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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

261.
2025.07 구독 인증기관·개인회원 무료
UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
Li Zeng, Zhimin Chen, Chris K. Y. Lo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.601 글로벌지식마케팅경영학회
262.
2025.07 구독 인증기관·개인회원 무료
INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING
Yue Guan, Misha Xu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.602 글로벌지식마케팅경영학회
263.
2025.07 구독 인증기관 무료, 개인회원 유료
BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND
Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.603-606 글로벌지식마케팅경영학회
3,000원
264.
2025.07 구독 인증기관·개인회원 무료
DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS
Elissar Toufaily, Saeedeh Rezaee Vessal
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.607-608 글로벌지식마케팅경영학회
265.
2025.07 구독 인증기관·개인회원 무료
DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS
Eunjin (Anna) Kim, Hye Min Kim, Donggyu Kim, Joo-Wha Hong, Jiemin Looi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.609 글로벌지식마케팅경영학회
266.
2025.07 구독 인증기관·개인회원 무료
TRUST OR TRICKERY? THE ROLE OF AI AND HUMAN INFLUENCERS IN GREENWASHING PERCEPTIONS
Marta Massi, Andrea Vocino, Andrea Rurale
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.610 글로벌지식마케팅경영학회
267.
2025.07 구독 인증기관·개인회원 무료
WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS
Fanjue Liu, Xiaobei Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.611 글로벌지식마케팅경영학회
268.
2025.07 구독 인증기관·개인회원 무료
IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES
Eunyoung Park, Eunju Ko
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.612 글로벌지식마케팅경영학회
269.
2025.07 구독 인증기관·개인회원 무료
FROM IRRITATION TO USAGE FREQUNENCY: EXPLORING THE ROLE OF ENAGEMENT IN LIVE COMMERCE
Songyuan WU, Miao MIAO
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.613 글로벌지식마케팅경영학회
270.
2025.07 구독 인증기관·개인회원 무료
EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY
Xuanke Lin, Changju Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.614-615 글로벌지식마케팅경영학회
271.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION
Yuumi Ogura, Xiuyan Yan, Hikaru Makino
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.616-617 글로벌지식마케팅경영학회
272.
2025.07 구독 인증기관·개인회원 무료
ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS
Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.618 글로벌지식마케팅경영학회
273.
2025.07 구독 인증기관·개인회원 무료
RELATIONS BETWEEN BRAND BETRAYAL, ANIMOSITY, AND REBOYCOTTS: MODERATING EFFECTS OF THE PERCEIVED SEVERITY OF CSI AND CONSUMER COSMOPOLITANISM
Ping Zhong, Changju Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.619-620 글로벌지식마케팅경영학회
274.
2025.07 구독 인증기관·개인회원 무료
THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING
Jared Wong, Foo Nin Ho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.621 글로벌지식마케팅경영학회
275.
2025.07 구독 인증기관·개인회원 무료
PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES
Thomas Moreau, Mathieu Alemany Oliver
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.622 글로벌지식마케팅경영학회
276.
2025.07 구독 인증기관·개인회원 무료
THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE
Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.623 글로벌지식마케팅경영학회
277.
2025.07 구독 인증기관·개인회원 무료
WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE
Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.624-625 글로벌지식마케팅경영학회
278.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS
Yuan Wang, Leping You
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.626 글로벌지식마케팅경영학회
279.
2025.07 구독 인증기관 무료, 개인회원 유료
EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES : USING BIG DATA TEXTMING
So-La Yoon, Hoon-Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.627-630 글로벌지식마케팅경영학회
3,000원
280.
2025.07 구독 인증기관·개인회원 무료
PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.631 글로벌지식마케팅경영학회
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