and in 2021 have the same implications. The main findings are as follows. First, while animosity toward economic sanction directly increases boycott attitude, it also indirectly increases boycott attitude via consumer affinity. Second, the assumption that both brand strength and corporate social contribution weaken the positive and direct effects of animosity toward economic sanction on boycott attitude was not supported. Third, we find that corporate social contribution weakens the positive and indirect effect of animosity toward economic sanction on boycott attitude. However, unlike our prediction, brand strength strengthens the positive and indirect effects of animosity to economic sanction on boycott attitude. The three key theoretical implications are as follows. First, while many studies have examined the role of animosity as a cause of boycott, only a few studies have simultaneously addressed the conflicting emotions of affinity (Kim, Yan, Kim, Terasaki, & Furukawa, 2022). This study extends boycott research by exploring the relationship between animosity and boycott attitudes by considering the mediating effect of affinity. Second, to our best knowledge, only a few boycott studies have explored corporate strategies that adequately respond unanticipated country boycotts where the companies are not directly associated with the causes or motives of such boycotts (Kim & Kinoshita, 2023). This study extends boycott research by investigating brand strength and corporate social contribution as corporate strategies in the context of consumer boycotts. Third, although it is known that consumer boycotts change with time, only a few boycott studies are based on longitudinal analyses (Ettenson & Klein, 2005); hence, this study examines consumer boycotts longitudinally to improve the generalization of our findings. Our findings also present some managerial implications for global companies facing unexpected country boycotts by local consumers. When boycotts are caused by economic sanctions between countries, brand strength exerts a two-sided effect. Regarding consumer sentiment, the higher the brand strength, the higher the affinity for the country represented by the brand, and vice versa; however, consumers may also choose to boycott a brand with high strength. Consumers may feel angry and engage in boycotts when they feel betrayed by a brand with strong brand strength. However, corporate social contribution reinforces a sense of closeness in the country it presents and contributes toward mitigating the boycott attitude; this is because consumers consider their corporate social contribution as a beneficial activity for their country. Therefore, global companies that expand overseas should not only use their brand strength, but also engage in activities that are beneficial to the country and enhance the familiarity of the consumers of the country to develop a sense of cultural affinity. In addition, this study also has implications for policymakers. Economic sanctions against a specific country not only lower consumers’ affinity, but also leave a negative impact on the global companies with high brand strength. Therefore, policymakers must proceed with caution when they make an economic sanction for a certain country.
        5.
        2021.10 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        ERCP 시술을 성공적으로 수행하기 위해서는 대상 질환에 대한 이해와 함께 적절한 교육과 수련, 일정량 이상의 시술 경험이 뒷받침되어야 성공적인 시술 및 최소 합병증 가능성으로 환자에게 도움을 줄 수 있다. 그러나 ERCP 시술은 무거운 방사선 방호복을 입고 방사선 피폭과 합병증 발생의 위험성을 감수하면서, 집중력을 발휘해야 하는 시술로 내시경을 이용한 시술 중에서 가장 난이도가 높다고 여겨지고 있다. ERCP를 능숙하게 시행하기 위해서는 지도감독하의 적절한 수련 및 충분한 시술 경험, 적절한 대상 환자의 선택이 필요하다. 따라서 대한췌장담도학회에서는 ERCP 시술의 교육과 질관리 유지를 위하여 “췌장담도내시경 인증의” 제도를 시행하기 위하여 추진위원회를 구성하였고, 관련 규정 개발과 설문조사, 학술대회 발표 등을 통하여 제도 시행에 대한 청사진을 마련하였다.
        4,000원
        7.
        2021.04 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        내시경역행담췌관조영술(ERCP)은 다양한 췌장담도 질환의 진단과 치료에 있어 기본적이며 중요한 시술이다. 그러나 ERCP는 시술의 위험 요소가 크며, 여러 합병증을 동반할 수 있다. 이에 시술자는 적절한 ERCP 수행 능력이 요구되며 여러 술기에 대해 이해하고 가이드라인에 따른 안전한 시술이 필요하며 발생한 합병증에 적절히 대처할 수 있어야 한다.
        4,000원
        8.
