간행물

Global Fashion Management Conference

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2026 Global Fashion Management Conference at Madrid (2026년 7월) 166건

41.
2026.07 구독 인증기관·개인회원 무료
PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY
Filipa Rosado-Pinto, Catarina Marques, Francisca Marques
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.74-75 글로벌지식마케팅경영학회
42.
2026.07 구독 인증기관 무료, 개인회원 유료
GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
José Miguel Gaspar, Sandra Maria Correia Loureiro, Filipa Rosado-Pinto
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.76-80 글로벌지식마케팅경영학회
4,000원
43.
2026.07 구독 인증기관·개인회원 무료
ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
Liz Barnes, Jane Turnbull
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.81 글로벌지식마케팅경영학회
44.
2026.07 구독 인증기관·개인회원 무료
INCLUSIVE MARKETING: MARKETING PROFESSIONALS´ INTERPRETATIONS AND THE OPERATIONALISATION OF INCLUSION IN SWEDISH FASHION ADVERTISING
Josefine Nyström
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.82 글로벌지식마케팅경영학회
45.
2026.07 구독 인증기관·개인회원 무료
MAKING THE INVISIBLE VISIBLE: REFRAMING SUSTAINABILITY COMMUNICATION THROUGH OVERLOOKED FASHION COMPONENTS
Claire Barber, Guy McKelvey
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.83 글로벌지식마케팅경영학회
46.
2026.07 구독 인증기관·개인회원 무료
SUSTAINABLE BY DESIGN? CONSUMER EXPECTATIONS ON PERSONALIZED FASHION
Gabriella Wulff, Fabio Shimabukuro Sandes, John Magnus Roos
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.84 글로벌지식마케팅경영학회
47.
2026.07 구독 인증기관 무료, 개인회원 유료
MULTIMODAL STORYTELLING FOR SUSTAINABLE LUXURY FASHION: A CASE ANALYSIS OF EMPATHY-EVOKING NARRATIVES IN BRANDS
Wenshan Shi, Alessia Grassi, Rubab Ashiq, Catherine Stones
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.85-88 글로벌지식마케팅경영학회
3,000원
48.
2026.07 구독 인증기관·개인회원 무료
ANALYSIS OF JAPAN–CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Teruhiko Fukunaga, Atsushi Osanai, Shinya Nagasawa
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.89 글로벌지식마케팅경영학회
49.
2026.07 구독 인증기관·개인회원 무료
GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
Gulimila Xialifuhan, Su Jin Yang, Jungwon Nam
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.90 글로벌지식마케팅경영학회
50.
2026.07 구독 인증기관·개인회원 무료
WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
Myoung-Jin Chae, Molan Kim
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.91 글로벌지식마케팅경영학회
51.
2026.07 구독 인증기관·개인회원 무료
PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Naziyet Uzunboylu, Demetris Vrontis, Yioula Melanthiou, Ioanna Papasolomou
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.92 글로벌지식마케팅경영학회
52.
2026.07 구독 인증기관·개인회원 무료
WARMTH AND COMPETENCE IN AI PERSONAL SHOPPER: THE EFFECTS OF HUMAN-AI INTERACTION TYPE AND THE MODERATING ROLE OF NEED FOR HUMAN TOUCH IN LUXURY RETAIL
Woojin Choi, Ha Youn Kim, Jihyun Kang, Yuri Lee, Jong-Youn Rha, Shinyoung Park
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.93 글로벌지식마케팅경영학회
53.
2026.07 구독 인증기관·개인회원 무료
FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
Paula Gárgoles, Isabel García Hiljding
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.94 글로벌지식마케팅경영학회
54.
2026.07 구독 인증기관·개인회원 무료
UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Kyung Tae Lee, Satoshi Nakano, Fumiko Kano Glückstad
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.95 글로벌지식마케팅경영학회
55.
2026.07 구독 인증기관·개인회원 무료
HOW AI-CURATED FASHION PLATFORMS SHAPE DESTINATION MENTAL IMAGERY AND DESIRE TO VISIT
Minjung Cho, Erin Cho
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.96 글로벌지식마케팅경영학회
56.
2026.07 구독 인증기관·개인회원 무료
LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
Yihui Duan, Joonheui Bae
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.97 글로벌지식마케팅경영학회
57.
2026.07 구독 인증기관·개인회원 무료
THE IMPACT OF ALGORITHMIC FAIRNESS ON CONSUMER RESPONSES: THE MODERATING ROLE OF PLATFORM CONTEXTS
Xiang Wang, Joonheui Bae
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.98 글로벌지식마케팅경영학회
58.
2026.07 구독 인증기관 무료, 개인회원 유료
THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS
WANG Yixin
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.99-103 글로벌지식마케팅경영학회
4,000원
59.
2026.07 구독 인증기관·개인회원 무료
FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET
Alexander Blanco Chang, Patricia Sanmiguel
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.104 글로벌지식마케팅경영학회
60.
2026.07 구독 인증기관 무료, 개인회원 유료
FROM BIOLOGICAL CHARISMA TO ALGORITHMIC AUTHORITY: REDEFINING LUXURY BRAND LEADERSHIP IN THE AGE OF GENERATIVE HERITAGE AND DIGITAL RESURRECTION
Andy Hon Pong Wong
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.105-109 글로벌지식마케팅경영학회
4,000원
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