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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

181.
2025.07 구독 인증기관·개인회원 무료
TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES
Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.451 글로벌지식마케팅경영학회
182.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY
Mengying Zhang, Hongbo Liu, Iis Tussyadiah
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.452 글로벌지식마케팅경영학회
183.
2025.07 구독 인증기관·개인회원 무료
CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH
Ana Brochado, Michael Troilo, Álvaro Rosa
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.453-454 글로벌지식마케팅경영학회
184.
2025.07 구독 인증기관·개인회원 무료
RESEARCH ON THE TOURIST EXPERIENCE OF REVITALIZING THE CULTURAL HERITAGE OF THE MACAU HOTEL CENTRAL
Cultural Heritage Revitalization, Ruoying Li, Xinyuan Zhao, Zizhen Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.455 글로벌지식마케팅경영학회
185.
2025.07 구독 인증기관·개인회원 무료
IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA
Yawei Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.456 글로벌지식마케팅경영학회
186.
2025.07 구독 인증기관·개인회원 무료
TECH-SAVVY LEADERSHIP AND ITS INFLUENCE ON FIRM PERFORMANCE
Xin Qiao, Sehwan Oh
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.457-458 글로벌지식마케팅경영학회
187.
2025.07 구독 인증기관·개인회원 무료
GENERATIVE AI IN THE CREATOR ECONOMY: EXPLORING CONSUMER ATTITUDES TOWARD AI-GENERATED FASHION CONTENT
Yi Wang, Eunju Ko
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.459 글로벌지식마케팅경영학회
188.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE
Wantong Xia, Jing Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.460 글로벌지식마케팅경영학회
189.
2025.07 구독 인증기관·개인회원 무료
FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY
Tugra Akarsu, Mohamed Mosaad
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.461 글로벌지식마케팅경영학회
190.
2025.07 구독 인증기관·개인회원 무료
UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE
Yvonne S.M. Ang, Noorita Mohammad
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.462 글로벌지식마케팅경영학회
191.
2025.07 구독 인증기관·개인회원 무료
FRESHNESS MATTERS: HOW PRICE (VERSUS QUANTITY) DISCOUNTS INFLUENCE CONSUMER RESPONSE WHEN PURCHASING NEAR-EXPIRED PRODUCTS
Huixin Deng, Shaoguang Yang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.463 글로벌지식마케팅경영학회
192.
2025.07 구독 인증기관 무료, 개인회원 유료
STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION
Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.464-469 글로벌지식마케팅경영학회
4,000원
193.
2025.07 구독 인증기관·개인회원 무료
ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS
Monica Mendini, Daina Matise Schubiger, Paula C. Peter, Salvatore Maione
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.470 글로벌지식마케팅경영학회
194.
2025.07 구독 인증기관·개인회원 무료
AN ANALYSIS OF IMPULSE PURCHASES IN INTERACTIVE E-COMMERCE USING BIBLIOMETRIC AND TEXTUAL DATA
Fuyume Sai
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.471 글로벌지식마케팅경영학회
195.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS
Jialin (Snow) Wu, Chen Zheng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.472-477 글로벌지식마케팅경영학회
4,000원
196.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE EWOM MOTIVATIONS
Sen Wang, Hirotsugu Takahashi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.478-482 글로벌지식마케팅경영학회
4,000원
197.
2025.07 구독 인증기관·개인회원 무료
TRUST CODES: FORMAL MECHANISMS AND PURCHASE INTENTIONS IN ONLINE SHOPPING FOR ORGANIC FOODS IN CHINA
Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.483 글로벌지식마케팅경영학회
198.
2025.07 구독 인증기관·개인회원 무료
IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM
Dayananda Palihawadana
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.484 글로벌지식마케팅경영학회
199.
2025.07 구독 인증기관·개인회원 무료
MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.485-486 글로벌지식마케팅경영학회
200.
2025.07 구독 인증기관·개인회원 무료
REDEFINING BANDWAGON CUES
Risqo Wahid, Muniba Rauf, Mayura Selvarajah, Pedro Neto, Anastasios Mavrolampados, Eeva-Lotta El Hosri, Heidi Luck, Oleksiy Khriyenko, Geoff Luck
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.487-488 글로벌지식마케팅경영학회
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