        2020.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        이 연구의 목적은 최근에 관심이 증대가 되고 있는 조직내 저성과자를 활성화 하기 위한 방안으로 조 직내 진급 경과자의 성과인식, 잡 크래프팅 및 직무만족 간의 구조적 관계를 규명하고, 성과인식과 직무만 족 간에 잡 크래프팅의 매개효과를 검증하고자 하였다. 연구대상은 군 조직에서 대령을 진급하지 않은 진급 경과자이며 132부의 설문을 사용하였다. 연구방법 및 절차는 SPSS 19.0과 AMOS 22.0을 사용하였고, 타당도 및 신뢰도 분석, 인구통계 및 기술통계와 상관 관계 분석, 구조방정식 분석을 실시하였다.연구 결과, 첫째, 연구모형인 성과인식, 잡 크래프팅 및 직무만족 간의 구조적 관계가 있음을 확인하였 으며, 둘째, 진급 경과자의 성과인식은 직무만족에 정(+)적 영향을 끼쳤으며, 세째, 진급경과자의 성과인 식과 직무만족 간에 잡 크래프팅은 부부매개효과 있음 확인하였다. 연구 결과를 바탕으로 다음과 같은 결론을 도출하였다. 첫째, 이 연구의 연구모형은 진급 경과자의 성 과인식, 잡 크래프팅 및 직무만족과 관련된 현상을 종합적으로 설명하는데 적합하도록 설정되었다. 둘째, 진급경과자의 성과인식은 직무만족에 정(+)적인 영향을 끼침으로 해당조직에서는 조직 및 집단 차원에서 진급 경과자가 본인의 성과인식을 높일수 있고 또한 상사 및 동료들이 진급 경과자에게 성과인식을 높을 수 있는 지원 등을 향상시킬 수 있는 방안을 연구해야 한다. 셋째, 진급 경과자의 잡 크래프팅이 직무만족에 미치는 정(+) 영향을 미치며 성과인식과 직무만족 간에 부분매개 효과가 있는 것으로 나타났음으로 해당조직의 조직 및 집단 차원에서 잡 크래프팅을 높일 수 있는 환경 등을 조성할 필요가 있다. 이 연구의 제언으로 첫째, 진급 경과자의 대상을 확대하고(소령에서 중령 진급 경과자, 부사관의 진급 경과자 등) 또한 다른 부대 및 기관에도 적용할 필요가 있다. 둘째, 진급 경과자의 잡 크래프팅 활동에 영향을 주는 환경적 변수 및 인구통계학적 변수를 추가적으로 탐색할 필요가 있다.
        5,200원
        11.
        2020.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        저성과자는 조직을 떠나야 하는가? ‘저성과자’란 다른 근로자에 비해 업무능력이 결여되고 근무 성적이 부진한 근로자를 의미한다. 지금까지 저성과자에 대한 관리는 퇴출을 위한 법적 및 제도적 회피 중심으로 진행되어오고 있어, 이러한 방법은 장기적 관점에서 조직 내·외부에 많은 부작용이 나타날 수 있다. 따라 서, 본 연구는 (1) 저성과자에 대한 이해와 기업들의 본편적인 저성과자의 관리 동향을 살펴보고, (2) 저성 과자의 퇴출보다는 인적자원으로의 저성과자를 바라보는 잡 크래프팅(Job crafting) 개념의 활용 방안에 대해 검토해 보았다. 또한, 조직의 경쟁우위 확보를 위한 인적자원으로서의 저성과자 활용 방안을 잡 크래프팅 개념 관점에서 제시하였다.
        5,200원
        12.
