간행물

Global Fashion Management Conference

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2021 Global Fashion Management Conference at Seoul (2021년 11월) 128건

21.
2021.11 구독 인증기관·개인회원 무료
CONSUMER HESITATION AT THE PURCHASE STAGE: COLLECTIVE COGNITIVE DISSONANCE AND SELF-THREAT
Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.82 글로벌지식마케팅경영학회
22.
2021.11 구독 인증기관 무료, 개인회원 유료
“SHOWING ONLY TEXT IS NOT ENOUGH” – HOW MEDIA RICHNESS AFFECTS THE EFFECTIVENESS OF CSR ADVERTISEMENTS IN FASHION
Dae Ryun Chang, Ye Hyeon Kwon, Qurie Kim, Kun Shin Im
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.83-86 글로벌지식마케팅경영학회
3,000원
23.
2021.11 구독 인증기관 무료, 개인회원 유료
PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE
Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.87-90 글로벌지식마케팅경영학회
3,000원
24.
2021.11 구독 인증기관·개인회원 무료
HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT？
Jing ZHANG
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.91-92 글로벌지식마케팅경영학회
25.
2021.11 구독 인증기관 무료, 개인회원 유료
DIGITAL PLATFORMS AND UPCYCLING IN FASHION: A CONSUMER-SIDE ANALYSIS
Anna Marrucci, Cristiano Ciappei, Marina Gallucci
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.93-97 글로벌지식마케팅경영학회
4,000원
26.
2021.11 구독 인증기관 무료, 개인회원 유료
FACTORS INFLUENCING THE INTENTION TO PURCHASE PLANT-BASED LATTES: THE MODERATING EFFECT OF LABELING
Hyeonjeong Lee, Dongmin Lee, Junghoon Moon
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.98-103 글로벌지식마케팅경영학회
4,000원
27.
2021.11 구독 인증기관 무료, 개인회원 유료
LUXURY VERSUS NECESSITY PROTEIN: TRANSITION TO SUSTAINABLE AND HEALTHY PROTEIN CONSUMPTION
Yeowoon Park, Hailey Hayeon Joo, Junghoon Moon
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.104-109 글로벌지식마케팅경영학회
4,000원
28.
2021.11 구독 인증기관 무료, 개인회원 유료
THE INFLUENCE OF CELEBRITIES ON FOLLOWERS’ VEGETARIAN FOOD PURCHASE
Jihyeon Lee, Junghoon Moon, Dongmin Lee
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.110-114 글로벌지식마케팅경영학회
4,000원
29.
2021.11 구독 인증기관·개인회원 무료
THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING
Juhyun Kim, Huanzhang Wang
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.115 글로벌지식마케팅경영학회
30.
2021.11 구독 인증기관·개인회원 무료
CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES
Yi-Jen Hsu, Jeeyeon Kim
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.116-117 글로벌지식마케팅경영학회
31.
2021.11 구독 인증기관 무료, 개인회원 유료
A STUDY ON THE EFFECTS THE REMOVAL OF RESTRICTIONS ON ECO-FRIENDLY CONSUMER BEHAVIORS
Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, Seung – Hyun Lee
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.118-120 글로벌지식마케팅경영학회
3,000원
32.
2021.11 구독 인증기관·개인회원 무료
EXPLORING MEASUREMENT OF SERVICE EXPERIENCE QUALITY FOR DIGITAL STREAMING SERVICE
Jinsoo Kim, Joonheui Bae, Kyung Hoon Kim
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.121 글로벌지식마케팅경영학회
33.
2021.11 구독 인증기관·개인회원 무료
Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform
Myoung-a An, Sang-Lin Han
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.122-123 글로벌지식마케팅경영학회
34.
2021.11 구독 인증기관 무료, 개인회원 유료
ANALYSES OF CUSTOMER EXPERIENCE AND THE DETERMINANTS OF PURCHASE INTENTION IN AN CONTACT-FREE SHOPPING ENVIRONMENT
Su Ji Hong, Sang-Lin Han
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.124-127 글로벌지식마케팅경영학회
3,000원
35.
2021.11 구독 인증기관·개인회원 무료
EFFECT OF AI DESIGN: EXPLORING CONSUMERS’ PURCHASE INTENTIONS OF FIRMS SELLING PRODUCTS DESIGNED BY AI
Hao Zhang, Xiaofei Bai
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.128-129 글로벌지식마케팅경영학회
36.
2021.11 구독 인증기관·개인회원 무료
THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID
Paula Gárgoles, Isabel Garcia Hiljding
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.130 글로벌지식마케팅경영학회
37.
2021.11 구독 인증기관·개인회원 무료
CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL
Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.132 글로벌지식마케팅경영학회
38.
2021.11 구독 인증기관·개인회원 무료
ASSIMILATING LUXURY CONSUMPTION IN THE TIME OF PANDEMIC
Hanna Shin, Donghwy An, Nara Youn
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.133-134 글로벌지식마케팅경영학회
39.
2021.11 구독 인증기관·개인회원 무료
DEVELOPING DICTIONARY FOR SUSTAINABILITY BIG DATA ANALYSIS IN LUXURY BRAND MARKET
Qi Jiang, Sang Jin Kim, Kyung Hoon Kim
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.135-136 글로벌지식마케팅경영학회
40.
2021.11 구독 인증기관·개인회원 무료
THE EFFECT OF PERCEIVED AGILITY ON FASHION OMNI-CHANNEL FOR LUXU8RY BRANDS
Sang Chul Son, Joonheui Bae, Kyung Hoon Kim
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.137-138 글로벌지식마케팅경영학회
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