        2019.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        자율주행차는 운전자의 부주의로 인한 사고를 줄일 수 있는 반면, 기계에 어느 정도의 자율성을 허용해야 할 것인지의 문제를 제기한다. 특히 돌발상황의 발생시에 운전자와 보행자 중에서 누구를 선택해야 할 것인지에 대한 의사 결정은 모두가 합당하다고 생각하는 도덕적 원칙을 기반으로 일관적으로 실시되어야 한다. 본 연구(N = 103)에서는 한국 사회에서 자율주행차의 윤리적 의사결정을 프로그래밍한다고 가정했을 때, 의사결정과정에 영향을 끼칠 수 있는 개인적/상황적 변인을 검증하였다. 이에 따라 개인적 변인으로서 참가자의 자율주행차의 자동화 기술에 대한 수용도를 측정한 후, 상황적 변인으로 문장완성과제를 통해 참가자에게 성취 또는 배려의 가치를 활성화시켰다. 이후 자율주행차의 사고상황에서 공리주의 의사결정의 비율 및 자율주행차 구매의향이 어떻게 달라지는지를 설문지를 통해 비교하였다. 그 결과 연구참가자에게 성취의 가치를 활성화시켰을 때, 자신이 차 안의 운전자로 가정된 상황에서 다수의 보행자를 배려하는 공리주의 의사결정의 비율이 가장 낮게 나타났다. 또한 연구참가자가 자율자동차 기술을 긍정적으로 생각할수록 공리주의 원칙으로 설계된 자율주행차의 구매의향이 전반적으로 높았지만, 성취-운전자 조건에서 참가자의 구매의향이 다른 조건보다 유의하게 낮게 나타났다. 이 결과는 자율주행차의 사고상황에서 의사결정의 과정이 개인적 변인뿐만 아니라 특정 상황에서 활성화된 가치 및 관점의 차이에 따라 영향을 받을 가능성을 시사한다. 논의에서는 연구결과의 제한점 및 후속 연구방향에 관해 논의하였다.
        4,900원
        13.
        2019.04 구독 인증기관·개인회원 무료
        Insects are directly and/or indirectly associated with plants, and interactions of them have long been studied in many countries. The suborders Heteroptera and Auchenorrhyncha, in Hemiptera which is the largest hemimetabolous insect order, are also closely associated with various plants as their hosts and habitats. In addition, some groups of Auchenorrhyncha are known as the vector to transmit pathogens such as phytoplasma and virus to the plant. However, there have been a few researches on interaction of insect groups and plants, although it is important to construct data and to understand their interaction for application in various fields. In this talk, the current research on interaction of two suborders and plants is presented. The importance and direction of future work are also discussed.
        14.
        2018.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        4차 산업혁명의 지능화된 기술들은 지금까지 우리가 살아왔던 삶의 패턴을 바꾸고 새로운 신기술을 통해 우리가 경험해 보지 못한 스마트한 세상, 경제성장, 그리고 노동의 질을 완전히 바꿔 놓을 것이다. 반면, 4차 산업혁명의 신기술들은 심각한 불평등, 부의 편중화, 빈익빈 부익부, 인간소외, 인간 노동력의 상실, 직업의 종말 등과 같은 심각한 갈등 요소들이 나타날 것으로 전망된다. 이런 점을 고려하며 필자는 4차 산업혁명 시대에 한국 선교의 미래 전략과 방향을 몇 가지로 모색해 보았다. 첫째는 현장에 맞는 선교신학을 견고하게 세우는 것이며, 둘째는 선교 플랫폼을 만들어 네트워크를 통해 함께 공유하고, 셋째는 유비쿼터스 선교 시스템을 구축해 전 세계를 하나의 선교지로 연결하는 것이며, 넷째는 소통과 책임 리더십 강화를 통해 보다 효과적인 선교 전략과 방향을 끊임없이 모색하는 일이다. 이런 변화 속에서 한국 선교는 과거 선교 방식을 탈피하고 새롭게 부상하는 기술들을 활용해 지속가능한 선교가 이루어지도록 소통과 공유, 협업과 에큐메니칼적 연대를 통해 선교 생태계를 회복해 가야 할 것이다.
        8,100원
        15.
        2018.07 구독 인증기관·개인회원 무료
        The purpose of this research was to examine simultaneously health halo and health horn effects across two fast food restaurant brands that have healthful or unhealthful images (i.e., McDonald's and Subway). Specifically, we investigated the moderating effects of nutrition information disclosure and dietary restraint on behavioral intention of four menus from the two brands. Two menus from the McDonald’s and two menus from the Subway, respectively, had been selected as stimuli, and each menu represented health halo confirmation (the Roast-Chicken sandwich) / disconfirmation (the Italian-Spicy sandwich), and health horn confirmation (the Big Mac burger) / disconfirmation (the McSpicy-Cajun burger), respectively. This study employed a mixed factorial design: 2 (nutrition information: present vs. absent) X 2 (dietary restraint: restrained eater vs. unrestrained eater) X 4 (menu type: a health halo or a health horn (for the Subway and the McDonald’s with objective healthfulness). The survey was conducted on October 11- 17, 2016, by a research company, Macromill EMBRAIN in Korea, which possessed more than 1 million panel members. Cell sizes were 149 and 146 for the between-subjects factor. Participants were randomly assigned to one of the nutrition information disclosure experimental conditions (either present or absent) and presented with all four menus. The results showed that the behavioral intentions of all three menus, except health horn disconfirmation menu, were decreased. In particular, the effect size of health halo disconfirmation menu (decrease in behavioral intention) was the greatest. There was no difference in the behavioral intention of four menus between the restrained eater and unrestrained eater. Thus, brands positioned as healthy should well manage the expectation levels of their customers. A brand positioned as healthy, such as the Subway, has to manage the health expectation of its customer not get too high, or the brand has to continuously strive to satisfy its client's expectations. A brand positioned as unhealthy (eg, McDonald’s) needs to actively develop low-calorie menus, healthy menus or similar side dishes. Although indulgent menus would account for the majority of the revenue, existence of healthy menus / side dishes would lessen the guilty feelings of the customers of the restaurant and the brand. This is the first study which identified both the health halo effect and the health horn effect on restaurant brand image. The results of this study confirm the need to provide nutrition information on dining out menus and would help consumers choose healthy menus.
        16.
        2017.09 구독 인증기관 무료, 개인회원 유료
        The Protocol for China’s accession into the WTO stipulated certain differential treatment for China, including the determination of normal value in anti-dumping investigations for the transitional period of 15 years. This treatment was authorized by the Protocol in response to concerns raised by other WTO Members at the time of China’s entry into the WTO. Since the transitional period is over in November 2016, there is an argument supporting the grant of market economy status to China, although the Protocol does not require the automatic grant of market economy after the passage of the transitional period. However, China’s recent trade measures, which have been adopted to press another WTO Member to meet its political objective, raise a question as to whether China is indeed ready for market economy status. This article analyzes such case and offers a view on the grant of market economy status to China.
        6,100원
        17.
        2017.07 구독 인증기관·개인회원 무료
        This exploratory research focuses on variety-seeking behavior in the e-commerce (EC) apparel market. The author introduces the causes of switching behavior through exploring different attributes such as product category, price range, and brand. The author discusses the definition of variety-seeker within relatively high price, high involvement, and less frequency category. Next, the author proposes a practical methodology to find different types of variety-seekers from transaction data and customer databases. Finally, the author identifies the characteristics of variety-seekers, including mobile device behavior and psychographics of customers. Having reviewed previous research, in this study, the author focuses on: (1) research of variety-seeking that leans toward the low price, low-involvement, and high-frequency category, (2) define and distinguish variables of variety-seeking, especially in fashion and EC websites, and (3) use of mobile channels in variety-seeking. Researchers and practitioners have studied variety-seeking behavior since the latter half of the 20th century. One of the earliest studies of variety-seeking behavior is by Tucker (1964), who proposed the exploratory behavior concept. Since then, variety-seeking behavior has been extensively researched, and it is considered the antithesis of brand loyalty. As introduced by Assael (1987), in his matrix on buying behavior types, variety-seeking occurs as a low-involvement behavior and in a relatively low-priced category (e.g., Inman, 2001). Therefore, the research on variety-seeking in a higher priced category, like fashion, is a relatively novel approach, when compared to other categories of consumer goods. Meanwhile, there are many variables in general transaction data and customer databases, such as product category and group level (large, medium, and small), brand, product attribute (color, size, gender), price, time, and store. However, much of the previous research considered brand-switching as a clue for distinguishing variety-seeking. Thus, there is little research that has considered every database variable, and defined variety-seeking in the fashion category. Recently, new research focusing on the apparel industry and EC websites has been published. For example, Ko, Kim, and Lee (2009) discussed mobile shopping for fashion products, where they proposed the concept of information-seeking. However, their research was based on questionnaires. For this review, discussing and developing a methodology to analyze variety-seeking in the EC fashion industry was necessary. Distinguishing variety-seekers in this area might be useful for retailers or manufacturers for category management or line expansion (e.g., Inman 2001). This study uses transaction data from fashion EC sites obtained from the 2016 Data Analytics Competition, which was sponsored by the Joint Association Study Group of Management Science. There were over 550,000 purchasing transactions, and approximately one million records of units purchased from April 1, 2015 to March 31, 2016. The number of customers was approximately 100,000, out of which around 3,000 answered the psychographic questionnaire. Every product was classified into 24 large groups and 226 small groups. The data covered approximately 6,500 brands across 900 shops. In this study, the author conducts three analyses. First, the author introduces the types of variety-seeking behavior into the data, which produces a distribution that resembles the shape of the Pareto distribution in terms of sales or frequency. Second, the author discusses how to distinguish variety-seekers. Brand-switching is the most important criterion of variety-seeking behavior; however, the author includes concepts such as price-seeking, category expansion, and purchase interval. Finally, the author introduces characteristics of variety-seekers with demographic and psychographic variables in order to discuss the factors that determine variety-seekers. For example, using large group switching and sales, the author distinguishes the variety-seekers (over 3,000 customers, that is, 3%). From analyzing demographic and psychographic variables, the author, then, attempts to specify the reasons for variety-seeking in the fashion category. Finally, the author confirms the differences between mobile device and PC channels. In the age of customer experience management, use of mobile device has an important role. The author demonstrates the relationship between mobile device use and variety-seeking behavior. However, this research has certain limitations. First, this exploratory research does not adopt a rigorous hypothesis testing approach. The second limitation pertains to data—if the author had web access log data and real channel purchase data, other indicators could have been calculated. However, despite these limitations, this research makes theoretical and practical contributions. First, using fashion EC website data, variety-seeking behavior could be observed in relatively high price and high-involvement categories. Second, the author proposes a simple method to distinguish variety-seekers. EC sites, in general, may have similar databases; therefore, this research has application possibilities. Third, the author explains how psychographic characteristics and mobile channel usage of variety seekers could be beneficial for further research on variety-seeking behavior.
        18.
        2016.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Although should implies obligation or necessity and would indicates undecided desire or intention, the phrases would/ʹd like to and should like to do not differ semantically, except that should like to is used in written British style. This paper investigates the two expressions synchronically and diachronically in corpora, namely the COHA, COCA, GloWbE, BYU‐BNC, and BNCweb. Historically, should like to was more frequent before the 1850s, but has almost disappeared from American English in the 20th and 21st centuries. Following American English, should like to has almost perished in the Inner, Outer and Expanding Circles of English. It was overtaken by would/ʹd like to, which flourished until the 1970s, and has subsequently decreased in use, despite remaining common in contemporary English. Filling the gap, would/ʹd love to has increased in use over time. The paper discusses would/ʹd love to as a popular expression in the future.
        6,400원
        19.
        2016.07 구독 인증기관·개인회원 무료
        E-commerce has become an irreplaceable sales channel for businesses of any size all around the globe. It is a major source of revenue and sales through this channel continue to gain momentum with an annual growth rate of 20%3). The ubiquity, flexibility, and convenience associated with e-commerce has undoubtedly changed the consumption patterns. However, consumers’ preferences and considerations when making purchasing decisions are not static either. In a global competition, businesses have to adopt quickly to respond emerging trends in retail. An important and persistent trend in this regard is ethical consumption, a development which has been widely researched in an offline context. The present experiment demonstrated that online shop-related ethical labeling positively influences consumers’ willingness to pay and purchase intention across a broad range of products. While any type of ethical labeling showed a positive effect in these regards as compared to no ethical labeling, there was no pronounced difference between the various types of labels used. Accordingly, we assume that consumers make inferences from a specific ethical label about the higher–level ethical “trait”.
        20.
        2015.07 구독 인증기관 무료, 개인회원 유료
        The joint international educational project has been developing between Hokkaido University and Jeju University based on reparations cases in both islands of tragedies. There are many reasons why I as a Japanese civil law/ reparations scholar have got interested in the Jeju tragedy: the need for building peace-making network, the historically- strong relationship between Jeju and Japan, and the continuity of violence between the Korean right-wing soldiers at the Jeju mass killing and the Japanese soldiers in the colonization era. The challenges of Jeju reparations are still immense: including most importantly, unfinished individual symbolic and economic reparations and the US responsibility. To attain true reconciliation, more Americans should know these past injustices in accordance with the theoretical framework/ process of reconciliation: (1) fact findings of past injustice and their recognition, (2) the admittance of historical responsibility (3) sincere apologies and supplementary reparations from perpetrators’ sides, and then (4) forgiveness from victims’ sides. As for the Jeju tragedy, international efforts towards this direction is imminently required.
        4,000원
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